From Voice ~ Topics: college, copyright, speech
The Orphan Work You Save Could Be Your Own
Editor’s note: This president’s address was delivered at the School of Visual Arts class of 2008 commencement ceremony, held at Radio City Music Hall in New York on May 16. The subject is the orphan works legislation—formally, the Senate’s Shawn Bentley Orphan Works Act of 2008 (S. 2913) and the House’s Orphan Works Act of 2008 (H.R. 5889)—currently before Congress. “Orphan works” are defined as any copyrighted works whose owners may be difficult or impossible to identify and locate, as determined by the infringer after a “reasonably diligent search.” The U.S. Copyright Office has proposed that Congress grant freedom to ignore the rights of the author and permit use of those works for any purpose, including commercial usage. (For further perspective, see Lawrence Lessig’s May 20 opinion piece in The New York Times. In addition, AIGA is actively involved in this issue.) This is a slightly modified version of that commencement address.
This Congress—unable or unwilling to bring to an end an increasingly unpopular war, or to provide relief for those who are about to lose their homes to foreclosure—has decided to invest its efforts in changing the copyright law as we know it, sharply curtailing the rights to your creative output given to you in earlier legislation. They propose to do this through a bill called the Shawn Bentley Orphan Works Act of 2008.
A little history:
In 1909, Congress granted copyright protection to creators for two periods of 28 years only if the work was registered and the registration was renewed with the copyright office. Since the Europeans took a more expansive view of author’s rights and since the Berne Convention of 1971 expressly forbids registration as a pre-condition of copyright protections, Congress revised the law in 1976 to make copyright automatic upon a work’s creation and extend copyright protection to a work for the life of the creator plus fifty years. Under this regime, every snapshot, doodle, drawing, painting or design you make is covered by copyright. No one may reproduce it without your permission. To ensure that it is not reproduced without your permission, the law provides substantial penalties of actual damages, court costs and up to $150,000 in fines for each transgression.
However, according to the U.S. Copyright Office, these protections have created a troublesome class of work: orphan work. Orphan work is work which is thought to be covered by copyright, but where the copyright holder is either difficult to find or nonexistent. These works are troublesome because they cannot be infringed with impunity.
The proposed orphan works legislation permits a user to infringe, without sanction, if a diligent search for the copyright holder was performed. Diligent search is undefined. Diligence will be defined on a case-by-case basis by the federal courts. We often hear criticism of activist judges, both right and left, but this is a legislative mandate for judicial activism. The statute is silent as to how one would diligently search for unpublished work protected by copyright. The statute asks the Copyright Office to certify an electronic database for “pictorial, graphic and sculptural works.” In other words, to be safe you would have to register your work. How, and at what cost, is entirely unclear. Furthermore, since there are currently no search engines commercially available which allow you to search for images as images such a registry is doomed to failure. That foreign works are unlikely to be included is obvious. Whether such a registry violates our treaty obligations and is thus illegal will be settled by subsequent litigation or by the World Trade Organization.
Absent serious penalties for infringement, we all know what will happen. The unscrupulous will infringe with impunity, as relief must be sought in the federal courts, where the costs of filing will exceed any reasonable expectation of recovery. The reasoning here is particularly benighted. You would be entitled to recover as damages the fair market value for a license for the infringed work. The presumption, however, is that since you have not already sold the work it has no value, so no damages. All of those embarrassing photos you take of each other using cell phones which end up on random websites would now be fair game for exploitation by commercial interests.
Although the legislation provides for a “bad faith” exception to the waiving of penalties, demonstrating bad faith in a legal context where you have the burden to so prove is almost impossible without extended and expensive discovery, which is foreclosed in any event without initial showing of bad faith.
The Copyright Office is convinced that orphaned works are a serious problem because they received 741 responses to their request for comment. Although only 24 percent of these responses addressed what the office itself thought was the orphaned works problem, they nonetheless conclude, “there is good evidence that the orphaned works problem is real and warrants attention, and none of the commenters made any serious argument questioning that conclusion.” In other words, those who believe there is no problem are defined as not serious and dismissed out of hand.
As a gauge of seriousness, when the Federal Communications Commission tried to change ownership rules to allow further media conglomeration—a serious problem—it received millions of negative comments. Why, then, would Congress be solving such a minor problem in such a sweeping way?
In a footnote on page 37 of the report, it was noted that Google “plans large-scale commercial uses” of the kinds of work that would normally be found in uncatalogued archives. Furthermore, the Act provides specific exceptions for nonprofit educational institutions, libraries and archives. However, the term “archives” is not qualified by the term “not-for-profit.” Some of the nation’s largest archives of photographic material are in private and/or corporate hands, and these organizations would be exempt as if they were operating in the public interest rather than in their own private interest.
What Congress should be doing is building a more robust definition of fair use and public domain. But such robust definitions of fair use and public domain—which allow for the free flow of information, the alleged rationale for the Orphan Works Act—do not serve commercial interests. This is yet another instance of large corporations being able to override the rights of individuals.
If any of this has piqued your interest, you can check on what I have said by searching the term “Orphan Works Act” and see if I’ve gotten it right.
If you think I have, I would urge you to call, email or fax your congressional delegation and ask them to vote your opinion on this issue. You can also go to GoPetition.com and sign one of the petitions stating your position.
After all, it is your work—only you can protect it.
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I am so happy to see this article here. It's about time this issue was given some serious (public) attention by AIGA. I understand that Ric Grefe has been involved and supports the creative rights of designers, but there seems to be precious little concern by individual members (that is my perception based on lack of activity on various discussion lists).
Our rights (as Americans and now as creators) keep being erroded and we can't seem to be bothered to do anything about it.
This bill is chock full of ambiguous language such as "reasonably sufficient," "reasonable under the circumstances," "good faith," "reasonable compensation," and "diligent effort," just to name a few. As pointed out by the Graphic Artists Guild, one partial resolution to the issue of orphan works would be to limit the judicial remedies only for non-commercial uses. As it stands now, it's an invitation for for-profit corporate interests to infringe with impunity.
There is a PDF from GAG here that gives a good overview: http://www.gag.org/activities/advocacy_materials/Advo_GuildNews2008_OW2008_v2.pdf . And the comments section of the New York Times OpEd referenced above had some good analogies regarding people thinking they are entitled to use someone else's creation just because they want to.
I strongly encourage people to educate themselves and then make their opinions known to their lawmakers. Because if the letter I received back from one of my senators is any indication, they don't have a clue about the potential for this to backfire. Or else they don't care about individual creators. Companies such as Google and Corbis (among others), who participated in a technology briefing to Congressional staff, organized by the Copyright office, stand to make a bundle if creators have to pay to register every single work in some as-yet-undefined digital database.
To learn about the bills & background information, via Graphic Artists Guild:
http://www.gag.org/activities/advocacy.php
To learn about it via ASMP:
http://www.asmp.org/news/spec2008/orphan_update.php
To read what the Register of Copyrights says:
http://www.copyright.gov/docs/regstat031308.html
To take action against the bills:
http://capwiz.com/illustratorspartnership/home/
or otherwise contact the Congress (find your Senators and Rep):
http://www.visi.com/juan/congress/ -
I watched the oversight hearing where they addressed the question of whether or not orphan works should only be used for non-commercial use.
I believe it was Pearlman that said they weren't considering that because the act is supposed to be about fostering creativity. I think this is a croc. Any creative knows that this is not the way to foster creativity, rather it encourages the opposite—Sameness.
Creativity is fostered by limitations and finding a workaround. This factor is what makes new works look different from old ones. When an artist is able to create things exactly the way they envisioned, It's usually less creative because their vision is usually influenced by something they've already seen.
When forced to find a workaround to an obstacle they find more original solutions that they had originally realized. When an artist is determined enough to do this, they achieve a higher level of creativity. -
I almost forgot to mention: I have a blog where I have posted a discussion about this issue. Right now it's a one-way discussion, so I'm looking for more people to contribute their thoughts and evaluate mine. You can click on my name above or go here:
www.designershaveissues.blogspot.com
It's a bottom-up format, so the first post is at the bottom and the last is at the top. -
If this law passes, the golden rule will take effect: "He who has the gold rules." Any company anywhere in this great country of ours may claim to have performed a "diligent" search for the author of the work that has already been used to promote their goods and services. The courts will naturally believe them and leave the original copyright holder in the poorhouse 99.9% of the time. It's this sort of vague legal language that has created many problems in our society today.
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Remember that all allegedly faceless corporations are made of individuals. It's not that corporations from the top down conspire to steal others' work, it's that one seemingly insignificant designer/art director (without ambition or a moral compass) towards the bottom who decides to plagiarize and infringe other allegedly faceless designers' work to get by. Think of the baseball steroid scandal as a parallel: there were few Barry Bonds-type power-hitters "caught" per many more David Bell-type mediocre utility players.
When corporations, small or large, get too many of these lazy designers, that's when big problems arise, although one is one too many. Who, in a day-to-day working situation, would think to check someone's work for alleged infringement? If you know something, say something while there's a chance to correct the problem.
The lesson in this is that no legislation will be perfect; we can only be guided by our ethics, or at least the sense that someday, somehow, looting others' work will come back to bite you, directly or indirectly. -
This topic is timely and very important. I am interested and thankful for all information provided. My comment focuses on corporate involvement.
I do understand that responsibility lies with individuals. Yes, our ethics should be in check. (Though generalizing about designers that work at corporations is not helpful). Unfortunately many individuals do not understand the current laws. More education efforts would be helpful.
But believing that corporations are not conspiring is naive. Corporations, at least for profit ones, are always looking for ways to make money. If they can buy and own large collections, digital or physical, they will control huge amounts of information. Information makes them money, be it visual or textual. Microsoft already owns the images in the Louvre, they purchased them many years ago. This type of digital ownership will happen more and more. Opening up Orphans is a juicy profit opportunity.
Thanks for the info. We must be proactive and write our congressperson. -
I never intended to generalize designers who work at large corporations. It happens at small companies as well. Generalizing corporations is not helpful either, as many small design firms are also corporations.
It is naive to think that Congress will protect you. It has more power than corporations. -
P.S.:
It is also naive to think that not-for-profit corporations are all altruistic and don't make money. Not-for-profits often just spend their profits enough to hide the amount of money they make, often in the form of excessive purchases or higher salaries.
Despite Microsoft's ownership of images in the Louvre, you still own the digital rights to your work. If it's true that they own those images in the Louvre, it's most likely because those artists died long ago, and it probably falls under some sort of public domain, long before digital rights was a question. (And it's France, so I am not familiar with French law.) -
Thank you for this article ... the more people know the easier the fight will be.
http://www.defendyourart.com/

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