From The Archives ~ Topics: case studies, experience design
The Mobile Storefront: Let Your Fingers Do the Shopping
Abstract
The Mobile Storefront Case Study is a view into a project to dramatically improve the retail user experience for shopping and purchasing ringtones, games, pictures, and other content on handsets. The project was inspired by use cases, vision demos, and the pain points experienced by customers.
This design case study details a design solution to enhance the user experience that results in changes to the information architecture and navigation model.
Usability study results and lessons learned include ideas on how much content is needed to make the testing feel real to subjects as well as how the design fared with users in a live setting.
Keywords
Content, Entertainment, Handheld Devices and Mobile Computing, Information Architecture, Interaction Design, User Experience, User Interface Design, User Research, User Studies.
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First presented at the conference on Designing for User eXperience, November 3-5, 2005, San Francisco, CA
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