Results within topic “strategy”

Design That Fits to a Tee

With its focus on user-created and user-approved designs, T-shirt business and online community Threadless is the little design company that could.

strategy  graphic design  lifestyle 

The Moment of Zen: The Daily Show and Product Development

What does The Daily Show have to do with a product development process? You'd be surprised. Danzico airs how a show for cable and product development have certain traits in common.

user research/usability  strategy 

Survival of the Fittingest

The design world is changing once again. It is now in the midst of the network economy evolution and Neumeier offers his Darwinian view of design, business, and brand.

design thinking  strategy 

Customizing Graffiti

What happens when a “multicultural” ad agency based in Michigan hires street artists to produce ads for car companies? Patton reports on how urban culture has been co-opted by the man.

strategy  advertising 

The Uses of Distraction

What do design and magic have in common? Caplan reveals the shared practice of “what you don’t see is what you get.”

package design  strategy 

Letter from the editor

Welcome to the reinvigoration of Gain: AIGA Journal of Business and Design, under the direction of Debbie Millman.

case studies  definitions  metrics of effectiveness  design thinking  strategy  business 

No Design Student Left Behind: Strategizing Design Curriculum

When is a design curriculum more than a collection of disparate courses? Bowers says it is when the relationship to the community, profession and other institutions is crystal clear.

strategy  education 

Design Meets Research

How do you test the effectiveness of design? Millman and Bainbridge explain how to conduct design research that will inspire creativity.

user research/usability  strategy 

Is Graphic Design, Not Simply Posters, Museum Worthy?

Can MoMA’s graphic design collection raise the bar for all museums? In this first of two part article, design curator Antonelli explains how a revaluation is changing the rules of engagement .

design thinking  strategy