Results within topic “branding/identity”

The Ad Nauseum Marketing of Von Dutch

How does an insufferable automobile pin-striping pioneer become a mainstream fashion trend? Patton examines the insufferable marketing of an image.

branding/identity  history 

The (Mostly) True Story of Helvetica and the New York City Subway

Is Helvetica really the typeface of the New York City Subway? Shaw goes mythbusting to uncover the long, storied history.

branding/identity  history  typography  signage 

The Ins and Outs of Working In-house

Being part of a design department has its pros and cons. Björk ponders the upside of health care versus the bummers of cubicles and conformity.

branding/identity  inhouse issues  personal essay 

Case Study: Rebranding Martha Stewart

What does it take to rebrand a household name like Martha Stewart? Doyle reveals his handcrafted solution.

case studies  branding/identity  design thinking 

A Modest Proposal: Customized Currency

With a $12 trillion national debt, Marcus thinks our desperate times call for desperate measures. Could the idea of selling out the dollar be right on the money?

branding/identity  current affairs  criticism  graphic design 

Where Value Lies

If celebrity can put an ice cream shop on the map and fetch six figures for a typewriter, Caplan wonders what influence designers have in creating desirability.

branding/identity  consumerism  personal essay  graphic design 

Setting Sights on the Arrow

How simple yet complex is the arrow? Patton takes aim at this most basic graphic form and what it tells us.

branding/identity  graphic design  signage 

Case Study: Durex “Get It On”

Wishing all a healthy and happy new year, the editors revisit this delightful and effective ad from the AIGA Design Archives.

branding/identity  craft 

When Bad Things Happen to Good Logos

Can a logo still be considered good if what it stands for is not? Heller looks at a few well-intentioned brands whose identities have soured.

branding/identity  current affairs