Image, Space, Object 2006: Above Brand

Image, Space, Object 3: Above Brand

A Rocky Mountain/High Ground Workshop in partnership with AIGA
Rocky Mountain College of Art and Design
Denver, Colorado, August 10-13, 2006

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At Image, Space, Object 3 (ISO3), small teams of participants and studio mentors worked together to create multi-dimensional environments, human interactions and brand strategies.

User-centered narratives served as a starting place for the design of graphic, interaction, product and environmental experiences. Research, modeling, team ideation and experiential prototyping were employed throughout the three days to produce tangible final presentations that can be brought back to work and used with design teams.

Speakers
Chris Conley, Director of Product Design, Institute of Design, IIT Chicago
Moira Cullen, Design Director, Coca-Cola North America
Hugh Dubberly, Dubberly Design Office
Hugh Graham, Hugh Graham Creative
Chris Hacker, Design Director, Johnson & Johnson
Blake Mourer, Amy Siegel and Harry Spetnagel, Gensler design studio
Dr. Rick Robinson, co-founder of E-Lab and Design Director of Sapient
Tucker Viemeister, VP Creative, Rockwell Group

Program
Presentations by the above designers were held each morning. Afternoons were dedicated to studio team work, where the presenters acted as studio mentors.

Michael McCoy served as the Master of Ceremonies.

The lectures and audience discussions were moderated by Katherine McCoy, Michael Arnold Mages and Fred Murrell of RMCAD.