Design & Business

Gain: AIGA Journal of Business and Design

Gain: AIGA Journal of Business and Design is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.

1—6 of 41 articles

From Gain

Case Study: Yearbook Yourself
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by Eric Husband, Colle+McVoy
Mar 01, 2010(0)
A back-to-school campaign for Taubman shopping malls, Colle+McVoy’s Yearbook Yourself website and app scored top grades.

From Gain

Case Study: AIGA Design Archives
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by Michael Neault, Second Story
Feb 04, 2010(7)
Learn how Second Story gave the AIGA Design Archives website a new look, improved navigation and greater functionality.

From Gain

Case Study: Durex “Get It On”
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by Jerry Williams, Fitzgerald+CO
Dec 29, 2009(5)
Wishing all a healthy and happy new year, the editors revisit this delightful and effective ad from the AIGA Design Archives.

From Gain

Case Study: National Park Foundation micro site
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by Tracy Brady/Modernista! and Matt FaJohn/FL2
Nov 16, 2009(5)
Recently, FL2 and Modernista! partnered to create a site to bring visitors into the nearly 400 protected parks in the United States.

From Gain

Case Study: The Store at Grant Design Collaborative
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by Bill Grant, Grant Design Collaborative
Oct 02, 2009(1)
By opening a retail space/design lab, Grant is making a direct connection with customers while also promoting sustainable design.

From Gain

Case Study: NPR.org
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by Callie Neylan, NPR
Sep 14, 2009(13)
In late July, National Public Radio launched a new and improved website. Senior interaction designer Neylan describes the massive task.