Design & Business

Gain: AIGA Journal of Business and Design

Gain: AIGA Journal of Business and Design is dedicated to stimulating thinking at the intersection of design and business. Through rigorous case studies and thoughtful interviews, the journal demonstrates how the process of design can be used to solve business problems, foster innovation, build meaningful customer relationships and differentiate products from competitors.

1—6 of 38 articles

From Gain

Case Study: National Park Foundation micro site
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by Tracy Brady/Modernista! and Matt FaJohn/FL2
Nov 16, 2009(4)
Recently, FL2 and Modernista! partnered to create a site to bring visitors into the nearly 400 protected parks in the United States.

From Gain

Case Study: The Store at Grant Design Collaborative
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by Bill Grant, Grant Design Collaborative
Oct 02, 2009(1)
By opening a retail space/design lab, Grant is making a direct connection with customers while also promoting sustainable design.

From Gain

Case Study: NPR.org
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by Callie Neylan, NPR
Sep 14, 2009(12)
In late July, National Public Radio launched a new and improved website. Senior interaction designer Neylan describes the massive task.

From Gain

Leadership Is THE Strategic Issue
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by Richard Farson
Nov 04, 2008(12)
Today, as the country elects a new leader, consider the role of design leaders, too. Farson urges designers to see the world as CEOs do.

From Gain

Case Study: Rebranding Martha Stewart
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by Stephen Doyle
Sep 05, 2008(17)
What does it take to rebrand a household name like Martha Stewart? Doyle reveals his handcrafted solution.

From Gain

Ever Notice?
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by Steve Portigal & Dan Soltzberg
Jul 18, 2008(10)
How can an act as simple as noticing inspire and drive innovation? Portigal and Soltzberg share their observations.