Field Report: Branding the Next

What is next in brand design? How is the next created in this age of viral marketing—where branding has moved out of the office, off the shelf and into the cultural narrative? As the consumer is continually sliced into microscopic markets the next continues to arrive sooner and sooner. Brand designers are challenged to discover the newness and innovation in the client that is neither. A four person panel of brand experts Jeff Flemings, Digitas; Ravi Hampole, Tank NY; Michael Jager, JDK and Jason Schulte, Office discuss the branding process and how they create, recreate, envision and imbue the next.

Panel
Jeff Flemings, Sr. Vice President, Account Planning, Digitas
Ravi Hampole, Design Director, Tank NY
Michael Jager, Creative Director, CEO, JDK
Jason Schulte, Principal, Office

Moderator
Dean Whitney Principal, Brand Experience, Continuum

Members: $5
Non-members: $25
Students: $5 with ID

Event sponsored by Meridian Printing