Business Perspectives for Creative Leaders

Presented by AIGA and Yale School of Management

After five successful years at Harvard Business School, “Business Perspectives for Creative Leaders” has moved to the Yale School of Management to take advantage of the faculty and facilities at Yale. The 2008 program will be held July 27–August 1.

What happens when the world’s creative leaders come together with Yale’s most influential business experts?

“Business Perspectives for Creative Leaders” draws on the strength of the Yale School of Management experience to help creative leaders discover opportunities within the forces transforming the business social environments. The knowledge gained will enable them to assume the complex task of leading and making a difference in a world where change has become the only constant.

Make powerful connections

A select group of senior-level creative leaders come together to discuss, network, debate and grow with each other. “Business Perspectives for Creative Leaders” is designed exclusively for design executives who work with designers or clients to develop strategic design responses to client challenges. This response may be in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services. Participants are likely to view the design process as an integral part of solving complex problems, whether that experience involves communication, functional or strategic design. This program is particularly beneficial to design professionals who deal with top-level executives and/or larger corporate clients.

Who will participate?

• Principals or senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond the creation of artifacts
• Senior managers in advertising, public relations or other firms who retain, hire or work closely with designers
• Vice presidents, directors and managers in corporate design or communication departments

See the big picture

Take away a more complete understanding of top management perspectives, be a more productive partner in communication, branding and product development strategies.

Advance your business knowledge

Explore timely topics to help participants understand significant transformations and technological advances in the business world, apply financial tools and strategic analysis, and capitalize on new client opportunities.

Apply to the program now!

About the Yale School of Management

The mission of the Yale School of Management is to educate leaders for business and society. This mission reflects the vision and expectation that the creative leaders are inspiring pioneers who own and solve hard problems that matter. The Yale Management approach is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

Non-discrimination policy

Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school's placement services are required to abide by this policy.