Ask Doctor Design

Dear Dr. Design:
Is the word 'ideator' a term created by designers? I understand it's not an actual word, but it seems like many people understand the meaning behind it. I ask because I consider myself to be an ideator, and I can't think of a better term to describe myself than that. But if people do not know what it means, then I'm in trouble.
— Ideator

Dear Ideator:
I have always considered ideation a normal and healthy part of the design process, but many people don't know what it means, and even many people who are enthusiastic ideators prefer to do it in private. Some people may be put off, but if you're an ideator and proud of it, let the world know.

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Dear Dr. Design:
We have been contacting by very large potential client. Evidently, they have a policy that all designers/vendors they work with carry insurance on their design work (i.e., liability or indemnity insurance). Has anyone ever had any experience with this, and if so, who would you recommend as an underwriter?
— Uninsured

Dear Un:
Although it isn't common, some clients do require their graphic designers to carry insurance such as general liability, auto and/or property damage, professional liability and workers compensation. Although bad graphic design generally doesn't hurt anyone, one can imagine hypothetical situations where a badly designed sign might fall on someone's head, or a badly designed ballot could accidentally cause the wrong guy to be elected president, say. Not all of this is insurable, but you should carry some. Talk to your accountant, or even whomever you get your car insurance from and ask for a recommendation.

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Dear Dr. Design:
I have a dilemma in when to start charging for my work. I am a starter, and I've had my full time job while I concluded my education in design, job I still have, and none related to design; however, because of my knowledge, I've been asked to do a flyer here and there, PR materials, and several promotional brochures. I used these opportunities to get some experience. Now I have developed my skills a lot more. Should I charge for my work instead of doing it as a favor?
— Cheap Date

Dear Cheap:
Sometimes people come to my office and want to work for free, “just for the experience.” I tell them if they want to do volunteer work, they should go read to kids in the Children's Hospital. Graphic designers should get paid for what they do. You should start charging immediately, even if it's something modest like $15 per hour. You'll be surprised how quickly it will focus the minds of your clients. With the meter running, they'll make quicker decisions and generally treat you with a little more respect.