About

AIGA Insight

What is AIGA doing and why? While its mission is to advance designing as a professional craft, strategic tool and vital cultural force, the motivations behind AIGA’s actions may not necessarily be so clear. AIGA Insight serves to expose the thought processes behind key organization decisions and create a dialogue with members and the broader design community.
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1—6 of 6 articles

From AIGA Insight

How Can AIGA Design a Responsible Future?
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by Richard Grefé
Apr 22, 2008(5)
On Earth Day, executive director Richard Grefé explains what AIGA is doing to ensure both environmental and human sustainability.

From AIGA Insight

What Is AIGA Doing in China—and Why?
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by Richard Grefé
Mar 28, 2008(1)
As the AIGA China Advisory Board of the country’s preeminent design educators meets for the first time, executive director Richard Grefé explains the need for dialogue.

From AIGA Insight

How Can Design Influence the Tools of Democracy?
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by Richard Grefé
Mar 11, 2008(1)
In this crucial election year, what is AIGA doing to promote the value of design? Richard Grefé highlights AIGA’s efforts, from voter awareness to setting guidelines for ballot and election design.

From AIGA Insight

What Does AIGA Do with What It Hears?
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by Richard Grefé
Jan 18, 2008(7)
In 2007, AIGA conducted its biennial membership survey. Richard Grefé addresses some of the most frequently heard comments and responds with 28 “resolutions” for 2008.

From AIGA Insight

What Is AIGA’s Role in Icograda?
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by Richard Grefé
Dec 04, 2007(4)
Icograda’s World Design Congress met recently in Havana, and AIGA’s Richard Grefé was there. Why should it matter to U.S. designers—and specifically AIGA members?

From AIGA Insight

Why Double the Number of AIGA Members?
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by Richard Grefé
Aug 16, 2007(38)
AIGA has set a goal of doubling its professional membership by the year 2010. Why the seeming pursuit of quantity without discussing quality? Executive director Richard Grefé explains the power in numbers.
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