About

AIGA Insight

What is AIGA doing and why? While its mission is to advance designing as a professional craft, strategic tool and vital cultural force, the motivations behind AIGA’s actions may not necessarily be so clear. AIGA Insight serves to expose the thought processes behind key organization decisions and create a dialogue with members and the broader design community.

1—6 of 19 articles

From AIGA Insight

What is AIGA’s mandate for 2014?
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by Richard Grefé
Jun 17, 2009(6)
Richard Grefé presents an overview of AIGA’s five-year plan to meet the goals of chapters, individual members and the design profession as a whole.

From AIGA Insight

What is AIGA’s position on spec work? And how are ethical standards determined?
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by Richard Grefé
May 27, 2009(19)
Spec work is a perennial issue for designers, and AIGA has long held a position against it. Richard Grefé explains why.

From AIGA Insight

How does AIGA come up with a theme for the design conference?
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by Richard Grefé
May 08, 2009(2)
The biennial AIGA Design Conference adopts a new theme each time, but how is it chosen? Richard Grefé discusses what’s in a name.

From AIGA Insight

What do members think about AIGA now and for the future?
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by Richard Grefé
Apr 27, 2009(6)
The results of the latest AIGA member survey are in, and Richard Grefé reports on the findings.

From AIGA Insight

How does AIGA serve emerging designers?
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by Richard Grefé
Apr 13, 2009(6)
What can recent graduates and designers entering the profession expect from AIGA? Richard Grefé, AIGA executive director, speaks to their needs.

From AIGA Insight

In the age of social media, why belong to AIGA?
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by Richard Grefé
Mar 12, 2009(12)
What can a professional association provide that an online network cannot? Richard Grefé explains why it’s good to invest in your profession.