AIGA Design Press

The AIGA Design Press is committed to stimulating thinking at the intersection of design, business and culture. The Press is a partnership with New Riders Publishing as a means of extending AIGA’s traditional role in advancing the art, practice and theory of design. With rigor and enthusiasm, The Press will embrace new fields, uncover powerful modes of inquiry and pursue excellence in design thinking.

The Open Brand: When Push Comes to Pull in a Web-Made World

Kelly Mooney and Nita Rollins, PhD
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The New Riders/AIGA partnership is a means of extending AIGA's traditional role in advancing the art, practice and theory of design.		“The open brand is an avid advocate of consumer participation—leveraging the power of communities and networks, and enabling the consumer to influence the brand and co-create its future.” –Kelly Mooney and Nita Rollins, PhD