Confidence index


In April 2005, AIGA began conducting a quarterly survey of design leaders to assemble an authoritative statement on the current conditions within the design economy.

This Design Leaders Confidence Index is modeled on the confidence indices developed by the Conference Board for private sector corporate leaders.

Each quarter we obtain the answers to a few simple questions from several hundred design leaders-the possible responses to the following questions are: substantially better, moderately better, same, moderately worse or substantially worse.

  • How do you rate present business conditions for the economy as a whole, as compared with six months ago?
  • How do you rate present business conditions for design, as compared with six months ago?
  • In looking ahead six months as compared with today, do you think business conditions for the economy as a whole will be:
  • In appraising the prospects for design, do you think business over the next six months, as compared with today, will be:
  • Compared to [three months ago], are the chances of hiring additional staff:
  • Compared to [three months ago], are the chances of purchasing additional hardware and software:

Over time, the responses enable AIGA to develop a confidence index of conditions in the profession that will be helpful to members and their colleagues in judging current conditions nationwide. The index will also help us in advocating the interests of the design community in Washington and with sponsors.

April 2005
100.00
July 2005
101.89
October 2005
96.67
January 2006
98.46
April 2006
96.76
July 2006
90.73
October 2006
94.79
January 2007
98.22
April 2007
98.46
July 2007
94.24
October 2007
86.66
January 2008
70.02
April 2008
64.06
July 2008
68.18
October 2008
50.66
January 2009
54.55
April 2009
66.65
July 2009
88.81
October 2009
99.01
January 2010
98.72
April 2010
103.73
July 2010
96.13
October 2010
98.99
January 2011
105.09
April 2011
101.42
July 2011
92.27
October 2011
86.63
January 2012
100.71
April 2012
104.15
July 2012
94.92
October 2012  
100.51
January 2013   
101.72
April 2013
101.62
August 2013
100.02
October 2013
95.94
January 2014
101.26
April 2014
101.05