AIGA Communique - September 2004

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	Monthly news and updates for AIGA members September 2004 -------------------------------------------------------------- Contents News and information Inaugural Design Legends Gala, September 30 FutureHistory: AIGA Design Education conference, October 16–17 Gain: AIGA Business and Design Conference is sold out AIGA is U.S. partner in international design award program AIGA member discount for “Stretch” conference Material ConneXion offers new benefits to AIGA members MediaSpeak: Strategies for Raising Your Company’s Press Profile 50 Books/50 Covers exhibition now open AIGA encourages citizen participation with Get Out the Vote posters www.aiga.org What’s new in Design Forum Coming soon Designing for the 21st Century, December 8–12, Rio de Janeiro Harvard Business School for designers, July 24-29 Biennial AIGA Design Conference, September 15–17, 2005 Formal notice of AIGA board meeting Resources --------------------------------------------------------------- News and information --------------------------------------------------------------- Inaugural Design Legends Gala, September 30 In 1914, at its first meeting, the objectives of AIGA were established and concluded: “…and generally to do all things which will raise the standards and aid the extension and development toward perfection of the graphic arts in the United States.” Over the years, one of the most compelling roles AIGA has played consistently—even as the profession as evolved toward dimensions impossible to envision 90 years ago—has been the celebration of individuals who have helped the profession make strides toward perfection. The Design Legends Gala honors those who have demonstrated ways in which human creativity, commitment, skill and genius can combine to enhance understanding with unforgettable grace or effect through the purposeful use of words, numbers and images. Join us for an elegant evening at Pier Sixty in New York City to celebrate and honor the 2004 recipients of the AIGA Medal and the ninetieth year of AIGA. To ensure your seat, please RSVP no later than Monday, September 27. www.aiga.org/designlegendsgala Essays and image galleries for the 2004 Medalists have now been added to AIGA’s online gallery. The online archives serve as a valuable inspirational and educational resource. www.aiga.org/content.cfm/aigamedalists For design excellence Joseph Binder Charles Coiner James Cross Sheila Levrant de Bretteville Joe Duffy Kit Hinrichs Walter Landor James Miho Jack Stauffacher Alex Steinweiss Deborah Sussman Edward Tufte Fred Woodward Richard Saul Wurman For design leadership Richard, Jean and Patrick Coyne Jay Doblin Martin Fox Caroline Warner Hightower Philip Meggs Silas Rhodes FutureHistory: AIGA Design Education conference, October 16–17 FutureHistory: AIGA Design Education Conference will include general sessions and breakout sessions on October 16 and 17, 2004, at the University of Illinois at Chicago. Teaching represents a unique convergence of the past and the future. The transference of information, experience, and history to a new generation directly impacts the future of the field. This conference will explore the dual nature of the role of the design educator as a keeper and disseminator of past knowledge, and as an explorer and director of things to come. Speakers include Kenneth Hiebert, Sharon Poggenpohl, Michael Renner, Marcia Lausen, and John Maeda. An opening reception on Friday night at Chicago's Harold Washington Library will feature a presentation by Rebeca Méndez. Registration fees: AIGA member $175; nonmember $250. Register online by October 1. The conference is limited to 300 participants. futurehistory.aiga.org Gain: AIGA Business and Design Conference is sold out AIGA’s sixth biennial Business and Design Conference sold out in early August. “Gain” has a history of provocative, searching content, and this year’s conference promises more of the same. gainconference.aiga.org Don’t miss out on next year’s Design Conference! Register before October 2 to take advantage of special, low rates. Visit www.aiga.org/design_conference _2005 for more information and to register. AIGA is U.S. partner in international design award program AIGA will partner with INDEX in promoting U.S. entries to an international competition for design projects that significantly improve life for a large number of people. One prize of 100,000 euros will be given in each of five categories. AIGA will recommend one U.S. entry for each category. AIGA will publish its full procedures for judging U.S. entries in October. The U.S. entries will be judged by the AIGA board using the following criteria: • Social, ecological, cultural and economic impact • Accessibility • Affordability • Flexibility and simplicity • User-friendliness • Optimism • Level of innovation • Future potential • Appropriate aesthetics The final deadline for U.S. submissions to AIGA will be December 15. For more information on the competition, see www.index2005.dk. AIGA member discount for “Stretch” conference AIGA now has a special alliance with Dynamic Graphics Group, Inc. (DGG), publisher of STEP inside design and producers of the “STEP Stretch Design Conference” and Dynamic Graphics Training. This alliance allows AIGA to add additional opportunities to our own programming line-up in order to provide options for continuing education and training over the full arc of a member’s career. STEP inside design magazine will present the “Stretch Design Conference,” October 14-16, 2004 in Washington D.C. “Stretch” is an inspirational two-day conference featuring passionate presentations from design luminaries and hands-on workshops that will push your creativity into fresh new territory. This is an opportunity to broaden your design experience beyond limits and boundaries. AIGA members can register for $495, a savings of $100 off the nonmember registration fee. For more information about the “Stretch Design Conference” call 888 698 8545 or visit www.stepinsidedesign.com/stretch. Material ConneXion offers new benefits to AIGA members Material ConneXion is an extraordinary resource of unexpected materials in New York and Milan used by designers and architects to discover materials that can be used to solve both functional and aesthetic challenges. Its library is one of materials, fully indexed, and its staff is available to help you find what you have not yet uncovered yourself. AIGA has recently entered into an agreement with Material ConneXion® Inc. to offer discounts on access to their library services. Whether you want to stay updated with the latest of materials innovation or try to find materials solutions for your projects, this service will provide you basic and quick access to the latest materials developments and technologies. Virtual Library Access. Virtual Library Access gives you unlimited access for one year to the Material ConneXion database online, which contains references to more than 3,000 variations of innovative materials. With a few clicks, you can find materials information, descriptions and pictures, as well as contact information for the vendor/material manufacturer. A monthly materials update on the newest materials selections will also be sent to you via e-mail. $150 per year (value of $200) Library Service Contract. The Library Service Contract gives you unlimited access for one year to the Material ConneXion database online as well as our physical libraries in New York and Milan, where more than 3,000 variations of materials are currently showcased. $340 per year (value of $450) Student Virtual Library Access. The benefits of the Student Virtual Library Access are the same as a regular Virtual Library Access; the only difference is the price. You will need to provide a proof of full-time enrollment in an educational institution. $75 per year (value of $100) For more information visit www.aiga.org/aigamembersonly MediaSpeak: Strategies for Raising Your Company’s Press Profile This one-day seminar, organized by IDSA and cosponsored by AIGA, will address successful means of getting the design message across to the media. Communication experts and journalists from top publications will outline strategies that go far beyond the distribution of press releases, to include defining your target market and pinpointing how to reach them; developing your message and the story angles that reflect it; avoiding common pitfalls; becoming a media source; getting your own articles in print; landing on the speaking circuit; and making it easy for the press to feature you. www.idsa.org In the AIGA gallery Designed by Glen Cummings, of Scan, New York with Yve Ludwig, New York, this year’s “50 Books/50 Covers Exhibition” displays the winners of AIGA’s longest-running competition in a nostalgic transmedia setting. The entries include books and book covers designed between January 1 and December 31 of 2003. Categories range from trade, reference and juvenile books to university and museum publications and include limited-edition and special-format books. Make sure you stop by the National Design Center before November 24 to see the show. Also, on the mezzanine until October 29: The VICO Collaboration. This exhibition showcases original woodblock prints by Jack Stauffacher (one of AIGA’s medalists of 2004) and photographs by Dennis Letbetter, all inspired by Giambattista Vico’s The New Science. AIGA encourages citizen participation with Get Out the Vote posters Following the model of the poster campaign initiated with the 2000 presidential campaign, AIGA chapters across the country designed 32 posters included in an online gallery on the AIGA website. The purpose of the campaign is to encourage voter turnout, to motivate people to register and to turn out to vote. This year, any AIGA member may contribute his or her own poster to the online gallery at www.aiga.org/getoutthevote. The visuals and the text of the message must be nonpartisan—AIGA is supporting the basic democratic premise of citizen participation, not a partisan position on candidates or issues. More than 150 posters have been contributed by members to date. View the posters, print them out and post them! Do you have a great picture of one of the posters on display? Send it to web_editor@aiga.org Taking the project one step further, AIGA is collaborating with the Instituti Kosovar i Artit Grafik to launch Qite votën 2004 (Get Out the Vote 2004) in support of the upcoming elections in Kosovo. AIGA's campaign has served as a model for IKAG's non partisan approach to encouraging voter turnout. The IKAG posters will also include the tagline "Good design makes choices clear". In addition to inspiration, AIGA is providing technical support in creating an online gallery that will collect and distribute the poster submissions. --------------------------------------------------------------- www.aiga.org --------------------------------------------------------------- What’s new in Design Forum? AIGA Design Education forum. Moderated by Heather Corcoran, the new Design Education forum has been established for design educators and others interested in the field to explore burning questions, old prejudices, new ideas and truisms in design education. Does writing have a role in a studio design class? How can programs attract and train strong adjunct faculty? Should a design education prepare students for a career in the field or teach a more general way of thinking? What kind of design research warrants tenure? How should technology be integrated into the classroom? How can a design program be built on a small budget? Is graphic design distinct from illustration or advertising in today's classroom? Is today's design profession reconcilable with academia? Contribute to the discussion. designforum.aiga.org/content.cfm?Alias=designeducationforum In the latest issue of Voice: AIGA Journal of Design, Jandos Rothstein looks at the state of partisan illustration, Adrian Shaughnessy writes about the UK Government’s attempt to advise the nation’s citizenry about what to do in case of an ‘emergency’, and Steven Heller bids farewell to Nest. voice.aiga.org Make your voice heard; comment on these and other topics in Design Forum. Who are your design heroes? Tell us in the "Design Heroes" forum edited by Petrula Vrontikis. This is your chance to recognize the people who have had an impact on your work and life. --------------------------------------------------------------- Coming soon --------------------------------------------------------------- Designing for the 21st Century, December 8–12, Rio de Janeiro This is an extraordinary moment. Never before in history have we been as varied in age and ability as we are at the start of the new century. Design matters more than ever. We must make choices about designing places, things, information and policies that not only reduce barriers but welcome everyone and enhance human health. AIGA has collaborated with Adaptive Environments in beginning dialogue between nations and across disciplines in the third conference on Designing for the 21st Century in Rio de Janeiro, December 8-12, 2004. Visit www.designfor21st.org for more details. Harvard Business School for designers, July 24–29, 2005 AIGA and Harvard Business School will offer the third annual advanced leadership program, “Business Perspectives for Design Leaders,” a one-week program to provide experienced designers with a chance to master the perspective of their clients toward business. It is available to only forty candidates who will live (and work) in the executive housing at Harvard Business School and be taught by the school’s best faculty. Selection is competitive, based on the qualifications and experience of candidates. The program will be offered from July 24–29, 2005, at Harvard. The intent is to help experienced designers occupy comfortably the role many of you have expressed an interest in attaining—the role of strategic advisor to your clients on communication strategy, brand positioning and product or service development. It will also, undoubtedly, give you new insight into your own practice, although its purpose is not to provide personal management techniques for you to use in your studio. This is an opportunity for a significant mid-career enhancement in your skills, perspective and effectiveness. The timing is perfect for offering new services to clients as the economy rebounds. Apply today. Visit www.aiga.org/businessperspectives for more information, testimonials from previous attendees, a list of previously graduates and an application form. Biennial AIGA Design Conference, September 15–17, 2005 The next National Design Conference will be held September 15–17, 2005 in Boston, Massachusetts. Until October 2, 2004, AIGA members may register for just $475 (or $450 if you register online). www.aiga.org/design_conference_2005 Formal notice of AIGA board meeting The next AIGA board meeting will be held Friday, October 1, from 9:30 a.m. to 12:30 p.m., in the AIGA offices at 164 Fifth Avenue, New York, New York. The board will appoint committees for the new year and develop ideas for the AIGA national design conference in Boston next fall. In addition, individual board members will assume responsibility for the tasks of the ten-year strategy. --------------------------------------------------------------- Resources --------------------------------------------------------------- Want to renew? www.aiga.org/renew Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile. Want to know what’s going on? Check out local and national events at www.aiga.org/calendar. -------------------------------------------------------------- About Communiqué This newsletter is e-mailed monthly to AIGA members; past issues are archived on the AIGA website. To unsubscribe, update your profile or send an e-mail to communique@aiga.org with “unsubscribe” in the subject line. To review our privacy policy, go to www.aiga.org/privacy. -------------------------------------------------------------- AIGA \| American Institute of Graphic Arts 164 Fifth Avenue New York NY 10010 \| 212 807 1990 communique@aiga.org AIGA: stimulating thinking about design www.aiga.org