Monthly news and updates for AIGA
members
May 2007
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Contents
Imminent deadlines
Last
chance: Enter the Winterhouse Writing Awards by May 31!
Recommend
candidates for archive of designers of diverse ethnic identities
Sign
up for regional educators’ conference: Intent/Content, May 31
Share
your insight: AIGA member survey now underway
News and information
Upgraded Design Jobs offers improved
portfolios, networking and groups
AIGA now represents more than 20,000 designers
Call for papers for DUX07: Conference
on designing for user experience
New Design Business and Ethics brochures
available online
AIGA design leaders signal increasing
confidence in business growth
Show your support of the profession
Recent contributions to AIGA
Formal notice of AIGA board meeting,
June 22
www.aiga.org
Voice: AIGA Journal of
Design
Opportunities for inspiration and professional development
SOLD
OUT: AIGA and Harvard Business School program for design leaders
Register
for Image, Space, Object 4: People-Centered Brand Experiences
Join
your fellow designers at “Next: AIGA Design Conference”
Attend
the Icograda World Design Congress 2007
Resources
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Imminent deadlines
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Last chance:
Enter the Winterhouse Writing Awards by May 31!
AIGA seeks submissions for the second annual Winterhouse Awards for Design
Writing & Criticism, an initiative of AIGA and the Winterhouse Institute
to promote design writing in the United States. A Writing Award, in the
amount of $5,000, is open to writers, critics, scholars, historians and
journalists under 40 for a body of work. An Education Award, in the amount
of $1,000, will be given to a student writer (undergraduate or graduate).
Both awards will be presented at the Design Legends Gala on September
19. This year’s jurors are Allison Arieff, former editor of Dwell
and designer-in-residence at IDEO; William Drenttel, chair; Melissa Harris,
editor of Aperture; and Bruce Sterling, science fiction novelist
and blogger at Wired. Details and guidelines are at www.aiga.org/writing-awards.
Recommend candidates for archive of designers
of diverse ethnic identities
There is still time to recommend candidates for an online database dedicated
to the professional lives, achievements and portfolios of leading design
pioneers with diverse racial and ethnic identities. This database will
lead to an archive and exhibition of role models for young people who
do not see a place for themselves as designers and to celebrate achievements
that have been largely invisible in the design curricula.
Recommend candidates whom you feel should be represented in this archive
at www.aiga.org/diversity-archive.
Some of the names submitted so far include Emmet McBain, co-founder of
Burrell/McBain Advertising; Lorenzo Homar, graphic artist; Susan Jaramillo,
creative director and partner of LatinVox; and Tony Gable, founder of
Gable Design Group.
The archive will highlight graphic designers, information designers, art
directors, advertising designers, design planners or strategists, interactive
media designers, time-based media designers and experience designers who
are either deceased or who have been working for more than 25 years in
the industry. The archive’s board of advisors will review recommendations
and make selections in late July.
Sign up for
regional educators’ conference: Intent/Content, May 31
More than 50 individuals from around the country will speak at “Intent/Content,”
an AIGA Design Educator conference focusing on design research in higher
education institutions. Topics include tenure and promotion, curriculum
models, writing and e-publishing, design theory, design process, interdisciplinary
research, digital media, activism and social responsibility. “Intent/Content”
will take place in Nashville, Tennessee at the Downtown Hilton, from May
31 to June 2.
The conference schedule is packed with three days of speakers, a special
visit to Hatch Show Print (with a discount on merchandise), an Adobe workshop
and a screening of Helvetica. The social scene is covered too
with hosts from Nashville, Chattanooga, Knoxville and Memphis on hand
to lead the way. There will be plenty of time to visit the Frist Center
for Visual Arts or the Parthenon, attend the symphony at the new Schermerhorn
Symphony hall, go to “Cirque du Soleil” at the Nashville Arena,
go on the First Saturday Gallery Crawl or get an authentic sense of Nashville
at the honky-tonks in “Hillbilly Times Square”—all within
walking distance of the hotel. For more information and to register, visit
www.aiga.org/intent-content.
Share your insight:
AIGA member survey now underway
This month, AIGA is conducting its biennial survey of professional- and
associate-level members. The results of the survey will provide an update
on the perspectives of members toward the value of AIGA activities and
the most important aspects of their relationship with AIGA.
AIGA seeks regular feedback in order to assure that it continuously improves
its activities, services and messages to reflect the current interest
of members. Without members’ time in documenting their interests,
it would not be possible to both serve and increase the value of membership.
AIGA works with MemberSurvey.com, a division of Readex Research and a
longtime collaborator on research projects with AIGA. The survey results
are critical in helping AIGA to work with chapters to develop services
that respond to the needs of members, so when you spot that email in your
inbox, please click on the link to provide your opinions! The survey will
take 15–20 minutes to complete; this is not an insignificant request,
as time is a scarce resource these days. Your investment of this time
will be greatly appreciated and will help to shape the future of the organization.
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News and information
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Upgraded
Design Jobs offers improved portfolios, networking and groups
As an employer, AIGA Design Jobs is your best means of finding qualified
designers who are committed to the profession. By virtue of affiliation
with AIGA, Design Jobs provides a valuable filter on the type of positions
posted and the applicant pool. AIGA members can post positions for just
$95, less than half of the regular rate.
As a designer, your AIGA Design Jobs portfolio can now include an unlimited
number of files—images, movies, flash files and PDFs. New networking
features allow you to connect easily with others. Plus, Design Jobs now
facilitates the formation of informal groups on topics that interest you
most.
Whether you’re a designer looking for work or a potential employer
looking for talent, AIGA Design Jobs is your source for talent and opportunity
in the design profession.
www.aigadesignjobs.org
AIGA now represents
more than 20,000 designers
For the first time in history, AIGA has crossed the threshold of serving
20,000 members, including more than 10,000 professional-level members
(the balance are associate members and students). This growth signals
the increasing appreciation of designers for a cohesive design community
that can express its role and value to business, media and society. AIGA
has encouraged membership growth out of a belief that scale is critical
to its ability to articulate a strong case for the value of design, enhancing
both understanding of and respect for the profession. The greater the
number of designers that AIGA speaks on behalf of, the more likely the
story will be heard.
All members will receive print materials this month, reminding them of
many of the ongoing activities undertaken by the organization. Board member
James Ales, of the Monterey Bay Aquarium, designed the package as a way
of sharing his pride in belonging to AIGA. Neenah Paper is a partner in
the new membership campaign, continuing its generous support of a successful
AIGA. Neenah Paper was one of the first corporate supporters of AIGA and
has always demonstrated a commitment to AIGA activities that will strengthen
the profession.
Call for papers
for DUX07: Conference on designing for user experience
Deadline July 2
Presented by AIGA in partnership with ACM’s SIGGRAPH and SIGCHI,
the conference will investigate how social media and networks are producing
a new set of expectations regarding people’s opportunities to contribute,
create, personalize and share experiences. Given the shifting landscape,
the conference co-chairs want to hear your thoughts on the following propositions:
1. How we share experiences is changing
2. Experiences define who we are
3. Everyone designs
4. A new global communication shorthand is being created
5. Mobile is not a device
Send your papers for DUX07 (Conference on Designing for User Experience)
by July 2. The conference will be held November 5–7 at the InterContinental
Hotel in Chicago.
Your stories, opinions and insights will be juxtaposed against those of
the conference organizers who represent diverse companies including Yahoo!,
Feedburner, Fit, Helio, Starcom, Bridge Worldwide, Amazon, Motorola, Smart
Design and others.
This year’s conference format will allow individual presentations
and presenter participation. Find out more and submit your design case
study, research study or practice study at www.dux2007.com.
New Design Business
and Ethics brochures available online
AIGA has updated its series of brochures outlining the critical ethical
and professional issues encountered by designers and their clients. “Design
Business and Ethics” examines the key concerns a designer faces
in maintaining a successful practice and speaks directly to the protection
of individual rights. Authored by industry leaders from across the country,
each brochure offers clear and concise information, as well as practical
and specific directions for approaching design issues.
The intent of this series is to develop content that is useful to designers,
as well as being a resource to educate clients on standard practices and
legal requirements faced by design firms.
Revised versions of all the brochures were published on the AIGA website
in May 2007 as PDFs. AIGA encourages you to download and reformat the
information as part of your regular proposals to clients (giving proper
attribution to AIGA).
www.aiga.org/design-business-and-ethics
AIGA design
leaders signal increasing confidence in business growth
In the most recent quarterly survey of design leaders, AIGA’s measure
of their confidence in the design economy showed a continuing confidence
in a growing design business in coming months, mirroring the confidence
of corporate CEOs. At the same time, other sectors are showing concern.
Homebuilders are more pessimistic than at any other time in the past 16
years, and general consumer confidence has faltered over the past several
months, yet it is still above what it was a year ago. Read the full report
at www.aiga.org/confidence-index.
Show your support
of the profession
AIGA members in good standing, who agree to abide by the professional
standards are eligible to use the initials “AIGA” after their
name, so long as these two conditions remain current:
1. You maintain current professional- or associate-level membership status.
2. You have committed to practice in a manner that is consistent with
the AIGA standards of professional practices (this requires an affirmation
of your commitment at www.aiga.org/profile).
The value of this identification accrues to both the designer and AIGA.
It signals that the designer meets professional standards that respect
the rights of the client and others; it also reinforces the validity of
AIGA’s standards as a differentiator. Your agreement to the standards
in your membership profile will also result in the AIGA logo appearing
next to your name in the AIGA directory, differentiating you when potential
clients review the directory to find a designer.
The initials “AIGA” may follow your name, without a comma
separating it from the name and without periods between letters in the
abbreviation. It may be in upper case or small caps.
This acknowledgement is a privilege to the professional that conducts
his or her practice in a manner that is consistent with the highest standards
for professional and ethical practice, as articulated by AIGA. A statement
to this effect can be placed on invoices, brochures or business cards
(e.g., “Crosby Associates abides by the professional standards of
AIGA, the professional association for design.”)
The AIGA logo may not be used in lieu of the initials
or in any other manner.
Recent contributions to AIGA
AIGA can only advance the interests of all designers based on the commitment
of its members and the generosity of those who support our broad mission
and activities. AIGA thanks the following for demonstrating their commitment
through generous contributions:
American Design Archives
Hornall Anderson Design Works
Legacy Campaign
A.J. Baxa
Oriana Bumi
Julia Colby
Linda Florio
Briana Malaspino
Ahmed McPherson
Steve Mignogna
Ashley Paz
Janet Ziebell
Formal notice
of AIGA board meeting, June 22
The next AIGA board meeting will be held on June 22 at 1:00 p.m. EDT in
Miami, in conjunction with AIGA’s annual leadership retreat. The
board will review preliminary budget directions for FY 2008 and will report
on current activities and initiatives.
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www.aiga.org
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Voice: AIGA Journal of Design
If you’re not reading Voice, you’re
missing out on engaging, thoughtful articles on design. Be sure to keep
up with an ever-growing anthology of timely interviews, essays and articles
on visual culture.
“Feud Plus Fraud Equals Freud”
By Ralph Caplan
Just how civil is the design profession? Caplan goes ringside and recalls
one particularly bellicose moment with Tibor Kalman.
www.aiga.org/feud-plus-fraud-equals-freud
“Confessions of a Magazine Pervert”
By Nick Currie
If magazines are meant to be fleeting, why do their faded pages remain
so seductive? Currie indulges in some post-shelf-life appreciation.
www.aiga.org/confessions-of-a-magazine-pervert
Join in the discussions and submit ideas for future issues at voice.aiga.org.
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Opportunities for inspiration and professional
development
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SOLD
OUT: AIGA and Harvard Business School program for design leaders
Harvard Business School
Boston
July 29–August 3
AIGA and Harvard Business School offer “Business Perspectives for
Creative Leaders,” a one-week program during which experienced designers
can master business challenges. This year’s program is full, but
you can inquire about the waiting list or the class of 2008 at www.aiga.org/business-perspectives.
Created exclusively to help design executives develop strategic responses
to client needs, the program is open to only 40 candidates who will live
and work in the executive housing at Harvard Business School and learn
from the school’s world-renowned faculty. Complete the program with
a stronger understanding of the management perspective and become a more
effective partner in client communication, branding and product development
strategies.
Register for Image,
Space, Object 4: People-Centered Brand Experiences
Denver
August 9-12
Immerse yourself in the ultimate collaborative design workshop, working
closely with the world’s top design innovators at the foot of the
Rockies. As you convert theory into practice, learn how to create multi-dimensional
environments, human interactions and brand strategies in which images,
spaces and objects work together. For more information and to register,
visit www.aiga.org/iso-2007.
Join your fellow
designers at “Next: AIGA Design Conference”
Denver
October 11–14
AIGA’s 12th biennial design conference will look toward the future
to see where the design profession is going, and to set the course it
should take. As designers, visual thinkers and innovative creators, we
shape the future every day. Take part in the creative playground and unique
learning environment of “Next”—to improve your practice,
connect with a diverse group of design peers, expand your way of thinking
and experience new directions in design. Hear from inspired voices on
the evolution of designing and discover what’s on the horizon.
Save $25 when you register online! designconference.aiga.org
Attend the Icograda
World Design Congress 2007
Havana, Cuba
October 20–26
The Icograda World Congress will celebrate fresh perspectives on the intersection
of contemporary culture and the evolution of design. The congress will
address the influence culture has on design, how design shapes urban identities
and the opportunity to use design as an economic development tool.
Havana will become the international capital of graphic and communication
design in October—a place for designers, consultants, design managers,
buyers of design services, educators and students to gather, share and
learn.
www.havana.icograda.org/web
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Resources
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Want to renew?
www.aiga.org/renew
Want to know what’s going on? Check out local and national events. www.aiga.org/calendar
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About Communiqué
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Stimulating thinking about design
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