Monthly news and updates for AIGA members
March 2002
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Contents
News and information
Gain: AIGA Business and
Design Conference early registration
deadline is April 1
CHI2002|AIGA Experience Design Forum April 21-22, 2002
Online balloting open for adoption of new slate of directors
First issue of AIGA Design:Business e-newsletter published
National Medal of the Arts recipients announced
Summer Design Institute, educating teachers to use design
AIGA materials win awards
www.aiga.org
Announcing new Design Forum topic: Illustration
Directory now allows searching by areas of practice
Advocacy updates
New York New Visions to assist in development of barricade
around WTC site
Sales tax victory in California
Coming soon
"Grow: AIGA Professional Development Seminar Series"
365: AIGA Year in Design 22 will be printed in March and mailed
in May
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News and information
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"Gain: AIGA Business and Design Conference" early
registration deadline is April 1
Register by April 1 for AIGA's fifth biennial business
conference and save $150; register on the web and save an additional
$25! Until April 1, members can register for just $575 ($550
on the web); after that, the fee will be $725.
David Brancaccio, NPR's Marketplace Host and Senior Editor, will moderate the three-day event which will pair designers with their clients and discuss examples of effective uses of design in meeting business objectives. More information will be available in weeks to come.
Program chair: Bill Grant, president, Grant Design
Collaborative
Core advisory committee: Nancye Green, head, Global Branding,
Zurich Financial Services; Michael Jager, cofounder, Jager Di
Paola Kemp Design; Steve Liska, president, Liska + Associates,
Inc.; James Searing, director, Strategic Service Development,
Ernst and Young LLP; Ann Willoughby, president, Willoughby Design
Group.
For details and updates, visit www.gainconference.aiga.org
CHI2002|AIGA Experience Design Forum
April 21-22, 2002
CHI2002 and AIGA Experience Design invite you to attend
their first co-sponsored event, taking place April 21-22 in Minneapolis.
The Forum is dedicated to exploring how the knowledge and skills
from each community contribute to current thinking and innovations
in the world of human-computer interaction and experience design.
The Forum is an independent two-day event and will take place
immediately preceding the CHI2002 technical program and does
not require attendance at other CHI2002 events.
The Forum offers five case studies, four plenary speakers, and three panels exploring the intersections of the SIGCHI and AIGA design communities. There will be plenty of opportunities to interact with fellow design practitioners of all kinds.
Case studies
'SHS Orcas: The First Integrated Information System for Long
Term Healthcare Facility Management'-Steve Calde
'Making Joining Easy: Case of an Entertainment Club Website'-Dena
Fletcher
'Climb Meru: An Integrated Brand Experience'-Matt Ludwig
'Data Visualization for Strategic Decision Making'-Angela Shen-Hsieh
'Transforming the Content Management Process at ibm.com'-Louis
Weitzman
Speakers
"The Philosophy of (User) Experience"-John Rheinfrank,
Seespace & Kellogg School of Management
"Power and Simplicity"-Michel Beaudouin-Lafon, L'Université
Paris-Sud & Wendy Mackay, Inria
"Beauty and Utility"-Ramana Rao, Inxight Software,
Inc.
Panels
"Designing a User-centered Design Practice"-Clement
Mok, Office Of Clement Mok, moderator; Alan Cooper, Cooper Interaction
Design; Katja Rimmi, Adobe Systems; Rick Robinson, Sapient.
"Research, Analysis, and Design"-Nico Macdonald, SPY, moderator; Dan Russell, IBM Research Almaden; Liz Sanders, Sonicrim; Michael Summers, Scient.
"Design Education in the 21st Century"-Meredith Davis, North Carolina State University, moderator; Dan Boyarski, Carnegie-Mellon University; Brian Fisher, University of British Columbia; Keiichi Sato, Institute of Design.
There will also be five peer-reviewed case studies that represent current thinking and innovations in the world of human-computer interaction and a great party experience Sunday night at Sursumcorda in downtown Minneapolis.
Organizing committee: Jonathan Arnowitz, Elizabeth Dykstra-Erickson, Shelley Evenson, Austin Henderson, Terry Swack, Gong Szeto.
Case study reviewers: Richard I. Anderson, Jared Braiterman, Dave Curbow, Hugh Dubberly, Bill Gaver, Dirk Jan Hoets, Margaret McCormack, Peter Merholz, Marc Rettig, Keiichi Sato.
Just over a month left to register!
https://w202.securedweb.net/regmaster/cgibin/CHI02/on1/RMSs.cgi
$295 AIGA & SIGCHI members
$395 non-members
Online balloting open for adoption
of new slate of directors
Following solicitation of nominations from all members,
chapter leadership and design opinion leaders, this year's nominating
committee, chaired by Janet DeDonato (Methodologie, Inc., Seattle),
has recommended the following slate of nominees for four of the
fifteen seats on the national board, effective July 1, 2002 for
three years.
John Bielenberg, Camden, Maine
Nigel Holmes, Westport, CT (extend term three years)
Stefan Sagmeister, Sagmeister, Inc., New York
Ann Willoughby, Willoughby Design Group, Kansas City
All professional members should vote online by April 15, 2002. Biographical information on each candidate is also available on the website.
The proposed slate would replace the following incumbents, who will complete their terms in June:
Marc English, Marc English: Design, Austin
Peter Girardi, Funny Garbage, New York
Nigel Holmes, Connecticut (completing a special one-year term)
Jennifer Morla, Morla Design, San Francisco
Current members of the national board continuing their service
include:
Dana Arnett, VSA Partners, Chicago
Bill Grant, Grant Design Collaborative, Atlanta
John Chuang, Aquent, Boston
Terry Irwin, San Francisco
John Maeda, MIT Media Lab, Cambridge
Clement Mok, San Francisco
Sam Shelton, KINETIK Communication Graphics, Washington, D.C.
Terry Swack, Boston
Gong Szeto, Brooklyn
Petrula Vrontikis, Vrontikis Design Office, Los Angeles
Margaret Youngblood, Landor Associates, San Francisco
The nominating committee is made up of rank-and-file AIGA members, not AIGA board members, to assure that the nominees reflect a broad view of members' interests. The 2002 nominating committee was comprised of:
Janet DeDonato, Methodologie, Seattle (chair)
David Brown, former AIGA president, Los Angeles
Meredith Davis, North Carolina State University, Raleigh
Joseph Michael Essex, Essex Two, Chicago
Steve Pattee, Pattee Design, Des Moines
Lana Rigsby, Rigsby Design, Houston
The proposed candidates were selected after a rigorous review of nominees against a variety of criteria, including the nature of their practice, the area of the country they represent, their previous contributions to AIGA and the priorities the board has adopted for new initiatives. Two are active adjunct professors. Their practices include information design, corporate identity, branding, book design and education. The committee received an extraordinarily strong pool of qualified candidates who were willing to serve, from which this group was selected. All have been actively involved in AIGA at the local or national level and represent role models in their disciplines for their professionalism, commitment and design achievements.
First issue of AIGA Design:Business
e-newsletter published
AIGA Design:Business launched last week as
a new e-mail newsletter to all AIGA members. AIGA strives to
be the place designers turn to first for support in their pursuit
of both design excellence and professional success. Now, more
than ever, an unforgiving economy reveals how important it is
for designers to discover how to run the business of design as
effectively as possible. Every four weeks, AIGA Business:Issues
will provide studio managers, enterprising designers and students
who are AIGA members with expert opinions on practical issues
related to their business.
The authors will be leading consultants for the communication design profession--we have lined up Cameron Foote of Creative Business and David Baker of ReCourses, Inc. AIGA Business:Issues will be archived for future reference by AIGA members only at www.aiga.org/designbusiness. Where additional information is available on related matters, links will be provided in the newsletter. AIGA Design Forum on AIGA's website will allow for continuing discussion of issues of interest. For designers seeking greater immersion in the issues of success, AIGA offers Grow seminars, regional seminars on managing your business conducted by David Baker. In addition, AIGA will continue to publish brochures for use by designers and clients on business and ethics in the practice of design.
AIGA is firmly committed to assisting designers in becoming respected and successful business men and women as well as effective communication design professionals.
National Medal of the Arts recipients
announced
President Bush has announced the National Medal of
Arts recipients for the year 2001: Alvin Ailey Dance Foundation,
modern dance company and school (New York); Rudolfo Anaya, writer
(New Mexico); Johnny Cash, singer and songwriter (Tennessee);
Kirk Douglas, actor and producer (California); Helen Frankenthaler,
painter (Connecticut); Judith Jamison, artistic director, choreographer
and dancer (New York); Yo-Yo Ma, cellist (Massachusetts); and
Mike Nichols, director and producer (New York). A National Medal
of the Humanities recipient was José Cisneros, historical
illustrator (Texas).
Once again, there were no designers included. AIGA has sought to advance the nominations of designers for these awards in recent years. AIGA was also one of the five founding sponsors of the National Design Awards, administered by Smithsonian Institution, Cooper-Hewitt National Design Museum, in order to create a comparable award specifically for design. Although AIGA has not been able to maintain its sponsorship this year for financial reasons, we are still very active in promoting the success of the award (AIGA national board member John Maeda received the award for communication design this past year and the other two finalists were also AIGA members; four of the seven jurors were AIGA members, including Clement Mok, Jeffrey Keyton. Louis Lenzi and Lucille Tenazas).
Summer Design Institute, educating
teachers to use design
In April, members will receive a poster entitled "What
is design?" (designed for AIGA by Michael Mabry, San Francisco).
The poster promotes the Summer Design Institute, an intensive
workshop for educators that features international leaders in
design education who share their best practices for incorporating
design strategies across the K-12 classroom curriculum.
This workshop is a joint project of AIGA and the Smithsonian Institution, Cooper-Hewitt, National Design Museum. AIGA's interest in this project is part of a campaign to increase awareness of design among secondary students so that more young people consider the profession as an option (or become more sensitive to the value of good design). By helping to develop teachers who can demonstrate the use of the design process in secondary school curricula, AIGA hopes to have examples of effective use of design in the classroom.
For details, visit www.si.edu/ndm
AIGA materials win awards
Several pieces designed and produced for the "Voice"
conference originally scheduled for September 23-26, 2001, have
recently won awards from a variety of sources. Cahan and Associates
designed the poster and the program brochure for the conference,
which have both been recognized by the Type Directors Club 48
and the 2002 Step-by-Step Graphics 100 Design and Illustration
Annual. The 2002 AdMark Addy Awards and American Corporate Identity
18 also recognized the "Voice" program brochure.
In addition, Chermayeff & Geismar's design for the 50 Books/50 Covers exhibition in the AIGA Gallery was selected by SEGD in their annual competition.
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Announcing new Design Forum topic: Illustration
The latest AIGA Design Forum topic, Illustration,
is moderated by Christoph Niemann. Niemann is an acclaimed illustrator
who lives and works in New York and Germany. His work has appeared
most recently on the cover of the March 18 issue of The New
Yorker.
According to Niemann: "Illustration lies in a no man's land, somewhere between fine art and clip art. Though illustration remains a powerful and versatile communication tool, it often plays a lonely role in the graphic arts. Illustrators operate from isolated studios, ignorant of the concerns of designers, who in turn are oblivious to the needs of illustrators. AIGA Design Forum, Illustration is an online forum built to bridge the gap between these two worlds. It's a place for criticism, commentary, and dialogue between illustrators and designers, to explore the evolving role illustration plays in today's publishing environment."
Visit AIGA Design Forum
Directory now allows searching by
areas of practice
AIGA's Designer Directory now allows searches by areas
of practice. The more detailed search criteria will allow potential
clients to search for members by areas of practice. However,
if someone is looking for a designer to do an annual report in
Oklahoma City, and that designer hasn't added "annual reports"
to his profile, he won't show up in the search results.
Make sure you update your profile so that you will be found in searches. In addition to specifying your areas of practice, you can now elect to receive AIGA Communiqué, AIGA Design:Business and other AIGA e-news as text rather than HTML, indicate that you agree to adhere to the AIGA Standards of Professional Practice (resulting in a special mark next to your name in search results) and include a personal statement for people to read when they find you in the directory. Go to www.aiga.org/profile You will need your AIGA login and ID (use the "Send my login information" link if you can't find yours).
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Advocacy updates
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AIGA to assist in design of barricade around WTC site
The Port Authority of New York, owner of the World
Trade Center, and the Lower Manhattan Redevelopment Corporation
have asked that New York New Visions, a coalition of design and
planning organizations in New York in which AIGA plays a leadership
role, assist in developing the program and concepts for a barricade
around the World Trade Center site. In a multi-disciplinary charrette
on March 16, AIGA designers helped to refocus the design so that
it was a more transparent, space structure, with a means of curating
content that will find its way onto the fence and into displays
in adjacent sites. The design must meet narrative needs for memorial
and historical references as well as information needs on current
and future plans.
This is a model for the type of multidisciplinary design coalitions that could be formed locally by chapters in order to assure that graphic designers are having a voice in local public policy decisions.
For details and updates, visit www.newyorknewvisions.org
Sales tax victory in California
Another positive step has occurred in the joint initiative
by AIGA and the Graphic Artists Guild to clarify and reduce the
sales tax liability of communication designers. A vote taken
by the California State Board of Equalization will clarify when
designers need to collect or pay sales tax, both in relation
to their illustrator and photographer suppliers and to their
advertising and publishing clients. The net result will be a
much lower tax liability than many designers previously thought
they had. Designers will also be able to make relatively simple
changes to their business procedures that will eliminate taxes
that they previously were liable for collecting and paying. A
more detailed analysis will be prepared for use by the creative
community as we work with the Board of Equalization staff in
crafting the guidelines they send out to their field offices
and auditors.
This advocacy effort was funded from AIGA's national budget since it will set a precedent, along with a previous successful campaign in New York State, which can be used in other states if chapters want to clarify sales tax treatment under state laws. The next brochure in AIGA's Design Business and Ethics series will deal with sales tax issues.
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Grow: AIGA Professional Practice Seminar Series
AIGA, in partnership with chapters across the U.S.,
will host a series of "Grow" seminars with David C.
Baker from ReCourses, Inc. Each half-day session-specifically
tailored for design managers, studio principals, senior designers,
art directors and business development people-will be four hours
long and will feature topics to help grow your design business
responsibly.
Topics include: Taking Care of Clients; Positioning and Marketing Your Services; Being a Good Manager; and Monitoring and Benchmarking Your Practice. Attendance is limited to just 40 attendees per session.
March 20, 2002 - Washington, DC
May 34, 2002 - Minneapolis
August 910, 2002 - Cleveland
September 2728, 2002 - Los Angeles
December 67, 2002 - New York
For more information and to register, visit www.aiga.org/grow
365: AIGA Year in Design 22 will
be printed in March and mailed in May
This year's annual, 365: AIGA Year in Design, will
be printed and bound in late March. All professional members
who joined prior to December 31, 2001 will receive a copy by
a trackable delivery service by mid-May. Make sure we have your
current mailing address by logging into the AIGA website and
updating your professional profile.
This year's volume was designed by studio blue in Chicago, a firm known for thoughtful and literate book design. studio blue is a regular awardee in AIGA's 50 Books/50 Covers competition and has a deep history in creative solutions to museum catalogs.
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