| Monthly news and updates for AIGA
members
June 2004
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Contents
News and information
World Trade Center interactive
kiosk competition, deadline July 1
Harvard Business School for designers, August 15-20
Image, Space, Object interdisciplinary workshop, August 7-13
Gain: AIGA Business and Design Conference, October 1-3
www.aiga.org
New in Design Forum
Design Jobs offers essential tools for finding designers and
jobs
Coming soon
FutureHistory: AIGA Design Education conference,
October 16–17
Designing for the 21st Century, December 8–12, Rio de
Janeiro
Biennial AIGA Design Conference, September 15–17, 2005
Resources
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News and information
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World Trade Center interactive kiosk competition,
deadline July 1
Designers and multimedia maestros: requesting your talents! Van
Alen Institute: Projects in Public Architecture and the Architectural
League of New York, AIGA’s partners in New York New Visions, seek
expressions of interest from exceptional and qualified professionals interested
in producing a multi-disciplinary design for a prototypical Interactive
Public Installation for Civic Exchange. From this first phase, up to four
diverse and qualified teams will be selected by the Project Team, and
will each be awarded a $10,000 stipend to produce an innovative and implementable
solution to be presented to the public (via exhibit/publication). One
team will then be selected by a jury to implement a working prototype,
to be located in Battery Park City.
The evaluation team for the expressions of interest includes Janet Abrams,
director, University of Minnesota Design Institute; Kadambari Baxi, partner,
Martin/Baxi Architects and principal, imageMachine; and Tucker Viemeister,
president, Springtime USA. Final jury includes John Maeda, associate professor
of design and computation, MIT Media Lab; and Michael Rock, partner, 2x4
design studio.
This RFEI is posted at www.vanalen.org.
For more information, see www.vanalen.org/competitions/civic_exchange/civic_exchange.htm.
Any questions should be addressed by e-mail to the competition manager,
Jonathan Cohen-Litant at jclitant@vanalen.org
Harvard Business School for designers,
August 15–20
AIGA and Harvard Business School will offer the second annual
advanced leadership program, “Business Perspectives for Design Leaders,”
a one-week program to provide experienced designers with a chance to master
the perspective of their clients toward business. It is available to only
forty candidates who will live (and work) in the executive housing at
Harvard Business School and be taught by the school’s best faculty.
Selection is competitive, based on the qualifications and experience of
candidates. The program will be offered from August 15-August 20, 2004,
at Harvard.
The intent is to help experienced designers occupy comfortably the role
many of you have expressed an interest in attaining—the role of
strategic advisor to your clients on communication strategy, brand positioning
and product or service development. It will also, undoubtedly, give you
new insight into your own practice, although its purpose is not to provide
personal management techniques for you to use in your studio.
This is an opportunity for a significant mid-career enhancement in your
skills, perspective and effectiveness. The timing is perfect for offering
new services to clients as the economy rebounds. Only 12 seats remain—apply
today. Visit www.aiga.org/businessperspectives
for more information, testimonials from previous attendees, a list of
those currently enrolled for the fall and an application form.

Image, Space, Object interdisciplinary workshops,
Denver, August 7-13
Justify a summer week high in the Rockies! Register now
for a small, interdisciplinary workshop on collaborative methods and design
experiences with an absolutely amazing faculty.
Attend a small workshop of twenty with:
Katherine and Michael McCoy, High Ground Studio
Ayse Birsel, Olive 1:1
Hugh Dubberly, Dubberly Design Office
Karin Fong, Imaginary Forces
Hugh Graham, storyteller
Sigi Moeslinger, Antenna Design New York, Inc.
Jennifer Morla, Morla Design, San Francisco
Fred Murrell, Rocky Mountain College of Art and Design
Rick Robinson, NOP World
Nancy Skolos, Skolos-Wedell
Masamichi Udagawa, Antenna Design New York, Inc.
“Image, Space, Object” is a unique and personal five-day
interdisciplinary workshop in which designers and students of all disciplines
come together to learn collaborative methods and develop new design languages
for compelling physical and communication experiences.
Participants will learn—and actually practice—effective collaborative
methods for researching and conceiving the whole design experience including
visual communications, interactive media, exhibit and signage design,
interior design and environmental design, furniture and object design,
and brand planning.
For more information and to register, visit www.aiga.org/rockymountain2004

Gain: AIGA Business and Design Conference,
October 1–3
Why should I go to a business and design conference now?
With an economic recovery finally emerging, this is the time to refine
your own thinking on how design can be embedded in the strategic considerations
of clients eager to gain market share and new value. This conference will
stimulate your thinking from discovering the inside story and the external
measures of the experiences of businesses large and small in a variety
of sectors who have added value through the thoughtful integration of
design. Differentiate your practice by understanding your client and her
potential for success.
Why should I convince my clients to attend?
One of the driving forces of success in a competitive global
economy will be effective differentiation, most likely from design. Newsweek
heralds design strategy as the post-innovation phenomenon in corporate
positioning. Businesses and designers need to ride the wave toward creating
value together.
How can I justify it to my boss?
You will gain the hard-earned experience of more than a dozen success
stories.
You will be able to take away at least three directly applicable lessons.
You need to begin thinking from new perspectives to assure that your
firm stands out in the rising economy.
AIGA’s business and design conference has received critical raves
and has a history of provocative, searching content.
The conference is relatively small (450), there are means for creating
a network of attendees, and it occurs partially over a weekend, when you
will not miss any more work.
Included in the conference registration fee is a pre-conference session
presented by David C. Baker, Principal, ReCourses, Inc., on Friday, October
1 from 1:00–3:00 p.m. at the Equitable Center. Entitled, “Forget
Business Embracing Design: Let's Start with Design Embracing Business,”
Baker will address such questions as “What does business want? What
do designers want? Can the existing relationship move beyond reluctant
acceptance, or will each move even closer toward being a necessary evil
to the other?”
AIGA is also presenting a supplemental workshop, “The Brand Gap,”
with Marty Neumeier and Joshua Levine of Neutron LLC, on Friday, October
1 or Monday, October 4 from 8:00 a.m.–4:00 p.m. at AIGA. More information
and registration information will be available on the AIGA website in
early July.
Be sure to arrive in New York City by Thursday, September 30 and attend
the first annual Design
Legends Gala at the Chelsea Piers Lighthouse. This unforgettable black
tie affair will celebrate the 2004 recipients of the AIGA Medal and AIGA’s
ninetieth year. In addition, proceeds from the Gala will support AIGA’s
Creative Leadership Fund, an endowment helping to transform the landscape
of design and elevate the public perception of the value of design.
Presenting sponsor: Aquent
Supporting sponsors: Business Software Alliance and Sappi
For more information and to register, visit gainconference.aiga.org
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www.aiga.org
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New in Design Forum
The latest issue of Voice: AIGA Journal
of Design features Paola Antonelli’s case for including
graphic design as part of MoMA’s collection, Steven Heller’s
interview with Shepard Fairey, and from the archives, a review of Alvin
Lustig’s top ten designs by Elaine Lustig Cohen.
Make your voice heard; comment on these and other topics in Design Forum
(designforum.aiga.org). Who
are your design heroes? Tell us in the "Design Heroes" forum
edited by Petrula Vrontikis. This is your chance to recognize the people
who have had an impact on your work and life.
Design
Jobs offers essential tools for finding designers and jobs
Human resources are a critical element of any design business.
Consider AIGA Design Jobs as a means of finding qualified designers who
are committed to the profession. By virtue of affiliation with AIGA, Design
Jobs provides a valuable filter on the type of positions posted and the
applicant pool. More than 60 new positions were posted to Design Jobs
last month, from locations as wide-spread as Hawaii, Kentucky and New
Hampshire.
Take it from Jim Ales of the Monterey Bay Aquarium. who recently wrote,
“THANK YOU! The AIGA job listing proved very helpful. We received
responses from a well qualified and diverse field of graphic designers.
We successfully hired a candidate through the service. It has saved us
a great deal of time and money. An invaluable service.”
Looking for a job? You can now post your portfolio containing samples
of your work, a personal statement, resume and contact details. Join the
more than 500 members who have already posted their portfolios. And remember
to sign up for e-mail notifications of positions that fit your criteria.
Just click on "Account summary" in the left hand navigation.
(www.aiga.org/designjobs)
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Coming soon
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FutureHistory: AIGA Design Education conference, October 16–17
FutureHistory: AIGA Design Education Conference is the
first national AIGA conference for educators. It will include general
sessions and breakout sessions on October 16 and 17, 2004, at the University
of Illinois at Chicago
Teaching represents a unique convergence of the past and the future. The
transference of information, experience, and history to a new generation
directly impacts the future of the field. This conference will explore
the dual nature of the role of the design educator as a keeper and disseminator
of past knowledge, and as an explorer and director of things to come.
Conference topics will focus on both the historical aspects of education—the
dissemination of knowledge to students, our own personal influences and
histories, the history of design—and the challenges of the future:
increasingly complex communication needs, interaction and the influence
of technology, and the impact of an increasingly diverse culture.
The conference is open to AIGA members and nonmembers, design educators
and professionals.
Visit www.aiga.org/futurehistoryconference
for registration and additional information.
Designing for the 21st Century, December
8–12, Rio de Janeiro
This is an extraordinary moment. Never before in history
have we been as varied in age and ability as we are at the start of the
new century. Design matters more than ever. We must make choices about
designing places, things, information and policies that not only reduce
barriers but welcome everyone and enhance human health. AIGA has collaborated
with Adaptive Environments in beginning dialogue between nations and across
disciplines in the third conference on Designing for the 21st Century
in Rio de Janeiro, December 8-12, 2004. Visit www.designfor21st.org
for more details.
Biennial AIGA Design Conference, September
15–17, 2005
The next National Design Conference will be held September
15–17, 2005 in Boston, Massachusetts. Until October 1, 2004, AIGA
members may register for just $475 (or $450 if you register online). www.aiga.org/design_conference_2005
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Resources
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Want to renew? www.aiga.org/renew
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including e-mail preferences and affiliation with communities of interest
at www.aiga.org/profile.
Want to know what’s going on? Check out local and national
events at www.aiga.org/calendar.
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