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Monthly news and updates for AIGA members
January 2006

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Contents
News and information
  “365: AIGA Design Competitions” deadline is March 3
  Speakers announced for Aspen Design Summit, June 20–23
  Standards for professional practice adopted by AIGA board
  Formal notice of AIGA board meeting, February 2
  
Worldstudio AIGA Scholarship application deadline is April 14
  AIGA Winterhouse Awards for Design Writing and Criticism
  AIGA and socially responsible issues

  Inequality Matters: Design a poster by March 15 
  Recent contributors to AIGA
  In the gallery
www.aiga.org
  A new year, a new website
  Find designers with similar interests in AIGA Design Network
  Design Jobs member discount
  Voice: AIGA Journal of Design
Coming soon
  AIGA Design Expedition to China, April 29–May 12
  Icograda Design Week, July 9–15, Seattle
  Business Perspectives for Design Leaders, July 23–28
  Image, Space, Object 3, August, Denver
  DesignInquiry, August, Portland, Maine
  Third annual Design Legends Gala, October 25, New York City
  Gain: AIGA Business and Design Conference, October 26–28, New York City
Resources

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News and information
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“365: AIGA Design Competitions” deadline is March 3
Round up your finest design—AIGA’s annual competitions close March 3.

For nearly a century, AIGA’s competitions have been among the most prestigious in the design world. This year, we've added two new features to make entering your work even more compelling. First, entry forms and payment can now be submitted online, streamlining the process and saving you time and paperwork. More importantly, all selected entries will be placed in the AIGA Design Archives, a growing collection of exemplary design work, and in the permanent archives of American Design History in the Denver Art Museum.

Why enter the AIGA design competitions? They are tough, they are authoritative and if your work is selected, it becomes history. By means of the competitions, AIGA creates an authoritative chronicle of outstanding design solutions, each demonstrating the process of designing, the role of the designer and the value of design.

All 107 selections from last year’s competitions can be seen online at designarchives.aiga.org. Members will receive 365: AIGA Year in Design 26—with this year’s call for entries—via U.S. Mail during the month of February. And until February 24 you can view last year’s selections on display at the AIGA National Design Center gallery in New York City.

Details for “365” and “50 Books/50 Covers”—which both close March 3—can be found at competitions.aiga.org. Don’t miss your chance to show off your best work—and become a part of design history while you’re at it.

Aquent, the Official AIGA Sponsor for Career Development, is once again sponsoring the Information Design category of “365.”

Speakers announced for Aspen Design Summit, June 20–23
An impressive roster of speakers has already been confirmed for the Aspen Design Summit, scheduled for June 20—23, 2006, in Aspen, Colorado.

A partnership of IDCA and AIGA, the Aspen Design Summit is a multi-disciplinary retreat where design thinking and the design process are used to craft solutions and commit participants to actions that improve the quality of life worldwide. While the Aspen Design Summit will reach capacity at 340 participants, its impact will be felt around the globe.

Featured presenters are selected based on their leadership in addressing social, environmental, educational and cultural issues. To date, confirmed presenters include:

  • Eileen Adams, Campaign for Drawing, The Big Draw, United Kingdom
  • Majora Carter, Sustainable South Bronx, 2005 MacArthur Foundation Fellow
  • Niles Eldredge, curator, “Darwin: Discovering the Tree of Life,” American Museum of Natural History
  • Shamina de Gonzaga, advisor on NGO relations for the President of the United National General Assembly and representative to the United Nations for the world Council of Peoples and the Fundacion Cultural Bayur
  • Gala Norezo, DPI/NGO Intergenerational Committee, The United Nations
  • Margeigh Novotny, Smart Design
  • Sergio Palleroni, Center for Sustainable Development, University of Texas, BASIC Initiative: Building Sustainable Communities, a partnership in service learning
  • Paul Polak, International Enterprise Foundation
  • Chris Rainier, National Geographic
  • John Thackara, Design Futures Network, author, In the Bubble: Designing in a Complex World
  • Elliot Washor, Big Picture Project
  • Frank Wilson, MD, author, The Hand

These speakers and other design leaders will facilitate the Aspen Design Summit presentations and workshops, along with special programs like the Aspen Action Studios, Design Expeditions, Design Explorers Studio, the “What Moves You?” and Global Voices installations and the Darwin Dinner, a creative celebration scheduled for the Summer Solstice.

Be among the first to reserve your spot at this historic event. Visit aspendesignsummit.aiga.org for details and to register online before the February 28 early registration deadline. We’ll see you in Aspen—where design is at the Summit!

Standards for professional practice adopted by AIGA board
The AIGA board has approved revisions to AIGA’s standards for professional practice.

The new standards add provisions to the responsibilities of designers toward their audiences, society and the environment. These provisions were drafted working closely with Milton Glaser, who has long felt that we failed to adequately define the ethical role of designers.

The Federal Trade Commission and IRS required that AIGA remove the language against spec work from the professional standards as a form of setting pricing policies for the profession, in restraint of trade. AIGA will continue to argue the case against spec work proposals as a matter of good business practices that protect the interests of clients, although it will not be part of the statement of professional standards. The new standards may be found at www.aiga.org/standards_of_practice

Formal notice of AIGA board meeting, February 2
The next AIGA board meeting will be held by telephone at 12:00 p.m. on February 2, 2006. The board will consider recommendations put forward by the Nominating and Awards Committees.

Worldstudio AIGA Scholarship application deadline is April 14
Worldstudio Foundation and AIGA provide scholarships to minority and economically disadvantaged students studying design and the arts in colleges and universities in the United States. Among the scholarship’s primary goals are to increase diversity in the creative professions and to foster social and environmental responsibility in the artists, designers and studios of tomorrow. Scholarship recipients are selected not only for their ability and need, but also for their demonstrated commitment to giving back to the greater community through their work.

Since 1995, the program has awarded nearly $600,000 to students of design, art and architecture. Scholarships start at $1,500 and average $2,500. One or two $5,000 scholarships are awarded at the jury’s discretion. Cash prizes in the amount of $100 are also given as honorable mentions.

Encourage an eligible student to apply for these important scholarships. The online application form is now available; the application deadline is April 14. www.aiga.org/worldstudio_scholarship

Winterhouse Awards for Design Writing and Criticism
An initiative of AIGA and the Winterhouse Institute
Developing new voices in design writing and criticism is a long-term strategic goal of AIGA, so we are pleased to announce that William Drenttel and Jessica Helfand, of the Winterhouse Institute, have joined AIGA in providing initial funding and spearheading a new writing award program that will launch this spring. A Design Writing Award, in the amount of $5,000, is open to writers, critics, scholars, historians and journalists; an Education Award, in the amount of $1,000, will be given to a student writer (undergraduate or graduate). This year’s jurors will be Kurt Andersen, Jessica Helfand and Julie Lasky. Details will be online in early March at www.aiga.org/writingaward.

For AIGA to continue this program in future years, as well as support the program with marketing and publicity, we need your support. Benefactors who would like to donate $1,500 and join an impressive list of supporters can email us for more information at writingawards@aiga.org

Initial supporters and benefactors as of January 30 include:

AIGA, Michael Bierut, Carnegie Mellon School of Design, Brian Collins, Cooper-Hewitt National Design Museum, Meredith Davis, William Drenttel, Milton Glaser, Jessica Helfand, Steven Heller, IDEO, Ellen Lupton & Abbott Miller, Maryland Institute College of Art, Debbie Millman, Clement Mok, Errol Morris, Northeastern University Department of Visual Arts, Chris Pullman, Anthony Russell, School of Visual Arts, Rick Valicenti, Michael Vanderbyl, Lella & Massimo Vignelli, Armin Vit & Bryony Gomez-Palacio, Weisz + Yoes Architecture and Lorraine Wild.

Media supporters: The Architect's Newspaper, Communications Arts, Dwell, Eye Magazine, HOW, I.D. Magazine and Print.

Paper and printing: Mohawk Paper and The Studley Press.

AIGA and socially responsible issues
One of AIGA’s objectives is to demonstrate the value of design by communicating socially valuable messages. In determining which messages are appropriate for a nonpartisan organization, AIGA will be guided by the most broadly accepted mandate, which is the Universal Declaration of Human Rights, endorsed by virtually all governments in the United Nations.
www.aiga.org/content.cfm?ContentAlias=declaration_human_rights

In addition, AIGA will look for projects that advance public awareness of the Millennium Development Goals adopted by the United Nations, which are:

  • Eradicate extreme poverty and hunger
  • Achieve universal primary education
  • Promote gender equality and empower women
  • Reduce child mortality
  • Combat HIV/AIDS, malaria and other diseases
  • Ensure environmental sustainability
  • Develop a global partnership for development

Inequality Matters: Design a poster by March 15
Inequality of income, limited access to health and education, and underdeveloped markets for trade are trapping much of the world's population in a cycle of poverty. AIGA and the Human Development Report Office of the United Nations Development Programme developed a poster initiative, “Inequality Matters,” in anticipation of the 2005 World Summit last September. Working with AIGA, Tom Geismar conceived and designed a series of posters illustrating the social disparity that exists between cultures. Rich countries, for example, account for more than 50 percent of the world’s annual income, but less than 20 percent of the population. The posters were displayed at the Summit and are available on the AIGA website. 

Now AIGA members can design their own posters to add to the “Inequality Matters” gallery. Each poster should illustrate an issue from the UN Human Development Report 2005. The poster deadline is March 15, 2006. Visit www.aiga.org/ inequalitymatters for the gallery of posters and submission guidelines.

Recent contributors to AIGA
Thanks to the following recent contributors to the AIGA Creative Leadership Campaign:

$1,000+
AdamsMorioka
Michael Bierut
Jim Faris
Beth Singer
Cheryl Towler Weese

$500-$999
Linda Huber

Up to $500
Richard Cress
Pamela Williams

The following have made recent contributions to the AIGA Disaster Relief Fund:

Berkshire Taconic Community Foundation
Buckingham Partners LLC
Veer
Wert & Company

In the National Design Center gallery
365: AIGA Annual Design Exhibition 26
Exhibition open to the public until February 24, 2006.

Design: Gensler Studio 585, Washington, D.C.

Design statement: How does one structural form display singular ideas that are expressed in multiple ways? And create a memorable celebration of the best in 2005 Design? Eureka! A simple, illuminating light bulb, reminds us that each design starts with an idea.

This is an exhibition of brilliant ideas that can be privately experienced as visitors approach, view and read each entry. A light bulb wired to a motion sensor illuminates a translucent credit panel, which becomes a backdrop for each entry. As visitors trigger each sensor, text containing the designers’ thought behind each entry is highlighted.

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www.aiga.org
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A new year, a new website
AIGA is pleased to announce that it will begin a project to redesign its national website, aiga.org. Based directly on rich feedback from both member and nonmembers, the organization has gleaned a set of core objectives to drive a new strategy for the AIGA site. A Request for Proposal (RFP) was issued in early January, and by mid-February we hope to engage a partner or partners to redesign the national website and the corresponding tools to support the site.

Find designers with similar interests in AIGA Design Network
You can network with other AIGA members without leaving the comfort of your own computer. Using the AIGA Design Network, you can find members you already know and build relationships with members with similar professional interests through an organization you know and trust. Start strengthening existing connections and creating new ones today!
www.aiga.org/designnetwork

Design Jobs member discount
Human resources are a critical element of any design business. Consider AIGA Design Jobs as a means of finding qualified designers who are committed to the profession. By virtue of affiliation with AIGA, Design Jobs provides a valuable filter on the type of positions posted and the applicant pool. AIGA members can post positions for just $95, less than half of the regular rate.
www.aiga.org/designjobs

Voice: AIGA Journal of Design
Voice has become the go-to place for lively, thoughtful articles on design (and a few on what pops into the mind of designers, an intriguing discovery!). Be sure you’re up to date on this rich anthology.

The D.I.Y. Debate
Ellen Lupton and Steven Heller
Does D.I.Y. mean R.I.P. for graphic design? Lupton and Heller debate whether the democratization of design is beneficial or detrimental to the design agenda.

voice.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=1417575

Propagandizing Propaganda: Interview with Aleksandar Macasev
Steven Heller
How did propaganda get a bad rep? Macasev uses the infamous Nazi minister of propaganda and enlightenment to explore the dark side of the force in the 21st century.

designforum.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=1406790

Not Your Grandparent’s Clenched Fist
Phil Patton
Has this venerable protest symbol lost its significance? Patton examines how the rebellious clenched fist evolved from a charged radical image to Howard Stern’s new logo.

voice.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=1402490

Please join in the discussions and submit ideas for future issues at http://voice.aiga.org.

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Coming soon
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AIGA Design Expedition to China, April 29–May 12, 2006
Thirteen days in Shanghai, Beijing and Guangzhou
Design is served up sizzling hot and blindingly fast in China today. As markets expand and global competition increases, the importance of design and communication has emerged as a truly vital, important key to success. This is especially true in China where thousands of products are designed and produced each day and hundreds of schools graduate 10,000 designers each year. China is in the exciting process of re-invigorating and re-interpreting the global field of design. How will it build upon its own ancient cultural and design traditions? What can an American designer learn from our Chinese counterparts? The AIGA Center for Cross-Cultural Design is sponsoring a 13-day Design Expedition to China to visit three of China’s most dynamic cities: Beijing, Shanghai and Guangzhou. This in-depth tour will lead a select group of American designers to engage their Chinese counterparts—to experience first-hand how a Chinese designer lives and works. In addition to discovering some of China’s greatest architecture, art and cultural riches, our itinerary will take us to the leading design programs and universities as well as into the studios of some of China’s top designers.

The tour will be lead by Robert Linsky, a graphic and information designer with more than 30 years of experience. Space is limited to the 25 people on a first-come, first-served basis. For a registration form or more information, please contact: Robert Linsky, 617 646 4129 or linskyrobert@hotmail.com.

Icograda Design Week, July 9–15, Seattle
Defining Design on a Changing Planet
The first-ever U.S.-based Icograda Design Week is coming to Seattle in July 2006. This will be a thought-provoking forum about the role of design in a rapidly-changing world. Big questions will be on the table, presented by leading design thinkers and practitioners. How do we communicate when our audiences speak different languages? Who has the competitive edge in a worldwide marketplace? What role can we play in making the world a better place?

Seattle Design Week is a rare opportunity to connect with designers who are working at this intersection of global commerce and culture. The week of events includes an international conference, student workshop and showcase of North American design trends. More details and registration at seattledesignweek.com.

This event is presented by Icograda in partnership with the AIGA Center for Cross-Cultural Design

AIGA Harvard Business School: Business Perspectives for Design Leaders, July 23–28, 2006
The fourth annual Advanced Leadership Program, “Business Perspectives for Design Leaders,” is a one-week program for experienced designers to survey business from the standpoint of their clients. The program is available to only 60 candidates who will be taught by Harvard Business School’s best faculty and live and work in the school’s executive housing. Selection is competitive, based on the qualifications and experience of candidates.
www.aiga.org/businessperspectives

Third Annual Design Legends Gala, October 25, 2006, New York City
This glamorous black tie affair will celebrate the 2006 recipients of the AIGA Medal, the AIGA Fellow Award, the Corporate Leadership Award and the Winterhouse Awards for Design Writing & Criticism.

Gain: AIGA Business and Design Conference, October 26–28, 2006, New York City
A biennial conference that addresses current issues on how design can increase business’ effectiveness in achieving strategic goals, “Gain” is programmed specifically for an audience of senior designers and their clients.
www.aiga.org/gainconference_06

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Resources
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