Monthly news and updates for AIGA
members
January 2005
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Contents
News and information
365: AIGA Design Competitions deadline is March 4, 2005
AIGA launches online Design Archives
Deadline extended to Feb. 4 for World Day of Design entries
SpecLogix Compendium offered to AIGA members
Request for materials from first AIGA Design Conference
Designers Without Clients: A Call for Civic Projects in Boston
Design doing valuable things: questionnaire
Take on the future, get involved with national issues
Recent contributors to the Creative Leadership Campaign
In the AIGA Gallery: 365: AIGA Year in Design exhibition 25
www.aiga.org
Voice: AIGA Journal of Design
Coming soon
Schools of Thoughts, AIGA Design Educators Conference,
March 4–6
The Institute of Design Business Strategy Conference,
May
18–19
Revolution, AIGA Design Educators Conference, June 3–4
DesignInquiry: Motive, Method, Medium, June 11–17
Vision Plus 11: “Developing Information Design Subject
Areas”, July 7–9
IIID/AIGA Summer Academy 2005: “(Im)Material Exchange”
AIGA Harvard Business School program, July 24–29
Image, Space, Object, August 23–27
Design Legends Gala, September 14
AIGA Design Conference, September 15–18
DUX (Designing for User Experience), November 3–5
Resources
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News and information
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365:
AIGA Design Competitions deadline is March 4, 2005
Enter your best work, contribute to a legacy! This year’s deadline
for 365: AIGA Annual Design Competitions 26 and AIGA 50 Books/50 Covers
of 2004 is fast approaching; don’t miss it! Entries must be received
at AIGA’s National Design Center in New York by 5:30 p.m. on Friday,
March 4, 2005.
Our panel of esteemed jurors is in formation. To date it includes the following (with the categories to be judged in parentheses):
Ken Carbone, CSA, New York (brand and identity systems design; environmental
design)
Sheila Levrant de Bretteville, Yale University School of Art, Connecticut
(information design; environmental design)
Bob Dinetz, Bob Dinetz Design, Piedmont, CA (information design; corporate
communications design)
Joe Duffy, Duffy Design, Minneapolis (promotional design and advertising;
package design)
Rafael Esquer, Alfalfa, New York (promotional design and advertising;
experience design)
Chris Hacker, Aveda, New York (package design)
Cheryl Heller, Heller Communications, New York (promotional design
and advertising; corporate communications design)
Wayne Hunt, Hunt Design Associates, Pasadena (information design;
environmental design)
Jamie Koval, VSA Partners, Chicago (brand and identity systems design;
corporate communications design)
Marcia Lausen, Studio/Lab, Chicago (information design; package design)
Paula Scher, Pentagram, New York (editorial design; typography; illustration)
Liz Sutton, Stone Yamashita Partners, San Francisco (experience design;
brand and identity systems design)
50 Books/50 Covers of 2004 will be judged by:
Cheryl Towler Weese (chair), Studio Blue, Chicago
Andrew Blauvelt, Walker Art Center, Minneapolis
John Fulbrook III, Scribner, New York
Sara Gillingham, Chronicle Books, San Francisco
Julia Hasting, Phaidon, New York
For more information and to download entry forms, visit www.aiga.org/upcomingcompetitions
This year’s competitions are sponsored by Aquent.
AIGA launches online Design Archives
This month, AIGA launches the online AIGA Design Archives, probably the
most important advance ever in AIGA’s role of educating the public
and business about the standards for high quality design and its value.
This digital database and gallery represents an archive of design exemplars
that will soon be recognized as the ultimate resource for contemporary
design research and reference. The AIGA Design Archives is accessible
to any audience worldwide and has the means for searches against a variety
of criteria; it will ultimately contain competition selections from all
years since 1980 (and perhaps earlier). It will also be able to accommodate
special collections that may be added in the future.
Members consistently rank the need to communicate the value of design as one of their highest priorities for AIGA. While the print annual served this role for 25 years, few were purchased by members to give to a broader public. Now we have created a means of making the results of the competitions available to a far broader public, with full annotations, and to allow research to cross the limits of annual publications, which could only document a single year’s selections.
The Archives will launch with four years’ selections and 1,000 entries. We are seeking funding to add the additional 5,000 selections of years dating back to 1980. Later this spring, members will be able to create light tables of images, annotate them for reference and share them with other designers, clients, educators and students.
Visit the Design Archives at designarchives.aiga.org
Deadline extended to February 4 for World
Day of Design entries
World Day of Design is an international holiday celebrated
on April 27 throughout the world, acknowledging the vital role of design
in the public arena. U.S. designers and the public are invited to join
in commemorating a day already celebrated in Argentina, Australia, Belgium,
Brazil, China, Cuba, Czech Republic, Italy, Iran, Japan, Mexico, Spain,
South Africa, South Korea, Sweden, Taiwan and Turkey.
In support of this initiative, AIGA is sponsoring a poster competition to acknowledge April 27, 2005 as the first World Day of Design national holiday in the United States. In keeping with American values, the theme for this event is “Diversity.” The dictionary defines diversity as “a point or respect in which things differ.”
Due to strong response, the deadline for submitting poster designs has been extended to Friday, February 4. Details and downloads can be viewed on the AIGA website www.aiga.org/worlddayofdesign.
SpecLogix Compendium offered to AIGA members
AIGA is pleased to extend a special members’ offer for the ultimate
production sourcebook: The SpecLogix Compendium of Paper & Printing.
This two-volume set provides an accessible, hands-on approach delivering
not just the knowledge, but the practical know-how. Actual demonstrations
of everything from specialty and process color printing, varnishes and
coatings, to an overview of envelopes—all reconnect designers with
the physical elements of their end products. The SpecLogix Compendium
is the ultimate sourcebook that can be used for personal reference as
well as an integral part of any graphic studio or scholastic program’s
library.
The Compendium is available to AIGA members at the price of $170. Visit the online bookstore on the AIGA website to order your copy. www.aiga.org/designbookstore
Request for materials from first AIGA
Design Conference
Did you attend the first AIGA Design Conference in Boston in 1985?
We are seeking documentation and recollections from the inaugural AIGA conference, held in Boston in 1985. We encourage you to open old files and send us copies of photographs and ephemera. You were there… tell us about it! Send or forward materials to the attention of programs@aiga.org.
Designers Without Clients: A Call for
Civic Projects in Boston
Ask not what Boston can do for design; ask what design can do for Boston!
Designers Without Clients is an opportunity to demonstrate how small acts of design can benefit the host city of the AIGA Design Conference. Designers are invited to submit proposals that concern specific issues in Boston. Projects could comment on an issue, start a dialogue, draw attention to an overlooked community or situation. Those selected will be awarded small grants from AIGA. Participants will present their completed projects at the AIGA Design Conference in September 2005.
This initiative is about problem-finding. Through self-generated projects participants will engage with the realities of Boston, illustrating that designers have unique skills to affect change. Designers Without Clients serves the AIGA mission of increasing the level of respect and understanding of design by defining the profession as outward-looking and pro-active; it will also allow us to leave something behind the city of our conference.
To apply or for information about eligibility and project schedule, visit www.aiga.org/content.cfm?contentalias=designerswithoutclients
Design doing valuable things: questionnaire
on socially responsible projects
“Design Ignites Change,” a new joint initiative of AIGA and
Worldstudio Foundation is an annual program in which members of the design
community across the country work individually or in teams to create together
some kind of visual artifact that will have broad visibility in our communities;
that will be seen as a way to emphasize the value of design by doing something
valuable to the community; and that will stimulate thought, dialog and
action.
The goal is to showcase the projects in a traveling exhibition with a
companion book or publication that will demonstrate the impact they had
in their respective communities.
We are seeking your input on what the program should address through this short online questionnaire. www.aiga.org/content.cfm?contentalias=worldstudio_ignite.
While project parameters are still in development, certain criteria will be important, whatever final form the program may take: the program will be nationwide, annual, should include nonprofessionals and/or young people and program themes should be topical, current and politically nonpartisan. Please take just a few minutes to share your thoughts before Friday, February 11.
Take on the future, get involved with
national issues
AIGA members and chapter leaders have set an ambitious
agenda for AIGA for the coming years. The challenge of this agenda is
to develop an organization that is both capable of and has made progress
in addressing the needs the profession will have by 2014, AIGA’s
hundredth anniversary. The only way a professional association can respond
effectively and with relevance is to draw on its own membership to advance
these aspirations.
AIGA invites the involvement of members with strong interest (even passion) on some of these issues to volunteer time and energy for a thoughtful crafting of a realistic plan for addressing them. During 2005, we will begin progress on 21 initiatives, to be followed by another 20 in 2006. Each initiative will involve a task force of volunteers who will convene digitally and by conference call to propose a constructive plan on how the profession can make a difference; this plan will be presented to the board, the chapter leaders and, within resources, will be adopted for action by July 1, 2005. This is a chance for any member to work with colleagues from around the country and to influence national policies for the future of the profession.
The task forces for 2005 can be viewed at www.aiga.org/nationaltaskforces. Leaders of the task forces are currently developing a more extensive description of the charge of each task force.
Advocacy
Center for Practice Management
Communicating the value of designing
Creative Leadership Campaign
Design curricula
Design education database
Documented mentoring experiences
Encourage teenagers with an interest in design
Graphic design stamps
In-house designers
Professional benefits
Professional diversity
Professional networking
Professional standards
Social entrepreneurism
Social relevance, a partnership with Worldstudio Foundation
Student members
Student mentoring and scholarships, a partnership with Worldstudio Foundation
Studio mentoring for young designers
Sustainability
Writing and criticism
If you are interested in thinking hard, applying your designing skills to the solution to challenges facing the profession, and committing time in short bursts between now and late spring, please sign up to be involved. We consider the work of these task forces to be as important as the work of any national board in terms of influencing the future strength of the profession. To participate in any of the task forces, contact Kiran Max Weber at 212 807 1990 or taskforces@aiga.org.
Recent contributors to the Creative Leadership
Campaign
The Creative Leadership Campaign raises funds for special
initiatives, like mentoring high school students in design, preserving
archives or celebrating great design. None of the funds are used for operating
expenses.
Donations can be made to “AIGA Creative Leadership Campaign”
and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New
York, NY 10010. We will provide a receipt and tax letter to document your
contribution.
Many thanks to the following recent contributors:
$5,000+
Sean Adams and Noreen Morioka
Michael Vanderbyl
$3,000–$4,999
Laura Shore
Up to $999
Kit and Linda Hinrichs
Terry Stone
Cheryl Towler Weese
In the AIGA gallery
“365: AIGA Annual Design Exhibition 25.” Presenting
92 examples of the best communications design produced in 2003 selected
in AIGA’s annual juried competition. AIGA is committed to using
the selections from the competitions to demonstrate the process of design,
the role of the designer and the value of design. The selection criteria
include both aesthetic judgments and an evaluation of communication effectiveness.
The juries consider each piece within the context of its purpose, content,
objective, audience and resources.
The exhibition is open to the public and runs through February 25, 2005.
Design: emphas!s design inc., Brooklyn, New York
Presenting sponsor: Aquent
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www.aiga.org
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Voice:
AIGA Journal of Design
Voice has become a go-to place for lively, thoughtful articles
on design (and a few on what pops into the mind of designers, an intriguing
discovery!). Be sure you keep up with what has become a rich anthology
of engaging writing.
In the latest issue of Voice, Ellen Lupton examines how new media has influenced and changed our typographic habits, Paul Shaw reports on how a Johnnie Walker ad campaign caused way-finding confusion at Boston’s South Station and Michael Dooley recalls the life and legacy of Will Eisner, the father of contemporary, sophisticated comics.
Please join in the discussions and submit ideas for future issues. http://voice.aiga.org
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Coming soon
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AIGA will offer several conferences and workshops for
professional development in the upcoming year. Mark your calendars and
register now to take advantage of early registration rates!
Schools of Thoughts 2, AIGA Design Educators
Conference, March 4–6
Schools of Thoughts 2, to be held in Pasadena, California,
offers a lively and stimulating opportunity for graphic design educators
to gather, reflect on and celebrate design pedagogy today. A diverse spectrum
of respected voices will address how design research, design history,
critical studies, and, most importantly, the intelligent practice of creating
visual form, play crucial roles in shaping contemporary design education
towards relevant professional practice. Panels, led by prominent educators,
will elaborate on main stage topics as well as other significant themes
such as graduate education, community involvement, and professional practice.
Discussion groups will be formed to provide opportunities to share ideas
with colleagues. For more information and to register, visit www.aiga.org/schoolsofthoughts
The Institute of Design Business Strategy
Conference, May 18–19
The Institute of Design Strategy Conference in Chicago is an international
executive forum addressing how businesses can use design to explore emerging
opportunities, solve complex problems and achieve lasting strategic advantage.
For more information and to register, visit www.aiga.org/designstrategyconference
Revolution, AIGA Design Educators Conference,
June 3–4
Save the date! More information forthcoming on this Philadelphia-based
conference.
DesignInquiry: Motive, Method, Medium,
June 11–17
DesignInquiry is a working symposium held at Maine College of Art in Portland.
Throughout a series of short lectures, discussions and studio workshops,
participants will explore the aesthetics and ethics of graphic design
through motive, method and medium. For more information and to register,
visit www.aiga.org/designinquiryconference
Vision Plus 11: “Developing Information
Design Subject Areas”, July 7–9
“If you don’t understand it, don’t
design it.” To facilitate understanding the information designer
needs to acquaint himself/herself with complex subject matters. Subject
matters with real challenges and above average rewards. This symposium
in Vienna, Austria, will involve presentations by IIID members from around
the world on knowledge presentation, user experience, manual design, financial
and customer information, health-related information, mobile communication,
transport guiding systems, design of complex data sets, integrated information,
inclusive design, history and theory of information design, information
design research and information design education. For more information,
visit www.iiid.net
IIID/AIGA Summer Academy 2005: “(Im)Material
Exchange”
Free University of Bolzano, South Tyrol, Italy, July 23-25
The IIID Summer Academy 2005 builds on the 8th U.N. Millennium Goal of
“Developing a Global Partnership for Development”. It is open
to information design students and professionals and sets out to conceive
a partnership program for economic development, design the interface between
the affluent and the underprivileged, integrate education and cultural
heritage, stimulate the exchange of material values for immaterial ones
and enhance the happiness of everyone involved.
The focus of the IIID/AIGA Summer Academy is the Cap Verde islands situated in the middle of the Atlantic. Once known as a Portuguese station for the slave trade between Africa and America, the Cap Verdes became independent only in 1975. Now the República Cabo Verde is struggling hard to improve the economy of the islands and the well being of its citizens.
We asked ourselves: How could information design assist? What for instance could we do to provide school leavers in this underprivileged part of the world with opportunities leading to a better future?
The Summer Academy, together with a local partner organization in the Cap Verde islands, will define the necessary information design infrastructure and the needed investments to enable the local partner organization to run crash courses leading up to proper vocational education and training.
If you wish to be kept posted on the development of the Summer Academy please send an empty e-mail to info@iiid.net with “more info summer ac.” in the subject line.
AIGA Harvard Business School advanced leadership
program, July 24–29, 2005
A select group of senior-level design leaders will come together to discuss,
network, debate and grow with each other. “Business Perspectives
for Design Leaders” is designed exclusively for design executives
who work with clients to develop a strategic design response to client
challenges.
For more information and to register, visit www.aiga.org/businessperspectives
Image, Space, Object, August 23–27,
2005
Held in Denver, Colorado, “Image, Space, Object” is a unique
workshop where designers of all disciplines come together to learn collaborative
methods and develop new design languages for compelling physical and communication
experiences. In this four-day intensive, personal and creative experience,
you will receive methods and inspiration from world-renowned presenters
and put this into practice in the afternoon studio sessions. For more
information and to register, visit www.aiga.org/rockymountain2005
AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the recipients of the
profession’s highest honor, the AIGA Medal. In Boston, the night
before the AIGA Design Conference.
AIGA Design Conference, September 15–18,
2005
The AIGA Design Conference is a biennial gathering of the design community
to celebrate design excellence, reinforce friendships and connections
and stimulate thinking about the critical issues that surround design
practice. This conference is generally recognized as one of the most engaging,
provocative, inspiring and fun conferences offered in the design community.
This year we return to Boston for the 20th anniversary of the first AIGA
Design Conference! Until May 15, 2005, AIGA members may register for just
$600 (or $575 if you register online). For more information and to register,
visit www.aiga.org/design_conference_2005
DUX (Designing for User Experience), November
3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the AIGA
Experience Design community will offer a conference in San Francisco on
Designing for User Experience in which design practitioners from multiple
disciplines and domain share case studies of their work which help illuminate
the question, What is good experience design and what factors contribute
to the creation of a success or failure?
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Resources
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Want to know what’s going on? Check out local and national events at www.aiga.org/calendar.
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