Monthly news and updates for AIGA members
January 2003
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Contents
News and information
“365: AIGA Annual Design Competitions” deadline is
March 7
“Designing”
“The Power of Design: AIGA National Design Conference”
New issue of Trace covers politically and socially
driven design
www.aiga.org
Loop 6: Archiving experience design
Advocacy
Seeking public measures of design’s effects
AIA honors AIGA involvement in New York New Visions
NEA seeks director for design programs
Coming soon
AIGA San Diego’s “Y Design Conference,”
February 21–23
AIGA Austin presents “Design Ranch Cinco”
AIGA Houston presents “Voyage,” a three-day design conference
at sea
“DUX2003: Designing for User Experiences Conference”
Resources
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News and information
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“365: AIGA Annual Design Competitions”
deadline is March 7
AIGA’s suite
of competitions is widely recognized as the most discerning statement
on design excellence today, extending a legacy that began more than 85
years ago. One of AIGA’s most visible roles has been to celebrate exemplary
design in order to increase public awareness of the value of design. Submit
your best work; inspiration is critical for us all in this economy.
Plan now to enter these competitions. The call for entries should arrive in your mailbox by mid-February; in the meantime, the digital version has been posted on the AIGA website at www.aiga.org/upcomingcompetitions. Make sure you enter one or more of our thirteen competitions: Book Design, Brand and Identity Systems Design, Comprehensive Brand Strategies, Corporate Communications Design, Design for Film and Television, Editorial Design, Environmental Graphic Design, Experience Design, Illustration, Information Design, Package Design, Promotional Design and Advertising, and Typographic Design.
Jurors include: Sean Adams, AdamsMorioka, Inc., Los Angeles; Gail Anderson, Spot Design, New York; Dana Arnett, VSA Partners, Chicago; Cornelia Blatter, COMA, Amsterdam/New York; Michael Carabetta, Chronicle Books, San Francisco; Ron Dumas, Nike Inc., Beaverton, Oregon; Benjamin Fry, MIT Media Laboratory, Cambridge, Massachusetts; Stephen Frykholm, Herman Miller, Inc., Zeeland, Michigan; Marc Gobé, desgrippes gobé group, New York; Nancye Green, D/G 2, New York; Robert Greenberg, R/GA , New York; Steven Guarnaccia, The New York Times, New York; Ann Harakawa, Two Twelve Associates, Inc., New York; Richard Hendel, University of North Carolina Press, Chapel Hill, North Carolina; Nigel Holmes, Westport, Connecticut; Marie Hyon, Psyop, New York; Jeffrey Keyton, MTV Networks, New York; Lisa Naftolin, New York; Laurie Rosenwald, Rosenworld.com, New York; Bonnie Scranton, Newsweek magazine, New York; Linda Secondari, Columbia University Press, New York; Lisa Strausfeld, Pentagram Design, New York; Liz Sutton, Stone Yamashita Partners, San Francisco; Lucille Tenazas, Tenazas Design, San Francisco; John Waters, Watersdesign Inc., New York; Sharon Werner, Werner Design Werks Inc., Minneapolis; Allison Williams, design: mw, New York; Ann Willoughby, Willoughby Design Group, Kansas City; and Michael Worthington, California Institute of the Arts, Los Angeles.
“Designing”
In mid-February, all members will receive a small packet of materials
that serve to launch a new strategic direction for AIGA. In an effort
to increase respect and understanding for the profession among clients,
we will begin more forcefully advancing the concept of “Designing.”
What designers offer to clients is a way of thinking. The Why booklet
that will be sent to you outlines the role of design in business strategy.
It seeks a common framework for why design adds value to clients’
interests. The booklet is written for you, our designer members, to provide
some core messages for which we can create a common chorus. It defines
the power of design; we plan to promote this value, particularly as we
also make it clear to clients that “design” is becoming “Design,”
a larger concept that includes strategy as well as artifacts across a
variety of disciplines.
To implement our repositioning, we have outlined our strategy-at-a-glance, which you will receive in the packet being mailed. The AIGA national board and chapter leaders are committed to implementing this strategy over the years ahead. We believe it will extend the voice of AIGA and your interests into new arenas without losing any of the value you have prized over the years. For more information, visit www.aiga.org/designing.
“The Power of Design: AIGA National Design Conference”
AIGA has been producing memorable, provocative, inspirational conferences
for more than 20 years and we promise that this year’s conference, “The
Power of Design,” October 23–26 in Vancouver, will follow in that tradition
of excellence, exemplified by last year’s “Voice2” conference.
As Communication Arts wrote of “Voice2” in its design annual in 2002: “Remember Whoville? When the Grinch stole every roast beast, every bell, every whistle, every bow, every tinsel, every last thing, he still could not steal Christmas. And so too with this AIGA conference; it emerged as Voice2, a leaner, meaner, tighter and feistier version of itself. Simply put, Voice2 was the finest AIGA conference in a decade, perhaps ever.”
“The Power of Design” promises to be as jolting and ground breaking as its predecessor as it explores those issues crucial to our future as designers, citizens and stewards of the earth. The conference will offer a holistic view of designing, one that envisions design as a powerful force of change within our culture, economy and environment.
The list of speakers encompasses those with diverse disciplines, worldviews and experiences. John Hockenberry will join us again as moderator for the weekend. Among those confirmed to speak are Michael Braungart, author; Ralph Caplan, writer/communications design consultant; Ene Constable-Osteraas and Scott Constable, WowHaus; Steff Geissbuhler, Chermayeff & Geismar; Steven Heller, The New York Times Book Review; Janine James, The Moderns; Brenda Laurel, Art Center; Katherine McCoy, design educator/communications designer; Erik Spiekermann; Bruce Sterling, author/futurist; John Todd, John Todd Research and Design; Kristina Hooper-Woolsey, media psychologist/author/speaker; Keith Yamashita, Stone Yamashita Partners; Andrew Zolli, futurist.
Be sure to register early for “The Power of Design: AIGA National Design Conference” to ensure a deeply discounted registration fee and a chance to participate in a conference that will provide a clear direction for the profession through the next decade. Members can register online for just $450 until April 30, 2003, when the price will go up $150.
New issue of Trace covers politically
and socially driven design
“Postscript,” the next issue of Trace: AIGA Journal of Design,
builds upon the issues surrounding politically and socially driven design
first introduced at AIGA’s 2002 national design conference. It appears
in the middle of a period of reflection—deeper, perhaps, than the design
world has known so far—upon the people, causes and values that are worth
the risk of true belief and passion, that are worth the risk of designing
for.
“Postscript” will be sent to all AIGA members in late February. Its articles will include:
The Citizen-Designer by Rick Poynor
For anyone who believes that a designer’s relationship to
the public is the heart of the issue, it should be a matter of urgency
now to act.
From Smokey Bear to Smoking Guns by Tom Vanderbilt
The Ad Council was founded at a time when business confidence was
low and international tensions were high. Now that those conditions are
with us again, how is the organization responding?
Design Counts
A selection of documents of democracy from around the world that
bring new perspectives to bear upon the redesign of this multicultural
nation’s voting procedures.
Playing Opposite the Leads by Andrea Moed
Is political illustration a vital force in contemporary society
or an obscure relic from the days of Thomas Nast?
Around Ground Zero, interview with Laura Kurgan by Alice Twemlow
A unique time-lapsed document of the World Trade Center site’s
evolving political geography.
“Hell No”: A Century (and More) of Anti-War Protest by Steven
Heller
Visual practitioners have long stated that war is unhealthy for
children and other living things. This historical survey of graphic antiwar
protest concludes with a rallying cry for proscriptive responses to war
rather than just reactive ones.
Manufacturing Dissent by Nicholas Blechman
A snapshot of contemporary graphic protest on the streets of New
York is a testament to the enduring power of wheat paste and Sharpies
in the fight for social justice.
For a full description of contents, please click here.
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www.aiga.org
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Loop 6: Archiving experience design
Loop: Interactive Journal of Design Education
number 6 features a “virtual” roundtable discussion on the importance
of archiving experience design, its practicality and its limitations.
The panelists include Hugh Dubberly, Jodi Forlizzi, Challis Hodge, Brenda
Laurel, Peter Lyman, Peter Morville and Nathan Shedroff.
The issue also draws upon recent efforts in capturing the history of new media, particularly the world wide web. Included is an interview with Brewster Kahle, founder of the renowned Internet Archive, as well as a reprint of Peter Lyman’s landmark essay on archiving the web commissioned by the Council on Library and Information Resources and the Library of Congress.
The issue is rounded out with two reviews. Eric Wilcox considers the interesting parallels between the “2002 Designing Interactive Systems Conference” in London and the fifth “AIGA Advance for Design Summit” in Las Vegas. Peter Esmonde reviews two recent books dealing with the information landscape of experience design: Information Visualization by Robert Spence and Mapping Websites by Paul Kahn and Krzysztof Lenk.
Loop number 6 is dedicated to the memory of Philip Meggs, pioneering graphic design historian, who passed away in November 2002.
Visit http://loop.aiga.org
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Advocacy
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Seeking public measures of design’s effects
AIGA Executive Director Ric Grefé has joined
the advocacy teams for other arts and humanities organizations in Washington
to develop a unified citizens advocacy day in support of arts, humanities
and, hopefully, the design profession’s own agenda to increase government
awareness of the value of professional and high-quality design. While
our designing democracy campaign has not been fully accepted by other
groups, AIGA is slowly and systematically increasing understanding and
awareness of our profession’s interests.
AIGA is also working with an informal New England group, including RISD, Mass Arts, the Boston Redevelopment Agency and the Boston Federal Reserve Bank to explore, measure and demonstrate the role of design in economic development and urban revitalization in New England. If successful case studies can be documented in the northeast, they will be useful to designers throughout the country in articulating the value of design to both society and business.
AIA honors AIGA involvement in New York New
Visions
The AIA has named New York New Visions as a recipient
of the 2003 Institute Honors for Collaborative Achievement. The award,
to be presented in May at the national convention in San Diego, honors
exceptional contributions to the design and architecture community.
New York New Visions (NYNV) is a collaborative partnership created to assist with the rebuilding of Lower Manhattan in the aftermath of September 11. The group encompasses representatives of 21 professional societies and civic organization; AIGA served as one of the co-chairs during the formative stage of creating the organization and developing the principles the group advocated be used in developing alternatives for the site. NYNV advocated and advised on the process for the international competitions for the site. AIGA continues to support the NYNV website where you can review the team’s review of the recently unveiled international competition solutions for future use of the site.
NEA seeks director for design programs
AIGA has long sought to get a forceful advocate
for communication design into the position at NEA that promotes the value
of design and structures NEA programs that support design. This may be
one of the periodic chances. If you have ideas on who would be good in
this position in Washington, please encourage them to apply or to contact
me to discuss. Do not rule out a well-established designer or someone
who is thinking of retiring. It takes a lot of energy, but it can also
have influence in the hands of the right person.
Resumes may be sent online,
and a further description is at the following address: http://arts.endow.gov/learn/Jobs/Vacancy51.html.
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Coming soon
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AIGA San Diego’s “Y Design Conference,”
February 21–23
The eighth annual AIGA San Diego “Y Design
Conference” will be held February 21–23, 2003 at the Museum of Contemporary
Art in La Jolla, California.
Join us for an impassioned two days of innovation and discovery as we explore transforming our new-found proximity to information into relevant messages that surpass our cultural boundaries. Speakers include: Dana Arnett, Linda Cooper Bowen, Paul R. Brown, Nikolaus Hafermaas, Sally Hogshead, Terry Irwin, Jon Adams Jerde, Alex Laurant, Modern Dog, Jayme Odgers, Robert Peters, Todd Purgason, James Victore, Visual Asylum and Petrula Vrontikis.
For more information, visit www.y-conference.com.
AIGA Austin’s “Design Ranch Cinco”
Put your 2D tools out to pasture and join
AIGA Austin at the fifth annual “Design Ranch,” April 10–13, 2003. At
this three-day design conference in the beautiful Texas hill country,
participants will discover hands-on workshops, and intimate speaker presentations,
fine dining, fresh air and a healthy dose of Texas hospitality.
Speakers include: Margo Chase, Chase Design Group, Los Angeles; Peter Girardi, Funny Garbage, New York; Alicia Johnson, Johnson + Wolverton, Portland; Terry Marks, Terry Marks Design, Seattle; Ann Willoughby, Willoughby Design Group, Kansas City; and honorary emcee D.J. Stout, Pentagram, Austin.
Additional activities may include bookbinding, printmaking, trail rides or tubing down the Guadalupe River. Plus, enjoy nightly live entertainment from some of Austin’s finest musicians.
Attend Design Ranch and experience three exciting days of passion, discovery and inspiration for meeting the challenges we face in our profession. AIGA member rate of $375 (until February 15) includes conference registration and all meals. Lodging is additional.
Visit the event site for more details, or contact Andrea Bond at designranch@aigaaustin.org. Click here to see the flash preview. Space is limited, so register today!
AIGA Houston’s “Voyage,” design conference at
sea
Why draw borders, except to cross them? AIGA
Houston is hoisting the sails and organizing “Voyage,” a three-day design
conference to be held at sea. “Voyage” will take participants across one
border, from the U.S.A. to Mexico, to explore cultural boundaries in design
and what they mean.
“Voyage” departs the port of Galveston, Texas on May 1, 2003, bound for Cozumel, Mexico aboard Carnival’s cruise ship Celebration. The speaker presentations, thought-provoking sessions, fresh air and salt breezes, and the international flair of the cruise and destination will inspire participants to share and discuss experiences and issues related to design in a global economy of multiple cultures and backgrounds.
Speakers include: Louis Fitch, founder/managing partner/creative director, UNO Hispanic Marketing + Design; Sean Adams, co-owner/creative director, AdamsMorioka; and Joel Nakamura, artist/illustrator/independent professional.
For registration and more information, contact Rahilla Shatto at voyage@houston.aiga.org or visit www.aigahouston.org/voyage2003/. Space is limited, register now!
“DUX2003: Designing for User Experiences Conference”
ACM SIGCHI, ACM SIGGRAPH and AIGA Experience
Design are pleased and excited to offer an unprecedented joint conference.
“DUX2003” will gather together designers of all kinds from our intersecting
communities who deliver user-centered designs for the digital age. Sponsored
by three premiere societies, the conference program showcases the interaction
between digital design, business and users.
The conference is organized by ACM SIGCHI, ACM SIGGRAPH and AIGA Experience Design. It will take place at the Palace Hotel in San Francisco, California from June 5–7, 2003.
In order to truly understand not only what a quality user experience is, but also what factors contribute to the creation of a success or a failure, this conference will look at all facets of the product/service development lifecycle and at other facets of a business as decisions are made that affect the user experience. The results of the conference will contribute to the growing body of knowledge in the AIGA Experience Design Case Study Archive and the ACM Digital Library.
The conference program will feature prominent designers, business analysts, researchers and educators via presentations and discussions of design cases, design practice, design research, invited talks, invited panels and more.
Additional information is available at www.dux2003.org. The “DUX2003” conference committee includes: Richard Anderson, Jonathan Arnowitz, Alan Chalmers, Peter Merholz, Shel Perkins, Terry Swack and John Zapolski.
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Resources
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Want to renew? www.aiga.org/renew
Want to register for “The Power of Design: AIGA National Design Conference”? www.aiga.org/design_conference_2003
Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile.
Want to know what’s going on? Check out local and national events at www.aiga.org/calendar.
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