Monthly news and updates for AIGA members
February 2002
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Contents
News and information
Reminder: make your hotel reservations
for "Voice" by Friday, March 1
New AIGA newsletter on the business of your design practice
Design Business and Ethics series mailed to members
Sign up for your AIGA affinity card
365: AIGA Design Competitions deadline is March 15
www.aiga.org
New content available on www.aiga.org
Advocacy updates
Meet your Member of Congress during
"Voice"
Designing the Voting Experience
National Council on the Arts appointments
New York New Visions
Coming soon
365: AIGA Year in Design 22 will be
printed in March and mailed in May
CHI2002|AIGA Experience Design Forum April 21-22, 2002
"Gain: AIGA Business and Design Conference," October 2527,
Minneapolis
"Grow: AIGA Professional Development Seminar Series"
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News and information
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Reminder: make your hotel reservations for "Voice" by Friday,
March 1
"Voice: AIGA National Design Conference" is three
weeks away (March 21-23 in Washington, D.C). Take advantage of the special
AIGA rate at the centrally located Marriott Wardman Park Hotel by making
your reservations by Wednesday, February 27, 2002. Call 202 328 2000
or 800 228 9290 and be sure to ask for the AIGA "Voice" group
block.
Want to know who else will be at "Voice?" The list of attendees is available on the website (and updated regularly).
Plan now to visit a range of Washington and Alexandria studios prior to the conference, or to register for "Voice Behind-the-Scenes Tours" where you'll experience the inner workings and the role of design of organizations such as National Geographic, NPR, the Folger Shakespeare Library and more.
To whet your appetite, here is the list of speakers confirmed to date:
Maxey Andress, artist and EM2 Design creative direct; Samuel Antupit, editorial designer and AIGA medalist 2001; Dana Arnett, VSA Partners president and Harley Davidson rebrander; Hal Aronow-Theil, creative director, ABC Broadcast Graphics; Stuart Bailey, coeditor of dot, dot, dot; Jonathan Barnbrook, designer of Mason and Exocet fonts and Damien Hirst, collaborator; Frank Baseman, design educator, Philadelphia University, Philadelphia; Leslie Becker, design educator, CCAC, San Francisco; Michael Beebe, AIGA Student Medallion winner; Burkey Belser, designer of nutrition label used on 6 billion products; Joshua Berger, Plazm cofounder; Peter Bergeron, CalArts student; Michael Bierut, Pentagram partner and AIGA president emeritus; Peter Bil'ak, coeditor of dot, dot, dot; Tina Blaine, interactive designer for gaming and collective music making; Cornelia Blatter and Marcel Hermans, principals of COMA; Nicholas Blechman, founder of Knickerbocker Design; Steve Brodner, satirical illustrator; Dakota Brown, AIGA Student Medallion winner; Lisa Cahoon, AIGA Student Medallion winner; Ivan Chermayeff, cofounder of Chermayeff & Geismar; Class Action, community action art collective; Sue Coe, issues-oriented visual journalist; Thievery Corporation, DC's coolest DJs; Gideon D'Arcangelo, interactive designer; Chris Dixon, editorial designer; Sarah Dougher, director of publicity and project management at Plazm; Steve Duenes, graphics editor, The New York Times; Dave Eggers, designer, author and editor of McSweeney's; Duke Ellington School of the Arts choir and jazz band; Mario Garcia, president and senior designer of Garcia Media Group; Joe Garden, senior writer for The Onion; Ken Garland, originator of the first "First Things First" manifesto; Joane Leigh George, design historian; Milton Glaser, I "heart" NY designer; Carin Goldberg, book cover designer; Matt Groening, creator and executive producer, "The Simpsons" and "Futurama"; Peter Hall, design critic; Pete Hamill, New York Daily News columnist; Sylvia Harris, design planner responsible for redesign of census forms; Allan Haley, director of words and letters for Agfa Monotype; Luke Hayman, Brill's Content creative director; Steven Heller, art director and design critic; John Hockenberry, Peabody Award-winning journalist and "Voice" moderator; extraordinaire; Terry Irwin, information designer and cofounder of Metadesign; Alfredo Jaar, MacArthur Fellow Award-winning artist, architect and filmmaker; Natalie Jeremijenko, information visualizer, technoartist and educator; Judy Kirpich, chief creative officer of Grafik; Bethany Koby, AIGA Student Medallion winner; Brenda Laurel, digital diva and author of Computers as Theatre; Marcia Lausen, design educator, University of Illinois at Chicago; J. Abbott Miller, Pentagram partner; Sun Min Lee, AIGA Student Medallion winner; Golan Levin, computational designer; George Lewis, jazz composer, musician and critic; Luba Lukova, Bulgarian-born designer; Pete McCracken, Plazm cofounder and director of Plazm Fonts; Jeff Miller, AIGA Student Medallion winner; Clement Mok, AIGA president; Jennifer Morla, Morla Design president; James Nachtwey, legendary "anti-war" Magnum photographer; Kali Nikitas, founder of Graphic Design For Love (+$); Emily Oberman, Number Seventeen cofounder; Chris Pullman, vice president of design for PBS station WGBH; Mark Randall, Worldstudio founder; Elizabeth Resnick, design educator, Massachusetts College of Art, Boston; Susan Roth, ballot redesign expert; Ben Rubin, sound and multimedia designer; Stefan Sagmeister, music graphics designer and body engraver; Louise Sandhaus, CalArts Design Department chair; Jonathan Santos, AIGA Student Medallion winner; Paula Scher, Pentagram partner and AIGA medalist 2001; Sam Shelton, Kinetik Communication Graphics cofounder; Donna Stanton, design educator, Bridgewater State College, Massachusetts; Ward Sutton, illustrator and animator; Terry Swack, experience design strategist; Seth Tobocman, illustrator and comic artist; Teal Triggs, cofounder of Women's Design + Research Unit; Beth Urdang, music supervisor and founder of Agoraphone; Julia Whitney, interactive design director, WGBH; Ann Willoughby, Willoughby Design founder; Shawn Wolfe, anti-branding graphic designer and BeatkitTM inventor; Margaret Youngblood, Landor's creative director of corporate identity; Bob Zeni, executive director of the Voting Experience Redesign Initiative.
Review details of breakout sessions
For all conference updates, venue and registration information, visit www.voice.aiga.org
New AIGA newsletter on the business
of your design practice
AIGA Design:Business will launch in early March
as a new e-mail newsletter to all AIGA members. AIGA Design:Business
contains articles on the practical issues of running a design
practice, based on the advice of nationally recognized consultants.
Initially, the newsletter will highlight recommendations of Cameron
Foote and Creative Business, as well as David Baker of ReCourses,
Inc., who also leads our regional Grow seminars on business practices.
AIGA Design:Business represents the views of its authors,
who are familiar with the practices of scores of firms. It is
aimed at those who run studios, sole practitioners and designers
who are interested in learning more about what you need to know
to run your own practice.
Published every four weeks (13 issues per year), the newsletter will normally include one or two articles. AIGA Design:Business is one more element in our effort to respond to members' interests and to support you in the practical side of your profession. The newsletter complements our seminars on business practices and the "Design Business and Ethics" brochure series.
Design Business and Ethics series
mailed to members
The "Design and Business Ethics" series
is part of AIGA's focus on the key issues designers face in maintaining
a successful practice. By mid-March, current professional and
associate members should receive a set of five brochures in a
binder designed to accommodate additional volumes in the series.
A Client's Guide to Design: How to Get the Most Out of the Process will help clients understand how to select a designer, how to manage a designer and what role the client should have in offering creative direction.
Business and Ethical Expectations for Professional Designers is a reference on the professional standards a client can expect a professional designer to demonstrate in his or her work with a client.
Use of Fonts explains issues related to the use of fonts, specifically when it is necessary to license a font.
Use of Illustration offers insight into professional practices and ethical considerations within the illustration community.
Use of Software covers software licensing and how to manage this valuable resource within copyright restrictions.
Two additional titles, on sales tax and copyright, will be published later in 2002.
Additional copies of the brochures are available for downloading from our website. They may be downloaded and reformatted as part of designers' regular proposals to clients. The intent of the series is to develop content that is useful to designers as well as to create a resource for educating clients on standard practices and legal requirements faced by designers.
The full series was made possible by Aquent and SMART Papers. The brochure on the use of fonts received additional support from Agfa Monotype, and the brochure on the use of software was supported by Business Software Alliance.
Sign up for your AIGA affinity card
For almost a year, we have been able to offer an AIGA
affinity credit card to members through a partnership with MBNA.
MBNA has exclusive, approved access to AIGA's membership list
for this program only. Consistent with AIGA policy, the membership
list has not been sold or traded to MBNA for its unrestricted
use. In this case, we have partnered with MBNA in response to
members' interest in our achieving higher public visibility for
AIGA.
Since AIGA often has access to design studio or business phone numbers only, many of the telemarketing calls will be made to these locations. If there is any problem with taking the call at the office, please don't hesitate to ask MBNA to remove your name from the call list.
We want to encourage members to use the card so that the AIGA logo gains visibility as it is handed across the counter in establishments across the country. To get the card, call 800 847 7378 and mention priority code AESS.
365: AIGA Design Competitions deadline
is March 15
The deadline for entering this year's "365: AIGA
Design Competitions" is Friday, March 15. Entry
forms and complete instructions on submitting work and answers
to frequently asked questions are available online. The discrete
competitions in "365" are:
Typographic design
Illustration
50 Books/50 Covers
Editorial design
Corporate communications design
Information design
Environmental design
Package design
Design for film and television
Experience design
Promotional design and advertising
Brand and identity systems design
Comprehensive brand strategies
Make sure you submit your best work by the March 15, 2002 deadline.
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www.aiga.org
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New content available on www.aiga.org
A primary purpose of www.aiga.org is to make information and
resources developed over the years available to the widest audience possible.
While a single issue of AIGA's journal or annual might have reached 20,000
people, each month we have 70,000 visitors to the website.
A few recent items added to www.aiga.org include essays about AIGA medallists that appeared in AIGA annuals from 1980 through 1998; those from 1999 through the present will be added soon. Material from the 1993 publication Graphic Design: A Career Guide and Education Directory has been added to the "Especially for students" section of the site. Watch AIGA Design Forum in March for the introduction of new topics on illustration, running a small studio, diagrams and models.
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Advocacy updates
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Meet your Member of Congress during "Voice"
If you have made contact with your member of Congress or would
like to arrange a visit while you are in Washington, D.C., for the "Voice"
conference, please contact Brooke Smith so we can help you with the appointment
and review our messages with you.
Designing the Voting Experience
We have worked closely with the Senate committee staff
to encourage Senator Dodd to introduce our legislative language
into the election reform legislation being considered this week
by the Senate. This language would call for graphic design criteria
to be included in any voting criteria and standards. If our legislative
language is not placed in the bill this week, we are still hoping
to have it considered in conference.
We are also working with the Federal Election Commission (FEC) on developing guidelines for designing the voting experience at the local level. The FEC currently plans to begin the work in the next couple weeks, with publication next year before the election of 2004.
National Council on the Arts appointments
President Bush announced his choices for the National
Council on the Arts, the advisory body of the National Endowment
for the Arts. The President has announced his intention to nominate
Scottsdale businessman Don V. Cogman, Cincinnati arts patron
Katharine Cramer DeWitt, Connecticut-based art critic David Gelernter,
Austin educator Teresa Lozano Long, Los Angeles-area designer
Maribeth Walton McGinley and Dallas art collector Deedie Potter
Rose to serve on the Council.
If you know any of these appointees, please contact Ric Grefé so that we can discuss ways to talk with the appointee about the importance of design. This can help us bring attention to our messages.
New York New Visions
AIGA has been elected as one of the three on the standing
executive committee for New York New Visions, along with AIA
(American Institute of Architects) and APA (American Planning
Association). New York New Visions (www.newyorknewvisions.org)
has developed the design community's principles for the rebuilding
of lower Manhattan-principles which have been showing up in public
leaders' speeches on the future of New York.
This opportunity is consistent with our interest in raising public awareness of our profession and its potential leadership role in public policy decisions affecting the community. Over time, this strategy is intended to raise respect for designers so that they are seen as capable of advising top decision makers on issues of policy, strategy and communication, whether the decision makers are public or corporate. While the New York New Visions report has been completed, the real work begins with sustained advocacy of the principles.
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Coming soon
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365: AIGA Year in Design 22 will be printed in March and mailed in
May
This year's annual, 365: AIGA Year in Design, will be printed
and bound in late March. All professional members who joined prior to
December 31, 2001 will receive a copy by a trackable delivery service,
in early to mid-May. Make sure we have your current mailing address by
logging into the AIGA website and updating
your professional profile.
This year's volume was designed by studio blue in Chicago, a firm known for thoughtful and literate book design. studio blue is a regular awardee in AIGA's 50 Books/50 Covers competition and has a deep history in creative solutions to museum catalogs.
CHI2002|AIGA Experience Design Forum
April 21-22, 2002
AIGA Experience Design and and CHI2002 invite you
to participate in their first co-sponsored event to take place
immediately preceding the CHI2002 technical program in Minneapolis,
April 21-22. The forum is open to anyone interested in current
thinking and innovations in the world of human-computer interaction
and experience design and does not require attendance at the
CHI2002 conference.
More information on CHI2002|AIGA Experience Design FORUM
"Gain: AIGA Business and Design
Conference," October 2527, 2002, Minneapolis
Register on the web for AIGA's fifth biennial business
conference and save $25.
AIGA members
Early bird rate (until April 1, 2002): $575 ($550 on the
web)
Regular rate: $725 ($700 on the web)
Nonmembers
Early bird rate (until April 1, 2002): $750 ($725 on the
web)
Regular rate: $900 ($875 on the web)
Speakers to be announced early in 2002.
Program chair: Bill Grant, president, Grant Design
Collaborative
Core advisory committee: Nancye Green, head, Global Branding,
Zurich Financial Services; Michael Jager, cofounder, Jager Di
Paola Kemp Design; Steve Liska, president, Liska + Associates,
Inc.; James Searing, director, Strategic Service Development,
Ernst and Young LLP; Ann Willoughby, president, Willoughby Design
Group.
More information on Gain: AIGA Business and Design Conference
Grow: AIGA Professional Practice
Seminar Series
AIGA, in partnership with chapters across the U.S.,
will host a series of "Grow" seminars with David C.
Baker from ReCourses, Inc. Each half-day session-specifically
tailored for design managers, studio principals, senior designers,
art directors and business development people-will be four hours
long and will feature topics to help grow your design business
responsibly.
Topics include: Taking Care of Clients; Positioning and Marketing Your Services; Being a Good Manager; and Monitoring and Benchmarking Your Practice. Attendance is limited to just 40 attendees per session.
March 12, 2002 - San Francisco CA
March 20, 2002 - Washington, DC
May 34, 2002 - Minneapolis MN
August 910, 2002 - Cleveland OH
September 2728, 2002 - Los Angeles CA
December 67, 2002 - New York NY
For more information and to register, visit www.aiga.org/grow
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About Communiqué
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| American Institute of
Graphic Arts
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about design
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