| Monthly news and updates for AIGA
members
February 2005
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Contents
News and information
365: AIGA Year in Design 25 mailed to members
365: AIGA Design Competitions deadline is March 4
Request for materials from first AIGA Design Conference
Designers Without Clients: A Call for Civic Projects in Boston
Worldstudio Foundation/AIGA Scholarship deadline is March
18
SpecLogix Compendium offered to AIGA members
Recent contributors to the Creative Leadership Campaign
In the AIGA Gallery: 365: AIGA Year in Design exhibition 25
www.aiga.org
Voice: AIGA Journal of Design
Coming soon
Schools of Thoughts 2, March 4–6
Art Directors Invitational Master Class (ADIM 8), April 7–9
The Institute of Design Business
Strategy Conference, May 18–19
Revolution: Philadelphia, June 3–4
DesignInquiry: Motive, Method, Medium. June 11–17
Basel School of Design and Wolfgang Weingart:
Basics in Design and Typography, July 3–23
Vision Plus 11: “Needs, Trends and Themes for
Information Design”,
July 7–9
IIID/AIGA Summer Academy 2005:
“(Im)Material
Exchange,” July 11–23
AIGA Harvard Business School program, July 24–29
Image, Space, Object, August 23–27
Design Legends Gala, September 14
AIGA Design Conference, September 15–18
DUX (Designing for User Experience), November 3–5
Resources
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News and information
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365: AIGA Year in Design 25 mailed to members
365: AIGA Year in Design 25 serves as documentation of
the selections from AIGA's 2004 competitions, yet it also heralds, in
form and content, the introduction of a deeper resource on design than
previous annuals. This accessible volume invites the reader to the AIGA
Design Archives, launched online in December 2004 with the selections
from this year and the previous three years. The removable jacket doubles
as a promotional poster for the contents and the digital archive.
The design solution generated from the concept of the book as gallery
for other people’s work—it’s less about the book itself,
and more about celebrating the outstanding work in it. For this reason,
the stronger focus was on the remarkably beautiful type treatment as opposed
to the imagery.
All AIGA members as of January 31 should receive the book by mid-March.
A limited number of copies of the annual will be available shortly in
the AIGA online bookstore.

365: AIGA Design Competitions deadline is
March 4
Enter your best work, contribute to a legacy! This year’s deadline
for 365: AIGA Annual Design Competitions 26 and AIGA 50 Books/50 Covers
of 2004 is fast approaching; don’t miss it! Entries must be received
at AIGA’s National Design Center in New York by 5:30 p.m. on Friday,
March 4, 2005.
For more information and to download entry forms, visit www.aiga.org/upcomingcompetitions
This year’s competitions are sponsored by Aquent.
Request for materials from first AIGA
Design Conference in Boston
Did you attend the first AIGA Design Conference in Boston in 1985?
We are seeking documentation and recollections from the inaugural AIGA
conference, held in Boston in 1985. We encourage you to open old files
and send us copies of photographs and ephemera. You were there…
tell us about it!
Send or forward materials to the attention of programs@aiga.org.
Designers Without Clients: A Call for
Civic Projects in Boston
Ask not what Boston can do for design; ask what design
can do for Boston
Designers Without Clients is an opportunity to demonstrate how small acts
of design can benefit the host city of the AIGA Design Conference. Designers
are invited to submit proposals that concern specific issues in Boston.
Projects could comment on an issue, start a dialogue, draw attention to
an overlooked community or situation. Those selected will be awarded small
grants from AIGA. Participants will present their completed projects at
the AIGA Design Conference in September 2005.
This initiative is about problem-finding. Through self-generated projects
participants will engage with the realities of Boston, illustrating that
designers have unique skills to affect change. Designers Without Clients
serves the AIGA mission of increasing the level of respect and understanding
of design by defining the profession as outward-looking and pro-active;
it will also allow us to leave something behind the city of our conference.
Proposals will be evaluated for their potential to:
* Elucidate a compelling issue
* Endeavor to challenge/change perceptions
* Elicit a useful response
Submit a proposal of no more than two pages. Include a project title
and the names of participants at the top. Attach a resume for each participant.
Proposals must be postmarked by March 15, 2005
To apply or for information about eligibility and project schedule,
visit www.aiga.org/content.cfm?contentalias=designerswithoutclients
Worldstudio Foundation/AIGA Scholarship
deadline is March 18
Worldstudio Foundation and AIGA provide scholarships to
minority and economically disadvantaged students who are studying design
or arts disciplines in colleges and universities in the United States.
Among the scholarship’s primary aims are to increase diversity in
the creative professions and to foster social and environmental responsibility
in the artists, designers and studios of tomorrow. To this end, scholarship
recipients are selected not only for their ability and their need, but
also for their demonstrated commitment to giving back to the larger community
through their work.
Basic scholarships are awarded in the amounts of $1,000, $1,500 and
$2,000. One or two top awards are also given in the amount of $5,000 at
the jury’s discretion. These awards are paid directly to your school
and applied toward tuition or other college expenses. In addition, Honorable
Mention prizes in the amount of $100 cash are awarded.
The application deadline is March 18. For more information and to apply,
visit www.aiga.org/worldstudiocollaboration
SpecLogix Compendium offered to AIGA members
AIGA is pleased to extend a special members’ offer for the ultimate
production sourcebook: The SpecLogix Compendium of Paper & Printing.
This two-volume set provides an accessible, hands-on approach delivering
not just the knowledge, but the practical know-how. Actual demonstrations
of everything from specialty and process color printing, varnishes and
coatings, to an overview of envelopes—all reconnect designers with
the physical elements of their end products. The SpecLogix Compendium
is the ultimate sourcebook that can be used for personal reference as
well as an integral part of any graphic studio or scholastic program’s
library.
The Compendium is available to AIGA members at the price of $170. Visit
the online bookstore on the AIGA website to order your copy. www.aiga.org/designbookstore
Recent contributors to the Creative Leadership
Campaign
The Creative Leadership Campaign raises funds for special
initiatives, like mentoring high school students in design, preserving
archives or celebrating great design. None of the funds are used for operating
expenses.
Donations may be made to “AIGA Creative Leadership Campaign”
and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New
York, NY 10010. We will provide a receipt and tax letter to document your
contribution.
Thanks to the following recent contributors:
$1,000+
Michael Bierut
KINETIK Communication Graphics
Tim Larsen
Beth Singer
Up to $999
Emily Cash
Liz Rotter
In the AIGA gallery
“365: AIGA Annual Design Exhibition 25.” Presenting
92 examples of the best communications design produced in 2003 selected
in AIGA’s annual juried competition. AIGA is committed to using
the selections from the competitions to demonstrate the process of design,
the role of the designer and the value of design. The selection criteria
include both aesthetic judgments and an evaluation of communication effectiveness.
The juries consider each piece within the context of its purpose, content,
objective, audience and resources.
The exhibition is open to the public and runs through this Friday, February
25.
Design: emphas!s design inc., Brooklyn, New York
Presenting sponsor: Aquent
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www.aiga.org
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Voice:
AIGA Journal of Design
Voice has become a go-to place for lively, thoughtful articles
on design (and a few on what pops into the mind of designers, an intriguing
discovery!). Be sure you keep up with what has become a rich anthology
of engaging writing.
In the latest issue of Voice, Ralph Caplan ruminates on side
effects, Kenneth FitzGerald asks if the qualifications we expect of design
educators are really the best fit for design education, Steven Heller
examines soap as a design commodity and Dr. Design answers the question,
“What should I wear to an interview?”
Please join in the discussions and submit ideas for future issues. http://voice.aiga.org
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Coming soon
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AIGA will offer several conferences and workshops for
professional development in the upcoming year. Mark your calendars and
register now to take advantage of early registration rates!
Schools of Thoughts 2, AIGA Design Educators
Conference, March 4–6
Schools of Thoughts 2, to be held in Pasadena, California,
offers a lively and stimulating opportunity for graphic design educators
to gather, reflect on and celebrate design pedagogy today. A diverse spectrum
of respected voices will address how design research, design history,
critical studies, and, most importantly, the intelligent practice of creating
visual form, play crucial roles in shaping contemporary design education
towards relevant professional practice. Panels, led by prominent educators,
will elaborate on main stage topics as well as other significant themes
such as graduate education, community involvement and professional practice.
Discussion groups will be formed to provide opportunities to share ideas
with colleagues. For more information and to register, visit www.aiga.org/schoolsofthoughts
Art Directors Invitational Master Class
(ADIM 8), April 7–9
AIGA now has an agreement in place that allows members
to attend the "Art Directors Invitational Master Class (ADIM 8)"
at a reduced rate. Attendees can become a superhero of great design at
ADIM 8, the premier three-day hands-on creative design workshop, held
April 7–9, 2005 in Santa Monica. Join forces with your creative
peers to learn mighty new skills and techniques using Adobe Photoshop,
Adobe Illustrator, Adobe InDesign, iMovie and digital photography. Recharge
your creative powers, challenge your design muscle and leave inspired
and ready to do your part to make the world of design a better place for
all. To register or find out more information, visit www.adimconference.com/aiga.
The Institute of Design Business Strategy
Conference, May 18–19
The Institute of Design Strategy Conference in Chicago is an international
executive forum addressing how businesses can use design to explore emerging
opportunities, solve complex problems and achieve lasting strategic advantage.
For more information and to register, visit www.aiga.org/designstrategyconference
Revolution, AIGA Design Educators Conference,
June 3–4
Revolution: Philadelphia will explore the struggles and shifts taking
place in design education today. Some are revolutionary: proposing an
overhaul and radical change to the ways we think about design education.
Some are smaller: more intimate, human-scaled revolutions. Have you changed
what you teach? Have you changed how you teach? For more information and
to register, visit www.aiga.org/revolution2005
DesignInquiry: Motive, Method, Medium.
June 11–17
DesignInquiry is a working symposium held at Maine College of Art in Portland.
Throughout a series of short lectures, discussions and studio workshops,
participants will explore the aesthetics and ethics of graphic design
through motive, method and medium. Register early; space is limited to
50 participants. For more information and to register, visit www.aiga.org/designinquiryconference
Basel School of Design and Wolfgang Weingart:
Basics in Design and Typography, July 3–23
The Basel School of Design in Switzerland is one of the
few places in the world that preserves the classical traditions in design
education. From July 3–23, the Basel School of Design, in cooperation
with Wolfgang Weingart, will offer the first summer program for Basics
in Design and Typography for graphic designers, students and educators.
For this first summer program in the medieval city of Basel, Switzerland,
a unique combination of teachers who have decades of extensive teaching
experiences and have lectured in various foreign countries has been assembled.
The summer program also offers more than fifteen evening events and four
field trips that will be guided by professional designers, art historians
and other professionals. For more information and to register, visit basics.sfgbasel.ch
Vision Plus 11: “Needs, Trends and
Themes for Information Design,” July 7–9
“If you don’t understand it, don’t
design it.” To facilitate understanding, the information designer
needs to acquaint himself/herself with complex subject matters. Subject
matters with real challenges and above average rewards. This symposium
in Vienna, Austria, will involve presentations by IIID members from around
the world on knowledge presentation, user experience, manual design, financial
and customer information, health-related information, mobile communication,
transport guiding systems, design of complex data sets, integrated information,
inclusive design, history and theory of information design, information
design research and information design education. For more information,
visit www.iiid.net
IIID/AIGA Summer Academy 2005: “(Im)Material
Exchange,” July 11–23
The IIID Summer Academy 2005 builds on the 8th U.N. Millennium
Goal of “Developing a Global Partnership for Development”.
It is open to information design students and professionals and sets out
to conceive a partnership program for economic development, design the
interface between the affluent and the underprivileged, integrate education
and cultural heritage, stimulate the exchange of material values for immaterial
ones and enhance the happiness of everyone involved.
The focus of the IIID/AIGA Summer Academy is the Cap Verde islands situated
in the middle of the Atlantic. Once known as a Portuguese station for
the slave trade between Africa and America, the Cap Verdes became independent
only in 1975. Now the República Cabo Verde is struggling hard to
improve the economy of the islands and the well being of its citizens.
We asked ourselves: How could information design assist? What for instance
could we do to provide school leavers in this underprivileged part of
the world with opportunities leading to a better future?
The Summer Academy, together with a local partner organization in the
Cap Verde islands, will define the necessary information design infrastructure
and the needed investments to enable the local partner organization to
run crash courses leading up to proper vocational education and training.
If you wish to be kept posted on the development of the Summer Academy
please send an empty e-mail to info@iiid.net
with “more info summer ac.” in the subject line.
AIGA Harvard Business School advanced leadership
program, July 24–29, 2005
A select group of senior-level design leaders will come together to discuss,
network, debate and grow with each other. “Business Perspectives
for Design Leaders” is designed exclusively for design executives
who work with clients to develop a strategic design response to client
challenges.
For more information and to register, visit www.aiga.org/businessperspectives
Image, Space, Object, August 23–27,
2005
Held in Denver, Colorado, “Image, Space, Object” is a unique
workshop where designers of all disciplines come together to learn collaborative
methods and develop new design languages for compelling physical and communication
experiences. In this four-day intensive, personal and creative experience,
you will receive methods and inspiration from world-renowned presenters
and put this into practice in the afternoon studio sessions. For more
information and to register, visit www.aiga.org/imagespaceobject2005
AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the recipients of the
profession’s highest honor, the AIGA Medal, will be held at the
elegant Fairmont Copley Plaza in Boston. More information will be available
in late March at www.aiga.org/designlegendsgala
AIGA Design Conference, September 15–18,
2005
The AIGA Design Conference is a biennial gathering of the design community
to celebrate design excellence, reinforce friendships and connections
and stimulate thinking about the critical issues that surround design
practice. This conference is generally recognized as one of the most engaging,
provocative, inspiring and fun conferences offered in the design community.
This year we return to Boston for the 20th anniversary of the first AIGA
Design Conference! Until May 15, 2005, AIGA members may register for just
$600 (or $575 if you register online). For more information and to register,
visit www.aiga.org/design_conference_2005
DUX (Designing for User Experience), November
3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the AIGA
Experience Design community will offer a conference in San Francisco on
Designing for User Experience in which design practitioners from multiple
disciplines and domain share case studies of their work which help illuminate
the question, What is good experience design and what factors contribute
to the creation of a success or failure?
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Resources
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Want to renew? www.aiga.org/renew
Have you had a recent change of address? Update your profile,
including e-mail preferences and affiliation with communities of interest
at www.aiga.org/profile.
Want to know what’s going on? Check out local and national
events at www.aiga.org/calendar.
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