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Monthly news and updates for AIGA members
February 2005

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Contents
News and information
  365: AIGA Year in Design 25 mailed to members
  365: AIGA Design Competitions deadline is March 4
  Request for materials from first AIGA Design Conference
  Designers Without Clients: A Call for Civic Projects in Boston
  Worldstudio Foundation/AIGA Scholarship deadline is March 18
  SpecLogix Compendium offered to AIGA members
  Recent contributors to the Creative Leadership Campaign
  In the AIGA Gallery: 365: AIGA Year in Design exhibition 25
www.aiga.org
  Voice: AIGA Journal of Design
Coming soon
  Schools of Thoughts 2, March 4–6
  Art Directors Invitational Master Class (ADIM 8), April 7–9
  The Institute of Design Business Strategy Conference, May 18–19
  Revolution: Philadelphia, June 3–4
  DesignInquiry: Motive, Method, Medium. June 11–17
  Basel School of Design and Wolfgang Weingart:
     Basics in Design and Typography, July 3–23
  Vision Plus 11: “Needs, Trends and Themes for
     Information Design”, July 7–9
  IIID/AIGA Summer Academy 2005:
    
“(Im)Material Exchange,” July 11–23
  AIGA Harvard Business School program, July 24–29
  Image, Space, Object, August 23–27
  Design Legends Gala, September 14
  AIGA Design Conference, September 15–18
  DUX (Designing for User Experience), November 3–5
Resources

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News and information
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365: AIGA Year in Design 25 mailed to members
365: AIGA Year in Design 25 serves as documentation of the selections from AIGA's 2004 competitions, yet it also heralds, in form and content, the introduction of a deeper resource on design than previous annuals. This accessible volume invites the reader to the AIGA Design Archives, launched online in December 2004 with the selections from this year and the previous three years. The removable jacket doubles as a promotional poster for the contents and the digital archive.

The design solution generated from the concept of the book as gallery for other people’s work—it’s less about the book itself, and more about celebrating the outstanding work in it. For this reason, the stronger focus was on the remarkably beautiful type treatment as opposed to the imagery.

All AIGA members as of January 31 should receive the book by mid-March. A limited number of copies of the annual will be available shortly in the AIGA online bookstore.


365: AIGA Design Competitions deadline is March 4
Enter your best work, contribute to a legacy! This year’s deadline for 365: AIGA Annual Design Competitions 26 and AIGA 50 Books/50 Covers of 2004 is fast approaching; don’t miss it! Entries must be received at AIGA’s National Design Center in New York by 5:30 p.m. on Friday, March 4, 2005.

For more information and to download entry forms, visit www.aiga.org/upcomingcompetitions

This year’s competitions are sponsored by Aquent.

Request for materials from first AIGA Design Conference in Boston
Did you attend the first AIGA Design Conference in Boston in 1985?

We are seeking documentation and recollections from the inaugural AIGA conference, held in Boston in 1985. We encourage you to open old files and send us copies of photographs and ephemera. You were there… tell us about it!
Send or forward materials to the attention of programs@aiga.org.

Designers Without Clients: A Call for Civic Projects in Boston
Ask not what Boston can do for design; ask what design can do for Boston
Designers Without Clients is an opportunity to demonstrate how small acts of design can benefit the host city of the AIGA Design Conference. Designers are invited to submit proposals that concern specific issues in Boston. Projects could comment on an issue, start a dialogue, draw attention to an overlooked community or situation. Those selected will be awarded small grants from AIGA. Participants will present their completed projects at the AIGA Design Conference in September 2005.

This initiative is about problem-finding. Through self-generated projects participants will engage with the realities of Boston, illustrating that designers have unique skills to affect change. Designers Without Clients serves the AIGA mission of increasing the level of respect and understanding of design by defining the profession as outward-looking and pro-active; it will also allow us to leave something behind the city of our conference.

Proposals will be evaluated for their potential to:

* Elucidate a compelling issue
* Endeavor to challenge/change perceptions
* Elicit a useful response

Submit a proposal of no more than two pages. Include a project title and the names of participants at the top. Attach a resume for each participant. Proposals must be postmarked by March 15, 2005

To apply or for information about eligibility and project schedule, visit www.aiga.org/content.cfm?contentalias=designerswithoutclients

Worldstudio Foundation/AIGA Scholarship deadline is March 18
Worldstudio Foundation and AIGA provide scholarships to minority and economically disadvantaged students who are studying design or arts disciplines in colleges and universities in the United States. Among the scholarship’s primary aims are to increase diversity in the creative professions and to foster social and environmental responsibility in the artists, designers and studios of tomorrow. To this end, scholarship recipients are selected not only for their ability and their need, but also for their demonstrated commitment to giving back to the larger community through their work.

Basic scholarships are awarded in the amounts of $1,000, $1,500 and $2,000. One or two top awards are also given in the amount of $5,000 at the jury’s discretion. These awards are paid directly to your school and applied toward tuition or other college expenses. In addition, Honorable Mention prizes in the amount of $100 cash are awarded.

The application deadline is March 18. For more information and to apply, visit www.aiga.org/worldstudiocollaboration

SpecLogix Compendium offered to AIGA members
AIGA is pleased to extend a special members’ offer for the ultimate production sourcebook: The SpecLogix Compendium of Paper & Printing. This two-volume set provides an accessible, hands-on approach delivering not just the knowledge, but the practical know-how. Actual demonstrations of everything from specialty and process color printing, varnishes and coatings, to an overview of envelopes—all reconnect designers with the physical elements of their end products. The SpecLogix Compendium is the ultimate sourcebook that can be used for personal reference as well as an integral part of any graphic studio or scholastic program’s library.

The Compendium is available to AIGA members at the price of $170. Visit the online bookstore on the AIGA website to order your copy. www.aiga.org/designbookstore

Recent contributors to the Creative Leadership Campaign
The Creative Leadership Campaign raises funds for special initiatives, like mentoring high school students in design, preserving archives or celebrating great design. None of the funds are used for operating expenses.

Donations may be made to “AIGA Creative Leadership Campaign” and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New York, NY 10010. We will provide a receipt and tax letter to document your contribution.

Thanks to the following recent contributors:

$1,000+
Michael Bierut
KINETIK Communication Graphics
Tim Larsen
Beth Singer

Up to $999
Emily Cash
Liz Rotter

In the AIGA gallery
“365: AIGA Annual Design Exhibition 25.” Presenting 92 examples of the best communications design produced in 2003 selected in AIGA’s annual juried competition. AIGA is committed to using the selections from the competitions to demonstrate the process of design, the role of the designer and the value of design. The selection criteria include both aesthetic judgments and an evaluation of communication effectiveness. The juries consider each piece within the context of its purpose, content, objective, audience and resources.

The exhibition is open to the public and runs through this Friday, February 25.
Design: emphas!s design inc., Brooklyn, New York
Presenting sponsor: Aquent

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www.aiga.org
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Voice: AIGA Journal of Design
Voice has become a go-to place for lively, thoughtful articles on design (and a few on what pops into the mind of designers, an intriguing discovery!). Be sure you keep up with what has become a rich anthology of engaging writing.

In the latest issue of Voice, Ralph Caplan ruminates on side effects, Kenneth FitzGerald asks if the qualifications we expect of design educators are really the best fit for design education, Steven Heller examines soap as a design commodity and Dr. Design answers the question, “What should I wear to an interview?”

Please join in the discussions and submit ideas for future issues. http://voice.aiga.org

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Coming soon
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AIGA will offer several conferences and workshops for professional development in the upcoming year. Mark your calendars and register now to take advantage of early registration rates!

Schools of Thoughts 2, AIGA Design Educators Conference, March 4–6
Schools of Thoughts 2, to be held in Pasadena, California, offers a lively and stimulating opportunity for graphic design educators to gather, reflect on and celebrate design pedagogy today. A diverse spectrum of respected voices will address how design research, design history, critical studies, and, most importantly, the intelligent practice of creating visual form, play crucial roles in shaping contemporary design education towards relevant professional practice. Panels, led by prominent educators, will elaborate on main stage topics as well as other significant themes such as graduate education, community involvement and professional practice. Discussion groups will be formed to provide opportunities to share ideas with colleagues. For more information and to register, visit www.aiga.org/schoolsofthoughts

Art Directors Invitational Master Class (ADIM 8), April 7–9
AIGA now has an agreement in place that allows members to attend the "Art Directors Invitational Master Class (ADIM 8)" at a reduced rate. Attendees can become a superhero of great design at ADIM 8, the premier three-day hands-on creative design workshop, held April 7–9, 2005 in Santa Monica. Join forces with your creative peers to learn mighty new skills and techniques using Adobe Photoshop, Adobe Illustrator, Adobe InDesign, iMovie and digital photography. Recharge your creative powers, challenge your design muscle and leave inspired and ready to do your part to make the world of design a better place for all. To register or find out more information, visit www.adimconference.com/aiga.

The Institute of Design Business Strategy Conference, May 18–19
The Institute of Design Strategy Conference in Chicago is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems and achieve lasting strategic advantage. For more information and to register, visit www.aiga.org/designstrategyconference

Revolution, AIGA Design Educators Conference, June 3–4
Revolution: Philadelphia will explore the struggles and shifts taking place in design education today. Some are revolutionary: proposing an overhaul and radical change to the ways we think about design education. Some are smaller: more intimate, human-scaled revolutions. Have you changed what you teach? Have you changed how you teach? For more information and to register, visit www.aiga.org/revolution2005

DesignInquiry: Motive, Method, Medium. June 11–17
DesignInquiry is a working symposium held at Maine College of Art in Portland. Throughout a series of short lectures, discussions and studio workshops, participants will explore the aesthetics and ethics of graphic design through motive, method and medium. Register early; space is limited to 50 participants. For more information and to register, visit www.aiga.org/designinquiryconference

Basel School of Design and Wolfgang Weingart: Basics in Design and Typography, July 3–23
The Basel School of Design in Switzerland is one of the few places in the world that preserves the classical traditions in design education. From July 3–23, the Basel School of Design, in cooperation with Wolfgang Weingart, will offer the first summer program for Basics in Design and Typography for graphic designers, students and educators.

For this first summer program in the medieval city of Basel, Switzerland, a unique combination of teachers who have decades of extensive teaching experiences and have lectured in various foreign countries has been assembled.

The summer program also offers more than fifteen evening events and four field trips that will be guided by professional designers, art historians and other professionals. For more information and to register, visit basics.sfgbasel.ch

Vision Plus 11: “Needs, Trends and Themes for Information Design,” July 7–9
“If you don’t understand it, don’t design it.” To facilitate understanding, the information designer needs to acquaint himself/herself with complex subject matters. Subject matters with real challenges and above average rewards. This symposium in Vienna, Austria, will involve presentations by IIID members from around the world on knowledge presentation, user experience, manual design, financial and customer information, health-related information, mobile communication, transport guiding systems, design of complex data sets, integrated information, inclusive design, history and theory of information design, information design research and information design education. For more information, visit www.iiid.net

IIID/AIGA Summer Academy 2005: “(Im)Material Exchange,” July 11–23
The IIID Summer Academy 2005 builds on the 8th U.N. Millennium Goal of “Developing a Global Partnership for Development”. It is open to information design students and professionals and sets out to conceive a partnership program for economic development, design the interface between the affluent and the underprivileged, integrate education and cultural heritage, stimulate the exchange of material values for immaterial ones and enhance the happiness of everyone involved.

The focus of the IIID/AIGA Summer Academy is the Cap Verde islands situated in the middle of the Atlantic. Once known as a Portuguese station for the slave trade between Africa and America, the Cap Verdes became independent only in 1975. Now the República Cabo Verde is struggling hard to improve the economy of the islands and the well being of its citizens.

We asked ourselves: How could information design assist? What for instance could we do to provide school leavers in this underprivileged part of the world with opportunities leading to a better future?

The Summer Academy, together with a local partner organization in the Cap Verde islands, will define the necessary information design infrastructure and the needed investments to enable the local partner organization to run crash courses leading up to proper vocational education and training.

If you wish to be kept posted on the development of the Summer Academy please send an empty e-mail to info@iiid.net with “more info summer ac.” in the subject line.

AIGA Harvard Business School advanced leadership program, July 24–29, 2005
A select group of senior-level design leaders will come together to discuss, network, debate and grow with each other. “Business Perspectives for Design Leaders” is designed exclusively for design executives who work with clients to develop a strategic design response to client challenges.
For more information and to register, visit www.aiga.org/businessperspectives

Image, Space, Object, August 23–27, 2005
Held in Denver, Colorado, “Image, Space, Object” is a unique workshop where designers of all disciplines come together to learn collaborative methods and develop new design languages for compelling physical and communication experiences. In this four-day intensive, personal and creative experience, you will receive methods and inspiration from world-renowned presenters and put this into practice in the afternoon studio sessions. For more information and to register, visit www.aiga.org/imagespaceobject2005

AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the recipients of the profession’s highest honor, the AIGA Medal, will be held at the elegant Fairmont Copley Plaza in Boston. More information will be available in late March at www.aiga.org/designlegendsgala

AIGA Design Conference, September 15–18, 2005
The AIGA Design Conference is a biennial gathering of the design community to celebrate design excellence, reinforce friendships and connections and stimulate thinking about the critical issues that surround design practice. This conference is generally recognized as one of the most engaging, provocative, inspiring and fun conferences offered in the design community. This year we return to Boston for the 20th anniversary of the first AIGA Design Conference! Until May 15, 2005, AIGA members may register for just $600 (or $575 if you register online). For more information and to register, visit www.aiga.org/design_conference_2005

DUX (Designing for User Experience), November 3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the AIGA Experience Design community will offer a conference in San Francisco on Designing for User Experience in which design practitioners from multiple disciplines and domain share case studies of their work which help illuminate the question, What is good experience design and what factors contribute to the creation of a success or failure?

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Resources
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