AIGA Communique - February 2003

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	Monthly news and updates for AIGA members February 2003 -------------------------------------------------------------- Contents News and information “The Power of Design: AIGA National Design Conference” Design conference fees are lowest in years Business Perspectives for Design Leaders “365: AIGA Annual Design Competitions” deadline is March 7 Three new brochures explore sales tax, copyright, photography New issue of Trace covers politically and socially driven design www.aiga.org Check to see what’s in the mail Coming soon AIGA Austin’s “Design Ranch Cinco” AIGA Houston’s “Voyage,” design conference at sea “DUX2003: Designing for User Experiences Conference” Resources --------------------------------------------------------------- News and information --------------------------------------------------------------- “The Power of Design: AIGA National Design Conference” Where will you turn this year for inspiration? “The Power of Design” will offer a holistic view of designing, one that envisions design as a powerful force of change within our culture, economy and environment. It will explore issues crucial to our future as designers, citizens and stewards of the earth. The new conference website, designed by Flat of New York City, provides all the information you need on “The Power of Design” conference as well as serving as a hub for information on design and sustainability as it relates to the environment, society and business. You’ll be able to browse through a sustainability glossary, a bibliography of book titles relating to the conference’s theme, and information on the logistics for getting to and around Vancouver. While at the conference, you’ll hear an extraordinary line-up of speakers and also have a chance to interact with many of them in smaller, more intimate settings. The following visionaries and inspirations have accepted our initial invitation to speak from the main stage, in focused sessions or to be available for smaller roundtable discussions with conference attendees. Just like vacation plans, these commitments can change as we approach the date. We will keep you posted of any changes. John Hockenberry, NBC News, exceptional moderator of the past four AIGA conferences Lauralee Alben, Alben Design Leslie Becker, California College of Arts and Crafts, and Xiao Yong Dan Boyarski, Carnegie Mellon University Michael Braungart, author, Cradle to Cradle Ralph Caplan, writer/communications design consultant Fritjof Capra, physicist/systems theorist Michael Carabetta, Chronicle Books Ene Constable-Osteraas and Scott Constable, WowHaus Eg Design, designers Jim Faris, Design Hat, and Tony Goldsby-Smith, information designer/strategic planner Steff Geissbuhler, Chermayeff & Geismar Jessica Helfand and Bill Drenttel, Winterhouse Steven Heller, art director, The New York Times Book Review Jonathan Hoefler, Hoefler Type Foundry Kristina Hooper-Woolsey, author/speaker/media psychologist Natalia Ilyin, author/cultural critic Janine James, The Moderns Brenda Laurel, Art Center College of Design Marcia Lausen, Studio/lab Aaron Marcus, Aaron Marcus and Associates Katherine McCoy, design educator/communications designer Stuart McKee, California College of Arts and Crafts Clement Mok, AIGA president, and Keith Yamashita, Stone Yamashita Partners Kali Nikitas, Minneapolis College of Art and Design Doug Powell, Schwartz Powell Design Ed Quevedo, WSP Environmental Nathan Shedroff, experience strategist Erik Spiekermann, designer/author Bruce Sterling, author/futurist Lucille Tenazas, Tenazas Design Lorraine Wild, CalArts Andrew Zolli, futurist Design conference fees are lowest in years The early-bird rate for the AIGA annual design conference is $450 on the web through April 30. If you are able to go to one conference this year, plan on this one. The “HOW” conference early-bird rate through April 1 is $875. The Aspen conference rate is $750 and the “TED” conference fees were $4000. This is the conference to attend. Lower registration rates, and very reasonable travel and hotel costs in Vancouver. Why is the conference so reasonable, substantially down from previous AIGA conferences? We believe that it is absolutely critical for the profession to come together at this time, with the challenges of the economy and society, to reinforce the sense of community, the energy of shared experiences and inspiration. And we also believe this conference’s content is so important to the future of the profession that we want to make it available to every designer and partner in our design economy. Register now and benefit from the lowest rates in years. Business Perspectives for Design Leaders AIGA and Harvard Business School have developed an intensive one-week program to provide experienced designers with a chance to master the perspective of CEOs toward business. The course will provide you with a higher-level, more comprehensive perspective on business, seeing the marketplace, its opportunities and challenges as the nation’s CEOs see them. The intent is to help experienced designers occupy comfortably the role many of you have expressed an interest in attaining—the role of strategic advisor to your clients on communication strategy, brand positioning and product or service development. It will also undoubtedly give you new insight into your own practice, although its purpose is not to provide personal management techniques for you to use in your studio. The course will run from Sunday afternoon, August 10 through Friday afternoon, August 15. Since the strength of the experience depends upon what the participants bring to the rigorous case-study method teaching techniques, selection will be competitive (although the application is relatively simple). It is available to only 40 candidates. You will live (and work) in the executive housing at Harvard Business School and be taught by the school’s best faculty. You should expect to be very busy for the entire period, engaged in evening presentations and team preparation of cases. The fee includes tuition, room and board. Attendees will leave with new perspectives on business and new confidence in communicating with clients on their terms. For more information and an application form, visit www.aiga.org/businessperspectives. Professional and associate members will receive a registration brochure by U.S. mail in late March. “365: AIGA Annual Design Competitions” deadline is March 7 AIGA’s suite of competitions is widely recognized as the most discerning statement on design excellence today, extending a legacy that began more than 85 years ago. One of AIGA’s most visible roles has been to celebrate exemplary design in order to increase public awareness of the value of design. Submit your best work—inspiration is critical for us all in this economy. You may not need the fame, but the next generation needs your example. Plan now to enter these competitions. The digital version of the entry forms has been posted on the AIGA website at www.aiga.org/upcomingcompetitions. Please note a correction: the entry fees for the competitions are printed correctly in the call for entries booklet, on the website and the PDF form available on the website. However, the fees are incorrect on the printed form enclosed with the call for entries booklet. The correct entry fees are: AIGA members One to four individual entries—$35 per entry Five or more individual entries—$30 per entry Series entry (up to five pieces for the same client, which collectively comprise one entry in any one competition)—$50 per series Late fees (add to regular fee)—$25 per entry Nonmembers One to four individual entries—$55 per entry Five or more individual entries—$50 per entry Series entry (up to five pieces for the same client, which collectively comprise one entry in any one competition)—$70 per series Late fees (add to regular fee)—$25 per entry Three new brochures explore sales tax, copyright, photography Three new brochures in our successful AIGA Design Business and Ethics series investigate and clarify topics vital for all designers and their clients: “Sales Tax,” “Guide to Copyright” and “Use of Photography.” Following the previous booklets, which included “Use of Fonts,” “Use of Illustration” and “Use of Software,” these new additions continue the tradition of establishing standards for the designer’s professional world. Designed by Grant Design Collaborative in Atlanta and sponsored by Aquent, official AIGA sponsor of professional development, SMART Papers and BSA, the Business Software Alliance, copies will arrive in professional and associate members’ mailboxes in March. Digital copies will be available on our website in PDF form at www.aiga.org/designbusinessandethicsseries. *New issue of Trace* covers politically and socially driven design** “Postscript,” the next issue of Trace: AIGA Journal of Design, builds upon the issues surrounding politically and socially driven design first introduced at AIGA’s 2002 national design conference. It appears in the middle of a period of reflection—deeper, perhaps, than the design world has known so far—upon the people, causes and values that are worth the risk of true belief and passion, that are worth the risk of designing for. “Postscript” will be sent to all AIGA members in late March. For a preview, check out the table of contents at www.aiga.org/postscript. --------------------------------------------------------------- www.aiga.org --------------------------------------------------------------- Check to see what’s in the mail Have you ever wondered when you should expect to receive a publication or announcement from the national office of AIGA? We’ve set up a schedule you can check anytime to see what’s been sent out. Remember, most materials are sent at a bulk, nonprofit rate, so it may take four to six weeks to reach all members. --------------------------------------------------------------- Coming soon --------------------------------------------------------------- AIGA Austin’s “Design Ranch Cinco” Put your 2D tools out to pasture and join AIGA Austin at the fifth annual “Design Ranch,” April 10–13, 2003. At this three-day design conference in the beautiful Texas hill country, participants will experience hands-on workshops, intimate speaker presentations, fine dining, fresh air and a healthy dose of Texas hospitality. Speakers include: Margo Chase, Chase Design Group, Los Angeles; Peter Girardi, Funny Garbage, New York; Alicia Johnson, Johnson + Wolverton, Portland; Terry Marks, Terry Marks Design, Seattle; Ann Willoughby, Willoughby Design Group, Kansas City; and honorary emcee D.J. Stout, Pentagram, Austin. Additional activities may include bookbinding, printmaking, trail rides or tubing down the Guadalupe River. Plus, enjoy nightly live entertainment from some of Austin’s finest musicians. Attend Design Ranch and experience three exciting days of passion, discovery and inspiration for meeting the challenges we face in our profession. AIGA member rate of $375 (this early-bird rate deadline has been extended until February 28) includes conference registration and all meals. Lodging is additional. Visit the event site for more details, or contact Andrea Bond at designranch@aigaaustin.org. Click here to see the flash preview. Space is limited, so register today! AIGA Houston’s “Voyage,” design conference at sea Why draw borders, except to cross them? AIGA Houston is hoisting the sails and organizing “Voyage,” a three-day design conference to be held at sea. “Voyage” will take participants across one border, from the U.S.A. to Mexico, to explore cultural boundaries in design and what they mean. “Voyage” departs the port of Galveston, Texas on May 1, 2003, bound for Cozumel, Mexico aboard Carnival’s cruise ship Celebration. The speaker presentations, thought-provoking sessions, fresh air and salt breezes, and the international flair of the cruise and destination will inspire participants to share and discuss experiences and issues related to design in a global economy of multiple cultures and backgrounds. Speakers include: Louis Fitch, founder/managing partner/creative director, UNO Hispanic Marketing + Design; Sean Adams, co-owner/creative director, AdamsMorioka; and Joel Nakamura, artist/illustrator/independent professional. For registration and more information, contact Rahilla Shatto at voyage@houston.aiga.org or visit www.aigahouston.org/voyage2003/. Space is limited, register now! “DUX2003: Designing for User Experiences Conference” ACM SIGCHI, ACM SIGGRAPH and AIGA Experience Design are pleased and excited to offer an unprecedented joint conference. “DUX2003” will gather together designers of all kinds from our intersecting communities who deliver user-centered designs for the digital age. Sponsored by three premiere societies, the conference program showcases the interaction between digital design, business and users. The conference is organized by ACM SIGCHI, ACM SIGGRAPH and AIGA Experience Design. It will take place at the Palace Hotel in San Francisco, California from June 5–7, 2003. In order to truly understand not only what a quality user experience is, but also what factors contribute to the creation of a success or a failure, this conference will look at all facets of the product/service development lifecycle and at other facets of a business as decisions are made that affect the user experience. The results of the conference will contribute to the growing body of knowledge in the AIGA Experience Design Case Study Archive and the ACM Digital Library. The conference program will feature prominent designers, business analysts, researchers and educators via presentations and discussions of design cases, design practice, design research, invited talks, invited panels and more. Additional information is available at www.dux2003.org. The “DUX2003” conference committee includes: Richard Anderson, Jonathan Arnowitz, Alan Chalmers, Peter Merholz, Shel Perkins, Terry Swack and John Zapolski. --------------------------------------------------------------- Resources --------------------------------------------------------------- Want to renew? www.aiga.org/renew Want to register for “The Power of Design: AIGA National Design Conference”? http://powerofdesign.aiga.org Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile. Want to know what’s going on? Check out local and national events at www.aiga.org/calendar. -------------------------------------------------------------- About Communiqué This newsletter is e-mailed monthly to AIGA members; past issues are archived on the AIGA website. To unsubscribe, update your profile or send an e-mail to communique@aiga.org with “unsubscribe” in the subject line. To review our privacy policy, go to www.aiga.org/privacy. -------------------------------------------------------------- AIGA \| American Institute of Graphic Arts 164 Fifth Avenue New York NY 10010 \| 212 807 1990 communique@aiga.org AIGA: stimulating thinking about design www.aiga.org