Monthly news and updates for AIGA
members
December 2006
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Contents
News and information
Share your insights.
Define the designer of 2015
Best
rates for “Next: AIGA Design Conference” until December 31
Submit
topics and speakers for “Next: AIGA Design Conference”
Early
registration deadline: Harvard Business School
Be
a part of history. 365 AIGA Design Competition deadline: March 2
AIGA
and Target create poster in Scholastic Instructor magazine
Invest
in young designers: 2007 Worldstudio AIGA Scholarships
FedEx
increases greater discounts to AIGA members
Give to
your future: year-end tax planning and AIGA
Thanks
to recent contributors to AIGA
In the
gallery
Advocacy
Design
for Democracy team conducts research in Nebraska
Orphan
Works legislation update
www.aiga.org
Voice:
AIGA Journal of Design
Opportunities for inspiration and professional development
Innovation,
Sustainability and Leadership in Design, January 2007
Icograda
Design Week in India
Schools
of Thoughts III
Resources
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News and information
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Share
your insights. Define the designer of 2015
AIGA, in partnership with Adobe, has launched an initiative to define
the professional requirements of the designer of 2015. What will be the
needs, skills and roles of the designer in the collaborative, creative
environment of the future? Through the involvement of the AIGA community,
this research project will characterize the sought-after design professionals
of tomorrow.
The outcome will be determined by the numerous designers who voice their
insights and opinions. We encourage you to participate through the online
survey at designer2015.aiga.org.
Best rates for “Next: AIGA Design Conference”
until December 31
Where do we go from here? “Next: AIGA Design Conference,”
AIGA’s eleventh biennial design conference, will look toward the
future: for designers, for design, for the world we design, for education
and for the yearning professional in us all. Experience new directions
in design, hear from considered voices on the evolution of designing and
learn what steps you’ll need to pursue for your work to be relevant
well into the 21st century.
In addition, the AIGA Design Conference will serve as a congress will reinforce the sense of community among members. The conference will incorporate affinity sessions guided by AIGA’s initiatives, from practice management to sustainability, as they are defined and advanced by members as we move into the future.
Join more than 2,500 designers next October 11–14 in Denver, Colorado,
a thriving creative and cultural center that’s also home to the
AIGA Design Archives, the nation’s largest permanent collection
of graphic design.
Special rate available until December 31, 2006! The member
rate is $550 and it goes up $175 on January 1. Register online and save
$25 over fax or mail.
designconference.aiga.org
Submit topics
and speakers for “Next: AIGA Design Conference”
Do you have ideas on engaging, thoughtful and entertaining speakers for
“Next: AIGA Design Conference”? Send a proposal by email to
conference@aiga.org, or by mail
to Michelle Stanek, program curator, AIGA, 164 Fifth Avenue, New York,
NY 10010, by January 16, 2007. Your recommendations should
explain why the speaker or topic is relevant and provide contact information
for any recommended speaker. As AIGA members, your ideas, creativity and
professional needs are valued. We want to hear from you as we plan “Next.”
Early
registration deadline: Harvard Business School
AIGA and Harvard Business School will offer the fifth annual “Business
Perspectives for Creative Leaders,” a one-week program where experienced
designers can master business challenges from the perspective of the CEO,
their client. The early registration deadline is January 31.
Apply now to benefit from a $500 discount.
Created exclusively with AIGA to help design leaders develop strategic
design responses to client challenges, the program is open to only 50
candidates who will live and work in the executive housing at Harvard
Business School and learn from the school’s world-renowned faculty.
Complete the program with a stronger understanding of the management perspective
and become a more effective partner in client communication, branding
and product development strategies. This very competitive selection is
based on the qualifications and experience of candidates. The program
will be offered from July 29–August 3, 2007, at Harvard. Until January
31, pay just $7,500; the member rate goes up to $8,000 after that date.
www.aiga.org/business_perspectives
Be a
part of history. 365: AIGA Design Competition deadline: March 2, 2007
Round up your finest design—AIGA’s
annual competitions close March 2.
For nearly a century, AIGA’s competitions have been among the most
prestigious in the design world. This year, once again, entry forms and
payment can be submitted online, streamlining the process and saving you
time and paperwork. All selected entries will be placed in the AIGA Design
Archives, a growing collection of exemplary design work, and in the permanent
archives of American Design History in the Denver Art Museum.
Why enter the AIGA design competitions? They are discriminating and authoritative,
so if your work is selected, it becomes history. By means of the competitions,
AIGA creates a definitive chronicle of outstanding design solutions, each
demonstrating the process of designing, the role of the designer and the
value of design.
All 179 selections from this year’s competitions can be seen online
at designarchives.aiga.org.
Members will receive 365: AIGA Year in Design 27—with this
year’s call for entries—by U.S. Mail during the month of February.
And until February 23 you can view this year’s selections on display
at the AIGA National Design Center gallery in New York City.
Details for “365” and “50 Books/50 Covers”—both
close March 2—can be found at competitions.aiga.org
after January 5. Don’t miss your chance to show off your best work
and become a part of design history.
Aquent, the Official
AIGA Sponsor for Career Development, is the Presenting Sponsor of the
Information Design category of “365.”
AIGA and
Target create poster in Scholastic Instructor magazine
With the generous support of Target, AIGA launched a design poster and
activity series in Scholastic Instructor magazine to promote
design thinking in the K-12 classroom. Instructor magazine reaches
more than 200,000 educators nationwide.
Rafael Esquer responded to one of Picasso’s vases and designed a
poster that was recently featured in the November/December issue of Instructor.
The poster was accompanied by a biomimicry-based design activity, developed
by Hettie Jordan-Vilanova. Alexander Isley designed the series’
first poster in response to Andy Warhol’s “Campbell’s
Soup Cans.”
The first two posters and activities are available on the AIGA website:
www.aiga.org/k12_poster_series
Invest in young
designers: 2007 Worldstudio AIGA Scholarships
Worldstudio Foundation and AIGA provide
scholarships to minority and economically disadvantaged students who are
studying the design and arts disciplines in colleges and universities
in the United States. The scholarships aim to increase diversity in the
creative professions and to foster social and environmental responsibility
in the artists, designers and studios of tomorrow. Scholarship recipients
are selected not only for their ability and their need, but also for their
demonstrated commitment to giving back to the larger community through
their work.
The 2007/2008 Worldstudio AIGA scholarship application is available for
download at www.aiga.org/worldstudio_scholarship.
The deadline is April 13, 2007. If you or your organization would like
to offer a scholarship in your name, the name of a colleague or family
member, visit the site to learn more about how you can nurture and inspire
the next generation of talented designers.
FedEx increases discounts to AIGA members
AIGA and FedEx now offer deeper discounts to AIGA members on select FedEx®
shipments. FedEx Express®: save up to 21 percent on select services;
FedEx Ground®: save up to 20 percent on select services; FedEx international
shipments: save up to 18 percent on select services. Savings from this
program can quickly cover the cost of your AIGA membership. This valuable
member benefit requires no cost and no shipping minimum. For more information
or to enroll and start saving, call a FedEx Association Advantage customer
specialist at 800 345 6227.
www.aiga.org/memberbenefits
Give to your future: year-end tax planning and
AIGA
For those of you who are on a calendar-year tax cycle and plan to make
contributions to your preferred charities before the end of December,
please do not forget the role AIGA, a 501(c)(3) charitable organization,
can play in advancing your future and the success of subsequent generations
of young designers.
Contributions to the AIGA’s fundraising campaigns are encouraged
and welcomed. The campaigns raise funds for special initiatives, such
as scholarships for design students, preserving archives or celebrating
great design. None of the funds are used for operating expenses.
Donations can be made out to “AIGA Creative Leadership Campaign”
and sent to Dan Fitchette, AIGA, 164 Fifth Avenue, New York, NY 10010.
Call Dan at 212 710 3124 for options on earmarking or pledging funds over
time. We will provide a receipt and tax letter to document your contribution.
www.aiga.org/giving_opportunities
Thanks
to recent contributors to AIGA
AIGA thanks the following recent contributors:
American Design Archives at the Denver Art Museum
$10,000 or more
Walter Hunt
$1,000–$9,999
Joe Duffy, Sr., Duffy & Partners
Thomas Fowler, Tom Fowler, Inc.
Up to $999
Charles S. Anderson, Charles S. Anderson Design Co.
Matteo Bologna, Mucca Design
Stanley Church, Wallace Church, Inc.
Seymour Chwast, The Pushpin Group
Milton Glaser, Milton Glaser, Inc.
Tim Hartford, Hartford Design
Alexander M. Isley, Alexander Isley, Inc.
Ellen Lupton, Design/Writing/Research
Christopher Pullman, WGBH Educational Foundation
J.J. Sedelmaier, J.J. Sedelmaier Productions, Inc.
Marybeth Shaw, Shaw-Jelveh Design
Beth Singer, Beth Singer Design, LLC
Fred Woodward, GQ Magazine
Steve Barretto, Barretto-Co.
Winterhouse AIGA Design Writing & Criticism Awards
Northeastern University
Parsons School of Design
Armin Vit & Bryony Gomez-Palacio
In the gallery
365: AIGA Annual Design Exhibition
Open to the public now through February 24, 2007
AIGA is committed to using the selections from its competitions to demonstrate
the process of design, the role of the designer and the value of design.
The selection criteria include both aesthetic judgments and an evaluation
of communication effectiveness.
“365: AIGA Annual Design Exhibition” makes a definitive statement
on the quality of communication design in North America this year. In
addition to being exhibited in AIGA’s New York gallery on Fifth
Avenue, the survey of selections is published in AIGA’s virtual
gallery and published in a substantial book that is distributed internationally
as an authoritative chronicle of current design.
This exhibition, designed by Design360, extends a legacy that began more
than 90 years ago and is widely recognized as the most selective statement
on design excellence today.
www.aiga.org/365_2006
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Advocacy
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Design for
Democracy team conducts research in Nebraska
Design for Democracy successfully pilot-tested optical scan ballots and
polling place sign prototypes in two Nebraska counties during midterm
elections in November. Team members interviewed exiting voters on the
design quality of test materials (specifically focusing on clarity and
legibility) and received additional feedback following the election on
postcards rating voters’ experiences. Overall, pilot materials were
well received by officials, poll workers and county residents.
Work continues on refining paper ballots and voter information system
with input from various advisers in the fields of design, election administration,
usability and accessibility.
Design for Democracy’s electronic ballot prototype is currently
in a rapid development-test-refine cycle, and final prototype materials
will also incorporate feedback received from the advisory group. The final
presentation to the public is scheduled in March at the U.S. Election
Assistance Commission’s Public Meeting.
Orphan Works legislation
update
During November, AIGA was active in a coalition of professional associations
representing designers, photographers and illustrators who are meeting
to craft a legislative strategy aimed at changing the draft language of
the Orphan Works Bill. This amendment to the Copyright Act would make
it easier for commercial and nonprofit organizations to publish creative
works without attribution or licensing when a publisher cannot determine
the identity of an original creator.
The draft bill, H.R. 5439, died in this session of Congress, although
it is also anticipated that commercial interests will strongly support
reintroduction of the bill in the next Congress. As AIGA develops its
legislative strategy, we will share it with members who are interested
and willing to work with us in advocating the creative community’s
interests.
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www.aiga.org
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Voice: AIGA Journal of Design
Voice has become the go-to place for lively, thoughtful articles on design.
Be sure you’re up to date on this rich anthology of engaging writing.
“Art Against Riots”
By Virginia Smith
How do designers fight the threat of social unrest? Smith reviews the
proactive way a city struggles to bring peace to a riot-torn French city.
voice.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=2487030
“The Science of Stereotyping: An Interview with Elizabeth and Stuart
Ewen”
By Steven Heller
What makes stereotyping, originally a printing process, the most dubious
of all behavioral pseudo-sciences? The Ewens’ examine the reasons
why reducing individuals to types robs them of their humanity.
voice.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=2472095
Please join in the discussions and submit ideas for future issues at voice.aiga.org.
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Opportunities for inspiration and professional
development
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Innovation,
Sustainability and Leadership in Design, January 2007
In January, creative leaders from around the world
will gather at the International Centre for Creativity Innovation and
Sustainability (ICIS), just north of Copenhagen, Denmark for the Innovation,
Sustainability and Leadership (ISL) Certificate Programme. Traditional
design education often fails to properly address the business side of
the design profession. The ISL program addresses this need and equips
designers at professional and postgraduate level with the knowledge, tools
and skills necessary to successfully navigate and compete in today’s
fast changing markets.
Visit iciscenter.org/isl
fore more information about the certificate program and a list of lecturers.
Icograda
Design Week in India
February 5–9, 2007, Bombay
The Industrial Design Centre (IDC) will host Icograda Design Week at the
Indian Institute of Technology. This event will spotlight the role of
design in a connected global world and offer a unique opportunity to share
your ideas with international thought leaders and designers. The competition
for the “International Design Workshop for Students” and registration
for IDC are now open.
For more information, visit www.designlocal.net.
Schools of
Thoughts III
What’s so graphic about graphic design? Educating in the
age of ubiquitous media
March 9–11, 2007, Pasadena
Southern California is a center for communications media: television,
film and music production, web production, video gaming and cultural spaces.
These ubiquitous industries, faced with branding concerns and ever penetrating
advertising dramatically change the terrain that graphic designers navigate.
Discreet disciplines that generate the work— in graphic design,
advertising, interactive and motion design, environmental and exhibition
design and copywriting—seem increasingly difficult to discern. How
does education meet these challenges? How do design and other curricula
teach students to sort through the tangle of options and prepare for a
career, or more likely careers, within them?
Join other designers and explore this type of media in relation to design
education for the third “Schools of Thoughts Graphic Design Educators”
conference at the Art Center College of Design in Pasadena, California.
Adobe, the Official
Sponsor for Design Solutions, is the Presenting Sponsor of Schools of
Thoughts III.
For more information, visit www.aiga.org/schools_of_thoughts_3
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Resources
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Want to renew?
www.aiga.org/renew
Want to know what’s going on? Check out local and national events. www.aiga.org/calendar
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the professional association for design
164 Fifth Avenue New York NY 10010 | 212 807 1990
communique@aiga.org
Stimulating thinking about design
www.aiga.org