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Monthly news and updates for AIGA members
December 2002
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Contents
News and information
Holiday wishes from the national staff
Make no small plans—participate in national board nominations
Recommendations for AIGA Medal sought
AIGA mourns the loss of Philip B. Meggs
Archetype Press sets up AIGA Business Education Fund
AIGA listed as official resource for small business start-ups
Data collection for salary survey winding up
www.aiga.org
Designing Democracy website
Advocacy
AIGA participates in D.C. summit on measuring value of design
Recommendations for NEA Design Director
Coming soon
AIGA Houston presents “Voyage,”
a three-day design conference at sea
“The Power of Design: AIGA National Design Conference”
Resources
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News and information
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Holiday wishes from the national staff
We’d like to take this opportunity to extend our warmest wishes
for a peaceful and prosperous new year. We thank each of you for your
contribution to our shared commitment to the future of design.
Make no small plans—participate
in national board nominations
AIGA is taking proactive steps to design the future of our profession.
Over the next few years, AIGA will change from an inward-looking organization
to one that advances, not justifies, design. The objective will be to
transform AIGA into a multidisciplinary organization driven by shared
values and professional standards. We are in need of leaders to shape
that change.
The new nominating process for board officers is designed to recognize
and support those individuals who see themselves making a contribution
to the organization and the profession. The application form will help
the committee (chaired by Joseph Michael Essex of Essex Two in Chicago)
appreciate the credentials of every candidate and provide an opportunity
to evaluate each on their own merits. The committee consists of David
Brown, Los Angeles; Meredith Davis, North Carolina State University, Raleigh,
North Carolina; Stephen Hartman, Creativille, St. Louis; Marcia Lausen,
Studio/lab, Chicago; and Christopher Liechty, Meyer & Liechty, Salt
Lake City.
To access the required nomination form, visit www.aiga.org/nominationsprocess.
Nominations are due December 31. Don’t wait until the last minute to make
your plans.
Recommendations for AIGA Medal sought
Jessica Helfand is the chair of this year’s awards committee and
welcomes recommendations for the AIGA Medal. Please submit your nominations
to awards@aiga.org with a paragraph
explaining your rationale for recognizing the nominee. Nominations are
due by December 31. The awards committee is comprised of members who are
not on the national board, including Jessica Helfand, Helfand|Drenttel,
Falls Village, Connecticut; Jack Summerford, Summerford Design, Arlington,
Texas; Laurie DeMartino, Studio D Design, Minneapolis; Tomoko Miho, Tomoko
Miho Co., New York; Louis Danziger, Arcadia, California; and James Sebastian,
Designframe, New York.
AIGA mourns the loss of Philip B. Meggs
Philip B. Meggs died on November 24 from complications caused by leukemia.
In an obituary for The New York Times, Steven Heller wrote, “History
will remember Meggs because he was the first educator to create a graphic
design history curriculum that did not depend entirely on anecdotal experience
and recollection. Rather he systematically culled through extant art and
design writings to develop an original syllabus and narrative that traced
the linear progression of a field that originated with moveable type and
was important to culture and commerce up until the present.”
Meggs’ omnibus book, A
History of Graphic Design, has been required reading for thousands
of students.
Virginia Commonwealth University is creating an endowed scholarship in
memory of Meggs. It will be awarded to at least one student of design
in the design program on a yearly basis. Anyone wishing to contribute
to the fund should contact:
Philip B. Meggs Scholarship Fund
c/o Communication Arts and Design Department
Virginia Commonwealth University
325 N. Harrison Street
Richmond, VA 23284
Mark your contribution “AIGA.” In honor of Phil’s contribution
to the profession, we will match all member contributions, up to $5,000.
Archetype Press sets up AIGA Business Education
Fund
Archetype Press Ltd. is a lithography firm that has specialized in serving
designers to address printing challenges involving extraordinary design
solutions. Archetype Press joins AIGA in recognizing that we must inform
the business community of the value of good design and printing.
As a result, AIGA and Archetype Press have started a fund that will be
used exclusively to educate corporations on the value of design and how
good design can stimulate their business.
Archetype Press will donate a percentage of sales generated by AIGA members
to the education fund. Contact Mark
Campbell to explore opportunities to participate.
AIGA listed as official resource for small business
start-ups
The Small Business Administration has agreed to place AIGA’s guide
to working with a designer on its website under resources for new businesses.
The guide emphasizes the importance of design and directs potential clients
to the AIGA directory as a means of finding professional designers. If
you have not seen our Client’s
Guide to Design recently, you may want to look at it again as a useful
tool to share with potential clients. If you have not completed your personal
profile for the directory, please do so. It will enhance your opportunity
of being selected in targeted searches.
The Small Business Administration’s website receives hundreds of thousands
of visits a month from small business owners who actually drive the design
economy nationwide. We are listed under the hot
list of marketing resources.
Data collection for salary survey winding up
Thanks to the many members who have participated in this year’s
salary survey! Our survey research firm, Readex, is wrapping up this year’s
data-collection effort. A stratified sample of members received either
a hard-copy survey or a link to an online survey, and as of last Friday,
we’ve received more than 2,500 responses across both mediums. We
will be accepting responses through January 13. If you have received the
survey, please complete it before the holidays so that you don’t
forget! Results will be published in May 2003 and will be sent to all
professional and associate members.
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www.aiga.org
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Design for Democracy
Design for Democracy
applies all the tools of design to make voting more efficient, more accessible,
more convenient, more practical and more gratifying. The website includes
articles and case studies on this important subject.
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Advocacy
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AIGA participates in D.C. summit on measuring value of design
AIGA Executive Director Ric Grefé was invited as the only
representative of any of the design disciplines to work with the Center
for the Arts and Humanities to develop means of collecting solid data
on the value of design, art and humanities in the U.S. economy. This is
another step in AIGA’s long-term objective of getting the Bureau
of Economic Analysis to collect economic data on the value design adds
to the Gross Domestic Product. These data are important if the profession
is to gain credibility with business and policymakers.
Recommendations for NEA Design Director
NEA will soon be looking for a new director in charge of design projects.
This is the position recently held by Samina Quraeshi and Marc Robbins.
Our profession would benefit if we could place a communication designer
in the position. If you have any recommendations for the position, please
let us know and we will advocate them.
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Coming soon
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AIGA Houston presents “Voyage,”
a three-day design conference at sea
Why draw borders, except to cross them? AIGA Houston is hoisting
the sails and organizing “Voyage,” a three-day design conference to be
held at sea. “Voyage” will take participants across one border, from the
U.S.A. to Mexico, to explore cultural boundaries in design and what they
mean.
“Voyage” departs the port of Galveston, Texas on May 1, 2003
bound for Cozumel, Mexico, aboard Carnival’s cruise ship Celebration.
The speaker presentations, thought-provoking sessions, fresh air, salt
breezes, and the international flair of the cruise and destination will
inspire participants to share and discuss experiences and issues related
to design in a global economy of multiple cultures and backgrounds. Speakers
include:
Louis Fitch, founder, managing partner, creative director, UNO Hispanic
Marketing + Design;
Sean Adams, co-owner, creative director, AdamsMorioka;
Joel Nakamura, artist, illustrator, independent professional.
For registration and more information, contact Rahilla Shatto at voyage@houston.aiga.org
or visit www.aigahouston.org/voyage2003/.
Space is limited, register today!
“The
Power of Design: AIGA National Design Conference”
AIGA’s National Design Conference in Vancouver next fall
(October 23–26, 2003) represents a significant step towards defining
the full potential of design’s impact on the economy, culture and
the environment.
The conference will examine the extraordinary opportunities for design
and designers to effect change in the 21st century. Among the key elements
of change that the profession will deal with are financial transparency
in corporate reporting, challenges of communicating across cultures and
sustainability objectives in corporate communication strategies. All of
these have been relevant to design in the past, but have now assumed significantly
higher levels of client interest in our rapidly changing society.
Attend “The Power of Design: AIGA National Design Conference”
and discover new understanding, vision, enthusiasm and inspiration for
the challenges we face daily. Experience provocative content, stunning
design, collegial fun and memorable exchanges. Register early to ensure
a deeply discounted registration fee and a chance to participate in a
conference that will provide a clear direction for the profession through
the next decade. Members can register
online for just $450 until April 30, 2003, when the price goes up
$150.
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Resources
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Want to renew? www.aiga.org/renew
Want to register for “The
Power of Design: AIGA National Design Conference”?
www.aiga.org/design_conference_2003
Have you had a recent change of address? Update your profile,
including e-mail preferences and affiliation with communities of interest
at www.aiga.org/profile.
Want to know what’s going on? Check out local and national
events at www.aiga.org/calendar.
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About Communiqué
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