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Monthly news and updates for AIGA members
December
2002

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Contents
News and information

  Holiday wishes from the national staff
  Make no small plans—participate in national board nominations
  Recommendations for AIGA Medal sought
  AIGA mourns the loss of Philip B. Meggs
  Archetype Press sets up AIGA Business Education Fund
  AIGA listed as official resource for small business start-ups
  Data collection for salary survey winding up
www.aiga.org
  Designing Democracy website
Advocacy
  AIGA participates in D.C. summit on measuring value of design
  Recommendations for NEA Design Director
Coming soon
  AIGA Houston presents “Voyage,
a three-day design
    conference at sea
  “The Power of Design: AIGA National Design Conference

Resources

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News and information
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Holiday wishes from the national staff
We’d like to take this opportunity to extend our warmest wishes for a peaceful and prosperous new year. We thank each of you for your contribution to our shared commitment to the future of design.

Make no small plansparticipate in national board nominations
AIGA is taking proactive steps to design the future of our profession. Over the next few years, AIGA will change from an inward-looking organization to one that advances, not justifies, design. The objective will be to transform AIGA into a multidisciplinary organization driven by shared values and professional standards. We are in need of leaders to shape that change.

The new nominating process for board officers is designed to recognize and support those individuals who see themselves making a contribution to the organization and the profession. The application form will help the committee (chaired by Joseph Michael Essex of Essex Two in Chicago) appreciate the credentials of every candidate and provide an opportunity to evaluate each on their own merits. The committee consists of David Brown, Los Angeles; Meredith Davis, North Carolina State University, Raleigh, North Carolina; Stephen Hartman, Creativille, St. Louis; Marcia Lausen, Studio/lab, Chicago; and Christopher Liechty, Meyer & Liechty, Salt Lake City.

To access the required nomination form, visit www.aiga.org/nominationsprocess. Nominations are due December 31. Don’t wait until the last minute to make your plans.

Recommendations for AIGA Medal sought
Jessica Helfand is the chair of this year’s awards committee and welcomes recommendations for the AIGA Medal. Please submit your nominations to awards@aiga.org with a paragraph explaining your rationale for recognizing the nominee. Nominations are due by December 31. The awards committee is comprised of members who are not on the national board, including Jessica Helfand, Helfand|Drenttel, Falls Village, Connecticut; Jack Summerford, Summerford Design, Arlington, Texas; Laurie DeMartino, Studio D Design, Minneapolis; Tomoko Miho, Tomoko Miho Co., New York; Louis Danziger, Arcadia, California; and James Sebastian, Designframe, New York.

AIGA mourns the loss of Philip B. Meggs
Philip B. Meggs died on November 24 from complications caused by leukemia. In an obituary for The New York Times, Steven Heller wrote, “History will remember Meggs because he was the first educator to create a graphic design history curriculum that did not depend entirely on anecdotal experience and recollection. Rather he systematically culled through extant art and design writings to develop an original syllabus and narrative that traced the linear progression of a field that originated with moveable type and was important to culture and commerce up until the present.”

Meggs’ omnibus book, A History of Graphic Design, has been required reading for thousands of students.

Virginia Commonwealth University is creating an endowed scholarship in memory of Meggs. It will be awarded to at least one student of design in the design program on a yearly basis. Anyone wishing to contribute to the fund should contact:

Philip B. Meggs Scholarship Fund
c/o Communication Arts and Design Department
Virginia Commonwealth University
325 N. Harrison Street
Richmond, VA 23284

Mark your contribution “AIGA.” In honor of Phil’s contribution to the profession, we will match all member contributions, up to $5,000.

Archetype Press sets up AIGA Business Education Fund
Archetype Press Ltd. is a lithography firm that has specialized in serving designers to address printing challenges involving extraordinary design solutions. Archetype Press joins AIGA in recognizing that we must inform the business community of the value of good design and printing.

As a result, AIGA and Archetype Press have started a fund that will be used exclusively to educate corporations on the value of design and how good design can stimulate their business.

Archetype Press will donate a percentage of sales generated by AIGA members to the education fund. Contact Mark Campbell to explore opportunities to participate.

AIGA listed as official resource for small business start-ups
The Small Business Administration has agreed to place AIGA’s guide to working with a designer on its website under resources for new businesses. The guide emphasizes the importance of design and directs potential clients to the AIGA directory as a means of finding professional designers. If you have not seen our Client’s Guide to Design recently, you may want to look at it again as a useful tool to share with potential clients. If you have not completed your personal profile for the directory, please do so. It will enhance your opportunity of being selected in targeted searches.

The Small Business Administration’s website receives hundreds of thousands of visits a month from small business owners who actually drive the design economy nationwide. We are listed under the hot list of marketing resources.

Data collection for salary survey winding up
Thanks to the many members who have participated in this year’s salary survey! Our survey research firm, Readex, is wrapping up this year’s data-collection effort. A stratified sample of members received either a hard-copy survey or a link to an online survey, and as of last Friday, we’ve received more than 2,500 responses across both mediums. We will be accepting responses through January 13. If you have received the survey, please complete it before the holidays so that you don’t forget! Results will be published in May 2003 and will be sent to all professional and associate members.

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www.aiga.org
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Design for Democracy
Design for Democracy applies all the tools of design to make voting more efficient, more accessible, more convenient, more practical and more gratifying. The website includes articles and case studies on this important subject.

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Advocacy
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AIGA participates in D.C. summit on measuring value of design
AIGA Executive Director Ric Grefé was invited as the only representative of any of the design disciplines to work with the Center for the Arts and Humanities to develop means of collecting solid data on the value of design, art and humanities in the U.S. economy. This is another step in AIGA’s long-term objective of getting the Bureau of Economic Analysis to collect economic data on the value design adds to the Gross Domestic Product. These data are important if the profession is to gain credibility with business and policymakers.

Recommendations for NEA Design Director
NEA will soon be looking for a new director in charge of design projects. This is the position recently held by Samina Quraeshi and Marc Robbins. Our profession would benefit if we could place a communication designer in the position. If you have any recommendations for the position, please let us know and we will advocate them.

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Coming soon
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AIGA Houston presents “Voyage,” a three-day design conference at sea
Why draw borders, except to cross them? AIGA Houston is hoisting the sails and organizing “Voyage,” a three-day design conference to be held at sea. “Voyage” will take participants across one border, from the U.S.A. to Mexico, to explore cultural boundaries in design and what they mean.

“Voyage” departs the port of Galveston, Texas on May 1, 2003 bound for Cozumel, Mexico, aboard Carnival’s cruise ship Celebration. The speaker presentations, thought-provoking sessions, fresh air, salt breezes, and the international flair of the cruise and destination will inspire participants to share and discuss experiences and issues related to design in a global economy of multiple cultures and backgrounds. Speakers include:

Louis Fitch, founder, managing partner, creative director, UNO Hispanic Marketing + Design;
Sean Adams, co-owner, creative director, AdamsMorioka;
Joel Nakamura, artist, illustrator, independent professional.

For registration and more information, contact Rahilla Shatto at voyage@houston.aiga.org or visit www.aigahouston.org/voyage2003/. Space is limited, register today!

The Power of Design: AIGA National Design Conference”
AIGA’s National Design Conference in Vancouver next fall (October 23–26, 2003) represents a significant step towards defining the full potential of design’s impact on the economy, culture and the environment.

The conference will examine the extraordinary opportunities for design and designers to effect change in the 21st century. Among the key elements of change that the profession will deal with are financial transparency in corporate reporting, challenges of communicating across cultures and sustainability objectives in corporate communication strategies. All of these have been relevant to design in the past, but have now assumed significantly higher levels of client interest in our rapidly changing society.

Attend “The Power of Design: AIGA National Design Conference” and discover new understanding, vision, enthusiasm and inspiration for the challenges we face daily. Experience provocative content, stunning design, collegial fun and memorable exchanges. Register early to ensure a deeply discounted registration fee and a chance to participate in a conference that will provide a clear direction for the profession through the next decade. Members can register online for just $450 until April 30, 2003, when the price goes up $150.

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Resources
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Want to renew? www.aiga.org/renew

Want to register for “The Power of Design: AIGA National Design Conference”? www.aiga.org/design_conference_2003

Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile.

Want to know what’s going on? Check out local and national events at www.aiga.org/calendar.

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About Communiqué
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