Monthly news and updates for AIGA
members
August 2005
--------------------------------------------------------------
Contents
News and information
AIGA Design Conference: Register
by August 24!
Design Legends Gala, September 14
AIGA Design Leaders Confidence
Index
Design in New China Markets, 50 percent
discount for
AIGA members
Find designers with similar interests
in AIGA Design Network
Setting priorities for 2005–2008
Women in Design Initiative
Call for entries: ReBrand 100™
AIGA partnership with Usability
Professionals’ Association
Recent contributors to the
Creative Leadership Campaign
www.aiga.org
Design Forum features RSS
Voice: AIGA Journal of Design
Clear: IIID|AIGA Journal of Information Design
Loop: AIGA Journal of Interactive Design Education
Coming soon
Design Legends Gala, September
14
AIGA Design Conference, September 15–18
DUX (Designing for User eXperience),
November 3–5
Resources
---------------------------------------------------------------
News and information
---------------------------------------------------------------
AIGA Design
Conference: Register by August 24 to be included in the attendee directory
The AIGA Design Conference in Boston is just three weeks away! Don’t
miss your chance to celebrate, converse and network with everyone who’s
anyone in design. To be included in the published attendee directory placed
in every attendee’s tote bag, you must register by Wednesday, August
24. Don’t be left out!
It’s still possible to register for these pre- and post-conference activities:
Fenway
Park. Join an all-star lineup for a conversation about baseball as
design icon—at Fenway Park!
Studio
tours. See behind the doors into some of Boston’s top design
firms.
Architecture
tours. Explore Boston’s rich architectural heritage.
Peabody
Essex Museum. A hidden treasure, with extraordinary collections of
Asian art, photography, Native American art, rare books and more.
Plus tours and sessions offered by our partners Sappi and Adobe.
Seats are open but going fast at roundtables with AIGA president Bill Grant, as well as board members and speakers such as Christopher Pullman, Hank Richardson, Sean Adams and more. Sign up for a roundtable now.
Due to high demand, we have added new hotels at specially reduced AIGA Design Conference rates. Make your reservations today!
Design Legends Gala,
September 14
This year’s Design Legends Gala, celebrating 2005 Medalists Bart
Crosby, Meredith Davis and Steff Geissbuhler, will be held Wednesday,
September 14 in Boston. This is a special event to celebrate the medalists
and also to offer designers the opportunity to contribute to reinforcing
the long-term celebration of design excellence.
Tables
Leadership $10,000
Benefactor $5,000
Tickets
Patron $750
Friend $350
Black tie optional. Tickets available at www.aiga.org/designlegendsgala.
This year’s medalist essays are now published at www.aiga.org/aigamedalists.
AIGA Design
Leaders Confidence Index
In April 2005, AIGA began conducting a quarterly survey of design leaders
to assemble an authoritative statement on the current conditions within
the design economy. This Design Leader Confidence Index is modeled on
the confidence indices developed by the Conference Board for private sector
corporate leaders.
Each quarter, we will obtain the answer to just a few simple questions from several hundred design leaders. Over time, the responses will enable us to develop a confidence index of conditions in the profession that will help you and your colleagues judge current conditions nationwide. The index will also help us advocate the interests of the design community in Washington, D.C. and with sponsors.
The index will evolve over time, as we are starting out with a few quarters’ worth of data. See the results at www.aiga.org/confidenceindex.
Design in New
China Markets, 50 percent discount for AIGA members
AIGA members now have a special opportunity to begin to
discover the new markets developing in the powerful and growing Chinese
economy. AIGA is sponsoring “Design for New China Markets”
with the IIT Institute of Design, December 1–2, 2005 in Beijing.
Its purpose is to introduce members to the dynamics of working with firms
in China and to introduce Chinese firms with global interest to the value
created by design as part of business strategy, as practiced by leading
U.S. designers.
Participation in this event is by invitation only to help foster the development of a community of people who have interest in design in China. The conference will include a small, high-level group of about 150 people, half from China and half from the West.There will be tremendous value created by bringing together thought leaders from both sides of the ocean who are working to understand new markets and create meaningful innovations.
AIGA is inviting participation by any member because we believe it is important to begin to develop stronger ties and understanding. AIGA is offering a special discounted rate of 50 percent off the regular price of $3,000 for registrations received before August 30.
To register, visit the members-only section of the AIGA website to download the PDF application form. You may register until August 30 at the current discount rate ($1,500), and have until September 30 to complete payment. The discount code to use on the form is “AIGA.”
Find designers
with similar interests in AIGA Design Network
Now you can network with other AIGA members without leaving the comfort
of your own computer. With the AIGA Design Network, you can find members
you already know and build relationships with members with similar professional
interests through an organization you know and trust. Start strengthening
existing connections and creating new ones today at www.aiga.org/designnetwork.
Setting priorities
for 2005-2008
At AIGA’s annual leadership retreat in Pittsburgh,
chapter board members were offered an opportunity to recommend the priorities
AIGA should place on a number of new initiatives that are being driven
by volunteer task forces. These recommendations were developed by providing
each delegate with 100 priority points that could be placed all on one
initiative or spread out in 5 point increments among a variety of initiatives.
The priorities, in descending order, are grouped as projects that seem to have similar outcomes. AIGA will follow this guidance in developing plans and budget commitments for the 2006 and 2007 budgets. The groupings and priorities are influenced by both the chapter leadership and also by the survey of all members.
Dates are shown for initial progress on each initiative, pending the development of a volunteer task force with an identified leader. “Special chapter task force” indicates that this initiative emerged from a group at the retreat, and the scheduling and scope of the effort will be developed by the self-selecting task force that convened at the retreat.
| 1 Membership benefits | |
| Center for Practice Management | Begin in 2005/6 |
| Explore additional member benefit programs | Begin in 2005/6 |
| 2 Socially responsible initiatives | |
| Socially responsible projects for members | Begin in 2005/6 |
| Diversity initiative to expand profession | Begin in 2005/6 |
| Mentoring projects | Begin in 2005/6 |
| Develop projects to introduce teenagers to design | Begin in 2005/6 |
| Sustainability initiative to demonstrate leadership | Begin in 2005/6 |
| 3 Education initiatives for educators | Begin in 2005/6 |
| 4 Membership development | |
| Increase membership 50 percent by 2008 | Special chapter task force |
| Student member programs and benefits | Begin in 2005/6 |
| In-house designer recruitment campaign | Begin in 2005/6 |
| 5 Develop models for chapter growth | Special chapter task force |
| 6 Communications and public awareness | Special chapter task force |
| Develop communication strategy | Begin in 2005/6 |
| 7 Leadership | |
| Develop advocacy skills at the local level | Begin in 2006 |
| Projects already initiated | |
| 8 Design writing awards | 2005 |
| 9 International activities | 2005 |
| 10 Scholarship program | 2005 |
The 20 task forces that formed in the past year have made an incredible amount of progress; we are still struggling to find a way to communicate all that has been done, but hope to provide some sort of report on measurements and milestones on the AIGA website in coming months.
Women in Design
Initiative
The international associations for design associations,
Icograda and Icsid, have launched a joint project: an exploratory fact-finding
mission into Women in Design. AIGA invites you to take a few minutes this
week to respond to a survey of members as part of this project. The stated
deadline was July 31, but responses from AIGA are encouraged during August.
Visit http://www.icograda.org/web/survey-members.shtml
to complete the survey.
The feedback will help international organizations focus on challenges for women in design.
Call for entries:
ReBrand 100™
AIGA members are invited to enter the second annual ReBrand
100 competition. ReBrand 100 is the first global awards competition established
to recognize the world's most effective rebrands: the repositioning, revitalizing
or redesign of existing brand assets to meet strategic goals. Graphic
designers, advertising agencies, branding consultancies, architects, interior
designers, product designers, marketing strategists and others whose work
is key to defining a brand's look, feel and function are invited to enter.
The project may be a component rebrand—for a product, service, environment
or similarly discrete project—or an enterprise rebrand—for
an entire company, institution or organization-wide project.
AIGA is a partner in presenting the 2006 ReBrand 100, making all AIGA members eligible for the discounted entry fee. The founding sponsors for ReBrand 100 are the Center for Design & Business at Rhode Island School of Design and ReBrand™, the online source for case studies and programs focused on effective rebrands.
The entry deadline for the 2006 ReBrand 100 is September 28, 2005. The late entry deadline, with late fee is October 5, 2005. Entry details, case studies of past winners, profiles of other partners, sponsors and the jurors are available at www.rebrand.com or by calling 401 277 4877.
AIGA partnership
with Usability Professionals’ Association
AIGA has partnered with the Usability Professionals’
Association (UPA) to strengthen the strategic programs of Design for Democracy.
Election design has been a key initiative for UPA, and this partnership
mobilizes an even more interdisciplinary group of research professionals,
design professionals and students to impact the experience between the
governed. For more information, visit www.usabilityprofessionals.org
and designfordemocracy.aiga.org.
Recent
contributors to the Creative Leadership Campaign
The Creative Leadership Campaign raises funds for special initiatives,
such as mentoring high school students in design, preserving archives
or celebrating great design. None of the funds are used for operating
expenses.
Donations can be made to “AIGA Creative Leadership Campaign” and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New York, NY 10010. We will provide a receipt and tax letter to document your contribution.
Thanks to the following recent contributors:
Up to $500
Samantha Ho
Randy J. Hunt
---------------------------------------------------------------
www.aiga.org
---------------------------------------------------------------
Design
Forum features RSS
Now you can be alerted to the latest AIGA articles as
soon as they are published. AIGA Design Forum now features RSS (“Really
Simple Syndication”), allowing you to pull in all the Design Forum
articles, or just your favorite journal. Just click on the “XML”
button in the Design Forum
to add it to your favorite news aggregator.
Voice: AIGA Journal
of Design
Voice has become a go-to place for lively, thoughtful articles
on design (and a few on what pops into the mind of designers, an intriguing
discovery!). Be sure you keep up with what has become a rich anthology
of engaging writing.
In the latest issue:
Creativity and the Sputnik Shock
Nick Currie
What do Kermit the Frog and the Russian Space Program say about design?
Currie discusses the cultural atmosphere of the 1960s, a time when the
Cold War heated up design thinking.
Putting the Punk in DIY: An Interview with John Holmstrom
Steven Heller
What is the aesthetic known as “punk?” Holmstrom, cofounder
of Punk magazine recalls the origins, what influenced it and
how it has influenced popular culture.
Myths of the Self-Taught Designer: The Third Conversation between
Ego and the Devil
David Barringer
Who is the shady figure that emerges from stage right? Our duo eye
him suspiciously. On the left toe is scrawled “Thought” and
on the right, “Trouble.”
Please join in the discussions and submit ideas for future issues at http://voice.aiga.org.
Clear: IIID|AIGA Journal
of Information Design
AIGA is pleased to announce Clear: IIID|AIGA Journal of
Information Design. Information design makes complex information easier
to understand and to use, and Clear is dedicated to informing, inspiring
and defining the rapidly growing discipline and its participants.
The journal is dedicated to stimulating thinking about information design through timely and thoughtful essays and articles from leaders in the field.
In the latest issue:
Designing for Understanding within a Context of Rapidly Changing
Information
Maureen MacKenzie-Taylor
What does it mean to design on the fly? Maureen MacKenzie-Taylor takes
the time to explain that although speed is of concern to information designers,
it should not be the primary goal.
Loop: AIGA Journal
of Interactive Design Education
Loop is an interactive, web-based journal providing a
forum for presenting research that illuminates and advances understanding
of the relationship between pedagogy and practice in the emerging discipline
of interaction and visual interface design.
It serves those investigating new methods of constructing meaningful and
effective communication in the digital environment. The current issue
is on the topic of color.
In the latest issue:
The Color Project
Martin Wattenberg
Can a picture represent 33,000 words? If Martin Wattenberg has anything
to do with it, the answer is most certainly yes. Explore the map of tiny
rectangles and color with “The Color Project.”
The Sound and Motion of Color
Minneapolis College of Art and Design
Can sound and motion illustrate the personality of color? The Animation
class at the Minneapolis College of Art and Design set out to discover
the answer.
---------------------------------------------------------------
Coming soon
---------------------------------------------------------------
AIGA will offer several conferences and workshops for
professional development in the upcoming year. Mark your calendars and
register now to take advantage of early registration rates!
Image, Space, Object, August 23–27,
2005
For more information and to register, visit www.aiga.org/imagespaceobject2005.
AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the
recipients of the profession’s highest honor, the AIGA Medal, will
be held at the elegant Fairmont Copley Plaza in Boston. For more information,
visit www.aiga.org/designlegendsgala.
AIGA Design Conference, September 15–18
The AIGA Design Conference is a biennial gathering of
the design community to celebrate design excellence, reinforce friendships
and connections and stimulate thinking about the critical issues that
surround design practice. This conference is generally recognized as one
of the most engaging, provocative, inspiring and fun conferences offered
in the design community. This year we return to Boston for the 20th anniversary
of the first AIGA Design Conference! For more information and to register,
visit designconference.aiga.org.
DUX (Designing for User eXperience), November
3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the
AIGA Experience Design community will offer a conference in San Francisco
on Designing for User eXperience in which design practitioners from multiple
disciplines and domain share case studies of their work which help illuminate
the question, What is good experience design and what factors contribute
to the creation of a success or failure?
---------------------------------------------------------------
Resources
---------------------------------------------------------------
Want to renew? Visit
www.aiga.org/renew.
Have you had a recent change of address? Update your profile, including email preferences and affiliation with communities of interest at www.aiga.org/profile.
Want to know what’s going on? Check out local and national events at www.aiga.org/calendar.
--------------------------------------------------------------
About Communiqué
This newsletter is emailed monthly to AIGA members; past issues
are archived
on the AIGA website. To unsubscribe, update
your profile. To review our privacy policy, go to www.aiga.org/privacy.
--------------------------------------------------------------
AIGA |
The professional association for design
164 Fifth Avenue New York NY 10010 | 212 807 1990
communique@aiga.org
Stimulating thinking about design
www.aiga.org