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Monthly news and updates for AIGA members
April/May 2005

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Contents
News and information
  AIGA Design Conference: Early registration deadline is May 15
  Lightbox feature now available in Design Archives
  Members ratify slate of new directors
  A few seats remain: AIGA Harvard Business School program
  Formal notice of AIGA board meeting, May 24
  Image, Space, Object 2: An inspiring week of learning
  AIGA works on standard licensing terms
  AIGA initiatives on environmental responsibilities
  Recent contributors to the Creative Leadership Campaign
  In the AIGA Gallery: The Push Pin Graphic
www.aiga.org
  Voice: AIGA Journal of Design
Coming soon
  Malfatto: Imperfect Design for a Better World? May 13
  The Institute of Design Business Strategy Conference,
     May 18–19
  Revolution: Philadelphia, June 3–4
  DesignInquiry: Motive, Method, Medium. June 11–17
  Basel School of Design and Wolfgang Weingart:
     Basics in Design and Typography, July 3–23
  Vision Plus 11: “Needs, Trends and Themes for
     Information Design”, July 7–9
  IIID/AIGA Summer Academy 2005:
     “(Im)Material Exchange,” July 11–23
  AIGA Harvard Business School program, July 24–29
  Image, Space, Object, August 23–27
  Design Legends Gala, September 14
  AIGA Design Conference, September 15–18
  DUX (Designing for User Experience), November 3–5
Resources

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News and information
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AIGA Design Conference: Early registration deadline is May 15
AIGA is recognized worldwide as an arbiter of design excellence and an advocate for the effective use of design to create value for clients. It is the largest and most established professional association for design in the world.

This is the conference for designers to:

  • Build your network of valuable contacts for sharing information, processing ideas and solving problems
  • Learn from established designers; discover with innovative designers
  • Gain inspiration that will bring a fresh approach to your work
  • Understand trends in design, the business environment and the process of designing
  • Discover how to maximize value through effective design

The AIGA Design Conference offers great value and one of the lowest registration rates of any national conference. It’s one of the least expensive ways of getting a tremendous amount of information and a great business investment.

Early registration deadline is May 15. Don’t miss this opportunity to save $125! Visit designconference.aiga.org

Lightbox feature now available in Design Archives
AIGA’s award-winning Design Archives now allows visitors to create light tables of images, annotate them for reference and share them with other designers, clients, educators and students.

Selections from AIGA competitions are posted in the AIGA Design Archives, the ultimate resource for contemporary design research and reference. Design Archives is accessible to audiences worldwide and allows searches against a variety of criteria, ultimately for all years since 1980. Design Archives extends the AIGA annual, utilizing the powerful search capabilities of the internet to offer a deep resource on design for the largest possible audience.

Visit designarchives.aiga.org to explore this great new feature!

Members ratify slate of new directors
AIGA’s professional-level members have ratified the slate of nominees for the national board. As of July 1, AIGA will welcome the following to the board:

Connie Birdsall, Lippincott Mercer, New York
Moira Cullen, Hallmark, Kansas City
Bill Grant, Grant Design Collaborative, Canton, Georgia (incoming president)
Steven Hartman, VSA Partners, St. Louis
Hank Richardson, Portfolio Center, Atlanta

The candidates were selected after a rigorous review of nominees against a variety of criteria, including the nature of their practice, the area of the country they represent, their previous contributions to AIGA and the priorities the board has adopted for new initiatives. Connie represents chapter board experience and a position in one of the large branding and identity firms, where we are underrepresented. Moira is a teacher, a design critic, writer and a creative director who has national staff experience as well as experience as president of two chapters; she also represents an in-house design department. Bill has served as a national board member, a chapter president, chair of "365: AIGA Design Competitions" and "Gain: AIGA Business and Design Conference." Steve has been a chapter president, is the principal of a small studio and has worked with many chapter leaders as a mentor. Hank is the president of an educational institution, a design advocate and a tireless supporter of the interests of students.

A few seats remain for AIGA Harvard Business School leadership program
In the annual AIGA Harvard Business School program, a select group of experienced designers discuss, network, debate and grow with each other in this intensive program. “Business Perspectives for Design Leaders” has been developed exclusively for design executives to develop a strategic design response to client challenges.

In this one-week course, which is a residential course at the Harvard Business School, participants will learn to see business challenges from the perspective of the CEO, their client. This third year will offer a focused curriculum on finance, strategy, branding, negotiation and a special emphasis on communication to corporate executives. The course is taught by some of the most accomplished instructors in business education. Selection is competitive, based on the qualifications and experience of candidates. The program will be offered from July 24–29. For more information and to apply, visit www.aiga.org/businessperspectives

Formal notice of AIGA board meeting, May 24
The next AIGA board meeting will be held at 2:00 p.m. on May 24 at Aspen Meadows in Aspen, Colorado. The board will refine the messages that communicate the range of AIGA’s purpose and activities and review: progress by national task forces; international initiatives; the role of AIGA in supporting other design organizations; the support of shared interest groups among members; the organization of the board to respond to upcoming challenges; and issues on the horizon for both the profession and AIGA.

Image, Space, Object 2: An inspiring week of learning, interaction and creation
Denver, Colorado, August 23-27
“Image, Space, Object 2” is a unique workshop where designers of all disciplines come together to learn collaborative methods and develop new design languages for compelling physical and communication experiences.
The workshop has been developed by Katherine and Michael McCoy with Fred Murrell of Rocky Mountain College of Art & Design in partnership with AIGA.

Participants will learn—and actually practice—effective collaborative methods for researching and conceiving the whole design experience including visual communications, interactive media, exhibit and signage design, interior design and environmental design, furniture and object design, and brand planning. In this five-day intensive personal creative experience you will receive methods and inspiration from world-renowned presenters and put this into practice in the afternoon studio sessions.

For more information and to register, visit http://www.aiga.org/ imagespaceobject2005

AIGA works on standard licensing terms
AIGA has become a partner in the PLUS coalition, an effort to standardize the contract/license language for use with photography and illustration so that designers can compare the pricing between offers more easily and so that designers, illustrators, photographers and clients are all using the same language in defining the rights that have been acquired. This will reduce the time, misunderstanding and cost to designers that can occur when a designer makes a commitment to a client only to discover that he or she did not get the equivalent rights from the creator.

The coalition will encourage the use of this language by stock houses, agents, free-lancers and designers and will become standard language recommended by AIGA. Ric Grefé will serve on the policy board. Any member who would like to review the definitions and terms as they are developed by a broad industry task force over the coming months should send their name and email address to kiran_weber@aiga.org. The definitions will be reviewed between May 15 and August 15; within a year, the standard terms of an agreement will be developed.

AIGA initiatives on environmental responsibilities
AIGA is in negotiations with the Institute for Sustainable Communications to conduct an audit of our print and communications activities, with the intent of developing a formative policy for future activities and to measure the impact of current activities. AIGA is committed to environmentally responsible practices and is following a course of continuous improvement. We hope to initiate a full triple bottom line report of our performance this year. If we are successful, it will allow us to measure improvement each year. It is not possible for an association of our scale and resources to reinvent itself overnight, although we believe our progress will provide a model for both members and their clients.

Recent contributors to the Creative Leadership Campaign
The Creative Leadership Campaign raises funds for special initiatives, like mentoring high school students in design, preserving archives or celebrating great design. None of the funds are used for operating expenses.

Donations can be made to “AIGA Creative Leadership Campaign” and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New York, NY 10010. We will provide a receipt and tax letter to document your contribution.

Thanks to the following recent contributors:

$1,000 or more
Douglas W. Wolfe

$500–$999
Jim Watson
David Cohen

Up to $500
Agnes Bourne
Dan Craven
Bob Faust
Linda Florio
Abigail Frech
Lauren Goldberg
Mary Beth Kraus
Chris Mack
Stephanie Mongon
Steven Andrew Rank
Susan Robinson
Michael Schwab
Joan Scoville
Paul Shaw
Robert Pat Taylor

In the AIGA gallery
“The Push Pin Graphic” exhibition chronicles the pioneering periodical issued by Push Pin Studios from 1957 to 1981. This is the first time the Graphic has been so collected. A precursor to the self-published design zines and promotions that followed its lead, its historical significance is undeniable. The corresponding publication will be for sale during the show.

Opening (AIGA members only): March 30, 6:00 to 8:00 p.m. Exhibition: March 31–June 10.

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www.aiga.org
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Voice: AIGA Journal of Design
Voice has become a go-to place for lively, thoughtful articles on design (and a few on what pops into the mind of designers, an intriguing discovery!). Be sure you keep up with what has become a rich anthology of engaging writing.

In the latest issue:

Myths of the Self-Taught Designer: The First Conversation between Ego and the Devil
By David Barringer
Is self-made a synonym for self-delusion? Barringer transcribes a revealing conversation about the truth behind immaculate conception.

Pests Turn Smart: A Case for Research Blogs
By Armin Vit
Does the recent infestation of blogs provide viable data for design research. Vit argues that if allowed to multiply this free flow of information is actually a boon.

Through the Past Knowingly?
By Steven Heller
In a contemporary marketplace, why would a designer chose and a client accept “retro” over “contemporary?” Heller looks at the designer's compulsion to recreate pasts they never lived through.

Daniel Buren: Occupying the Page
By Virginia Smith
What happens when an installation artist uses the elements of graphic design at the Guggenheim? Smith says that Wright's famous rotunda is totally transformed.

Please join in the discussions and submit ideas for future issues. http://voice.aiga.org

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Coming soon
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AIGA will offer several conferences and workshops for professional development in the upcoming year. Mark your calendars and register now to take advantage of early registration rates!

Malfatto: Imperfect Design for a Better World? May 13
Material ConneXion presents “Malfatto: Imperfect Design for a Better World?,” from 9:00 a.m.–5:00 p.m. on Friday, May 13 at the Tishman Auditorium in New York. Experience the creative tension between the man-made and the machine-made during this full day of discussions highlighting society’s recent shift away from slick, assembly-line design and toward objects that manifest human qualities. To view the program schedule and register online, visit www.materialconnexion.com and click on the “Malfatto” program logo. AIGA members can register for $225—a savings of $25! For more information about “Malfatto” call 212 842 2050 or email conferences@materialconnexion.com

The Institute of Design Business Strategy Conference, May 18–19
The Institute of Design Strategy Conference in Chicago is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems and achieve lasting strategic advantage. For more information and to register, visit www.aiga.org/designstrategyconference

Revolution: Philadelphia, AIGA Design Educators Conference, June 3–4
Revolution: Philadelphia will explore the struggles and shifts taking place in design education today. Some are revolutionary: proposing an overhaul and radical change to the ways we think about design education. Some are smaller: more intimate, human-scaled revolutions. Have you changed what you teach? Have you changed how you teach? For more information and to register, visit www.aiga.org/revolution2005

DesignInquiry: Motive, Method, Medium. June 11–17
In this six-day, intensive working symposium, participants will explore the aesthetics and ethics of graphic design through motive, method and medium. Join Elliott Earls, Peter Hall, Melle Hammer, Marlene McCarty, Ellen Lupton, Douglass Scott, Matt Soar, Louise Sandhaus, Nancy Skolos, Thomas Wedell and Lucille Tenazas for a mind-opening experience. DesignInquiry frames the questions, participants explore the answers. Register early; space is limited to 50 participants! For more information and to register, visit www.aiga.org/designinquiryconference

Digital Information Design Camp
Online orientation available from June 27–July 1; online instructional program from July 5–26; online exhibition preparation from July 27; online launch August 1
Many traditionally trained, professional designers wonder what the next generation of computing technologies might bring to their field. At the same time, many digitally trained, professional designers feel that they have missed out on some of the cornerstones of a traditional design education. To work towards a common ground between the digital and traditional design sensibilities, during the summer of 2005 Professor John Maeda has organized the first "Digital Information Design Camp," a three-week-long exploration, completely in cyberspace. For more information and to apply, visit www.aiga.org/didcamp

Basel School of Design and Wolfgang Weingart: Basics in Design and Typography, July 3–23
The Basel School of Design in Switzerland is one of the few places in the world that preserves the classical traditions in design education. From July 3–23, the Basel School of Design, in cooperation with Wolfgang Weingart, will offer the first summer program for Basics in Design and Typography for graphic designers, students and educators. For this first summer program in the medieval city of Basel, Switzerland, a unique combination of teachers who have decades of extensive teaching experiences and have lectured in various foreign countries has been assembled. For more information and to register, visit basics.sfgbasel.ch

Vision Plus 11: “Needs, Trends and Themes for Information Design,” July 7–9
“If you don’t understand it, don’t design it.” To facilitate understanding, the information designer needs to acquaint himself/herself with complex subject matters. Subject matters with real challenges and above average rewards. This symposium in Vienna, Austria, will involve presentations by IIID members from around the world on knowledge presentation, user experience, manual design, financial and customer information, health-related information, mobile communication, transport guiding systems, design of complex data sets, integrated information, inclusive design, history and theory of information design, information design research and information design education. For more information, visit www.iiid.net

IIID/AIGA Summer Academy 2005: “(Im)Material Exchange,” July 11–23
The focus of the IIID/AIGA Summer Academy is the Cap Verde islands situated in the middle of the Atlantic. Once known as a Portuguese station for the slave trade between Africa and America, the Cap Verdes became independent only in 1975. Now the República Cabo Verde is struggling hard to improve the economy of the islands and the well being of its citizens. The Summer Academy, together with a local partner organization in the Cap Verde islands, will define the necessary information design infrastructure and the needed investments to enable the local partner organization to run crash courses leading up to proper vocational education and training. Application available at www.iiid.net. See “News.”

AIGA Harvard Business School advanced leadership program, July 24–29
For more information and to register, visit www.aiga.org/businessperspectives

Image, Space, Object, August 23–27, 2005
Image, Space, Object 2 is a unique workshop where designers of all disciplines come together to learn collaborative methods and develop new design languages for compelling physical and communication experiences. Participants learn—and actually practice—effective collaborative methods for researching and conceiving the whole design experience including visual communications, interactive media, exhibit and signage design, interior design and environmental design, furniture and object design, and brand planning. Presenters for the 2005 workshop include Hugh Dubberly, Hugh Graham, Chris Hacker, Sigi Moeslinger, Rick Robinson, Masamichi Udagawa and Mikon van Gastel. For more information and to register, visit www.aiga.org/imagespaceobject2005

AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the recipients of the profession’s highest honor, the AIGA Medal, will be held at the elegant Fairmont Copley Plaza in Boston. More information will be available in late March at www.aiga.org/designlegendsgala

AIGA Design Conference, September 15–18
The AIGA Design Conference is a biennial gathering of the design community to celebrate design excellence, reinforce friendships and connections and stimulate thinking about the critical issues that surround design practice. This conference is generally recognized as one of the most engaging, provocative, inspiring and fun conferences offered in the design community. This year we return to Boston for the 20th anniversary of the first AIGA Design Conference! For more information and to register, visit designconference.aiga.org

DUX (Designing for User Experience), November 3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the AIGA Experience Design community will offer a conference in San Francisco on Designing for User Experience in which design practitioners from multiple disciplines and domain share case studies of their work which help illuminate the question, What is good experience design and what factors contribute to the creation of a success or failure?

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Resources
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