| Monthly news and updates for AIGA
members
April/May 2005
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Contents
News and information
AIGA Design Conference: Early registration deadline is May
15
Lightbox feature now available in Design Archives
Members ratify slate of new directors
A few seats remain: AIGA Harvard Business School program
Formal notice of AIGA board meeting, May 24
Image, Space, Object 2: An inspiring week of learning
AIGA works on standard licensing terms
AIGA initiatives on environmental responsibilities
Recent contributors to the Creative Leadership Campaign
In the AIGA Gallery: The Push Pin Graphic
www.aiga.org
Voice: AIGA Journal of Design
Coming soon
Malfatto: Imperfect
Design for a Better World? May 13
The Institute of Design Business Strategy Conference,
May 18–19
Revolution: Philadelphia, June 3–4
DesignInquiry: Motive, Method, Medium. June 11–17
Basel School of Design and Wolfgang Weingart:
Basics in Design and Typography, July 3–23
Vision Plus 11: “Needs, Trends and Themes for
Information Design”, July 7–9
IIID/AIGA Summer Academy 2005:
“(Im)Material Exchange,” July 11–23
AIGA Harvard Business School program, July 24–29
Image, Space, Object, August
23–27
Design Legends Gala, September 14
AIGA Design Conference, September 15–18
DUX (Designing for User Experience), November 3–5
Resources
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News and information
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AIGA Design Conference: Early registration
deadline is May 15
AIGA is recognized worldwide as an arbiter of design excellence and an
advocate for the effective use of design to create value for clients.
It is the largest and most established professional association for design
in the world.
This is the conference for designers to:
- Build your network of valuable contacts for sharing information,
processing ideas and solving problems
- Learn from established designers; discover with innovative designers
- Gain inspiration that will bring a fresh approach to your work
- Understand trends in design, the business environment and the process
of designing
- Discover how to maximize value through effective design
The AIGA Design Conference offers great value and one of the lowest registration
rates of any national conference. It’s one of the least expensive
ways of getting a tremendous amount of information and a great business
investment.
Early registration deadline is May 15. Don’t miss this opportunity
to save $125! Visit designconference.aiga.org
Lightbox feature now available in Design
Archives
AIGA’s award-winning Design Archives now allows visitors to create
light tables of images, annotate them for reference and share them with
other designers, clients, educators and students.
Selections from AIGA competitions are posted in the AIGA Design Archives,
the ultimate resource for contemporary design research and reference.
Design Archives is accessible to audiences worldwide and allows searches
against a variety of criteria, ultimately for all years since 1980. Design
Archives extends the AIGA annual, utilizing the powerful search capabilities
of the internet to offer a deep resource on design for the largest possible
audience.
Visit designarchives.aiga.org
to explore this great new feature!
Members ratify slate of new directors
AIGA’s professional-level members have ratified the slate of nominees
for the national board. As of July 1, AIGA will welcome the following
to the board:
Connie Birdsall, Lippincott Mercer, New York
Moira Cullen, Hallmark, Kansas City
Bill Grant, Grant Design Collaborative, Canton, Georgia (incoming president)
Steven Hartman, VSA Partners, St. Louis
Hank Richardson, Portfolio Center, Atlanta
The candidates were selected after a rigorous review of nominees against
a variety of criteria, including the nature of their practice, the area
of the country they represent, their previous contributions to AIGA and
the priorities the board has adopted for new initiatives. Connie represents
chapter board experience and a position in one of the large branding and
identity firms, where we are underrepresented. Moira is a teacher, a design
critic, writer and a creative director who has national staff experience
as well as experience as president of two chapters; she also represents
an in-house design department. Bill has served as a national board member,
a chapter president, chair of "365: AIGA Design Competitions"
and "Gain: AIGA Business and Design Conference." Steve has been
a chapter president, is the principal of a small studio and has worked
with many chapter leaders as a mentor. Hank is the president of an educational
institution, a design advocate and a tireless supporter of the interests
of students.
A few seats remain for AIGA Harvard Business
School leadership program
In the annual AIGA Harvard Business School program, a select group of
experienced designers discuss, network, debate and grow with each other
in this intensive program. “Business Perspectives for Design Leaders”
has been developed exclusively for design executives to develop a strategic
design response to client challenges.
In this one-week course, which is a residential course at the Harvard
Business School, participants will learn to see business challenges from
the perspective of the CEO, their client. This third year will offer a
focused curriculum on finance, strategy, branding, negotiation and a special
emphasis on communication to corporate executives. The course is taught
by some of the most accomplished instructors in business education. Selection
is competitive, based on the qualifications and experience of candidates.
The program will be offered from July 24–29. For more information
and to apply, visit www.aiga.org/businessperspectives
Formal notice of AIGA board meeting, May
24
The next AIGA board meeting will be held at 2:00 p.m. on May 24 at Aspen
Meadows in Aspen, Colorado. The board will refine the messages that communicate
the range of AIGA’s purpose and activities and review: progress
by national task forces; international initiatives; the role of AIGA in
supporting other design organizations; the support of shared interest
groups among members; the organization of the board to respond to upcoming
challenges; and issues on the horizon for both the profession and AIGA.
Image, Space, Object 2: An inspiring week
of learning, interaction and creation
Denver, Colorado, August 23-27
“Image, Space, Object 2” is a unique workshop where designers
of all disciplines come together to learn collaborative methods and develop
new design languages for compelling physical and communication experiences.
The workshop has been developed by Katherine and Michael McCoy with Fred
Murrell of Rocky Mountain College of Art & Design in partnership with
AIGA.
Participants will learn—and actually practice—effective collaborative
methods for researching and conceiving the whole design experience including
visual communications, interactive media, exhibit and signage design,
interior design and environmental design, furniture and object design,
and brand planning. In this five-day intensive personal creative experience
you will receive methods and inspiration from world-renowned presenters
and put this into practice in the afternoon studio sessions.
For more information and to register, visit http://www.aiga.org/ imagespaceobject2005
AIGA works on standard licensing terms
AIGA has become a partner in the PLUS coalition, an effort to standardize
the contract/license language for use with photography and illustration
so that designers can compare the pricing between offers more easily and
so that designers, illustrators, photographers and clients are all using
the same language in defining the rights that have been acquired. This
will reduce the time, misunderstanding and cost to designers that can
occur when a designer makes a commitment to a client only to discover
that he or she did not get the equivalent rights from the creator.
The coalition will encourage the use of this language by stock houses,
agents, free-lancers and designers and will become standard language recommended
by AIGA. Ric Grefé will serve on the policy board. Any member who
would like to review the definitions and terms as they are developed by
a broad industry task force over the coming months should send their name
and email address to kiran_weber@aiga.org. The definitions will be reviewed
between May 15 and August 15; within a year, the standard terms of an
agreement will be developed.
AIGA initiatives on environmental responsibilities
AIGA is in negotiations with the Institute for Sustainable Communications
to conduct an audit of our print and communications activities, with the
intent of developing a formative policy for future activities and to measure
the impact of current activities. AIGA is committed to environmentally
responsible practices and is following a course of continuous improvement.
We hope to initiate a full triple bottom line report of our performance
this year. If we are successful, it will allow us to measure improvement
each year. It is not possible for an association of our scale and resources
to reinvent itself overnight, although we believe our progress will provide
a model for both members and their clients.
Recent contributors to the Creative Leadership
Campaign
The Creative Leadership Campaign raises funds for special initiatives,
like mentoring high school students in design, preserving archives or
celebrating great design. None of the funds are used for operating expenses.
Donations can be made to “AIGA Creative Leadership Campaign”
and sent to Creative Leadership Campaign, AIGA, 164 Fifth Avenue, New
York, NY 10010. We will provide a receipt and tax letter to document your
contribution.
Thanks to the following recent contributors:
$1,000 or more
Douglas W. Wolfe
$500–$999
Jim Watson
David Cohen
Up to $500
Agnes Bourne
Dan Craven
Bob Faust
Linda Florio
Abigail Frech
Lauren Goldberg
Mary Beth Kraus
Chris Mack
Stephanie Mongon
Steven Andrew Rank
Susan Robinson
Michael Schwab
Joan Scoville
Paul Shaw
Robert Pat Taylor
In the AIGA gallery
“The Push Pin Graphic” exhibition chronicles
the pioneering periodical issued by Push Pin Studios from 1957 to 1981.
This is the first time the Graphic has been so collected. A precursor
to the self-published design zines and promotions that followed its lead,
its historical significance is undeniable. The corresponding publication
will be for sale during the show.
Opening (AIGA members only): March 30, 6:00 to 8:00 p.m. Exhibition:
March 31–June 10.
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www.aiga.org
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Voice:
AIGA Journal of Design
Voice has become a go-to place for lively, thoughtful articles
on design (and a few on what pops into the mind of designers, an intriguing
discovery!). Be sure you keep up with what has become a rich anthology
of engaging writing.
In the latest issue:
Myths of the Self-Taught Designer: The First Conversation
between Ego and the Devil
By David Barringer
Is self-made a synonym for self-delusion? Barringer transcribes a
revealing conversation about the truth behind immaculate conception.
Pests Turn Smart: A Case for Research Blogs
By Armin Vit
Does the recent infestation of blogs provide viable data for design
research. Vit argues that if allowed to multiply this free flow of information
is actually a boon.
Through the Past Knowingly?
By Steven Heller
In a contemporary marketplace, why would a designer chose and a client
accept “retro” over “contemporary?” Heller looks at
the designer's compulsion to recreate pasts they never lived through.
Daniel Buren: Occupying the Page
By Virginia Smith
What happens when an installation artist uses the elements of graphic
design at the Guggenheim? Smith says that Wright's famous rotunda is totally
transformed.
Please join in the discussions and submit ideas for future issues. http://voice.aiga.org
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Coming soon
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AIGA will offer several conferences and workshops for
professional development in the upcoming year. Mark your calendars and
register now to take advantage of early registration rates!
Malfatto: Imperfect Design for a Better
World? May 13
Material ConneXion presents “Malfatto: Imperfect Design for a Better
World?,” from 9:00 a.m.–5:00 p.m. on Friday, May 13 at the
Tishman Auditorium in New York. Experience the creative tension between
the man-made and the machine-made during this full day of discussions
highlighting society’s recent shift away from slick, assembly-line
design and toward objects that manifest human qualities. To view the program
schedule and register online, visit www.materialconnexion.com
and click on the “Malfatto” program logo. AIGA members can
register for $225—a savings of $25! For more information about “Malfatto”
call 212 842 2050 or email conferences@materialconnexion.com
The Institute of Design Business Strategy
Conference, May 18–19
The Institute of Design Strategy Conference in Chicago is an international
executive forum addressing how businesses can use design to explore emerging
opportunities, solve complex problems and achieve lasting strategic advantage.
For more information and to register, visit www.aiga.org/designstrategyconference
Revolution: Philadelphia, AIGA Design Educators
Conference, June 3–4
Revolution: Philadelphia will explore the struggles and shifts taking
place in design education today. Some are revolutionary: proposing an
overhaul and radical change to the ways we think about design education.
Some are smaller: more intimate, human-scaled revolutions. Have you changed
what you teach? Have you changed how you teach? For more information and
to register, visit www.aiga.org/revolution2005
DesignInquiry: Motive, Method, Medium.
June 11–17
In this six-day, intensive working symposium, participants will explore
the aesthetics and ethics of graphic design through motive, method and
medium. Join Elliott Earls, Peter Hall, Melle Hammer, Marlene McCarty,
Ellen Lupton, Douglass Scott, Matt Soar, Louise Sandhaus, Nancy Skolos,
Thomas Wedell and Lucille Tenazas for a mind-opening experience. DesignInquiry
frames the questions, participants explore the answers. Register early;
space is limited to 50 participants! For more information and to register,
visit www.aiga.org/designinquiryconference
Digital Information Design Camp
Online orientation available from June 27–July
1; online instructional program from July 5–26; online exhibition
preparation from July 27; online launch August 1
Many traditionally trained, professional designers wonder what the next
generation of computing technologies might bring to their field. At the
same time, many digitally trained, professional designers feel that they
have missed out on some of the cornerstones of a traditional design education.
To work towards a common ground between the digital and traditional design
sensibilities, during the summer of 2005 Professor John Maeda has organized
the first "Digital Information Design Camp," a three-week-long
exploration, completely in cyberspace. For more information and to apply,
visit www.aiga.org/didcamp
Basel School of Design and Wolfgang Weingart:
Basics in Design and Typography, July 3–23
The Basel School of Design in Switzerland is one of the
few places in the world that preserves the classical traditions in design
education. From July 3–23, the Basel School of Design, in cooperation
with Wolfgang Weingart, will offer the first summer program for Basics
in Design and Typography for graphic designers, students and educators.
For this first summer program in the medieval city of Basel, Switzerland,
a unique combination of teachers who have decades of extensive teaching
experiences and have lectured in various foreign countries has been assembled.
For more information and to register, visit basics.sfgbasel.ch
Vision Plus 11: “Needs, Trends and
Themes for Information Design,” July 7–9
“If you don’t understand it, don’t
design it.” To facilitate understanding, the information designer
needs to acquaint himself/herself with complex subject matters. Subject
matters with real challenges and above average rewards. This symposium
in Vienna, Austria, will involve presentations by IIID members from around
the world on knowledge presentation, user experience, manual design, financial
and customer information, health-related information, mobile communication,
transport guiding systems, design of complex data sets, integrated information,
inclusive design, history and theory of information design, information
design research and information design education. For more information,
visit www.iiid.net
IIID/AIGA Summer Academy 2005: “(Im)Material
Exchange,” July 11–23
The focus of the IIID/AIGA Summer Academy is the Cap Verde
islands situated in the middle of the Atlantic. Once known as a Portuguese
station for the slave trade between Africa and America, the Cap Verdes
became independent only in 1975. Now the República Cabo Verde is
struggling hard to improve the economy of the islands and the well being
of its citizens. The Summer Academy, together with a local partner organization
in the Cap Verde islands, will define the necessary information design
infrastructure and the needed investments to enable the local partner
organization to run crash courses leading up to proper vocational education
and training. Application available at www.iiid.net.
See “News.”
AIGA Harvard Business School advanced leadership
program, July 24–29
For more information and to register, visit www.aiga.org/businessperspectives
Image, Space, Object, August 23–27,
2005
Image, Space, Object 2 is a unique workshop where designers of all disciplines
come together to learn collaborative methods and develop new design languages
for compelling physical and communication experiences. Participants learn—and
actually practice—effective collaborative methods for researching
and conceiving the whole design experience including visual communications,
interactive media, exhibit and signage design, interior design and environmental
design, furniture and object design, and brand planning. Presenters for
the 2005 workshop include Hugh Dubberly, Hugh Graham, Chris Hacker, Sigi
Moeslinger, Rick Robinson, Masamichi Udagawa and Mikon van Gastel. For
more information and to register, visit www.aiga.org/imagespaceobject2005
AIGA Design Legends Gala, September 14
AIGA’s annual celebration of its legacy and the
recipients of the profession’s highest honor, the AIGA Medal, will
be held at the elegant Fairmont Copley Plaza in Boston. More information
will be available in late March at www.aiga.org/designlegendsgala
AIGA Design Conference, September 15–18
The AIGA Design Conference is a biennial gathering of
the design community to celebrate design excellence, reinforce friendships
and connections and stimulate thinking about the critical issues that
surround design practice. This conference is generally recognized as one
of the most engaging, provocative, inspiring and fun conferences offered
in the design community. This year we return to Boston for the 20th anniversary
of the first AIGA Design Conference! For more information and to register,
visit designconference.aiga.org
DUX (Designing for User Experience), November
3–5
In collaboration with the ACM’s SIGCHI and SIGGRAPH, the
AIGA Experience Design community will offer a conference in San Francisco
on Designing for User Experience in which design practitioners from multiple
disciplines and domain share case studies of their work which help illuminate
the question, What is good experience design and what factors contribute
to the creation of a success or failure?
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Resources
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Want to renew? www.aiga.org/renew
Have you had a recent change of address? Update your profile,
including e-mail preferences and affiliation with communities of interest
at www.aiga.org/profile.
Want to know what’s going on? Check out local and national
events at www.aiga.org/calendar.
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About Communiqué
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