AIGA Communique - April/May 2004

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	Monthly news and updates for AIGA members April/May 2004 -------------------------------------------------------------- Contents News and information Early registration deadline for “Gain” conference extended to June 7 A few seats remain for AIGA Harvard Business School leadership program Image, Space, Object: An inspiring week of learning, August 7–13 AIGA: The next 10 years Members ratify slate of new directors 2004 AIGA Medalists announced, to be celebrated at fall Gala Former AIGA board member Bittenbender remembered Volunteering trains leaders Business interest in the design-inspired enterprise New ethics brochure on Print Design and Environmental Responsibility Order your copy of 365: AIGA Year in Design www.aiga.org New in Design Forum Interactive salary calculator available online Design Jobs offers essential tools for finding designers and jobs Online tools to manage your relationship with AIGA Advocacy Design for Democracy at election officials’ conferencess Coming soon FutureHistory: AIGA Design Education conference, October 16–17 Designing for the 21st Century, December 8–12, Rio de Janeiro Biennial AIGA Design Conference, September 15–17, 2005 Resources --------------------------------------------------------------- News and information --------------------------------------------------------------- Early registration deadline for “Gain: AIGA Business and Design Conference” extended to June 7 Reserve your seat now for “Gain: AIGA Business and Design Conference”! This promises to be such a terrific conference that we want to make sure you have a chance to register before the early registration rates expire. The date has been extended until midnight June 7 so that even if you take the long weekend off, you can still save $175 for one of only 475 available seats (50 seats available at the student rate). “Gain” will take place October 1–3, 2004 at the Equitable Center in New York City. The conference will demonstrate the value of designing as a strategic process that adds substantial value to business and organizations. Influential designers and visionary business leaders will describe how they have initiated fundamental change in their organizations, their industries, their product mix and their bottom line by making design part of their culture. Presentations will provide both designer and corporate views on the process and consequence of value created through fostering new knowledge, generating better ideas, cooperation, increased goodwill, effective problem solving, collaboration, community vitality, and, of course, beauty, effectiveness and ROI. Here’s a small sample of what you’ll hear at “Gain”: The Politics of Graphic Design Paula Scher, partner, Pentagram Designers design because they want to make things. In order to make things they must necessarily collaborate with editors, publishers, retailers, architects, marketing executives and other business types. In other words PEOPLE; people who have some stake and therefore an important say in the design. Ms. Scher will discuss the pitfalls of working with PEOPLE—fearful people, indecisive people, people in complicated corporate hierarchies, people with odd preconceived notions about what something should look like. Through a series of personal observations gleaned from 34 years of professional practice, Ms. Scher will explain how a designer can navigate themselves through the minefields of petty politics and explain to ordinary people how extraordinary design can be. Open doors, future floors Ivy Ross, executive vice president of design and development, Old Navy Graphic designers are the visual actionaries of the future. As many of our systems and business models are breaking down, new opportunities are presenting themselves to those with their eyes wide open. Ivy Ross who has been a guiding force in developing novel collaborative teams aimed at creative innovation will create a co-laboratory conversation among some of these designers who are creating new models of supporting their corporate clients. Also on the program: David Brancaccio, PBS “NOW” host, conference moderator James Ales, art director, Monterey Bay Aquarium David C. Baker, principal, ReCourses, Inc. Barbara Barry, Barbara Barry Incorporated, Los Angeles Brian Collins, executive creative director, Brand Integration Group, Ogilvy & Mather Jay Cross, president, New York Jets Milton Glaser, Milton Glaser Inc. Minda Gralnek, vice president and creative director, Target Joshua Green, senior editor, The Atlantic Monthly Christopher Hacker, senior vice president of design and marketing, Aveda Steven Heller, co-chair, MFA design program, School of Visual Arts, New York Sir Paul Judge, chairman, Royal Society of Arts Larry Keeley, innovative strategist, Doblin Group Dr. Shirley Strum Kenny, president, SUNY Stony Brook Claudia Kotchka, vice president, design strategy and innovation, P&G Monica Nassif, founder, The Caldrea Company and Mrs. Meyer’s brand of household cleaning products Sharon Werner, Werner Design Werks Patrick Whitney, director, Institute of Design, Illinois Institute of Technology Robert Wright, visiting fellow at Princeton Center for Human Values and author of Nonzero: The Logic of Human Destiny Michael Vanderbyl, Vanderbyl Design, San Francisco For more information and to register, visit gainconference.aiga.org A few seats remain for AIGA Harvard Business School leadership program AIGA and Harvard Business School will offer the second annual advanced leadership program, “Business Perspectives for Design Leaders,” a one-week program to provide experienced designers with a chance to master the perspective of their clients toward business. It is available to only forty candidates who will live (and work) in the executive housing at Harvard Business School and be taught by the school’s best faculty. Selection is competitive, based on the qualifications and experience of candidates. The program will be offered from August 15-August 20, 2004, at Harvard. Here’s what Tod Martin of EAI had to say after completing the course last year: “The very name Harvard raises your expectations—and fears—to an unrealistic level. Amazingly, though, the week surpassed what I could have imagined. Not only did I confront and scale the things I knew I didn’t know, but I confronted things I thought I knew only to come to know them more deeply. Harvard professors are my new heroes.” The course will provide you with a higher level, more comprehensive perspective on business, seeing the marketplace, its opportunities and challenges as the nation’s CEOs see them. The intent is to help experienced designers occupy comfortably the role many of you have expressed an interest in attaining—the role of strategic advisor to your clients on communication strategy, brand positioning and product or service development. It will also, undoubtedly, give you new insight into your own practice, although its purpose is not to provide personal management techniques for you to use in your studio. This will be an exciting opportunity for a significant mid-career enhancement in your skills, perspective and effectiveness. The timing is perfect for offering new services to clients as the economy rebounds. We hope you will consider it today. Visit www.aiga.org/businessperspectives for more information and an application form. Image, Space, Object: An inspiring week of learning, interaction and creation Denver, Colorado, August 7-13, 2004 “Image, Space, Object” is a unique workshop where designers of all disciplines come together to learn collaborative methods and develop new design languages for compelling physical and communication experiences. The workshop is being developed by Katherine and Michael McCoy with Fred Murrell of Rocky Mountain College of Art & Design in partnership with AIGA. Participants will learn—and actually practice—effective collaborative methods for researching and conceiving the whole design experience including visual communications, interactive media, exhibit and signage design, interior design and environmental design, furniture and object design, and brand planning. In this five-day intensive personal creative experience you will receive methods and inspiration from world-renowned presenters and put this into practice in the afternoon studio sessions. For more information and to register, visit www.aiga.org/rockymountain2004 AIGA: The next 10 years AIGA and the profession have come a long way since 40 book designers and printers met in New York City 90 years ago and formed the American Institute of Graphic Arts to give their profession a voice. Over the intervening years, AIGA has become identified with celebrating excellence in design and raising issues of professional concern. We have sought to reinforce the community of designers; to create networks of professionals to help them find the information they need; to advance scholarship in practice, criticism and history; to stimulate thinking about design, both within the profession and beyond; and to advocate the importance of design, both beautiful and effective, in culture, commerce and public life. Our current strategy-at-a-glance includes both bold objectives and concrete tasks. Now, it is time to look toward the next major benchmark for AIGA as an institution, its centennial in 2014. What direction should AIGA take now so that it is most relevant to the needs of you, our members, in ten years? With a ten-year horizon, we can accomplish much. We welcome thoughtful comments in Design Forum. Where do you see yourself as a designer in five years? in ten years? In other words, what issues do you envision will be important to you as a designer at those benchmarks in your career? What role can AIGA play to help you achieve these ambitions for yourself? As we consider what kind of institution we want to leave for the next century of the profession, what do you think AIGA should be in 2014, the 100th anniversary of the organization? Visit designforum.aiga.org/content.cfm?Alias=aigastrategyforum to share your thoughts. Members ratify slate of new directors AIGA’s professional-level members have ratified the slate of nominees for the national board. As of July 1, AIGA will welcome the following to the board: David Gibson, Two Twelve Associates, New York Marcia Lausen, Studio/lab, Chicago Marty Neumeier, Neutron, San Francisco Bonnie Siegler, Number Seventeen, New York John Zapolski, Yahoo!, San Francisco The proposed candidates were selected after a rigorous review of nominees against a variety of criteria, including the nature of their practice, the area of the country they represent, their previous contributions to AIGA and priorities the board has adopted for new initiatives. Two teach regularly; disciplines include branding, editorial design, film and television, experience design and environmental graphic design. There is experience from chapter leadership, community leadership and leadership of other design organizations. Two are from New York, two from California and one from Chicago. Small firms, medium firms and large in-house design departments are represented. The committee received an extraordinarily strong pool of qualified candidates who were willing to serve, from which this group was selected. Although others who were nominated would be equally qualified, these candidates met the criteria and fit best with the immediate priorities facing the organization. 2004 AIGA Medalists announced, to be celebrated at fall Gala In celebrating the institution’s 90th anniversary, the AIGA board of directors has taken the opportunity to recognize more than the usual number of medalists. Considered the most prestigious award in the graphic design community, the AIGA Medal recognizes individuals for their distinguished achievements, services or other contributions to the field of graphic design and visual communication. These contributions may be made either through the practice of graphic design, teaching, writing or leadership in the profession. The following have been named as 2004 Medalists, and will be honored at the first annual Design Legends Gala to be held in New York City on September 30, just prior to the “Gain” conference: For design excellence Joseph Binder Charles Coiner James Cross Sheila de Bretteville Joe Duffy Kit Hinrichs Walter Landor James Miho Jack Stauffacher Alex Steinweiss Deborah Sussman Edward Tufte Fred Woodward Richard Saul Wurman For design leadership Richard, Jean and Patrick Coyne Jay Doblin Martin Fox Caroline Hightower Philip Meggs Silas Rhodes Save the date and make plans to help honor those who have contributed so much to the profession. www.aiga.org/designlegendsgala Former AIGA board member Bittenbender remembered Douglas Bittenbender, who served on AIGA’s board of directors from 1987-1988, died on March 28, 2004 in Santa Fe, New Mexico. Bittenbender was also President of Crafton Graphic Company, a partner in Graphis magazine, and he served on the board of the Metropolitan Lithographers. A reception honoring Bittenbender will be held at AIGA’s National Design Center, 164 Fifth Avenue, New York, on June 8, 6:30-8:00 p.m. Members who wish to attend should RSVP to Roger Bittenbender at 917 880 2284 or rogerbitt@mac.com Volunteering trains leaders Business strategy consultant Booz Allen’s thoughtful journal “Strategy + Business,” edited by Randy Rothenberg (who has moderated our business conference), has an article this month on the value of volunteering as a means of developing leadership skills and becoming a leader within the community. This is a powerful argument for the underlying principle of AIGA involvement: it represents the profession well because its activities are “of the people, by the people and for the people.” That is, volunteers, not paid staff unconnected from the daily challenges of the profession, actually conceive of and execute our activities. The article is an encouragement for corporate employees to be involved in nonprofit organizations, yet it can be just as relevant to designers being involved with their own organization. That's one reason more companies are encouraging employees to work for nonprofit organizations in their communities. But volunteer work isn't just an outlet for employees in search of meaning; it's a way for experienced executives to hone their leadership skills, and for aspiring leaders to learn in a challenging management environment. www.strategy-business.com/enewsarticle/enews042904 Business interest in the design-inspired enterprise Increasingly, design related subjects are emerging in professional business publications as well as general audience publications (like Newsweek or BusinessWeek). In this month’s MIT Sloan Management Review, there is an article by Gabriella Lojacono and Gianfranco Zaccai on “The Evolution of the Design-Inspired Enterprise.” Bruce Nussbaum, the editorial page editor of BusinessWeek and the publication’s godfather of the IDEA awards issue, believes that the post-innovation phenomenon in business strategy will turn out to be design, which, of course, is precisely the message AIGA is advancing. web.mit.edu/smr/issue/2004/spring/13/index.html New ethics brochure on Print Design and Environmental Responsibility The newest brochure in the Design Business and Ethics series was mailed to professional and associate members in early May. This brochure provides designers with an introduction to design and print production practices that demonstrate respect for the challenges of one of the truly critical issues of our age: the balance between economic gain and environmental degradation. For design to be responsive to a client’s needs, it should be responsible and appropriate. Appropriateness, in the 21st century, will entail respect for resource constraints. The primer includes best-practices tips and links to resource that will enhance your ability to design, produce and purchase print responsibly. A PDF of the brochure is available at www.aiga.org/designbusinessandethicsseries. Order your copy of 365: AIGA Year in Design 365 is AIGA's annual presentation of the best in American design, and features the cutting-edge projects that were selected by a pre-eminent jury in the organization's "365: AIGA Design Competitions." 365: AIGA Year In Design 24 includes the finest design from the year 2002, with photographs of each selection, designers’ comments and extensive credits. The collection is supplemented with retrospectives of the 2003 AIGA medalists, B. Martin Pedersen and Woody Pirtle. Associate and student members may order a copy of 365: AIGA Year in Design 24 at the member discount rate, as may professional members who joined on or after January 1, 2004. AIGA professional members who joined or renewed their membership prior to January 1, 2004 should have received their copy of 365: AIGA Year in Design 24 in April or early May. AIGA member price: $40 plus $7.95 shipping within U.S.A. --------------------------------------------------------------- www.aiga.org --------------------------------------------------------------- New in Design Forum Voice: AIGA Journal of Design continues to present new opinions and articles. Make sure you don’t miss Veronique Vienne’s examination of the legacy of Martha Stewart. Then there’s Adrian Shaughnessy’s account of Peter Saville's attempt to re-brand the city of Manchester, England, about which Friedrich Engels said: “If anyone wishes to see in how little space a human being can move, how little air—and such air!—he can breathe, how little of civilization he may share and yet live, it is only necessary to travel hither.” Designers pay homage to their heroes and mentors in the new "Design Heroes" forum edited by Petrula Vrontikis. This is your chance to recognize the people who have had an impact on your work and life. Also check out the Cross-cultural Design forum for articles on the impact design is having around the world. (designforum.aiga.org) Interactive salary calculator available online AIGA and Aquent have partnered to create an interactive salary calculator that uses results from the AIGA\|Aquent Salary Survey to provide competitive salary levels by position, type and size of organization as well as location, based on AIGA’s annual salary research of industry professionals. This is the most authoritative source of design salaries published each year. Visit www.designsalaries.com for the interactive calculator. Professional and associate members will receive the printed version of this year's salary survey in May. Design Jobs offers essential tools for finding designers and jobs Human resources are a critical element of any design business. Consider AIGA Design Jobs as a means of finding qualified designers who are committed to the profession. By virtue of affiliation with AIGA, Design Jobs provides a valuable filter on the type of positions posted and the applicant pool. More than 60 new positions were posted to Design Jobs last month, from locations as wide-spread as Hawaii, Kentucky and New Hampshire. Looking for a job? You can now post your portfolio containing samples of your work, a personal statement, resume and contact details. Join the more than 500 members who have already posted their portfolios. And remember to sign up for e-mail notifications of positions that fit your criteria. Just click on "Account summary" in the left hand navigation. (www.aiga.org/designjobs) Online tools to manage your relationship with AIGA Did you know you can use your AIGA login ID and password to: Update your contact information Change your login ID and password Post your portfolio and review full details of job postings on Design Jobs Register for conferences and events Update your e-mail preferences (AIGA Communiqué, AIGA Design:Business, AIGA Transitions, conference information, etc.) Review e-newsletter archives Sign up to participate in communities of interest Contribute to Design Forum Renew your membership Request a new membership card Don’t know your login information? Use the “send me my login information” link to receive your login ID and password by e-mail. --------------------------------------------------------------- Advocacy --------------------------------------------------------------- Design for Democracy to participate in summer conferences Marcia Lausen, Design for Democracy’s project leader, and her election design team will utilize a new AIGA Design for Democracy booth to promote the design profession’s constructive role in the election process, inviting expressions of interest in our facilitating design teams to work with election officials nationwide. AIGA will attend the conference of the National Association of Secretaries of State (NASS) in New Orleans; the National Conference of State Legislatures (NCSL) in Salt Lake City; the National Association of State Election Directors (NASED) in Portland, Oregon; and the Election Center annual conference in Washington, D.C. The exhibit will also promote the book on election design that AIGA Press will publish this summer. The book will refer election officials to the AIGA Designer Directory to find professional local designers. As part of AIGA’s communication strategy, we will explore additional uses for the booth to promote the value of design at business conferences in the future. --------------------------------------------------------------- Coming soon --------------------------------------------------------------- FutureHistory: AIGA Design Education conference, October 16–17 FutureHistory: AIGA Design Education Conference is the first national AIGA conference for educators. It will include general sessions and breakout sessions on October 16 and 17, 2004, at the University of Illinois at Chicago Teaching represents a unique convergence of the past and the future. The transference of information, experience, and history to a new generation directly impacts the future of the field. This conference will explore the dual nature of the role of the design educator as a keeper and disseminator of past knowledge, and as an explorer and director of things to come. Conference topics will focus on both the historical aspects of education—the dissemination of knowledge to students, our own personal influences and histories, the history of design—and the challenges of the future: increasingly complex communication needs, interaction and the influence of technology, and the impact of an increasingly diverse culture. The conference is open to AIGA members and nonmembers, design educators and professionals. Visit www.aiga.org/futurehistoryconference for registration and additional information. Designing for the 21st Century, December 8–12, Rio de Janeiro This is an extraordinary moment. Never before in history have we been as varied in age and ability as we are at the start of the new century. Design matters more than ever. We must make choices about designing places, things, information and policies that not only reduce barriers but welcome everyone and enhance human health. AIGA has collaborated with Adaptive Environments in beginning dialogue between nations and across disciplines in the third conference on Designing for the 21st Century in Rio de Janeiro, December 8-12, 2004. Visit www.designfor21st.org for more details. Biennial AIGA Design Conference, September 15–17, 2005 The next National Design Conference will be held September 15–17, 2005 in Boston, Massachusetts. Until October 1, 2004, AIGA members may register for just $475 (or $450 if you register online). www.aiga.org/design_conference_2005 --------------------------------------------------------------- Resources --------------------------------------------------------------- Want to renew? www.aiga.org/renew Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile. Want to know what’s going on? Check out local and national events at www.aiga.org/calendar. -------------------------------------------------------------- About Communiqué This newsletter is e-mailed monthly to AIGA members; past issues are archived on the AIGA website. To unsubscribe, update your profile or send an e-mail to communique@aiga.org with “unsubscribe” in the subject line. To review our privacy policy, go to www.aiga.org/privacy. -------------------------------------------------------------- AIGA \| American Institute of Graphic Arts 164 Fifth Avenue New York NY 10010 \| 212 807 1990 communique@aiga.org AIGA: stimulating thinking about design www.aiga.org