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Monthly news and updates for AIGA members
April 2007

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Contents

Imminent deadlines
  Diversity archive recommendations due by April 30
  Save $125 by registering for the “Next” conference by May 16
  Sign up for educators’ conference: Intent/Content, May 31
  Apply to Winterhouse Design Writing Awards by May 31

News and information
  Participate in
Green Design Salon to celebrate Earth Day
  Jack Spade bags from Urban Forest Project available April 30
  AIGA to provide I.D. magazine digital subscription for members
  Recent contributions to AIGA
  Currently in the AIGA gallery
 
www.aiga.org
  
Voice: AIGA Journal of Design


Opportunities for inspiration and professional development

  
IIT Institute of Design holds Strategy Conference, May 17–18
  AIGA and Harvard Business School offer program for design leaders
  Register for Image, Space, Object 4: People-Centered Brand Experiences
  Attend the Icograda World Design Congress 2007
  
Resources
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Imminent deadlines
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Diversity archive recommendations due by April 30

AIGA is developing an online database dedicated to the professional lives, achievements and portfolios of leading design pioneers of diverse racial and ethnic identities. AIGA invites you to recommend those whom you feel should be included in this archive at www.aiga.org/diversity-archive by April 30.

The intention is to provide an archive of the invisible legacy to light: role models, those who have pioneered and mentored for other, career paths that provide a model for young people from diverse backgrounds who want to understand the path others like them have pursued to achieve success in this rewarding profession. The candidates should have been trail-blazers or left an influence; they may or may not be AIGA medalist candidates who influenced the future of the entire profession.

This collection will also highlight groundbreaking graphic designers, information designers, art directors, advertising designers, design planners or strategists, interactive media designers, time-based media designers and experience designers who are either deceased or who have been working for more than 25 years. The archive’s board of advisors will review recommendations this spring.

Save $125 by registering for “Next: AIGA Design Conference” by May 16

“Next: AIGA Design Conference,” October 11–14, Denver.

The forces of great design come together just once every two years. Will you be there? This October, the AIGA Design Conference brings the world’s most innovative and inspiring voices in design to Denver. Explore what lies beyond the edge of today’s ideas, share your passion and knowledge with 2,500 attendees, and learn what’s new, what’s important and what’s next in great design.

Kurt Andersen—author of Heyday and host of “Studio 360,”—will moderate. Early registration ends May 16, so visit designconference.aiga.org for a list of speakers and to reserve your seat before prices go up (save $125 by registering now).

Sign up for educators’ conference: Intent/Content, May 31–June 2

Join graphic design educators and graduate students from across the country in Nashville, May 31–June 2, to examine the preparation of future designers for professional practice and scholarship.

“Intent/Content” creates, fosters and promotes dialog in design practice, teaching, theory and writing. Participants will present current research and teaching methods. The conference aims to raise the level of design-driven thinking in schools in the Southeast and across the country. “Intent/Content” will also seek to establish and reaffirm standards for design education. Educators will discuss and compare curricula in core courses, design fundamentals, conceptualization, digital techniques, studio sequences, portfolio development and graduate studies. The deadline to receive the special hotel rate is May 1. Make your reservation today. For more information and to register visit www.aiga.org/intent-content.

Apply to Winterhouse Awards for Design Writing & Criticism by May 31
AIGA seeks submissions for the second annual Winterhouse Awards for Design Writing & Criticism, an initiative of AIGA and the Winterhouse Institute to promote design writing in the United States. One Design Writing Award, in the amount of $5,000, is open to writers, critics, scholars, historians and journalists under 40 for a body of work. An Education Award, in the amount of $1,000, will be given to a student writer (undergraduate or graduate). Both awards will be presented at the Design Legends Gala on September 19. This year’s jurors are Allison Arieff, former editor of Dwell and designer-in-residence at IDEO; William Drenttel, chair; Melissa Harris, editor of Aperture; and Bruce Sterling, science fiction novelist and blogger at Wired. Details and guidelines are at www.aiga.org/writing-awards.

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News and information
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Participate in a “Green Design Salon” to celebrate Earth Day
Several AIGA chapters, including AIGA Los Angeles, AIGA Kansas City and AIGA DC have created events around the topic of green design, and have active environmental chairs or committees dedicated to developing programming and resources for their communities. As we work to inspire sustainable business practices in the design profession, AIGA encourages chapters to organize “Green Design Salons” in their own communities. This flexible, low-key format can be scaled to match individual chapter level interest and participation—it can even be as informal as a few like-minded designers gathering at a cafe.

The Center for Sustainable Design (CFSD) would like to identify more individuals who are passionate about sustainability and would like to serve as CFSD contacts within each chapter. To see what other chapters are doing and to get involved visit sustainability.aiga.org.

Jack Spade–designed bags from Urban Forest Project available April 30
The Urban Forest Project, an unprecedented outdoor exhibition organized by AIGA New York, Worldstudio Foundation and Times Square Alliance, took root in New York City last fall. Some of the world’s most celebrated designers and artists employed the idea or form of a tree to make powerful visual statements on banners that were displayed throughout Times Square.

To promote the spirit of sustainability, the exhibition banners have been recycled into tote bags designed exclusively by Jack Spade for the project. Profits from sales of the tote bags will benefit Worldstudio AIGA Scholarships and the AIGA New York mentoring program to ensure the next generation of design talent.

All bags will be made to order and only two bags will be made from each banner, so quantities are extremely limited. These one-of-a-kind bags will go quickly; don’t miss your chance. The bags will go on sale at www.urbanforestproject.org beginning Monday, April 30.

AIGA to provide I.D. magazine digital subscription for members
As part of AIGA’s new partnership with F+W Publications (publishers of Print, HOW and I.D.), professional and associate members will receive a digital subscription to I.D. magazine, at no cost, for one year. The subscription will begin with the June 2007 issue. Members who are not current I.D. subscribers will automatically be put on the list to receive the digital subscription.

I.D. is a leading design magazine, dedicated to covering the art, business and culture of design. For more information about I.D., or to view the current issue, visit www.idonline.com

Recent contributions to AIGA
AIGA can only advance the interests of all designers based on the commitment of its members and the generosity of those who support our broad mission and activities. AIGA thanks the following for demonstrating their commitment through generous contributions:

American Design Archives
Alan Hill

Legacy Campaign

Kendall Galvin
Brian Hock
James Lawton
Cheryl Roder-Quill

Winterhouse Awards for Design Writing & Criticism

Mohawk Fine Papers

Currently in the AIGA Gallery
Suupaa Pop: Package design from Japan
Exhibition open until May 25
AIGA National Design Center, New York City

For innovation and inspiration all roads lead to Tokyo. There is no place where the delightful spirit and imagination of Japanese design is more apparent than in the corner supermarket—or “suupaa.” Here you will find the convergence of art and commerce. “Suupaa Pop” features unique design, unexpected use of materials, innovative products, beautiful aesthetics and inspiring surprises. See it before May 25!
www.aiga.org/exhibition-suupaa-pop

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www.aiga.org
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Voice: AIGA Journal of Design
If you’re not reading Voice, you’re missing out on engaging, thoughtful articles on design. Be sure to keep up with an ever-growing anthology of timely interviews, essays and articles on visual culture.

“Ephemeral Art’s Lasting Impression: An Interview with Marc and Sara Schiller”
By Sue Apfelbaum
The law that “what goes up must come down” doesn’t just apply to gravity, but to street art, too. Good thing that the Wooster Collective is around to document it.
www.aiga.org/content.cfm/ephemeral-arts-lasting-impression

“Rebel Without a Caslon: An Interview with Cyrus Highsmith”
By Steven Heller
With so many typefaces already in existence, why make more? Heller speaks to Font Bureau designer Cyrus Highsmith, who makes a very compelling case.
www.aiga.org/content.cfm/rebel-without-a-caslon

Join in the discussions and submit ideas for future issues at voice.aiga.org.

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Opportunities for inspiration and professional development
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IIT Institute of Design holds Strategy Conference, May 17–18
The Illinois Institute of Technology (IIT) Institute of Design will hold its annual Strategy Conference on May 17–18 in Chicago. The conference is consistently one of the strongest in the nation in discussing the dynamics that create value when design is considered critical to business strategy. AIGA is a partner in this conference and discounted registration is available as an AIGA member.

Attendees will hear form Chris Anderson, editor of Wired and author of The Long Tail; Josephine Green, senior director of trends and strategy for Philips Design; and Hasso Plattner, co-founder of software giant SAP. Senior executives from SK Telecom, ETS, McDonald’s and the Council on Foreign Relations will also offer insight into the strategic advantages of design for business.

Discounted rates are still available to AIGA members. For more information about the conference, or to register, visit www.id.iit.edu/events/strategyconference/2007.

AIGA and Harvard Business School offer program for design leaders
AIGA and Harvard Business School offer the fifth annual “Business Perspectives for Creative Leaders,” a one-week program during which experienced designers can master business challenges from the perspective of the CEO, their client.

Created exclusively to help design executives develop strategic responses to client needs, the program is open to only 40 candidates who will live and work in the executive housing at Harvard Business School and learn from the school’s world-renowned faculty. Complete the program with a stronger understanding of the management perspective and become a more effective partner in client communication, branding and product development strategies. The program will be offered from July 29–August 3, 2007, at Harvard Business School. www.aiga.org/business-perspectives

Register for Image, Space, Object 4: People-Centered Brand Experiences
Denver
August 9-12

Immerse yourself in the ultimate collaborative design workshop, working closely with the world’s top design innovators at the foot of the Rockies. As you convert theory into practice, learn how to create multi-dimensional environments, human interactions and brand strategies in which images, spaces and objects work together

For more information and to register, visit www.aiga.org/iso-2007.

Attend the Icograda World Design Congress 2007
Havana, Cuba
October 20–26

The Icograda World Congress will celebrate fresh perspectives on the intersection of contemporary culture and the evolution of design. It aims to address the influence culture has on design, how design shapes urban identities and the opportunity to use design as an economic development tool. The congress will also offer participants a chance to discuss how technology and the internet influence traditional graphic and communication design.

Havana will become the international capital of graphic and communication design in October—a place for designers, consultants, design managers, buyers of design services, educators and students to gather, share and learn.
www.havana.icograda.org/web

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Resources
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