Monthly news and updates for AIGA members
April 2003

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Contents
News and information
  Online balloting for new board ends April 30
  Sam Antupit’s impact on the design community remembered
  New resources and speakers announced for “The Power
    of Design”
  365: AIGA Year in Design 23 available in May
  “Business Perspectives for Design Leaders”
  Typography impresario honored at AIGA’s National Design Center
  The judging of “365: AIGA Annual Design Competitions”
  AIGA annual and exhibition win awards; AIGA publication
    tops lists
  Dun & Bradstreet rating for AIGA
www.aiga.org
  AIGA launches new site for high school students
  New interview with Elsie Maio at gain.aiga.org
  Online tools to manage your relationship with AIGA
Advocacy
  Strengthening all design organizations
Coming soon
  “DUX2003: Designing for User Experiences Conference”
Resources

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News and information
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Online balloting for new board ends April 30
Your vote is needed to elect the candidates for AIGA’s national board! Following solicitation of nominations from all members, chapter leadership and design opinion leaders, this year’s nominating committee, chaired by Joseph Michael Essex (Essex Two, Chicago), has recommended the following slate of nominees for 5 of the 15 seats on the national board, effective July 1, 2003 for 3 years. The proposed slate:

Frank Baseman, Philadelphia University, Philadelphia
Jim Faris, Design Hat, Santa Cruz
Doug Powell, Schwartz Powell Design, Minneapolis
Lance Rutter, Tanagram, Chicago
Michael Vanderbyl, Vanderbyl Design, San Francisco, as president

All professional members should vote online by April 30, 2003. Biographical information on each candidate is available on our website.

The following board members will complete their terms in June:

John Chuang, Aquent, Boston
Bill Grant, Grant Design Collaborative, Atlanta
John Maeda, MIT Media Lab, Cambridge, Massachusetts
Clement Mok, San Francisco
Sam Shelton, KINETIK Communication Graphics, Washington, DC
Petrula Vrontikis, Vrontikis Design Office, Los Angeles

Current members of the national board continuing their service include:

Dana Arnett, VSA Partners, Chicago
John Bielenberg, Camden, Maine
Terry Irwin, San Francisco
Brown Johnson, Nick Jr., New York
Stefan Sagmeister, Sagmeister, Inc., New York
Terry Swack, Boston
Gong Szeto, Brooklyn
Cheryl Towler Weese, studio blue, Chicago
Ann Willoughby, Willoughby Design Group, Kansas City
Margaret Youngblood, Landor Associates, San Francisco

Please visit www.aiga.org/nationalboardvoting2003 to cast your vote today.

Sam Antupit’s impact on the design community remembered
Samuel Antupit, AIGA medalist of 2001, passed away earlier this month. Antupit designed for Harper’s Bazaar, Show, Vogue, Mademoiselle, Glamour, House & Garden and Esquire magazines. Since 1961, he was the proprietor and printer of Cycling Frog Press; additionally, he was a member of Push Pin Studios from 1963 to 1964, where he designed The New York Review of Books and Art in America.

Through his companies Richard Hess and/or Antupit (1968), Antupit & Others, Inc. (1970) and Subsistence Press (1970), Antupit designed and consulted with book and magazine publishers; as a design author, Antupit was a pioneer creating, developing and packaging his own content. From 1978 to 1981, he was executive art director for Book of the Month Club. From 1981 to 1996, he served as director of art and design at Harry N. Abrams, Inc., where he designed or art-directed many books, including monographs for Alex Katz, Roy Lichtenstein and Claude Monet. Pursuing an NEA American Fellow grant in 1994, Antupit printed small books based on his transcriptions of Native American storytellers. In 1995, he established CommonPlace Publishing, a producer of fine illustrated books. He also taught in the graduate department of Columbia University’s School of Journalism.

Sam’s passing is a loss for the design community and young designers needing the guiding hand of a clear eye and a confident sense of type and words. He will be remembered by his impressive professional impact, an ambitious and considerable body of work, and his generosity to his friends and admirers.

For more information on Sam Antupit, please visit www.aiga.org/samuelantupit.

New resources and speakers announced for “The Power of Design”
Only 10 days remain to register for “The Power of Design: AIGA National Design Conference” at the early registration rate of only $450 online (offer ends April 30). Secure your seat at this not-to-be-missed conference in the beautiful city of Vancouver, October 23–26, 2003. The conference website features online projects relating to the conference’s theme of culture, economy and environment; an updated glossary of necessary terms; and a list of books that have been inspirational in the development of the programming. The site will prepare you and inspire you for your actual experience in Vancouver—don’t miss the opportunity to become more informed!

In addition to the growing list of main-stage speakers, AIGA has confirmed two more sets of programming—one for students and one for design educators.

Speakers for the design education track:

Doug Powell, designer, principal of Schwartz Powell Design and instructor at the College of Visual Arts
Kali Nikitas, designer and chair of design at Minneapolis College of Art and Design
Leslie Becker, designer and chair of design at California College of Arts and Crafts
Dan Boyarski, designer and chair of design at Carnegie Mellon University

Speakers for the student symposium on Thursday, October 23:

John Bielenberg, designer and educator
Jim Faris, designer, design strategist
Greg Galle, designer and cofounder, C2, The Creative Capital Company
Michael Vanderbyl, designer and educator
Bill Grant, president and creative director, Grant Design Collaborative
Stefan Sagmeister, designer
Ann Willoughby, designer

Register today for “The Power of Design” and bring your professional life to the next level.

365: AIGA Year in Design 23 available in May
AIGA’s newest annual, designed by Houston-based Rigsby Design, features the winning selections of AIGA’s annual juried competitions. 365: AIGA Year in Design 23 represents the best work in North America in 2001, across all disciplines of communication design—Brand and Identity Systems Design, Comprehensive Brand Strategies, Corporate Communications Design, Design For Film and Television, Editorial Design, Environmental Graphic Design, Experience Design, Illustration, Information Design, Package Design, Promotional Design and Advertising, and Typographic Design. Essays contextualizing each competition, statements and credits from the winners, and profiles of the AIGA medalists of 2002, Robert Brownjohn and Christopher Pullman, are complemented by more than 200 full-color photographs.

In May, AIGA professional members who joined or renewed their membership prior to January 1, 2003 can expect their copy of 365: AIGA Year in Design 23 in their mailboxes. Professional members who joined or renewed after January 1, 2003 will receive the annual published early next year, for this year's competitions, rather than the one that is currently being mailed. Associate and student members may order a copy of 365: AIGA Year in Design 23 online, as may professional members who joined on or after January 1, 2003.

“Business Perspectives for Design Leaders”
AIGA and Harvard Business School have developed an intensive one-week program to provide experienced designers with a chance to master the perspective of chief executive officers (CEOs) toward business and the marketplace.

“Business Perspectives for Design Leaders” is intended to help experienced designers occupy comfortably the role many of you have expressed an interest in attaining—the role of strategic advisor to your clients on communication strategy, brand positioning, and product or service development. It will also undoubtedly give you new insight into your own practice, although its purpose is not to provide personal management techniques for you to use in your studio. Attendees will leave with new confidence in communicating with clients on the clients’ terms.

The course will run from Sunday afternoon, August 10 through Friday afternoon, August 15. Since the strength of the experience depends upon what the participants bring to the rigorous case-study-method teaching techniques, selection is competitive (although the application is relatively simple). A limited number of seats are still available.

For more information and an application form, visit www.aiga.org/businessperspectives.

Typography impresario honored at AIGA’s National Design Center
“Typographically Speaking: The Art of Matthew Carter” will be on display until May 30, 2003 in the gallery at national AIGA headquarters in New York. The exhibition presents a selection of original typefaces designed by Matthew Carter, as well as a selection of work by graphic designers who have been influenced by his pervasive work and achievements.

Carter has had a significant impact in the field of visual communications. During his expansive career, Carter, a winner of the AIGA Medal in 1995, has been a pioneer of typography through its evolution from hand-cut punches to state-of-the-art digital computer fonts. He established one of the first digital type foundries, Carter & Cone, Inc. His work, his background as a historian of printing and his proficiency in technology ensure that the very real human needs for readability, legibility and expression are met. Typefaces to his credit include ITC Galliard, ranked as one of the most significant design contributions of the 20th century, and Verdana, likely to be ranked as one of the most significant design contributions of the 21st century. Most people are unknowingly familiar with Carter’s work, encountering it daily in popular magazines, respected newspapers and the most-frequented websites.

“Typographically Speaking: The Art of Matthew Carter” was organized by the Albin O. Kuhn Library Gallery, University of Maryland, Baltimore County (UMBC), Baltimore, Maryland; and curated by Margaret Re, assistant professor, Visual Arts Department, UMBC.

To learn more about Matthew Carter, visit www.aiga.org/matthewcarter.

The judging of “365: AIGA Annual Design Competitions”
AIGA’s suite of competitions is widely recognized as the most discerning statement on design excellence today, extending a legacy that began more than 85 years ago. One of AIGA’s most visible roles has been to celebrate exemplary design in order to increase public awareness of the value of design. This year’s judging will occur during the last week of April. In June, winners will be notified and a list will be posted on the AIGA website.

Jurors include: Sean Adams, AdamsMorioka, Inc., Los Angeles; Gail Anderson, Spot Design, New York; Dana Arnett, VSA Partners, Chicago; Ingrid Bernstein, Deutsch Inc., New York; Cornelia Blatter, COMA, Amsterdam/New York; Michael Carabetta, Chronicle Books, San Francisco; Ron Dumas, Nike Inc., Beaverton, Oregon; Benjamin Fry, MIT Media Laboratory, Cambridge, Massachusetts; Stephen Frykholm, Herman Miller, Inc., Zeeland, Michigan; Marc Gobé, desgrippes gobé group, New York; Nancye Green, D/G2, New York; Steven Guarnaccia, The New York Times, New York; Ann Harakawa, Two Twelve Associates, Inc., New York; Richard Hendel, University of North Carolina Press, Chapel Hill, North Carolina; Nigel Holmes, Westport, Connecticut; Marie Hyon, Psyop, New York; Jeffrey Keyton, MTV Networks, New York; Lisa Naftolin, New York; Bonnie Scranton, Newsweek magazine, New York; Linda Secondari, Columbia University Press, New York; Leanne Shapton, New York; Lisa Strausfeld, Pentagram Design, New York; Liz Sutton, Stone Yamashita Partners, San Francisco; Lucille Tenazas, Tenazas Design, San Francisco; John Waters, Watersdesign Inc., New York; Sharon Werner, Werner Design Werks Inc., Minneapolis; Allison Williams, design: mw, New York; Ann Willoughby, Willoughby Design Group, Kansas City; and Michael Worthington, California Institute of the Arts, Los Angeles.

AIGA annual and exhibition win awards; AIGA publication tops list
365: AIGA Year in Design 22, last year’s AIGA annual designed by studio blue in Chicago, was selected in both I.D. magazine’s annual review and in the “17th Annual New York Book Show.”

The “AIGA 50 Books/50 Covers of 2001” exhibition, designed by Jonathan Alger and Emanuela Frigerio of Chermayeff & Geismar in New York, won a merit award for Environmental Design in the “82nd Annual Awards” at the Art Directors Club.

The Winterhouse/AIGA edition of The National Security Strategy of the United States of America is a bestseller at New York’s venerable Strand Book Store, where it has sold 1,200 copies. This is the only known publication of the U.S. Administration’s security strategy, which was announced as a proclamation late last year (presidential proclamations do not require print publication). AIGA believes that we can demonstrate the value of design by simply presenting information in very clear and accessible fashion. In this case, bringing the policy to light reinforces the principle of making the complex clear. Visit www.aiga.org/nss for more information.

Dun & Bradstreet rating for AIGA
Based on 2002 financial data, AIGA has been rated as a solid financial model by Dun & Bradstreet. In terms of financial stress, supplier risk and credit, AIGA was rated class 1, the category with the least risk. It is ranked as a prompt payer. AIGA outperforms the median for similar organizations in all categories, including quick ratio (cash plus accounts receivable divided by current liabilities) and current ratio (current assets divided by current liabilities). Only the collection period of accounts receivable underperforms the median, due to the relatively long period between sponsorship contracts and the time at which payment is due (when the sponsored events occur).

This is an extremely high rating for a nonprofit, membership-based organization.

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www.aiga.org
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AIGA launches new site for high school students
If you’re like most designers, your earliest impressions of graphic design as a profession were probably pretty vague and misleading. “What in the World Is Graphic Design?” is a new web resource created by AIGA that provides a more complete picture of the profession for high school students, their teachers and their parents. The site answers basic questions such as: What does a designer do? Where do they work? How do I become one? The site includes an interactive quiz, a Quicktime movie and conversations with real-life designers, as well as links to many design-related resources.

The development team, led by Doug Powell of Schwartz Powell Design in Minneapolis, was composed of copywriter Darcy VanOosbree, designer Chuck Hermes of Clockwork Active Systems and high school art teacher Heidi Riedesel (and her students, who served as a focus group during the development process).

Check out “What in the World Is Graphic Design?” at http://whatintheworld.aiga.org.

New interview with Elsie Maio at gain.aiga.org
In a new interview in Gain, AIGA’s online journal of design and business, brand-guru Elsie Maio discusses the relationship between business ethics and financial stability. She shows how statements of brand values should be reflected in both the structure of the business as well as the hearts and minds of the employees. In the post-Enron economy, the winners will be those businesses that move beyond the status-quo to embrace new opportunities, creating a better business and a better world.

To read more on Elsie Maio, go to http://gain.aiga.org.

Online tools to manage your relationship with AIGA
Did you know you can use your AIGA login ID and password to:

• Update your contact information;
• Change your login ID and password;
• Register for conferences and events;
• Update your e-mail preferences (AIGA Communiqué, AIGA Design:Business, AIGA Transitions, conference information, etc.);
• Review e-newsletter archives (AIGA Communiqué, AIGA Design:Business);
• Contribute to Design Forum;
• Renew your membership;
• Request a new membership card;
• Post your resume on Design Jobs;
• Review full results of 2003 salary survey (coming soon).

Only one out of four professional and associate members has completed a professional profile. By indicating your areas of practice in the profile, potential clients will be able to find you more easily in the online Designer Directory. The search mechanism for the directory won’t find you based on these criteria unless you complete your profile!

Don’t know your login information? Use the “send me my login information” link to receive your login ID and password by e-mail.

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Advocacy
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Strengthening all design organizations
As AIGA works to increase business understanding of the value of “designing” as a way of thinking, we are looking for ways to create a common voice with many different design disciplines. The story holds true for all designers; we will all benefit from a shared voice with greater resonance.

AIGA is encouraging other design organizations to join us under the shared identity of the American Design Council. This will allow us to communicate what distinguishes us and also to promote together the messages we share: about the process of design, the value of design and the role of the designer. The first step has been a website for the council, designed by Decker Design in New York.

Professional associations and design organizations need to adjust to economic and market changes just as design firms must. While it is difficult to know today what services will be most important to professionals when the economy rebounds, AIGA has committed to using its comparative strengths to safeguard organizations that are at greater risk. As a result, the AIGA board has assumed responsibility for the American Center for Design and the Worldesign Foundation. Each has a distinguished legacy; as a design community we want to assure that these histories are not lost and can be used to serve the profession effectively in the years ahead. The Worldesign Foundation, originally created by IDSA, has focused in recent years on introducing design into K–12 education and will be reinvigorated to advance AIGA’s interests in this area.

At the same time, AIGA has assumed responsibility for governance of Design for Democracy, the highly successful effort to advance election design that originated as a multidisciplinary initiative of AIGA Chicago. Design for Democracy (D4D) has become the operational example of the national effort to promote the role of design in advancing participatory democracy. For more information, visit www.electiondesign.org.

D4D has contracts with Cook County, Illinois and the State of Oregon to redesign the election process, effectively offering it an opportunity to demonstrate the value of design in one of the more notorious ballots and in one of the most innovative (all Oregon citizens vote by mail). As D4D becomes a strategic initiative that can support similar efforts throughout the country, it was appropriate to provide it with national institutional support.

As an initial transitional step, AIGA’s president, secretary/treasurer and executive director are governing each of these organizations as board officers. Boards will expand to interested members as the organizations pursue new activities.

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Coming soon
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“DUX2003: Designing for User Experiences Conference”
ACM SIGCHI, ACM SIGGRAPH and AIGA Experience Design are pleased and excited to offer an unprecedented joint conference. “DUX2003” will gather together designers of all kinds from our intersecting communities who deliver user-centered designs for the digital age. Sponsored by three premiere societies, the conference program showcases the interaction between digital design, business and users.

The conference will take place at the Palace Hotel in San Francisco, California, June 5–7, 2003.

In order to truly understand not only what a quality user experience is, but also what factors contribute to the creation of a success or a failure, this conference will look at all facets of the product/service development lifecycle and at other facets of a business as decisions are made that affect the user experience. The results of the conference will contribute to the growing body of knowledge in the AIGA Experience Design Case Study Archive and the ACM Digital Library.

The conference program will feature prominent designers, business analysts, researchers and educators via presentations and discussions of design cases, design practice, design research, invited talks, invited panels and more.

Additional information is available at www.dux2003.org. The “DUX2003” conference committee includes: Richard Anderson, Jonathan Arnowitz, Alan Chalmers, Peter Merholz, Shel Perkins, Terry Swack and John Zapolski.

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Resources
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Want to renew? www.aiga.org/renew

Want to register for “The Power of Design: AIGA National Design Conference”? http://powerofdesign.aiga.org

Have you had a recent change of address? Update your profile, including e-mail preferences and affiliation with communities of interest at www.aiga.org/profile.

Want to know what’s going on? Check out local and national events at www.aiga.org/calendar.

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About Communiqué
This newsletter is e-mailed monthly to AIGA members; past issues are archived on the AIGA website. To unsubscribe, update your profile or send an e-mail to communique@aiga.org with “unsubscribe” in the subject line. To review our privacy policy, go to www.aiga.org/privacy.
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