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Register by September 27 to be included in the attendee directory!

“Gain: AIGA Business and Design Conference” is just six weeks away. Don’t miss this opportunity to hear from the world’s leading business and design experts as they share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers.

Hotel accommodations in New York are in extremely high demand during October, so make your reservations now. And, register by September 27 to ensure that you are listed in the attendee directory, a critical tool for networking at and after the event.

“Design means business” means finding real-world solutions for everyday tasks like research, development and organization.

Tom Kelley, general manager, IDEO, will moderate “Gain.” Case studies from these business and design leaders will show how your organization can tap the value of design by integrating it into your business culture:

Bo Barber, founder, Nood Floorcovering
Shane Brentham, senior director, brand services, worldwide marketing, Autodesk
Michael Conforti, Ph.D., Jungian analyst, consultant and author
Moira Cullen, design director, Coca-Cola North America
Todd DeGarmo, chief executive officer, STUDIOS Architecture
Kierstin De West, co-founder and strategist, Ci: Conscientious Innovation and founder, The Shift Report
Terri Ducay, vice president, design strategy, Cheskin
Lauren Eckhart Smith, IAC/InterActiveCorp
Marc Ecko, founder, Marc Ecko Enterprises
Blair Enns, president and founder, Enmark Performance Development
Kevin Farnham, chief executive officer, Method
Noel Franus, senior strategist, Sun Microsystems, audio branding
Maria Giudice, chief executive officer and founder, Hot Studio, Inc. with Cynthia Barton, Architecture for Humanity, New York
Sam Hecht, founding partner, Industrial Facility, London
Michael Hendrix, co-founder, Tricycle, Inc
Linda Joy Kattwinkel, Esq., lawyer, Owen, Wickersham & Erickson
Ji Lee, author, The Bubble Project
Bobby C. Martin Jr., design director, Jazz at Lincoln Center
Roger L. Martin, dean, Joseph L. Rotman School of Management, University of Toronto
Jason McCormick, co-founder and creative director, Ci: Conscientious Innovation and co-founder, The Shift Report
Henry Myerberg, principal, Rockwell Group
Shel Perkins, chairman, AIGA Center for Practice Management and author, Talent Is Not Enough: Business Secrets For Designers
Doug Powell, principal, Schwartz Powell Design and founder, HealthSimple
Harry Rich, deputy chief executive, Design Council, UK
Richard Smyth, vice president, redevelopment, JFK, JetBlue Airways Corporation
Michael Stanat, author, China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower
John Patrick Starling, chief executive officer, Smith Content, Inc.
Scott Williams, chief creative officer, Starwood Hotels and Resorts Worldwide, Inc.
LiAnne Yu, director, Asian business strategy, Cheskin

For a complete list of presentations, speakers, conference information and to register, visit the conference website at gainconference.aiga.org/

Space is limited for pre-conference workshops!
These small, dynamic groups will provide opportunities for in-depth discussion and one-on-one interaction before the conference. (Registration fees apply)

Intellectual Property Basics: A Designer’s Guide to Copyrights, Trademarks and Patents
Shel Perkins and Linda Joy Kattwinkel, Esq.

Designer/Client Contracts: An Introduction to the New AIGA Standard Form of Agreement for Design Services
Shel Perkins and Linda Joy Kattwinkel, Esq.

Selling by Design
Blair Enns

Running it like a Business: How to get your Business Working for You, Rather than the Other Way Around
John Patrick Starling

Don’t miss studio tours!

The perfect prelude to “Gain” will take you behind the scenes of New York City’s most exciting showrooms and design studios. Programs will include a tour and a brief presentation about current projects that demonstrate the interrelationship between great design and business success, followed by refreshments. (Registration fees apply; space is limited)

Studios include:
Marc Ecko Enterprises
frog design
Lippincott Mercer (sold out!)
MTV (sold out!)
Pentagram (sold out!)
Rockwell Group (sold out!)

Buy your table at the Design Legends Gala!
Plan to arrive in New York City early to see and be seen at the third-annual Design Legends Gala. This year, we will celebrate design excellence and honor the 2006 AIGA Medalists Michael Bierut, Pentagram Design, New York; Rick Valicenti, Thirst/3ST, Chicago; and Lorraine Wild, Green Dragon Office, Los Angeles, and our esteemed 2006 Corporate Leadership Award honorees, Target and MTV Networks, a division of Viacom.

Pier Sixty at Chelsea Piers
New York City
Wednesday, October 25
Reception 6:30–7:30 p.m.
Dinner 7:30–10:30 p.m.
For more information and to purchase tickets, visit www.aiga.org/designlegendsgala

“Gain” presenting sponsors

“Gain” supporting sponsors
Domtar EarthChoice
Sappi Fine Paper
Xerox Corporation

“Gain” media sponsor
Taxi Design Network

Furniture provided by Steelcase.

Gain: AIGA Business and Design Conference
October 26–28, 2006
New York City


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