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Join the top minds in design and business from October 26–28 in New York City!

Design means business—do you?
Are you using design to its full effect to guarantee your company’s success? Featuring experts from a variety of industries, “Gain” will demonstrate the broadening role design plays in your business strategy, leadership, process and product.

Hear from the world’s leading business and design experts as they share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers. “Design means business” also means finding real world solutions for everyday tasks like research, development and organization. Case studies from these business and design leaders will show how your organization can tap the value of design by integrating it into your business culture. Here’s just a sample of who you'll hear from at “Gain”:

Moira Cullen, design director, Coca-Cola North America, considers the next phase in brand evolution: a strategic synthesis of brand and design professional rivalries and barriers to create meaningful and measurable consumer experiences.

Todd DeGarmo, principal, STUDIOS Architecture and Lauren Eckhart-Smith, IAC/InterActiveCorp, discuss the multidisciplinary design team of IAC—consisting of Gehry Partners, Bruce Mau and STUDIOS Architecture—and their work on ambitious new corporate headquarters for IAC/InterActiveCorp, the new home for Ask.com, Evite, Ticketmaster and Home Shopping Network, among others.

Marc Ecko, head designer and chief creative officer, Marc Ecko Enterprises, explains how he grew a business he started in his parents’ garage to a $1.2 billion youth lifestyle empire and a design microenterprise for underserved New York City youth—“a blend of Willy Wonka and the Apprentice.”

Tom Kelley, general manager, IDEO, will moderate “Gain.”

For a complete list of presentations, speakers, conference information and to register, please visit the conference website http://gainconference.aiga.org/

Space is limited for pre-conference workshops!
These small, dynamic groups will provide opportunities for in-depth discussion and one-on-one interaction before the conference. (Registration fees apply)

Intellectual Property Basics: A Designer’s Guide to Copyrights, Trademarks, and Patents
Shel Perkins and Linda Joy Kattwinkel, Esq.

Designer/Client Contracts: An Introduction to the New AIGA Standard Form of Agreement for Design Services
Shel Perkins and Linda Joy Kattwinkel, Esq.

Selling by Design
Blair Enns

Running it like a Business: How to get your Business Working for You, Rather than the Other Way Around
John Patrick Starling

Don’t miss studio tours!

The perfect prelude to "Gain" will take you behind the scenes of New York City’s most exciting showrooms and design studios. Programs will include a tour and a brief presentation about current projects that demonstrate the interrelationship between great design and business success, followed by a glass of wine. (Registration fees apply; space is limited)

Studios include:
Marc Ecko Enterprises
Lippincott Mercer
MTV (sold out!)
Pentagram (sold out!)
Rockwell Group
frog design (new!)

Buy your table for the Design Legends Gala!
Plan to arrive in New York City early to see and be seen at the third annual Design Legends Gala. This year, we will celebrate design excellence and honor the 2006 AIGA Medalists Michael Bierut, Pentagram Design, New York; Rick Valicenti, Thirst/3ST, Chicago; and Lorraine Wild, Green Dragon Office, Los Angeles, and our esteemed 2006 Corporate Leadership Award honorees, Target and Viacom.

Chelsea Piers
New York City
Wednesday, October 25
Reception 6:30–7:30 p.m.
Dinner 7:30–10:30 p.m.
For more information and to purchase tickets, visit www.aiga.org/designlegendsgala

“Gain” presenting sponsors

“Gain” supporting sponsors
Domtar EarthChoice
Sappi Fine Paper
Xerox Corporation

Gain: AIGA Business and Design Conference
October 26–28, 2006
New York City


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