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Gain a greater understanding of the relationship between design and business when you attend “Gain: AIGA Business and Design Conference.” Featuring case studies from a variety of industries, “Gain” demonstrates the broadening role that design plays in every aspect of business—from strategy and leadership to process and product.

Tom Kelley, general manager, IDEO, and author, The Ten Faces of Innovation, will moderate “Gain.”

Featured presenters include: Moira Cullen, design director, Coca-Cola North America; Todd Degarmo, principal, Studios Architecture with client co-presenter; Marc Ecko, head designer and chief creative officer, Marc Ecko Enterprises; Kevin Farnham, chief executive officer, Method with Shane Brentham, senior director, brand services, Autodesk; Sam Hecht, founding partner, Industrial Facility, London; Michael Hendrix, chief brand officer, Tricycle, Inc. with Bo Barber, founder and president, Opus Carpets; Roger Martin, dean, Joseph L. Rotman School of Management, University of Toronto; Henry Myerberg, principal, Rockwell Group with Richard Smyth, vice president, redevelopment, JFK, JetBlue Airways Corporation; Doug Powell, principal, Schwartz Powell Design and director of creative development, HealthSimple; Cameron Sinclair, Architecture for Humanity; Michael Stanat, author, China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower; Scott Williams, chief creative officer, Starwood Hotels & Resorts Worldwide, Inc.; LiAnne Yu, director, Asian Business Strategy, Cheskin.

Gain insight into specialized areas of design and business by registering for one of the following workshops, which offer a more intimate and in-depth opportunity. (Registration fees apply; space is limited)

Knowledge Visualization for Executive Management
Terri Ducay, vice president, design strategy, Cheskin

Intellectual Property Basics: A Designer’s Guide to Copyrights, Trademarks, and Patents
Shel Perkins, chairman, AIGA Center for Practice Management and author, Talent Is Not Enough: Business Secrets For Designers and Linda Joy Kattwinkel, Esq.

Designer/Client Contracts: An Introduction to the New AIGA Standard Form of Agreement for Design Services
Shel Perkins, chairman, AIGA Center for Practice Management and author, Talent Is Not Enough: Business Secrets For Designers and Linda Joy Kattwinkel, Esq.

Selling by Design
Blair Enns, president and founder, Enmark Performance Development

Running it like a Business: How to get your Business Working for You, Rather than the Other Way Round
John Patrick Starling, chief executive officer, Smith Content

Gain a unique perspective by visiting New York City’s most exciting showrooms and design studios. Each destination will include a tour and a brief presentation about current projects that demonstrate the interrelationship between great design and business success. Don’t miss this opportunity to engage in dialogues with design and business leaders over a glass of wine as a prelude to “Gain: AIGA Business and Design Conference.”

Studios include:

Marc Ecko Enterprises
Lippincott Mercer
Rockwell Group

(Registration fees apply; space is limited)

Gain knowledge by joining a new mailing list—AIGA-Gain—an informal, open discussion on topics at the intersection of design and business. A companion to the Gain journal, it is intended to provide inspiration for need and desired topics for the journal. To sign up, visit gain.aiga.org/aigagainlist.

Gain: AIGA Business and Design Conference
October 26–28, 2006
New York City

Save $125 by registering by May 17!


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