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Gain: AIGA Business and Design Conference
Design means business

As business shines a spotlight on design, “Gain” provides shining examples of design’s impact on business success. Featuring case studies from a variety of industries, “Gain” demonstrates the broadening role design plays in business strategy, leadership, process and product.

Participants will hear business and design leaders share their innovative approaches to generating greater return on investment, fostering emotional connections and providing positive brand experiences for customers. “Design means business” also means finding real world solutions for everyday tasks such as research, development and organization. Business and design leaders who attend “Gain” will explore how organizations can tap the full value of design by integrating it into their business culture.

Tom Kelley, general manager, IDEO, and author, The Ten Faces of Innovation, will moderate “Gain.”

Featured presenters include:

  • Moira Cullen, design director, Coca-Cola North America
  • Todd Degarmo, principal, Studios Architecture with client co-presenter
  • Mark Ecko, head designer and chief creative officer, Mark Ecko Enterprises
  • Kevin Farnham, chief executive officer, Method
    with Shane Brentham, Autodesk
  • Sam Hecht, founding partner, Industrial Facility, London
  • Michael Hendrix, chief brand officer, Tricycle, Inc.
    with Bo Barber, founder and president, Opus Carpets
  • Roger Martin, dean, Joseph L. Rotman School of Management, University of Toronto
  • Henry Myerberg, principal, Rockwell Group with co-presenter from Jet Blue
  • Doug Powell, principal, Schwartz Powell Design and director of creative development, HealthSimple
  • Cameron Sinclair, Architecture for Humanity
  • Michael Stanat, author, China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower
  • Scott Williams, chief creative officer, Starwood Hotels & Resorts Worldwide, Inc.
  • LiAnne Yu, director, Asian Business Strategy, Cheskin

Visit gainconference.aiga.org for updated information. Save $125 by registering before May 17!

Gain: AIGA Business and Design Conference
October 26–28, 2006
New York City

Presenting Sponsor
Aquent, the Official AIGA Sponsor for Career Development


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