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Who has what it takes to win?
Experience the drama and suspense of Command X!
In this reality show within a conference, one yet-to-be-discovered
designer will rise above the rest. Through a series of design problems,
solved and presented each day in Denver, a panel of judges will edit a
group of seven young designers down to one winner—all in front of
an audience of peers, heroes and potential bosses. The winner might just
be the next great designer!

Watch, as emcee, Pentagram partner Michael Bierut, leads contestants Mike
Burton, Elaine Chernov, Kelly Dorsey, Scott Gundersen, Matthew Muñoz,
Nichelle Narcisi and Ryan Smoker through the rigor of lightning-paced
design challenges to face the judges—Brian Collins of Ogilvy &
Mather, Noreen Morioka of AdamsMorioka, and Emily Oberman and Bonnie Siegler
of Number Seventeen.
Can they hold up under the intensity? You be the judge.
Command X is sponsored by Neenah Paper.
Register
now for “Next: AIGA Design Conference,” October 11–14
in Denver.
Among the sessions, some you don’t want to miss include:
Stanley Hainsworth, vice president, global creative,
Starbucks, presents All the Best Stuff Stays In-House (and Other True
Stories). Hainsworth reveals how a creative services group grows
into a global creative strategic force while collaborating with 150,000
employees and 47 million customers a week; how design sets the stage for
an experiential brand; and how to challenge yourself and your clients
while continuing to be a visual brand steward.
Jakob Trollbäck, president and creative director,
Trollbäck + Company presents his continued mission of creating emotionally
charged experiences, taking you through a few of his current and upcoming
projects for large and small screens.
Lisa Abendroth, curator, Substance: Diverse Practices
from the Periphery; Bryan Bell, founder and executive
director, Design Corps; Patricia Moore, principal, Moore
Design Associates; and Timothy Prestero, CEO and cofounder,
Design that Matters talk about design that addresses the needs of underserved
people, places and problems and their designs that have a strong impact
on quality of life. Learn how these diverse professionals are defining
a frontier of multidisciplinary design while working passionately on behalf
of life’s necessities and requirements.
Joyce Rutter Kaye, editor-in-chief, Print presents
200 Under 30: Print’s New Visual Artists 1998-2007. Through
the years, the NVAs have pushed through artistic, technological, personal
and geographic boundaries to create a fresh and fearless approach to design
and collaboration. Join Rutter Kaye as she catches up with past winners
and reveals how the latest NVA “graduates” are challenging
ordinary ways of making design.
For the full listing of speakers and descriptions of the presentations,
visit designconference.aiga.org.

Take advantage of special opportunities before and after “Next”
From interactive design to color, from Boulder to Ft. Collins, from hiking
to a jeep tour of the foothills—we’ve arranged workshops,
tours and excursions to help you make the most of your “Next”
experience.
Want to learn more about the creative tools of CS3? Multi-channel designing
in Quark? The effective use of color? Make sure to sign
up for a pre-conference workshop ($35–$60).
Want to visit local studios in Denver or Boulder? Or combine a visit to
an international poster with a tour of a microbrewery? Secure
your spot on a local tour ($125).
Hankering to spend time in the foothills or mountains? We’ve got
hiking,
biking and jeeping, on shorter or longer excursions to suit your needs.
Pre-registration is required and space is limited, so sign
up now!
Don’t miss the Champagne Celebration of AIGA Medalists!
Mingle, celebrate, admire, toast, honor and generally bask in the glow
of AIGA medalists the evening before the conference begins, October 10.
Raise a glass with Michael Bierut, Jean and Patrick Coyne, Ed Fella, Kit
Hinrichs, Ellen Lupton, Kathy McCoy, Deborah Sussman, Michael Vanderbyl,
Lorraine Wild and other industry legends while enjoying sweeping views
of the city skyline and Rocky Mountains at one of Denver’s most
scenic venues. Tickets for the event are $75.00 and may be purchased when
you register for the conference.
“Next” online gallery: Share your vision of what’s
next!
What do you think is “Next?” Present your design work, illustrations,
photos or musings on what you think is next for design and designers.
Contribute to the online gallery created by “Next” participants,
featuring the many frames of reference shaping our views of the future.
You may even see your vision projected throughout the conference! Click
here to download the template and share your vision and ideas.
AIGA would like to thank the following partners in presenting “Next:
AIGA Design Conference”:
AIGA National Partners
Adobe; Aquent
and Domtar
EarthChoice
Lead Collaborating Sponsor
IIT Institute of Design
Major Sponsors
Appleton Coated;
Mohawk Fine Papers;
Neenah Paper;
Pantone;
Sappi Fine Paper
North America and Veer
General Sponsors
Bank
of America; Design
Observer; Eye
magazine; Getty
Images; HP; Print
magazine; Quark
and Sandy Alexander
Exhibiting and Supporting Sponsors
The Artcraft Company,
Inc.; College for
Creative Studies; ColorGraphics;
Corporate Image;
Crane & Co.; Extensis;
FedEx; Hemlock
Printers; The
Hennegan Company, a Consolidated Graphics Company; ICG/Holliston,
Infowit; International
Paper; Leopard,
an Ogilvy company; Mediasurface,
Inc.; Monotype
Imaging, Inc.; NewPage;
Precise Continental;
Savannah College of Art
and Design; Shutterstock;
SMART Papers;
Stora
Enso; Taylor Box
Company; Tekserve;
Williamson Printing Corporation;
Xerox Corporation;
xpedx; X-Rite,
Incorporated and Yupo
Corporation of America
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Next: AIGA Design Conference
October 11–14
Denver
designconference.aiga.org
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AIGA | the professional association for design
164 Fifth Avenue
New York NY 10010
www.aiga.org
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