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Who has what it takes to win?
Experience the drama and suspense of Command X!
In this reality show within a conference, one yet-to-be-discovered designer will rise above the rest. Through a series of design problems, solved and presented each day in Denver, a panel of judges will edit a group of seven young designers down to one winner—all in front of an audience of peers, heroes and potential bosses. The winner might just be the next great designer!



Watch, as emcee, Pentagram partner Michael Bierut, leads contestants Mike Burton, Elaine Chernov, Kelly Dorsey, Scott Gundersen, Matthew Muñoz, Nichelle Narcisi and Ryan Smoker through the rigor of lightning-paced design challenges to face the judges—Brian Collins of Ogilvy & Mather, Noreen Morioka of AdamsMorioka, and Emily Oberman and Bonnie Siegler of Number Seventeen.

Can they hold up under the intensity? You be the judge.

Command X is sponsored by Neenah Paper.

Register now for “Next: AIGA Design Conference,” October 11–14 in Denver.

Among the sessions, some you don’t want to miss include:

Stanley Hainsworth, vice president, global creative, Starbucks, presents All the Best Stuff Stays In-House (and Other True Stories). Hainsworth reveals how a creative services group grows into a global creative strategic force while collaborating with 150,000 employees and 47 million customers a week; how design sets the stage for an experiential brand; and how to challenge yourself and your clients while continuing to be a visual brand steward.

Jakob Trollbäck, president and creative director, Trollbäck + Company presents his continued mission of creating emotionally charged experiences, taking you through a few of his current and upcoming projects for large and small screens.

Lisa Abendroth, curator, Substance: Diverse Practices from the Periphery; Bryan Bell, founder and executive director, Design Corps; Patricia Moore, principal, Moore Design Associates; and Timothy Prestero, CEO and cofounder, Design that Matters talk about design that addresses the needs of underserved people, places and problems and their designs that have a strong impact on quality of life. Learn how these diverse professionals are defining a frontier of multidisciplinary design while working passionately on behalf of life’s necessities and requirements.

Joyce Rutter Kaye, editor-in-chief, Print presents 200 Under 30: Print’s New Visual Artists 1998-2007. Through the years, the NVAs have pushed through artistic, technological, personal and geographic boundaries to create a fresh and fearless approach to design and collaboration. Join Rutter Kaye as she catches up with past winners and reveals how the latest NVA “graduates” are challenging ordinary ways of making design.

For the full listing of speakers and descriptions of the presentations, visit designconference.aiga.org.

Take advantage of special opportunities before and after “Next”
From interactive design to color, from Boulder to Ft. Collins, from hiking to a jeep tour of the foothills—we’ve arranged workshops, tours and excursions to help you make the most of your “Next” experience.

Want to learn more about the creative tools of CS3? Multi-channel designing in Quark? The effective use of color? Make sure to sign up for a pre-conference workshop ($35–$60).

Want to visit local studios in Denver or Boulder? Or combine a visit to an international poster with a tour of a microbrewery? Secure your spot on a local tour ($125).

Hankering to spend time in the foothills or mountains? We’ve got hiking, biking and jeeping, on shorter or longer excursions to suit your needs.

Pre-registration is required and space is limited, so sign up now!

Don’t miss the Champagne Celebration of AIGA Medalists!
Mingle, celebrate, admire, toast, honor and generally bask in the glow of AIGA medalists the evening before the conference begins, October 10. Raise a glass with Michael Bierut, Jean and Patrick Coyne, Ed Fella, Kit Hinrichs, Ellen Lupton, Kathy McCoy, Deborah Sussman, Michael Vanderbyl, Lorraine Wild and other industry legends while enjoying sweeping views of the city skyline and Rocky Mountains at one of Denver’s most scenic venues. Tickets for the event are $75.00 and may be purchased when you register for the conference.

“Next” online gallery: Share your vision of what’s next!
What do you think is “Next?” Present your design work, illustrations, photos or musings on what you think is next for design and designers. Contribute to the online gallery created by “Next” participants, featuring the many frames of reference shaping our views of the future. You may even see your vision projected throughout the conference! Click here to download the template and share your vision and ideas.

AIGA would like to thank the following partners in presenting “Next: AIGA Design Conference”:

AIGA National Partners
Adobe; Aquent and Domtar EarthChoice

Lead Collaborating Sponsor
IIT Institute of Design

Major Sponsors
Appleton Coated; Mohawk Fine Papers; Neenah Paper; Pantone; Sappi Fine Paper North America and Veer

General Sponsors

Bank of America; Design Observer; Eye magazine; Getty Images; HP; Print magazine; Quark and Sandy Alexander

Exhibiting and Supporting Sponsors
The Artcraft Company, Inc.; College for Creative Studies; ColorGraphics; Corporate Image; Crane & Co.; Extensis; FedEx; Hemlock Printers; The Hennegan Company, a Consolidated Graphics Company; ICG/Holliston, Infowit; International Paper; Leopard, an Ogilvy company; Mediasurface, Inc.; Monotype Imaging, Inc.; NewPage; Precise Continental; Savannah College of Art and Design; Shutterstock; SMART Papers; Stora Enso; Taylor Box Company; Tekserve; Williamson Printing Corporation; Xerox Corporation; xpedx; X-Rite, Incorporated and Yupo Corporation of America

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Next: AIGA Design Conference
October 11–14
Denver
designconference.aiga.org
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AIGA | the professional association for design
164 Fifth Avenue
New York NY 10010
www.aiga.org