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AIGA Communiqueé: May 2008, Vol 8 Issue 5
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Winterhouse

Are your words worth $10,000? Last chance to enter: June 2

The third annual AIGA Winterhouse Awards for Design Writing & Criticism is currently seeking submissions. One $10,000 Writing Award will be granted to an emerging writer, critic, scholar, historian, journalist or designer for a body of work. One $1,000 Education Award will be given to a student whose writing about design demonstrates originality and promise. This year’s jury is chaired by Winterhouse’s Jessica Helfand, Michael Bierut (Design Observer), Kevin Lippert (Princeton Architectural Press) and Judith Thurman (The New Yorker). The deadline to enter is Monday, June 2.

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Gain

Save $125: Register for
“Gain: AIGA Business and Design Conference” by May 21

When business and design work together, brilliant things happen. This October, a select group of business and design leaders will team up in New York City to share their original approaches to generate greater return on investment, foster emotional connections between consumers and products, and provide positive brand experiences for customers. Hear success stories from some of the most innovative thinkers and leaders in business and design today—including Malcolm Gladwell, Chris Hacker, Yolanda Santosa and Gael Towey.

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Design for Democracy

Design for Democracy educates 125 election officials on ballot design

In April, representatives from AIGA Design for Democracy were the featured speakers at an Election Center workshop, where they presented ballot and election design reform to 125 local election officials from across the country. The presenters shared design samples and best practices for paper and electronic ballots and polling place signage, developed by AIGA which were based on nationwide research and endorsed by the U.S. Election Assistance Commission. They also unveiled a new collection of Election Design top ten guidelines that applies to all voter materials. These tools enable election officials and local designers to create materials that are clear and easy to use.

more-designfordemocracy

Get Out the Vote

Participate in Get Out the Vote: Motivate voters through YouTube!

In addition to designing posters, you can also create video clips to inspire the American public to participate in this year’s electoral process. Your nonpartisan videos—using live action, animation or motion graphics—will be posted on YouTube. Get Out the Vote fulfills an ongoing AIGA objective of demonstrating the value of design that provides a clear call to action for a civic activity that is important to everyone.

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Business Perspectives for Creative Leaders

Register for “Business Perspectives for Creative Leaders”

AIGA’s executive education program will take place the week of July 27–August 1, at the Yale School of Management. “Business Perspectives for Creative Leaders” helps creative leaders understand a CEO’s perspective and discover opportunities within the forces transforming the business and social environments. Attendees will learn the complex task of leading and making a difference in a world where change has become the only constant.

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Compostmodern

Watch and listen to Compostmodern 08 highlights

AIGA San Francisco and the AIGA Center for Sustainable Design presented the biennial interdisciplinary conference dedicated to promoting sustainable solutions, which was attended by more than 600 people. Relive your favorite moments or catch what you missed in slideshows and audio MP3s. Highlights include groundbreaking initiatives by Adam Werbach (CEO, Act Now Productions) and Greening Corporate America by Joel Mackower (chairman and executive editor for GreenBiz.com).

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In-house

How can AIGA better serve in-house designers?

AIGA has created a new task force to address the distinctive needs of in-house designers who work within corporations and organizations. Composed of accomplished and dedicated in-house design leaders, the task force has proposed an impressive plan of action that will provide resources, support and advocacy for this unique group of design professionals. Read the first in a series of articles by in-house expert Andy Epstein.

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Member benefits

AIGA now represents more than 22,000 designers

The recent growth in AIGA membership signals designers’ increasing appreciation of a cohesive design community that can express its value to business, media and society. All members will receive print materials this month, reminding them of many of the ongoing activities undertaken by the organization. Board member James Ales has developed a membership development campaign that focuses on how real members feel about AIGA and why the relationship is built on giving to the profession, rather than getting materials. For more information about the value of membership and to take advantage of exclusive benefits from Adobe and FedEx, visit www.aiga.org/benefits.

Salary Survey

Watch for your 2008 Salary Survey in the mail

Professional and associate members will receive a printed copy of the 2008 AIGA|Aquent Survey of Design Salaries by mid-May. Look for the interactive salary calculator shortly.

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Board meeting

Formal notice of AIGA board meeting, May 30

The next AIGA board meeting will be held on May 30, at 1:00 p.m. CDT in Omaha, in conjunction with AIGA’s annual Leadership Retreat. The board will review preliminary budget directions for FY 2009 and will report on current activities and initiatives.

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Confidence index

Design leaders express concern about economy

In the quarterly survey of Design Leaders, conducted in late March, respondents continued to express concern over the direction of the economy, with most believing that conditions in the design economy will become moderately worse in the next six months.

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Events

IIT Institute of DesignIIT Institute of Design Strategy Conference

Chicago
May 22–23

This Strategy Conference continues to build a strong bridge between design and business strategy. Registration discounts are available to AIGA members as part of IIT’s partnership with AIGA.

For more information, visit
www.id.iit.edu/events/strategyconference.

 

Image, Space, ObjectImage, Space, Object 5: People Centered Design

Denver
August 7–10

Immerse yourself in the ultimate design workshop, where you’ll collaborate with the world’s top design innovators at the foot of the Rockies. As you convert theory into practice, learn how to create multidimensional environments, human interactions and brand strategies in which images, spaces and objects work together.

For more information, visit www.aiga.org/iso-2008.

 

 

Browse AIGA Archives

 

 

Articles
Words of Wool

“Words of Wool: An Interview with Rüdiger Schlömer”

By Nick Currie

European football club scarves are not so fashion-forward, but a clever knitting project remixes their type with style. Currie stitches together the story.
more-schlömer

Design Patois

Design Patois

By Steven Heller

Designers have developed a language for selling their wares, but why is so much of it so unintelligible? Heller critiques the lingua franca of promotional writing.
more-heller

A Not-So-Sweet Tale

“A Not-So-Sweet Tale of Digital Type”

By Andrew Twigg

Does the recipe for designing accessible websites have to skimp on beauty? Twigg wishes web type could look good and be good for you.
more-twigg

Join in the discussions and submit ideas for future issues at voice.aiga.org and gain.aiga.org.

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© 2008 AIGA

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