Business Perspectives for Creative Leaders
Presented by AIGA and Harvard Business School
July 23–28, 2006 at Harvard Business School, Boston
Apply now at www.aiga.org/businessperspectives
What happens when the world’s creative leaders come together with Harvard’s most influential business experts?
The mission of Harvard Business School (HBS) is to educate leaders who make a difference in the world. Business Perspectives for Creative Leaders will draw on the strength of the Harvard Business School experience to help creative leaders discover opportunities within the business environment. By identifying the forces transforming today’s market, participants will be empowered to become more effective leaders in a complex world.
Make powerful connections
Become part of a small group of senior-level creative leaders
who come together to discuss, network, debate and grow. Business Perspectives
for Creative Leaders is designed exclusively for design executives who
work with clients to develop strategic design responses to client challenges.
This response may be in the form of a comprehensive communication or positioning
strategy, or the design of a range of products or services.
Interact with a diverse mix of peers
Business Perspectives for Creative Leaders attracts a range of professionals
from design studio principals or senior designers to senior managers who
work closely with designers. Participants are likely to view the
design process as an integral part of solving complex problems, whether
that experience involves communication, functional or strategic design.
This program is particularly beneficial to design professionals who deal
with top-level executives and/or larger corporate clients.
See the big picture
Take away a more complete understanding of the management perspective
of their clients and to be a more productive partner in client communication,
branding and product development strategies.
Advance your business knowledge
Explore timely topics to help participants understand significant
transformations and technological advances in the business world, apply
financial tools and strategic analysis, and capitalize on new client opportunities.
Qualify for admission
Enrollment in Business Perspectives for Creative Leaders is limited to
a select group of senior executives who have high-level involvement in
design and strategy projects. Application acceptance is subject to the
approval of the admissions committee, which comprises both AIGA executives
and HBS faculty members. Professional achievement and organizational responsibility
are the main criteria for admission to Business Perspectives for Creative
Leaders.
Who should participate?
- Principals or senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond the creation of artifacts.
- Senior mangers in advertising, public relations or other firms who retain, hire or work closely with designers.
- Vice presidents, directors and managers in corporate design or communication departments.
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AIGA Harvard Business School
Business Perspectives for Creative Leaders
July 23–28, 2006 at Harvard Business School, Boston
For more information and the application form, visit www.aiga.org/businessperspectives.
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