Business Perspectives for Creative Leaders
Presented by AIGA and Harvard Business School
July 23–28, 2006 at Harvard Business School, Boston
Apply now at www.aiga.org/businessperspectives

The mission of Harvard Business School is to educate leaders who make a difference in the world. What happens when the world’s creative leaders come together with Harvard’s most influential business experts?

Business Perspectives for Creative Leaders will draw on the strength of the Harvard Business School experience to help creative leaders discover opportunities within the forces transforming the business environment. The knowledge gained will enable you to assume the complex task of leading and making a difference in a world where change has become the only constant.

Make powerful connections
A select group of senior-level creative leaders will come together to discuss, network, debate and grow with each other. Business Perspectives for Creative Leaders is designed exclusively for design executives who work with clients to develop strategic design responses to client challenges. This response may be in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services. Participants are likely to view the design process as an integral part of solving complex problems, whether that experience involves communication, functional or strategic design. This program is particularly beneficial to design professionals who deal with top-level executives and/or larger corporate clients.

Interact with a powerful mix of peers: creative leaders who range from principals or senior designers to senior managers who work closely with designers.

Who should participate?

• Principals or senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond the creation of artifacts.
• Senior mangers in advertising, public relations or other firms who retain, hire or work closely with designers.
• Vice presidents, directors and managers in corporate design or communication departments

See the big picture
Take away a more complete understanding of the management perspective of their clients and to be a more productive partner in client communication, branding and product development strategies.

Advance your business knowledge
Explore timely topics to help participants understand significant transformations and technological advances in the business world, apply financial tools and strategic analysis, and capitalize on new client opportunities.

Qualify for admission
Enrollment in Business Perspectives for Creative Leaders is limited to a select group of senior executives who have high-level involvement in design and strategy projects. Application acceptance is subject to the approval of the Admissions Committee, which is comprised of both AIGA executives and HBS faculty members. Professional achievement and organizational responsibility are the main criteria for admission to Business Perspectives for Creative leaders.

For more information and the application form, visit www.aiga.org/businessperspectives.

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AIGA Harvard Business School
Design Leadership Program
July 23–28, 2006 at Harvard Business School, Boston
www.aiga.org/businessperspectives
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