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Recognized for its dedication to creative living by making
the ideas, tools and methods of everyday design both accessible and
Few companies are as qualified to use the term “Omnimedia” to
describe their operations as Martha Stewart Living Omnimedia
(MSLO). Omniscient and omnipresent also come to mind, since this
broad, influential network of publishing, television and radio
broadcasting, merchandising and internet ventures appears to be
all-knowing and everywhere at once. By epitomizing the idea of
better living through design—turning everyday tasks such as
personal organization and meal planning into creative
endeavors—Martha Stewart has truly become a household name.
After establishing herself as an expert in entertaining and
homemaking, Stewart launched the magazine Martha Stewart
Living in 1990, enlisting Gael Towey as art director. Towey,
now the company's chief creative officer, and Eric Pike, creative
director of publishing, have been instrumental in changing the look
and attitude of domestic magazines forever, elevating the quotidian
to unexpected levels. Using beautiful photography, uncluttered
design, an inventive color palette and effective typographic
treatment to enhance its accessible how-to content, Martha
Stewart Living set the tone for the expansive MSLO empire to
More than 41 million readers each year turn to MSLO's respected
publications—including the flagship Martha Stewart Living,
Martha Stewart Weddings, Everyday Food, Body
& Soul and Blueprint. While newsstands overflow
with imitators seeking to copy the Stewart formula, these shelter
and women's magazines—recipients of numerous National Magazine
Awards, the industry's highest honor—have not only maintained their
strong connection with consumers but have also consistently
increased revenues and reach.
In 2007 MarthaStewart.com completed an ambitious redesign,
integrating video content and offering online tools for users to
share their own recipes and tips. Plans are also in the works to
develop Marthapedia.com, Stewart's own version of the popular
user-generated online compendium Wikipedia.
By demonstrating the ways in which “every home is a canvas”—as
the company's mission statement declares—and providing a model for
design excellence, MSLO achieves its goal to be more than a
company. Undoubtedly, it is “a laboratory for ideas and a community
celebrating the art of creative living.”
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
Corporate Leadership Award, awards
After centuries of subservience, visual communication is reasserting its value. But is everyone getting the message?
Section: Inspiration -
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