Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Can we survive without the signs and symbols that caution, direct and inform? Hora argues that common icons are integral to human existence; what’s more, they are truly the designer’s greatest challenge.
Section: Inspiration -
I’ve seen it dozens of
times. A design team meets after observing people use their design, and they’re
excited and energized by what they saw and heard during the sessions. They’re
all charged up about fixing the design. Everyone comes in with ideas, certain they
have the right solution to remedy users’ frustrations. Then what happens?
Section: Tools and Resources
b.a.-ba’s identity proposal echoes French culture centre’s name and programme
Posted by Alex Hawkins
11 days ago from
It's Nice That
Hockey Bunnies Logo
vittorpia (Victor Alonso)
RT @AIGAdesign: Got stage fright? Present your work like a pro after our #AIGAdesign Conference workshop http://t.co/F5nHHGioHL http://t.co…
2 hours ago
Turner Duckworth Holiday Card 2009
Graphic Designer – Splinter Creative
August 29, 2015
Design for Good Spotlight
August 28, 2015
Gallagher & Associates