Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
For 24 hours, ten designers from various communities and backgrounds brainstormed, strategized and designed approaches to the #Ferguson unrest, the recognizable racial divide in the St. Louis community and the nationwide issue of police brutality.
Section: Why Design
Bard Graduate Center Identity
ICYMI AIGA x @Google's online exhibit celebrates design and #BlackHistoryMonth https://t.co/PGA9Yw9Oib #AIGAtogether https://t.co/ucIYT02bPg
42 minutes ago
New postcard series uses #design to fight gun violence https://t.co/KU1igDBNsI via @Slate #AIGAdg https://t.co/6ZAXOKS0aL
An hour ago
For all #NYFW fans: 15 gorg, non-gimmicky wearables that merge fashion + tech https://t.co/ud9g6v5fxe @FastCoDesign https://t.co/eyQ2P3LNmF
1 hours ago
Ask a Lawyer // February 2016 // New Overtime Rules May Disrupt Pay and Project Management for Design Firms
February 08, 2016
Planning for another 100 years
February 07, 2016