Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
AIGA member Jessi Arrington made this video about creating her skateboard for “Bordo Bello,” an annual skateboard art show hosted by AIGA Colorado. Her skateboard design is one of many on view at the AIGA National Design Center in New York City April 22–July 2, 2013.
Measure Me Stick
Studio 1 a.m.
Video: AIGA Medalist Michael Cronan
ANNOUNCING @CharlesMBlow as an #AIGAdesignconf speaker. This October in Vegas: https://t.co/TM6riLSw63 https://t.co/qAHRwkWny6
An hour ago
RT @CLE_State: The "Get Out the Vote" exhibit opens Thursday, July 7, at 5 p.m. Learn more at https://t.co/jtaACDmTCX. #AIGAvote https://t.…
18 hours ago
RT @CLE_State: Posters encourage vote. Milton Glaser, CSU faculty & others featured in @AIGAdesign exhibit. https://t.co/SsBjvXvkX8 https:/…
AIGA AZ 2016 Town Hall Meeting survey
June 18, 2016
Show your love Arizona with a poster
June 17, 2016