Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Nominations to join the 2016-2017 AIGA Alaska Board of Directors are now open. We are 100% volunteer run, so AIGA Alaska needs you to make the cool stuff happen. Nominations are due by Tuesday, April 19, 2016. Terms begin July 1.
Is your in-house team faced with too many important projects and too little money to execute them? The head of a small but powerful in-house team at the nonprofit National Parks Conservation Association shares seven tips and tricks for finding extra resources within even the most budget-conscious organizations.
Section: Tools and Resources -
editorial design, in-house design, nonprofit, print design, advice, studio management, INitiative
2010 Studio On Fire Letterpress Calendar
Studio On Fire
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