Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Design methodologies add value to the visual arts curriculum by teaching the practical and purposeful
application of creative thinking—the very definition of innovation. So why has design education been largely absent in conversations about K12 education reform?
Section: Tools and Resources
@amydevers Thanks for having such a great podcast for us to share!
4 hours ago
Illustrator, letterer, #AIGAdesignconf speaker @mrseaves on @DesignMilk's @CleverPodcast: https://t.co/PYLAUkLv34 https://t.co/1ZEvMABOsZ
5 hours ago
"We’re being driven apart, rather than pulled together." MORE #GetOutTheVote on Google Arts: https://t.co/odwSlXZgbd https://t.co/ovgvcbRoFT
6 hours ago
BMORE Inspired at Station North Arts District
July 26, 2016
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016