Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
He was freelancing and planning to launch a startup one day, but when Instagram offered him a job after months as his client, Maykel Loomans jumped at the opportunity to work in-house for the photo-sharing app he was a fan of since day one of its launch.
Section: Inspiration -
INitiative, in-house design, technology
Many of the best brands that have emerged from our work with designers focus on names that combine strong linguistic clues with the right amount of cleverness and personality. So how can you guide your team to develop a name with true design and branding potential? And what about the URL?
Section: Tools and Resources
Phil Patton, 1952-2015
12 days ago from
Thirty Conversations on Design
Little & Company
itsmad3line (Madeline Jacobson)
Too excited to sleep... NOLA in the AM! #onemoresleep #AIGAdesign http://t.co/J83T6TyBEK
11 minutes ago
Method + Madness Pop-Up Shop
October 05, 2015
Method+Madness conference press pass
October 02, 2015
Greene Hills Food Co-op Logo