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Design is essential to the character of Hallmark Cards, Inc.
From the company's earliest days, founder J.C. Hall established
working relationships with leading designers—such as Charles and
Ray Eames, Hermann Zapf, Henry Dreyfuss, Saul Steinberg and Walt
Disney—as integral drivers to the development of products and
retail environments. Like his grandfather, the company's current
CEO, Don Hall, Jr., believes in the power of design to help people
communicate, celebrate and connect.
Today, Hallmark Cards maintains a 1,400-person creative staff,
whose work extends well beyond greeting cards to include party and
gift wrap, gifts, flowers, television, publishing and music. In
addition to creating more than 25,000 product designs annually,
designers are actively engaged in brand management, marketing
communication design, development of retail environments and online
brand experiences. The creative community at Hallmark Cards is
considered a key corporate asset, valued for their conceptual
thinking and understanding of human emotions, which are at the
heart of the Hallmark experience, as well as for their technical
skills and mastery of craft.
To maintain a high level of quality, Hallmark recruits top
design talent from across the country and continues to draw
inspiration from the larger design community, providing active
development and creative renewal opportunities to further nurture
and inspire this critical asset.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Words are words, sentences are sentences, so what makes writing for the web different from print? Caplan launches his first web column by musing on this latest behavior modification.
Section: Inspiration -
Let's make the Atlanta community a leader in this program—bring forward your bold, innovative ideas to use design for something impactful and exciting.
How and why credibility-based logo work. How to plan and create not only successful logos but learn the process for client acceptance. Teachings from Saul Bass.
Section: Tools and Resources
McKean Studio Mini Cities: Catch a little wanderlust with these bite-sized models of Palm Springs and NYC
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