In the more than 100 years since Gillette was founded, the
company has gained, held and strengthened its leadership role in
the market through its strategy of managing its business with a
long-term, global perspective, inherently including a role for
design and innovation.
For Gillette, creating value has depended upon a commitment to
several strategic concepts:
Gillette has not focused on design for design's sake alone.
Instead it aims at creating innovative and effective products and
visually representing the products in a way that communicates the
Gillette brands to the consumer. Package design must validate what
A. G. Lafley calls the “first moment of truth”—when the consumer
sees the product at shelf and can identify and connect with it.
Transforming ideas into useful and innovative design engenders
another fundamental Gillette strength—strong and enduring brand
loyalty. Throughout its history, Gillette has recognized that great
design not only differentiates, but can inspire, educate and
communicate a brand's unique and superior attributes. Pamela
Parisi, the director of global design resources at Gillette, has
led this effort for more than fifteen years, and has been part of
the effort since 1967.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Young Creative Agency, a new design education organization in New Orleans, is headed to San Francisco May 26-27, 2015. There, its mission to pay at-risk high school students a fair wage to learn and practice design will compete against other finalists
in Teach For America's Social Innovation Award.
Nick Jr. IDs: Bouncing Ball, Ants, Reindeer, Owls, Counting Creatures
“Readability is overrated!” Boundary-breaking @bienalebrno posters: https://t.co/Sz70LL8xuw #typography ?? on Design https://t.co/ViWH6zpV3u
1 hours ago
“The most important elements are often out of sight." Yann Le Bec’s film noir illustrations: https://t.co/XX0khMPxiG https://t.co/dDmOPdZxxh
16 hours ago
.@AIGABaltimore rec'd 2 grants for special projects that'll impact #Baltimore's design comm: https://t.co/gngzubu8ee https://t.co/Bn7laa0Txa
19 hours ago
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016
SEEKING Talented Designers and Creatives in Baltimore
July 21, 2016