In the more than 100 years since Gillette was founded, the
company has gained, held and strengthened its leadership role in
the market through its strategy of managing its business with a
long-term, global perspective, inherently including a role for
design and innovation.
For Gillette, creating value has depended upon a commitment to
several strategic concepts:
Gillette has not focused on design for design's sake alone.
Instead it aims at creating innovative and effective products and
visually representing the products in a way that communicates the
Gillette brands to the consumer. Package design must validate what
A. G. Lafley calls the “first moment of truth”—when the consumer
sees the product at shelf and can identify and connect with it.
Transforming ideas into useful and innovative design engenders
another fundamental Gillette strength—strong and enduring brand
loyalty. Throughout its history, Gillette has recognized that great
design not only differentiates, but can inspire, educate and
communicate a brand's unique and superior attributes. Pamela
Parisi, the director of global design resources at Gillette, has
led this effort for more than fifteen years, and has been part of
the effort since 1967.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
This past year was amazing for AIGA Alaska! Let’s take a look back and remember what made 2015 so great.
There are a lot of designers out there applying for the same job. In this guest post for AIGA Houston, Savage Art Director Ashley Rundall explains why it’s important for every designer to find out what makes you unique and better at your job than the next
guy, then sell them in the interview.
Section: Tools and Resources
Boom Boom Pow
Finally got your foot in the door for a creative career? Here's how to stay hired https://t.co/Va8veBM5QF @riaskaya https://t.co/UHRDvnlgAy
19 minutes ago
Yes, it's Monday–but your eyes are working fine–this is 3D calligraphy by Tolga Girgin https://t.co/WWnYuk4NrA https://t.co/AU6cpYVPko
25 minutes ago
.@PIIE_com study finds companies w/ more women leaders are more profitable https://t.co/Lh6V5nQI76 #AIGAwomenlead https://t.co/OJLAwrQwpK
An hour ago
Planning for another 100 years
February 07, 2016
Event Recap: UX Design Workshop
February 03, 2016