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In the more than 100 years since Gillette was founded, the
company has gained, held and strengthened its leadership role in
the market through its strategy of managing its business with a
long-term, global perspective, inherently including a role for
design and innovation.
For Gillette, creating value has depended upon a commitment to
several strategic concepts:
Gillette has not focused on design for design's sake alone.
Instead it aims at creating innovative and effective products and
visually representing the products in a way that communicates the
Gillette brands to the consumer. Package design must validate what
A. G. Lafley calls the “first moment of truth”—when the consumer
sees the product at shelf and can identify and connect with it.
Transforming ideas into useful and innovative design engenders
another fundamental Gillette strength—strong and enduring brand
loyalty. Throughout its history, Gillette has recognized that great
design not only differentiates, but can inspire, educate and
communicate a brand's unique and superior attributes. Pamela
Parisi, the director of global design resources at Gillette, has
led this effort for more than fifteen years, and has been part of
the effort since 1967.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
Corporate Leadership Award, awards
Can the abstract qualities of a logo, such as “novelty”, “originality” or “uniqueness” be researched? Bowie, a sociologist who studies the behavior of organizations, tries to reconcile the quantifiable with the magical.
Section: Inspiration -
branding, design thinking, Voice
The Brand New Conference is a two-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
A tutorial/guide website designed entirely in Sublime Text 2. I am in the process of developing a website, as a side project, that is designed and developed out of a text editor. The best part is, not a single image has been used baby!
Highlights from Frieze London 2014: A towering wooden statue from KAWS, aluminum workwear, a psychedelic kids installation and more in our look at the globally renowned art fair
Posted by Cajsa Carlson
2 days ago from
#design and #versatility - the #essence of #madeinitaly - a #business #opportunity
How will you use it? http://t.co/AAwJKCNTYZ
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Getting Digital this Weekend
October 21, 2014
October 20, 2014
AIGA 50 Books/50 Covers of 2009 catalogue
VSA Partners, Inc.