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In the more than 100 years since Gillette was founded, the
company has gained, held and strengthened its leadership role in
the market through its strategy of managing its business with a
long-term, global perspective, inherently including a role for
design and innovation.
For Gillette, creating value has depended upon a commitment to
several strategic concepts:
Gillette has not focused on design for design's sake alone.
Instead it aims at creating innovative and effective products and
visually representing the products in a way that communicates the
Gillette brands to the consumer. Package design must validate what
A. G. Lafley calls the “first moment of truth”—when the consumer
sees the product at shelf and can identify and connect with it.
Transforming ideas into useful and innovative design engenders
another fundamental Gillette strength—strong and enduring brand
loyalty. Throughout its history, Gillette has recognized that great
design not only differentiates, but can inspire, educate and
communicate a brand's unique and superior attributes. Pamela
Parisi, the director of global design resources at Gillette, has
led this effort for more than fifteen years, and has been part of
the effort since 1967.
The AIGA Corporate Leadership Award was established to recognize the role of perceptive and forward-thinking organizations.
Section: Inspiration -
awards, design educators, students
Do design and sex make strange bedfellows? Vienne examines the recent special issues of Print and Step that tackle the taboo.
Section: Inspiration -
Voice, experience design
Feeling turned-off by the overcast, cold weather?
Refresh your five senses at the AIGA Blue Ridge and AAF Greater Frederick end-of-year party while enjoying the best damn food and drinks in downtown Frederick. Mingle with old acquaintances and meet new people among the area’s many talented creatives.
Despite the connectedness of the current business world, aspiring design professionals face new challenges in the age-old problem of getting noticed, especially by the elite practitioners. George Nelson’s wit and insights helped me understand design as both a serious profession and a creative adventure. Here are a few of his choice observations and some thoughts on the special relationship we know as mentoring.
Paper Collective Prints and Posters: A webstore that nods to Denmark's design heritage and donates at least 15% of profits to charity
Posted by Cajsa Carlson
3 days ago from
Aldo Comfort and Fit Packaging
"If we build the future, then let's not build a future that sucks... Seems logical." @IntelFuturist #GAINconference: http://t.co/UTPCV5qoef
11 hours ago
The Saint Johns Bible Website
InVision Research Assistant Remote-Telecommute
December 20, 2014
AIGA AZ 2014: A Year in Review
December 16, 2014
Coca-Cola Cinema Poster