Cased, AIGA's annual design competition
AIGA's annual design competition is now “Cased”
This discerning competition (formerly known as “Justified”) demonstrates the collective success and impact of the design profession by celebrating the best in contemporary design through case studies. The “Cased” jury, chaired by Jennifer Kinon (OCD | The Original Champions of Design, New York), will review all entries based on concept, process, outcomes, impact, and aesthetics.
Get ready to show others why your design matters. Whether your project was for a global company, a national nonprofit, a local small business, or self-promotion, we want to hear from you! Designers who enter the strongest projects—those that are most engaging and inspiring—will be invited to provide further detail to advance to Round 2. Honorees will be showcased on AIGA.org and AIGA's social media platforms as well as affiliated with the prestigious AIGA Design Archives.
Criteria for Round 1 (through May 12, 2015—now closed)
- Strength of concept or idea
- Success of formal execution, aesthetics
Criteria for Round 2 (notifications sent in June 2015)
- Description of outcomes: project effectiveness and measures
- Impact (based on The Living Principles for Design criteria for integrated sustainability: Culture, Economy, Environment, and People)
- Process or methodology used
- Projects that have been published, produced, or implemented in the past two years (since January 1, 2013) are eligible.
- School projects and concept designs are not eligible since they cannot be described in terms of impact.
- Entries from all countries are eligible; foreign-language entries must include an English translation.
- Project disciplines may include: book/publication design, editorial design, brand and identity systems design, corporate communications design, design for entertaining, environmental graphic design, exhibit design, experience design, service design, information design, interaction and application design, marketing/promotional design and advertising, motion graphics, package design, place-making design, product design, industrial design, or typographic design.
- Projects may be any format: objects, messages, campaigns, on-air spots, spaces, experiences, or services.
How to enter Round 1
- Log in to the AIGA awards platform with your AIGA credentials
- Fill out the online application
- Upload images
- Agree to the competition terms
- Submit payment online
- Print a copy of your entry for your records
- Watch your inbox in June 2015 to find out whether your work was selected for Round 2.
|$35 per entry||$55 per entry|
Preparing your work: Round 1
This year, Round 1 only requires you to provide a brief project description, up to 12 images, and the categories that place your entry in context.
- Gather information before you begin the entry process. We suggest you type up the information in a separate document and edit to comply with maximum word counts.
- Paste information into the online form. Having the information ready to go will make the entry process as smooth as possible and will help you avoid losing your data if the system times out.
- Allow yourself time to complete the online entry well in advance of the deadline.
- After you log in to the awards system with your AIGA credentials, you will be required (*) to submit the following:
Brevity is welcome. However, thoughtfulness and completeness are also critical. The word limits below are maximums, not targets!
Tell the jury who you are and how they can contact you.
This information will help the judges understand the context for the project: title, client, role of the designer, industry, discipline, project duration, and release date.
Project abstract/summary (200 words or less)*
Provide a brief overview of your design project and key contextual information that will help the jury understand the work.
As a tool for learning, cases will be most useful if there is budget information. Additional information may be published if your case study is selected.
Project images and video
To give the jury the best representation of your project, upload more than one image. At least four images are recommended per submission; you may submit a maximum of 12 images. In addition to images of the final product/design, you are encouraged to upload “process,” prototype, or development images.
Images (minimum one; maximum 12)*
Captions and credits*
Video (optional; maximum of 3)
Preparing your work: Round 2
Please note: Round 2 requirements apply only to those selected and notified (via email, June 2015) to continue on from Round 1.
Summarize the project brief, including key objectives and a description of the audience or market that the project is intended to reach and influence.
Address some or all of the following questions (350 words or less)*
Provide background about the industry and/or market info (350 words or less)*
Strategy and approach
Many design solutions are necessarily part of a broader strategy. This section should identify the related ideas or concepts that define the solution as well as the plans for implementation that address challenges and satisfy market demand. Please provide links to studies, reports, or reference materials if you feel they would shed additional light on the challenge.
Address some or all of the following questions (500 words or less)*
What research did you do? (250 words or less)*
Project team (200 words or less)*
The design solution
This section addresses your design solution and includes the opportunity to describe the challenges you faced.
What challenges were inherent in the project? (350 words or less)*
Tell us how your project was received by your client/users/customers; to the extent that you are able, provide data measuring the effectiveness of your design solution.
Entries will be judged for being well crafted, respectful of the intelligence and dignity of its audiences, and representative of a degree of aesthetic achievement. Although more specific metrics of effectiveness and responsibility are outlined here, the jury will be giving equally substantial weight to these judgments of good design.
To help guide your answers in the Results section, download a sample Living Principles scorecard and describe how each of the following was affected by your project. The jury will use a similar scorecard in considering the impact of your project on the economy, people, the environment, and culture.
Additional information (continued)
Additional information may be published if your case study is selected.
Reviews, mentions, honors by users, customers or clients (optional; 250 words or less)
Permission to reproduce work
By submitting work to the competitions, the entrant grants AIGA the right to use accepted work for reproduction in competitions-related publications; on its website; in the ensuing exhibition of the competitions’ selections; and for educational and AIGA-related noncommercial promotional purposes.
The most effective design combines craft, design thinking and passion to solve problems—both complex and simple. Creativity, innovation, and inspiration are married with empathy, insight, and systems thinking to achieve great results, meet clients’ objectives, and assert design as a cultural force. “Cased: Case Studies for the AIGA Design Archives” will collect and showcase the stories behind the best design, to demonstrate the collective success and impact of the design profession.
Nineteen case studies were selected for "Justified: AIGA Design Competition" in 2014.
Fourteen case studies were selected for "Justified: AIGA Design Competition" in 2013.
Eighteen case studies were selected for "Justified: AIGA Design Competition" in 2012.