AIGA Cased 2015 competition winners

AIGA's Cased competition recognizes creative and inspiring case studies that demonstrate the value of design in a clear, compelling, and accessible way that also serves the client’s very specific needs. Rather than focus on a selection of design artifacts, AIGA believes that a competition built around the case study format offers a more effective means of revealing how designers have approached clients’ problems, with all the attendant constraints. With this in mind, the 2015 Cased competition honors 15 exemplary case studies of design solutions that successfully demonstrate the value of design.

Statement from 2015 jury chair Jennifer Kinon

We’ve just concluded the fourth year of Cased, AIGA’s new national design competition. It’s hard work to enter. It’s hard work to judge. Is it worth it?

Yes.

Building the comprehensive national Design Archives is invaluable to our industry and there is no higher honor than being made part of our permanent and collective memory. AIGA is our professional association for design. It is an honor to do the work to make it great.

And this year’s jury did the work. They were analytical, deliberate, and passionate about the outcome of this year’s competition. The discussion started in early May 2014 and raged on until late September. Sara Frisk (ÄKTA, Chicago), Bryony Gomez-Palacio (UnderConsideration, Austin), Alia Hassan (Blue State Digital, New York City), Pum Lefebure (Design Army, Washingotn, D.C.), Alice Twemlow (Department of Design Research, Writing & Criticism, SVA, New York City), and Margaret Youngblood (independent consultant, San Francisco) modeled the behavior that has made each one of them a great design mind.

As we unpacked the idea of “design effectiveness,” organic process quickly took precedence over pretense. So, rather than share abstract criteria, I’ll share a direct quote from one of our jurors on how she evaluated the submissions:

“In reviewing each entry, I first review the brief, then the role and relationship of the designer, followed by the budget. Once I have that information I look at the project for completion of the brief, the target audience, the quality of the work, the allocation of the production budget, and the quality of the production. While I look for attention to detail, great use of design elements, design knowledge, typography, balance, etc, it’s more important to see that the solution matches the problem and the people using it—with a good idea to carry it through.”

“Simple” as that.

It has been my honor to serve as this year’s chair. The newest entries to the national Design Archives not only have great craft, but are leading change beyond our industry.

15 results