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This project is a social awareness campaign, driven by design directives pertaining to how communication design can make a difference in society. In preparation for the assignment, we were asked the following questions: How might we make a difference in the world by means of communication design? How might we change the way companies and corporations operate? How might we stimulate and persuade civilians to participate in addressing issues affecting their community, their country or the world at large? Our goal was clear: We wanted to create a campaign that connected people with the real world instead of a virtual one.
As this was a student project, we had no budget. We paid $5.00 for our domain. The outdoor spaces were photographed by one of the designers. We used royalty-free stock photos on the products. One of the designers involved in the project had a boyfriend who worked as a professional photographer, and he shot our bio photos.
Most of our research was done online since that was the best source for current data. We took some of that data and created infographics that are featured on our website and refer back to the articles. We also used our own experiences as a way to connect with our audience.
The research helped define the problem: In order to reach as large an audience as possible, this campaign needed to take multiple routes. We were looking to encourage our audience to disengage from their digital devices long enough to engage with their surroundings. This meant that we had to find ways to connect at different touchpoints that people have throughout the day, whether online and offline.
Our target audience is large and diverse. The social awareness campaign is intended to span socioeconomic boundaries, as well as age, education and location.
We presented our campaign to the communication design department chair at Harrington College of Design on the last day of class, where it was well-received. The day after presenting, we launched a Facebook campaign to start the conversation. We plan to send an email blast to all students at Harrington during the fall 2013 semester. The project was also featured in a student show at the school. Our goal is to expand the dialogue beyond the classroom. Ideally we would like to see the concept produced as part of an awareness campaign implemented on a city level.
If you work on a project like this, you’ll get called out whenever you pull out your phone or iPad.
Illinois Wesleyan University faculty taught courses on the topic of food, instructing students through the lens of their own discipline. Graphic design students branded the theme, providing visual, experiential and social media to enhance awareness of the course cluster on campus. Students also designed a campus movement to promote local food.
Section: Why Design -
Design for Good, advertising, design thinking, identity design, print design, posters, education, health, social issues, social responsibility
Alex Center of The Coca-Cola Company shares his story, lessons, and tips on getting ahead as an in-house designer at a small and massively large organization.
Good design has the ability to define a great product, service or cause. AIGA member Sara N.A. Suttle shares some thoughts on why skimping on design is never, ever a good idea.
Section: Why Design
This high school design studio teaches students to use the creative process as a
method and develop smart communication
solutions that better their communities. The students work on projects in teams, with support and guidance from a professional design mentor.
Section: Tools and Resources -
DesignEd K12, design thinking, experience design, graphic design, mentoring, posters, diversity, education, social issues, design educators, students
Ceci New York
External Resources (cont.)
Matériel, Issue One
Li-Ning Retail Design