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“We should work around the clock once in a while,” said Cathy Riggs Monetti one late summer night, while working in her studio. “Then maybe we could get ahead.”
“Yes, we should,” Teresa Coles agreed. “But we should do it for charity.”
That brief exchange resulted in the founding of CreateAthon in 1998—the first year Riggs Partners, a marketing and communications firm in Columbia, South Carolina, offered pro bono marketing services to nonprofits in the area during a 24-hour creative marathon.
In 2002, Riggs Partners decided to expand the program into a national CreateAthon network. Since that time, more than 75 agencies, universities, corporations and clubs across the United States, Puerto Rico and Canada have participated in the CreateAthon network, conducting CreateAthon events in their respective markets during the designated CreateAthon Week, typically the second or third week in September.
CreateAthon works like this: A local advertising agency, university, corporation or club signs on as a CreateAthon partner, agreeing to follow standards developed by the program’s originators. There is no cost to join the organization or participate in CreateAthon. The agency solicits applications from local 501(c)(3) organizations and then selects a group of non-profits and projects based on the recommendation criteria.
The projects are completed start to finish during one 24-hour period. Deliverables produced during the blitz may include strategic development and creative work that spans all aspects of traditional and digital marketing: identity development, collateral, television, out-of-home, web development, inbound marketing, email marketing, public relations, etc. Partners are encouraged to seek out additional local partners to provide printing, production and media placement in order to make CreateAthon a turnkey pro bono effort.
To date, 75 agencies, two universities, three clubs and one in-house group (Discovery Channel) have participated in CreateAthon. The effort has collectively benefited more that 1,275 nonprofit organizations with 3,100 projects valued at more than $15 million.
In September 2011, CreateAthon became a non-profit 501(c)(3) organization. Prior to this incorporation, Riggs Partners underwrote one hundred percent of the operating costs associated with CreateAthon. We are currently seeking national corporate sponsors, grants and individual donations to fund CreateAthon with a full-time staff and help us reach our goal of $100 million in donated services by 2015.
This case study is supported in part by an award from the National Endowment for the Arts.
Laura Granka explains that even though Google is good at
finding answers, many people have trouble with asking the right
Section: Why Design -
user research, web design, Conference , business
This has been one of the most popular questions I’ve received so far,
and goes to show the how high the demand for UX designers and UX design
Section: Tools and Resources -
data visualization, interface design, user experience, digital media, professional development, advice
Life In Abundance (LIA) is a nonprofit organization that works in seven countries throughout northeast Africa. Their goal is to mobilize, train and equip local churches to implement holistic ministries that focus on the poor, orphaned, and vulnerable within their own communities. Since 2007, Rule29 has worked with LIA on strategy and branding both in the U.S. and Africa, designing a new communication system that included logo and collateral, as well as ads, brochures and annual reports.
Section: Why Design -
branding, communication design, identity design, marketing, print design, Design for Good, annual report, website, cross-cultural design, culture, international, multiculturalism, partnerships, social responsibility, strategy
To cultivate new audiences, a Portuguese theater embraced a new visual identity that infused the institution with a spirit of renewal and contemporaneity. The success of the first season’s materials opened the door for additional design work in the following season.
Section: Why Design -
book design, communication design, editorial design, graphic design, identity design, print design, typography, Competition, identity system, posters, culture, international
Birthday Candle Necklace
External Resources (cont.)
Corcoran Glimpse Book