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    Business Perspectives for Creative Leaders


    Developed by Yale School of Management and AIGA, “BusinessPerspectives for Creative Leaders” uses case studies, lectures, hands-on activities and team-building exercises to give creative leaders a more complete understanding of business and design through the eyes of their clients through a curriculum tailored to participants’ needs. Invest in your career this year: Learn more.

    Advance your business knowledge

    Explore timely topics to understand significant transformations and technological advances in the business world, apply financial tools and strategic analysis, and capitalize on new client opportunities. Graduates of the program consistently rank it as one of the most valuable experiences of their career. Read their testimonials here, or learn more about the curriculum and faculty.

    See the big picture

    Take away a more complete understanding of top management perspectives and be a more productive partner in communication, branding and product development strategies. Case studies, lectures, guest speakers and study groups will give attendees a more complete understanding of business and design through the eyes of business executives.

    Make powerful connections

    “Business Perspectives for Creative Leaders” is designed exclusively for design professionals who work with designers or clients to develop strategic responses to client challenges—in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services. This select group of senior-level creative leaders will come together to discuss, network, debate and grow with each other.

    Who should participate?

    Participants of this executive education program are likely to view the design process as an integral part of solving complex problems, whether that experience involves communication, functional or strategic design:

    • Principals or senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond the creation of artifacts
    • Senior managers in advertising, public relations or other firms who retain, hire or work closely with designers
    • Vice presidents, directors and managers in corporate design or communication departments


    Enrollment in “Business Perspectives for Creative Leaders” is limited. Learn more about the program today!

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