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  • The Business Perspectives Experience

    AIGA’s “Business Perspectives for Creative Leaders” course has consistently been a life-changing experience for design professionals. Hear what some of our graduates had to say:

    “If you’re a designer who wants to understand how business works—for both you and your clients—this one week will change your life.” —Michael Bierut, Pentagram Design

    “This program was just perfect. I’ve made connections that will last a lifetime and useful skills I’ve already applied to my day-to-day professional life.” —John Militello, Google

    “I found the experience one of the most fulfilling and meaningful experiences of my professional and academic career.” —Debbie Millman, Sterling Brands

    “This is by far the most relevant and useful continuing education program I’ve ever taken. The professors were hand selected and their material was tailored specifically for our class.” —Jill Spaeth, Citizen Creative

    “This was truly a once-in-a-lifetime opportunity to learn from and be surrounded by some of the most brilliant, interesting and entertaining minds around. Thank you for a phenomenal experience.” —Tammy Taylor, Wells Fargo

    “Go! It’s five intense days that’ll improve the way you think and work for the rest of your career; you’ll feel smarter but leave wanting more. It’s mind-opening concepts and everyday applications—plus great people to learn with and from. And it’s essential information that you didn’t know you needed—and now can’t do without.” —Laurie Churchman, University of Pennsylvania

    “Attending the program literally changed my view of the relationship of design and business. It was one of the best investments I have made in my career and the new friendships are beyond measure.” —Ann Willoughby, Willoughby Design Group

    “It's a career changer. I came away with so much that will influence my thinking from here on out.” —Jason Ackley, Director, Design, Marketing Services, Morningstar Inc.

    “The program provided me with business-centric points of view and tools to help me think about design’s relationship to other disciplines.” —Randy J. Hunt, Creative Director, Etsy, Inc.

    “The ROI for this program will benefit our firm and clients for years to come. Learning how to understand fundamentals of accounting, negotiations, operations, and compliance may not sound creative—but through the lens of design the possibilities are exponential.” —Zack Shubkagel, Willoughby Design Group

    “I came away with a much deeper understanding of business concepts, strategic planning, competitive strategy, and finance. It’s hard to know what the best part was—the faculty, the fascinating exchange of ideas, the other attendees, the staff—the whole experience was tremendously rewarding. I’d go every year if I could.” —Janet DeDonato, Methodologie

    “Creative leaders will walk away inspired and highly educated on significant business tools and principles. The lectures blended hands-on activities, lively class participation, and practical case studies.” —Stephen Gay, Innovation Catalyst, Design Manager & Strategist, Intuit

    “This week was more than worth the time and money. I came back energized, with new ideas about how to think about our business and our clients’ businesses. Bring an open mind and don’t worry if you feel like you don’t know what to expect.” —James Bradley, Chase Design Group

    “This experience opened my eyes to untapped opportunities and solid ‘design thinking’ solutions to the challenges of bringing citizen-centered design into a large government bureaucracy-the IRS.” —John Jacobin, Internal Revenue Service

    “Terrific. The instruction was top-notch. The topics were on target and directly applicable to our roles in the design world. And best of all my colleagues in the program were a phenomenal group of people.” —ulie Baher, Citrix Systems

    “It was so closely tailored to the challenges and opportunities of creative professionals, the professors were outstanding and engaging, and the classmates were an incredible bunch of talented, passionate people.”—Emily Iles, Design Director, Pelopidas LLC

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