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The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
This high school design studio teaches students to use the creative process as a
method and develop smart communication
solutions that better their communities. The students work on projects in teams, with support and guidance from a professional design mentor.
Section: Tools and Resources -
communication design, design thinking, experience design, graphic design, K-12, mentoring, posters, video, diversity, education, social issues, student work
Culture is everything people in a design business do that supports the process of making work happen. Culture can create joy for designers, while improvements in process can facilitate profit.
Section: Tools and Resources
Graphic DesignerFrey Design
Roselle, IllinoisSeptember 30 2014
The Foo Fighters' "Sonic Highways" Album Cover Art is Instantly Iconic
October 10, 2014
The Silk Road
American Museum of Natural History
Highlights from Frieze London 2014: A towering wooden statue from KAWS, aluminum workwear, a psychedelic kids installation and more in our look at the globally renowned art fair
Posted by Cajsa Carlson
3 days ago from
Video: AIGA Medalist John Bielenberg