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The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
The online network that Cloudred built for Cities of Service—a bipartisan coalition of mayors working to engage citizens in public service—allows cities to broadcast their most urgent needs in a quick and easy format.
Section: Why Design -
Design for Good, web design, social responsibility
Copyright law provides protection to designers, but like most trips to a new place, it requires you learn a few local customs and words of a new language to get the most from it.
Section: Tools and Resources -
ethics, copyright, legal issues, students
Communications Assistant DirectorUniversity of Notre Dame
Notre Dame, IndianaApril 15 2015
”The Massage Is the Medium,“ by Yin Aiwen
April 20, 2015
krisolmon (Kris Olmon)
RT @AIGAdesign: Register now & save on the 2015 #AIGAdesign Conference, #NewOrleans Oct 8-10: http://t.co/xd9EyGmHyb
See you there. http:/…
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