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The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
In-house creative departments have reached new heights in creativity, rivaling that of their agency contemporaries. In this panel discussion organized by AIGA New York, Johanna Langford of J. Crew, Ji Lee of Facebook and Julia Hoffmann of the Museum of Modern Art discuss their work leading design teams of some of the world’s most respected brands. Debbie Millman of Sterling Brands moderates.
Section: Tools and Resources -
in-house design, in-house issues, INitiative, business, chapters
Students seem to be always stressed out. Tight deadlines, poor time management, balancing school and life, taking too much on. As an educator, I may be on the other side of the fence, but I can totally relate.
Section: Tools and Resources
Director of Creative ServicesColgate University
Hamilton, New YorkOctober 1 2014
Rad Designer Alert: Misha Kahn
October 17, 2014
John Lennon: The New York City Years
Ralph Appelbaum Associates Inc
Remember those great Volkswagen ads?
Posted by David Airey
David Airey, graphic designer
kate spade new york packaging program
kate spade new york