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The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
In this behind-the-scenes look at entertainment marketing, Matt “Pash” Pashkow will share insights about overseeing branding for ABC and making the transition from design entrepreneur to broadcast network television. He will also discuss how his creative teams are structured.
Section: Tools and Resources -
Mobile phones and tablet devices are fast becoming our primary way of
accessing information. Watch this webinar to better understand the trends around these
devices and ensure you design the right experience for your client.
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