The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
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“Be good at what you do and be nice to people.” I know
you’re probably thinking that it’s a no-brainer, but for many of us (and I’m
definitely one of them), this is easier said than done.
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Director, Creative ServicesPennsylvania State University
, PennsylvaniaJune 13 2016
darralynrieth (darralyn rieth)
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Video: Pablo Ferro receives the 2009 AIGA Medal
Boralex 2008 Annual Report