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The design field is ever changing and expanding, with the role
of designers rapidly evolving, providing opportunities for a myriad
of distinct disciplines to exist.
The designers of the future will play a significant role in
communicating complex information because more and more
organizations are looking to designers to communicate, visualize,
educate and engage their audiences.
As you prepare to enter the field of design, take the time to
explore all the various specialties within design and find the one
that is a natural fit with your talents and passion. It is
important to focus on a design discipline that you can excel at and
master, such as typography, motion, user interface or information
I have seen a lot of young designers who are generalists and
want to be big thinkers without having ever mastered any individual
design craft. The more successful designers are ones who have honed
their design skills and evolved their strategic thinking and
problem solving across disciplines.
Making things beautiful is important, and applying this to
solving complex design challenges is a valuable skill. The
designers of the future will be responsible for not just making
beautiful things but also making smart things—solutions that
communicate, clarify, distill and crystallize complex
This essay originally appeared in the 2010AIGA|Aquent Survey of Design
Does D.I.Y. mean R.I.P. for graphic design? Lupton and Heller debate whether the democratization of design is beneficial or detrimental to the design agenda.
Section: Tools and Resources -
professional development, Voice, education
In this webinar, learn why design research is an investigation based
on empathy, insight and understanding—and how it can help designers discover what tasks people
accomplish with digital services and devices, where they want to perform
these tasks and what kind of information they need to complete them.
Graphic DesignerPhiladelphia Museum of Art
Philadelphia, PennsylvaniaAugust 21 2014
"Do Not Open It," Erik Marinovich's Beautifully Hand-Drawn Letter
August 27, 2014
Boom Boom Pow
Interview: Typomaniac Erik Spiekermann: We speak with famed German typographer, designer and entrepreneur about his comprehensive visual biography "Hello I am Erik"
Posted by Graham Hiemstra
4 days ago from
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