Annual Report 2013

Filed Under: About AIGA

Mission

AIGA advances design as a professional craft, strategic advantage and vital cultural force.

What does AIGA do?

AIGA pursues its mission by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:

AIGA had 67 chapters as of December 31, 2013; AIGA Middle East was added during the course of the year as an international affiliate. Chapters serve as AIGA’s most direct connection with members and are led by passionate, dedicated volunteers.

The board of directors refined AIGA’s strategic framework in 2013, based on feedback from members and chapter leadership. The framework is organized around four critical areas:

Focus on Design

Goal: Communicate, celebrate and demonstrate the value of design to business, government, media and the public
HHH 75
1,800 designers gathered in Minneapolis in October for “Head, Heart, Hand: AIGA Design Conference.” The 15th biennial design conference featured speakers such as Leyla Acaroglu, Eric Baker, Aaron Draplin, Steve Duenes and Matthew Ericson, George Lois, Paulina Reyes and the fourth season of Command X.
Fellow 2013
14 Fellows were named by chapters across the country, recognizing designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local design community.
CelebrateDesign
126 examples of design that connects, informs, assists, delights and influences were featured in the initial launch of CelebrateDesign.org.
Have some inspiration to share? 75px
109original articles, videos and case studies discussing issues facing design and designers were published on AIGA.org.
dot org
1.5 million unique visitors viewed content on AIGA.org; 400,000 people followed @AIGAdesign on Twitter; and AIGA’s Facebook page reached 30,000 fans.
Estrada
15,500 visitors viewed five exhibitions in the gallery space at the National Design Center: The Lustigs: A Cover Story, from December 10, 2012–February 15, 2013; We the Designers from March 5–April 5; AIGA Colorado Presents: Bordo Bello NYC from April 22–July 2; Estrada: Sailing through design from July 17–October 7; and DIVINE DETAILS: A shop for the (extra)ordinary from November 2–December 28.
Justified tb
14 case studies were selected by an esteemed jury for “Justified: AIGA Design Competition,” chaired by Clement Mok. Out of 263 submissions, these examples best demonstrated the value of design in a clear, compelling and accessible way and revealed how the designer approached their clients’ challenges.
Design Envy 75px
46 Design Envy curators shared design inspiration with the community throughout the year, featuring 215 items. Design Envy continues to showcase new and interesting designs that curators “envy” for their originality, beauty, practicality or other elusive qualities.
Design for Good 75x75 yellow
25 Design for Good case studies were published with the support of the National Endowment for the Arts. The Design for Good program recognizes the increasing number of designers who play a catalytic role in communities through projects that create positive social impact.
Books
323 educational institutions that are members of the National Association of Schools of Art and Design (NASAD) will be accredited according to new standards for design programs based on accreditation criteria developed with AIGA and and design education leaders, and adopted by the NASAD board of governors.
AIGA logo teal
5 constituencies (federal, state, local community, business and media) were influenced by AIGA’s active advocacy efforts, as AIGA advocated members’ interests with the White House, NEA, state legislatures on election design issues, local communities, business leadership and the media.

Focus on Designers

Goal: Empower designers across the arc of their careers
Yale 75
31 participants graduated from “Business Perspectives for Creative Leaders,” offered by AIGA and the Yale School of Management. This was the 10th class to complete the program, equipping more than 300 designers with a deep understanding of how top business executives see problems and approach decisions.
AIGA Cinci Mentoring
22 chapters offered mentoring programs, up from nine, as a result of a National Endowment for the Arts grant received by AIGA.
Facilitation tb
30 designers learned “Facilitation: by design” in Minneapolis, giving them the skills to guide diverse groups of organizational leaders, colleagues and community members to develop solutions for big, interconnected problems.
2013 survey
10,000+ designers provided data for the 2013 AIGA|Aquent Survey of Design Salaries, the most comprehensive annual survey of compensation data for communication designers in the United States.
Design Jobs tb
2,800 jobs were posted on AIGA Design Jobs, and more than 200,000 people visited the site. Potential employers reach a pre-qualified audience, since complete job details are available only to AIGA members.
2015
11 essays by visionary thought leaders were published, exploring their plans, predictions and aspirations for the studio of 2015 and beyond.
WS tb
18 Worldstudio AIGA Scholarships and six honorable mentions were granted to an outstanding group of applicants in five categories, through the generous support of sponsors including the AIGA DC Continuum Fund Scholarship, Coyne Family Foundation, Kraus Family Foundation, Shutterstock, the Young Photographer’s Alliance and an anonymous donor.
IN tb
16 “INitiative” articles, videos and interviews—shared through four INform newsletters—provided inspiration, advice and insights to those working in, and managing, in-house design departments.
voices icon 75
17 webcasts were hosted by AIGA board members and other influential designers, including Nathan Shedroff on “Meaningful Design,” Deanna Kuhlmann-Leavitt on designing a sustainable studio, Allan Chochinov on “Products of Design” and Christopher Liechty on cultural differences.
Icograda logo
162 global associations and educational institutions became linked with AIGA as AIGA returned to Icograda, the international association of design organizations. AIGA Executive Director Richard Grefé serves as Secretary General and builds positive relationships on behalf of AIGA members.

Focus on Members and Chapters

Goal: Engage members and empower chapters to create vital communities and supportive networks
Chapter map 75
1,000+ speaker events, salons, workshops and happy hours were hosted by AIGA chapters and student groups, providing inspiration and advice to designers in communities across the country.
Bmore design week
17 chapters held Design Weeks across the country in the fall of 2013, with dozens more planned for 2014.
Forward
260 chapter board members converged in Philadelphia for “Forward: AIGA Leadership Retreat,” May 30–June 1.
AIGA logo dark orange
$800,000 in dues reimbursements was returned to chapters across the country to support local programming.

22,323 members belonged to AIGA as of December 31, 2013, an increase of 9 percent compared to December 31, 2012.

    Focus on Organizational Viability

    Goal: Ensure a well-managed, financially sound, and responsive professional organization

    AIGA’s FY 2013 audited financial statement is available online. AIGA’s fiscal year runs from October 1 to September 30. Friedman LLP provided an unqualified audit of AIGA practices and finances, the highest expectation for prudent and responsible financial management.

    Sources of funds


    Membership dues
    $2,896,749
    55%
    Event fees
    815,711
    16%
    Sponsorship
    606,299
    12%
    Interest and investments
    189,825
    4%
    Individual donations
    67,160
    1%
    Government grants
    62,250
    1%
    Competition fees
    12,195
    0%
    Other, including Design Jobs
    172,332
    3%
    Contribution from reserves 
    438,735
    8%
    Total
    $5,261,526
    100%

    Uses of funds


    Chapter support
    $1,425,835
    27%
    Conferences / events
    $1,215,177
    23%
    Web / publishing
    746,222
    14%
    Membership
    569,111
    11%
    Fundraising / development
    531,154
    10%
    Communications / advocacy
    281,528
    5%
    Governance
    264,382
    5%
    Competitions and exhibitions
    142,769
    3%
    Education
    85,349
    2%
    Total
    $5,261,526
    100%

    Note: The uses of funds reflect the allocation of staff and overhead to each function, as well as direct expenses.

    In FY 2013, revenue from membership dues totaled nearly $2.9 million. In order to provide services to members, AIGA raised the balance of the $5.2 million budget from program fees, sponsorships, grants or working capital. In other words, for every dollar in membership dues received, AIGA raised close to an additional dollar from other sources.

    Membership revenues cover the following, including activities that would have to be undertaken individually by chapters without the benefits of scale when done centrally:

    • Expenses for supporting chapters, including reimbursements of membership revenues directly to chapters and staff support for chapter development
    • Web and publishing that support members directly
    • The membership development function, which includes processing of all membership records
    • Governance, which represents board support and legal requirements

    Fundraising, development, communications, advocacy, competitions and exhibitions, and education are funded from revenues raised by AIGA from program fees and development activities.

    Governance

    AIGA’s board of directors is elected by members at the Sustaining, Design Leader and Trustee level. The board plays a crucial role in determining the mission of AIGA, ensuring that the organization continues to operate in the best interest of past, present and future members.

    Sean Adams 2013
    Co-president
    Sean Adams
    AdamsMorioka, Inc.
    AIGA Los Angeles
    Drew Davies
    Co-president
    Drew Davies
    Oxide Design Co.
    AIGA Nebraska
    Darralyn Rieth
    Secretary/Treasurer
    Darralyn Rieth
    AIGA Philadelphia
    Adler headshot 75x75
    Deborah Adler
    Adler Design
    AIGA New York
    Kim Baer
    Kim Baer
    KBDA
    AIGA Los Angeles
    Andrew Blauvelt
    Andrew Blauvelt
    Walker Art Center
    AIGA Minnesota
    Robert Calvano
    Robert Calvano
    A+E Networks
    AIGA New York
    Allan Chochinov
    Allan Chochinov
    Core77
    AIGA New York
    Jenny Lam 75x75
    Jenny Lam
    Jackson Fish Market
    AIGA Seattle
    Su Mathews Hale
    Su Mathews Hale
    Lippincott
    AIGA New York
    Kevin Perry 75x75
    Kevin Perry
    Struck
    AIGA Salt Lake City
    Doug Powell 75
    Doug Powell
    IBM Design
    AIGA Austin
    Ruki Ravikumar
    Ruki Ravikumar
    University of Central Oklahoma
    AIGA Oklahoma
    Susana Rodríguez de Tembleque
    Susana Rodríguez de Tembleque
    SYPartners
    AIGA San Franciso
    Nathan Shedroff
    Nathan Shedroff
    California College of the Arts
    AIGA San Francisco
    Brian Singer
    Brian Singer
    Facebook
    AIGA San Francisco
    Ric Grefe 75
    Executive director
    Richard Grefé
    AIGA
    New York
    Email Ric
    Andrew Twigg 2
    Presidents council chair
    Andrew Twigg
    Andrew Twigg Design Studio, Ltd.
    AIGA Pittsburgh

    Official AIGA sponsors

    AIGA’s official sponsors—Adobe, Aquent and Shutterstock—make significant investments in AIGA, and in turn support activities we would not be able to pursue alone. Their support is critical to AIGA's full range of programs each year and represent a substantial and sustained investment in the future of design and the design profession.

    Adobe 65px

    Adobe

    As AIGA’s Official AIGA Sponsor for Design Solutions, Adobe creates innovative programs that give members a voice and engage the creative community in dialogues about design and technology.

    Aquent 75

    Aquent

    Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide.

    Shutterstock New Thumbnail

    Shutterstock

    AIGA’s Official Sponsor for Creative Inspiration, Shutterstock, offers members a comprehensive library of more than 15 million stock photographs and vector illustrations.

    Presenting sponsors

    Presenting sponsors play a critical role by investing in a single national AIGA event or initiative that AIGA develops for its members. Frequently, these activities would not be possible without the support of the presenting sponsor.

    The Creative Group July 2012

    The Creative Group

    The Creative Group (TCG)—a leader in matching creative talent with the best companies—is the Presenting Sponsor of INitiative, a new AIGA national program that provides knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers.

    Program and event sponsors

    Program and event sponsors contribute to the resources necessary for AIGA to provide specific individual programs and events to its members, to the broader design community or to the public.

    123RF
    3M
    Academy of Art
     University
    Appleton Coated
    Adobe
    Aquent
    Behance
    Eight and a Half
    Extensis
    French Paper Co.
    Hoefler & Frere-Jones
    IBM Design 
    Johnson & Johnson
    Lippincott
    Minneapolis College of
     Art and Design (MCAD)
    Mohawk
    Monotype
    MOO
    Neenah Paper
    NewPage
    OFFSET
    Pantone
    Parsons, The New School
     for Design
    Pentagram
    PepsiCo Nutrition Ventures
    Riot Creative Imaging
    Sappi | Ideas that Matter
    School of Visual Arts (SVA)
    Shutterstock
    Sterling Brands
    Target
    The Creative Group
    Vermont College of
     Fine Arts (VCFA)
    VSA Partners
    WPEngine

    In-kind
    sponsors

    Serigraphics
     Sign Systems

    Paper
    sponsors

    Appleton Coated
    Domtar
    French Paper Co.
    Mohawk

    Print
    sponsors

    MET Fine Printers
    Neenah
    Sandy Alexander
    Shapco

    Technology
    sponsors

    DISQUS
    MailChimp
    Tekserve

    Foundations

    Robert Wood Johnson Foundation
    Worldstudio Foundation

    Government

    National Endowment for the Arts (NEA)
    New York City Department of Cultural Affairs
    Government of Spain, Ministry of Education,
     Culture & Sports