Annual Report 2013

Filed Under: About AIGA

Mission

AIGA advances design as a professional craft, strategic advantage and vital cultural force.

What does AIGA do?

AIGA pursues its mission by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:

AIGA had 67 chapters as of December 31, 2013; AIGA Middle East was added during the course of the year as an international affiliate. Chapters serve as AIGA’s most direct connection with members and are led by passionate, dedicated volunteers.

The board of directors refined AIGA’s strategic framework in 2013, based on feedback from members and chapter leadership. The framework is organized around four critical areas:

Focus on Design

Goal: Communicate, celebrate and demonstrate the value of design to business, government, media and the public
HHH 75
1,800 designers gathered in Minneapolis in October for “Head, Heart, Hand: AIGA Design Conference.” The 15th biennial design conference featured speakers such as Leyla Acaroglu, Eric Baker, Aaron Draplin, Steve Duenes and Matthew Ericson, George Lois, Paulina Reyes and the fourth season of Command X.
Fellow 2013
14 Fellows were named by chapters across the country, recognizing designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local design community.
CelebrateDesign
126 examples of design that connects, informs, assists, delights and influences were featured in the initial launch of CelebrateDesign.org.
Have some inspiration to share? 75px
109 original articles, videos and case studies discussing issues facing design and designers were published on AIGA.org.
dot org
1.5 million unique visitors viewed content on AIGA.org; 400,000 people followed @AIGAdesign on Twitter; and AIGA’s Facebook page reached 30,000 fans.
Estrada
15,500 visitors viewed five exhibitions in the gallery space at the National Design Center: The Lustigs: A Cover Story, from December 10, 2012–February 15, 2013; We the Designers from March 5–April 5; AIGA Colorado Presents: Bordo Bello NYC from April 22–July 2; Estrada: Sailing through design from July 17–October 7; and DIVINE DETAILS: A shop for the (extra)ordinary from November 2–December 28.
Justified tb
14 case studies were selected by an esteemed jury for “Justified: AIGA Design Competition,” chaired by Clement Mok. Out of 263 submissions, these examples best demonstrated the value of design in a clear, compelling and accessible way and revealed how the designer approached their clients’ challenges.
Design Envy 75px
46 Design Envy curators shared design inspiration with the community throughout the year, featuring 215 items. Design Envy continues to showcase new and interesting designs that curators “envy” for their originality, beauty, practicality or other elusive qualities.
Design for Good 75x75 yellow
25 Design for Good case studies were published with the support of the National Endowment for the Arts. The Design for Good program recognizes the increasing number of designers who play a catalytic role in communities through projects that create positive social impact.
Books
323 educational institutions that are members of the National Association of Schools of Art and Design (NASAD) will be accredited according to new standards for design programs based on accreditation criteria developed with AIGA and and design education leaders, and adopted by the NASAD board of governors.
AIGA logo teal
5 constituencies (federal, state, local community, business and media) were influenced by AIGA’s active advocacy efforts, as AIGA advocated members’ interests with the White House, NEA, state legislatures on election design issues, local communities, business leadership and the media.

Focus on Designers

Goal: Empower designers across the arc of their careers
Yale 75
31 participants graduated from “Business Perspectives for Creative Leaders,” offered by AIGA and the Yale School of Management. This was the 10th class to complete the program, equipping more than 300 designers with a deep understanding of how top business executives see problems and approach decisions.
22 chapters offered mentoring programs, up from nine, as a result of a National Endowment for the Arts grant received by AIGA.
Facilitation tb
30 designers learned “Facilitation: by design” in Minneapolis, giving them the skills to guide diverse groups of organizational leaders, colleagues and community members to develop solutions for big, interconnected problems.
2013 survey
10,000+ designers provided data for the 2013 AIGA|Aquent Survey of Design Salaries, the most comprehensive annual survey of compensation data for communication designers in the United States.
Design Jobs tb
2,800 jobs were posted on AIGA Design Jobs, and more than 200,000 people visited the site. Potential employers reach a pre-qualified audience, since complete job details are available only to AIGA members.
2015
11 essays by visionary thought leaders were published, exploring their plans, predictions and aspirations for the studio of 2015 and beyond.
WS tb
18 Worldstudio AIGA Scholarships and six honorable mentions were granted to an outstanding group of applicants in five categories, through the generous support of sponsors including the AIGA DC Continuum Fund Scholarship, Coyne Family Foundation, Kraus Family Foundation, Shutterstock, the Young Photographer’s Alliance and an anonymous donor.
IN tb
16 “INitiative” articles, videos and interviews—shared through four INform newsletters—provided inspiration, advice and insights to those working in, and managing, in-house design departments.
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17 webcasts were hosted by AIGA board members and other influential designers, including Nathan Shedroff on “Meaningful Design,” Deanna Kuhlmann-Leavitt on designing a sustainable studio, Allan Chochinov on “Products of Design” and Christopher Liechty on cultural differences.
Icograda logo
162 global associations and educational institutions became linked with AIGA as AIGA returned to Icograda, the international association of design organizations. AIGA Executive Director Richard Grefé serves as Secretary General and builds positive relationships on behalf of AIGA members.

Focus on Members and Chapters

Goal: Engage members and empower chapters to create vital communities and supportive networks
Chapter map 75
1,000+ speaker events, salons, workshops and happy hours were hosted by AIGA chapters and student groups, providing inspiration and advice to designers in communities across the country.
Bmore design week
17 chapters held Design Weeks across the country in the fall of 2013, with dozens more planned for 2014.
Forward
260 chapter board members converged in Philadelphia for “Forward: AIGA Leadership Retreat,” May 30–June 1.
AIGA logo dark orange
$800,000 in dues reimbursements was returned to chapters across the country to support local programming.

 

22,323 members belonged to AIGA as of December 31, 2013, an increase of 9 percent compared to December 31, 2012.

Focus on Organizational Viability

Goal: Ensure a well-managed, financially sound, and responsive professional organization

AIGA’s FY 2013 audited financial statement is available online. AIGA’s fiscal year runs from October 1 to September 30. Friedman LLP provided an unqualified audit of AIGA practices and finances, the highest expectation for prudent and responsible financial management.

Sources of funds

 

Membership dues
$2,896,749
55%
Event fees
815,711
16%
Sponsorship
606,299
12%
Interest and investments
189,825
4%
Individual donations
67,160
1%
Government grants
62,250
1%
Competition fees
12,195
0%
Other, including Design Jobs
172,332
3%
Contribution from reserves 
438,735
8%
Total
$5,261,526
100%

 

Uses of funds

 

Chapter support
$1,425,835
27%
Conferences / events
$1,215,177
23%
Web / publishing
746,222
14%
Membership
569,111
11%
Fundraising / development
531,154
10%
Communications / advocacy
281,528
5%
Governance
264,382
5%
Competitions and exhibitions
142,769
3%
Education
85,349
2%
Total
$5,261,526
100%

 

Note: The uses of funds reflect the allocation of staff and overhead to each function, as well as direct expenses.

In FY 2013, revenue from membership dues totaled nearly $2.9 million. In order to provide services to members, AIGA raised the balance of the $5.2 million budget from program fees, sponsorships, grants or working capital. In other words, for every dollar in membership dues received, AIGA raised close to an additional dollar from other sources.

Membership revenues cover the following, including activities that would have to be undertaken individually by chapters without the benefits of scale when done centrally:

  • Expenses for supporting chapters, including reimbursements of membership revenues directly to chapters and staff support for chapter development
  • Web and publishing that support members directly
  • The membership development function, which includes processing of all membership records
  • Governance, which represents board support and legal requirements

Fundraising, development, communications, advocacy, competitions and exhibitions, and education are funded from revenues raised by AIGA from program fees and development activities.

Governance

AIGA’s board of directors is elected by members at the Sustaining, Design Leader and Trustee level. The board plays a crucial role in determining the mission of AIGA, ensuring that the organization continues to operate in the best interest of past, present and future members.

Sean Adams 2013
Co-president
Sean Adams
AdamsMorioka, Inc.
AIGA Los Angeles
Drew Davies
Co-president
Drew Davies
Oxide Design Co.
AIGA Nebraska
Darralyn Rieth
Secretary/Treasurer
Darralyn Rieth
AIGA Philadelphia
Adler headshot 75x75
Deborah Adler
Adler Design
AIGA New York
Kim Baer
Kim Baer
KBDA
AIGA Los Angeles
Andrew Blauvelt
Andrew Blauvelt
Walker Art Center
AIGA Minnesota
Robert Calvano
Robert Calvano
A+E Networks
AIGA New York
Allan Chochinov
Allan Chochinov
Core77
AIGA New York
Jenny Lam 75x75
Jenny Lam
Jackson Fish Market
AIGA Seattle
Su Mathews Hale
Su Mathews Hale
Lippincott
AIGA New York
Kevin Perry 75x75
Kevin Perry
Struck
AIGA Salt Lake City
Doug Powell 75
Doug Powell
IBM Design
AIGA Austin
Ruki Ravikumar
Ruki Ravikumar
University of Central Oklahoma
AIGA Oklahoma
Susana Rodríguez de Tembleque
Susana Rodríguez de Tembleque
SYPartners
AIGA San Franciso
Nathan Shedroff
Nathan Shedroff
California College of the Arts
AIGA San Francisco
Brian Singer
Brian Singer
Facebook
AIGA San Francisco
Ric Grefe 75
Executive director
Richard Grefé
AIGA
New York
Email Ric
Andrew Twigg 2
Presidents council chair
Andrew Twigg
Andrew Twigg Design Studio, Ltd.
AIGA Pittsburgh

 

Official AIGA sponsors

AIGA’s official sponsors—Adobe, Aquent and Shutterstock—make significant investments in AIGA, and in turn support activities we would not be able to pursue alone. Their support is critical to AIGA's full range of programs each year and represent a substantial and sustained investment in the future of design and the design profession.

Adobe 65px

Adobe

As AIGA’s Official AIGA Sponsor for Design Solutions, Adobe creates innovative programs that give members a voice and engage the creative community in dialogues about design and technology.

Aquent 75

Aquent

Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide.

Shutterstock New Thumbnail

Shutterstock

AIGA’s Official Sponsor for Creative Inspiration, Shutterstock, offers members a comprehensive library of more than 15 million stock photographs and vector illustrations.

Presenting sponsors

Presenting sponsors play a critical role by investing in a single national AIGA event or initiative that AIGA develops for its members. Frequently, these activities would not be possible without the support of the presenting sponsor.

The Creative Group July 2012

The Creative Group

The Creative Group (TCG)—a leader in matching creative talent with the best companies—is the Presenting Sponsor of INitiative, a new AIGA national program that provides knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers.

Program and event sponsors

Program and event sponsors contribute to the resources necessary for AIGA to provide specific individual programs and events to its members, to the broader design community or to the public.

123RF
3M
Academy of Art
 University
Appleton Coated
Adobe
Aquent
Behance
Eight and a Half
Extensis
French Paper Co.
Hoefler & Frere-Jones
IBM Design 
Johnson & Johnson
Lippincott
Minneapolis College of
 Art and Design (MCAD)
Mohawk
Monotype
MOO
Neenah Paper
NewPage
OFFSET
Pantone
Parsons, The New School
 for Design
Pentagram
PepsiCo Nutrition Ventures
Riot Creative Imaging
Sappi | Ideas that Matter
School of Visual Arts (SVA)
Shutterstock
Sterling Brands
Target
The Creative Group
Vermont College of
 Fine Arts (VCFA)
VSA Partners
WPEngine

In-kind
sponsors

Serigraphics
 Sign Systems

Paper
sponsors

Appleton Coated
Domtar
French Paper Co.
Mohawk

Print
sponsors

MET Fine Printers
Neenah
Sandy Alexander
Shapco

Technology
sponsors

DISQUS
MailChimp
Tekserve

Foundations

Robert Wood Johnson Foundation
Worldstudio Foundation

Government

National Endowment for the Arts (NEA)
New York City Department of Cultural Affairs
Government of Spain, Ministry of Education,
 Culture & Sports