To advance designing as a professional craft, strategic tool
and vital cultural force.
Founded in 1914 as the American Institute of Graphic Arts,
AIGA remains the oldest and largest professional membership organization for
design and is now known simply as “AIGA, the professional association for
As of December 31, 2011, AIGA’s membership totaled 22,574: 8,385 professional
members, 802 educators, 2,750 associate members and 10,637 student members.
The number of chapters, which serve as AIGA’s most direct connection with members, grew to 66 in 2011 with the addition of AIGA San Antonio. The passionate and dedicated volunteer leaders at chapters organized hundreds of events and activities in 2011—here’s a look at just a few.
National events and initiatives complement activities offered by chapters; in 2011, these included:
One Day for Design (April 13) provided an open, global dialogue on the meaning and
future of design, and on the meaning and future of professional associations in
our field. With more than 30,000 tweets by nearly 3,900 people, at one point #onedayfordesign ranked as the #4 trending hashtag on Twitter in the United States. Led by eight moderators, it was an astonishing 24 hours of live input online that generated many thoughtful responses to how AIGA should be positioned for the future.
AIGA.org was redesigned to better represent the potential of design to inspire and to improve lives, while giving members a voice and showing the value design creates for business, government and society. The redesigned site is visually dynamic, offering storytelling experiences both long and short, as well as numerous opportunities for participation. It’s a place to be stimulated by the work
designers are creating, while serving as a trusted resource for authoritative
information relevant to the practice of design today and the legacy of its most
influential and inspiring practitioners. The emphasis is on great work,
community and communicating the value of design.
Design Envy is a curated blog of design excellence—selected by designers, for
designers. The wide range of excellent work happening in the profession hasn’t
always come through in AIGA’s traditional channels, nor has there been a
consistent way to discuss and interact with the designs being recognized.
Design Envy, presented by Adobe, opens up the conversation to the broader community and provides a
limitless variety of inspiration from across all design disciplines.
“Pivot:AIGA Design Conference” (October 13–16 in Phoenix) provided an opportunity for more than 1,600 attendees and presenters to explore the shifts that have created a critical
inflection point for design as a practice, thought process and force for
change. The theme supported explorations of how design can be more effective
than ever as society, the economy and the context for design evolves. To help extend the experience and critical thinking beyond the conference, videos of many of the presentations were made available to all members.
Design for Good connects and amplifies the pro
bono efforts of designers, firms, students and chapters across the country—and
in turn, inspires more involvement. Through Design for Good, AIGA enables a
network of more than 22,000 designers, hundreds of design educators, 66
chapters and 200 student groups to become engaged in projects where they can
demonstrate the power of design to communities, their business leaders and the
public. As mentioned in GOOD magazine, a key component of the program is sharing case studies of success
stories so that designers across the country can replicate effective programs
from one community to others.
The AIGA|Aquent Survey of Design Salaries
is the most comprehensive annual survey of compensation data for the
communication design profession in the United States. For more than a
decade, it has been commissioned annually by AIGA, with the support of Aquent, AIGA’s official sponsor for professional
development, and in cooperation with Communication Arts magazine. The 2011
survey resulted in responses from more than 7,000 design professionals and
featured an improved interactive format and an updated list of positions and descriptions based on data collected.
supports in-house designers and teams, who face their own unique challenges. AIGA partnered with The Creative Group (TCG) to form INitiative, aiming to “provide INsights to help INhouse design teams thrive.” Whether you belong to or manage an in-house team, are interested in pursuing this career path or are merely curious about the influential role of in-house creatives, INitiative is for you! Led by in-house expert Andy Epstein, INitiative is a nationwide program providing inspiration, advice and insights from in-house design leaders via online channels and in-person events.
“Breakthroughs: Where Inspiration and Technology Meet” was created with Adobe, AIGA’s official AIGA sponsor for design solutions, as a free educational webinar series for AIGA members pairing inspiring designers with technology experts. Each of the six webinars was designed to help members achieve their own professional breakthroughs. Live sessions were reserved exclusively for members; archives are available to the public.
“Bright Lights: The AIGA Awards” was held on April 7 in New York City. A sparkling evening honoring AIGA Medalists Steve Frykholm, John Maeda and Jennifer Morla, as well as Corporate Leadership Awardees Method and Tiffany, the event raised more than $50,000 to support AIGA activities. To extend the honorees’ inspiration to all members, designers and enthusiasts, short documentaries, produced for and premiered at the event, were made available to watch online.
Leadership Retreat was held June 2–4 in Minneapolis for chapter board members. A two-and-a-half day event, the retreat is devoted to sharing successes and planning to meet the objectives of the Mandate for 2014. All 66 AIGA chapters sent board representatives to learn more about the organization, share best practices and take home new information to strengthen chapters.
AIGA Business Perspectives for Creative Leaders was held July 24–29 at the Yale School of Management. AIGA offers this graduate business education program for creative professionals with world-renowned professors from Yale School of Management to provide a deep understanding of how C-level executive see problems and approach decisions. Strategy, marketing, negotiation, operations, financial accounting and more are taught through lectures, case studies and group exercises.
AIGA’s design competitions received a total of 1,899 entries: “365: Design Effectiveness Competition” received 1,162 entries; “50 Books/50 Covers” received 679 entries; “Making the Case” received 58 entries. Selections from “365” and “50 Books/50 Covers” were published in Design Archives and featured in The Wall Street Journal and Paper Magazine; new case studies from “Making the Case” were published online.
in AIGA’s National Design Center gallery in New York included:
Benefits. AIGA’s relationships with its sponsors and partners offer members valuable benefits on a range of design-centered products and services. New and ongoing benefits includes discounts to Apple, Adobe, Blurb, lynda.com, Shutterstock and other leading brands. View the full listing of benefits available to members.
Advocacy. AIGA plays an active role in positioning the design profession, defining its standards, and demonstrating its value, often weighing in on issues concerning proper respect for professional standards. In
2011, this involved Design for Democracy and election design; working with the
Consumer Financial Protection Bureau in developing information design standards
for consumer financial reporting; challenging spec work provisions in public,
nonprofit, political and commercial cases; and mobilizing broad national support against LogoGarden when it became clear it was appropriating and
reselling designers’ work without the creators’ permission.
AIGA’s 2011 audited financial statement is available online.
There was a planned deficit in the operating budget in order to invest
reserves in maintaining services during the economic slowdown and
investing in long-term capabilities to serve growth when the economy
The uses of funds reflect the allocation of staff and overhead to each function, as well as direct expenses.
In FY 2011, revenue from membership dues totaled $3.3 million. In order to provide services to members, AIGA raised the balance of the $6.2 million budget from program fees, sponsorships, grants or working capital. In other words, for every dollar in membership dues received, AIGA was able to raise an additional $0.88 from other sources.
Membership revenues cover:
Fundraising, development, communications, advocacy, competitions and exhibitions and education are funded from revenues raised by AIGA from program fees and development activities.
AIGA’s board of directors is elected by the entire professional membership
and plays a crucial role in determining the mission of AIGA, ensuring
that the organization continues to operate in the best interest of past,
present and future members.
AIGA is grateful to the following sponsors who actively support AIGA and its activities. In addition, we are thankful for the enabling support provided by our alliance partners.
As AIGA’s Official AIGA Sponsor for Design Solutions, Adobe
creates innovative programs that give members a voice and engage the creative
community in dialogues about design and technology.
Aquent is the Official AIGA Sponsor for Professional
Development, serving as a source for creative and design talent as well as
providing access to great career opportunities for AIGA members nationwide.
AIGA’s Official Sponsor for Creative Inspiration,
Shutterstock, offers members a comprehensive library of more than 15 million
stock photographs and vector illustrations.
Blurb, the easy-to-use, on-demand publishing platform, is the Presenting Sponsor of 50 Books/50 Covers—and offers AIGA members a discount to make their own books.
As the Presenting Sponsor of The Living Principles for Design—the online community for sustainability—Mohawk underscores their commitment to responsibility in all aspects of design and business.
The Creative Group (TCG)—a leader in matching creative talent with the best companies—is the Presenting Sponsor of INitiative, a new AIGA national program that provides knowledge and tools to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers.
Program and event sponsors contribute to the resources
necessary for AIGA to provide specific individual programs and events to its
members, to the broader design community or to the public.
AdobeAquentAppleAVA PublishingBigstockBlurbCanon USA
Clients & Profits
Creativity International Awards
Finch PaperHerman MillerHoefler Frere-JonesInternational PaperiStockphotoJohnson & Johnsonlynda.com
Mag+Microsoft ExpressionsMohawk Fine PapersMonotype Imaging
NewPageNYDesignsPantoneRockportSappi Fine PaperShutterstockTargetThe Creative GroupTiffany & Co.UniventureVeerWix.comYupo Corporation America
EmmaHerman MillerSierra Signs
TekserveVisual Graphic Systems (VGS)
Finch PaperInternational Paper
Mohawk Fine Papers
Sappi Fine Paper
American Printing Co.
The Artcraft CompanyO’Neil Printing
National Endowment for the Arts (NEA)New York City Department of Cultural Affairs
In addition, AIGA is grateful for the enabling support provided by our alliance partners.
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
Section: About AIGA -
AIGA's audited financial statement is published here for its
members, as a commitment to transparency and accountability. The board and management of AIGA consider their roles as
stewards of the institution, which belongs to members past, present
Section: About AIGA -
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
As fellow professionals, we want you to know that we welcome and encourage our membership to be involved with how AIGA Baltimore is run just as much as any board member. As with many professional groups, we are regulated by our chapter bylaws, a formal document that dictates how we govern ourselves. It is a common practice for non-profits to revise their bylaws to be able to reflect the changing landscape and realities of our expanding and dynamic organization. Review our chapter's updated bylaws.
AIGA San Francisco
Member since 2006
Quiksilver Pro Puerto Escondido 2009
Amanda T. Mixner
Brenda S. Crites
AIGA St. Louis
Donald E. Bermudez
KAMADEU NARCISSE MICHEL
AIGA Las Vegas
Zachary F. Ledyard
Nicolet T. Schenck
AIGA New York
Thirty Conversations on Design
Little & Company
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