Design for Good webcast series

The limited, six-part Design for Good webcast series has come to an end. Watch all of the episodes below.

Couldn’t make the final episode, “Another veteran's journey,” which aired on May 26? The video of this episode will be available soon.

About this episode

During this episode, designer-activist and co-founder of nonprofit [HAS HEART] Tyler Way and veteran and deputy director of the Veterans Affairs’ Center for Innovation, Amber Schleuning, joined us to discuss how art therapy, human-centered design, and organizational transformation offer much needed strategies to enable veterans to re-enter civil society, share their stories, and learn to navigate the bureaucracy of Veterans Affairs (VA).

We answered questions like:

      • How can art serve inclusion and social justice for marginalized populations who may not value creativity as a tool for personal healing and expression?
      • How can we bridge socially responsible nonprofit goals to social enterprise needs?
      • How do we bring humanity into public service to transform entire systems by using human-center design approaches? 

Guest speakers

Tyler Way is the co-founder/creative director of [HAS HEART], a Michigan-based grassroots nonprofit organization that utilizes the mediums of art, design, and fashion to benefit Veterans.

Way built the organization with U.S. Navy Veteran Michael Hyacinthe in 2010, and initiated the HERO[series] that connects a Veteran to an artist. As the first artist-partner he worked with a quadriplegic U.S. Marine veteran and that experience proved to be the powerful spark of inspiration behind [HAS HEART] which he has coordinated, managed, and directed ever since.

Way is now preparing to take this project nation-wide by way of a 50-state working RV tour, traveling from state-to-state to accomplish his on-going mission to benefit and uplift U.S. veterans through art and design.

In his day-job, Way is a the lead footwear designer for SEBAGO, an international lifestyle brand. AIGA West Michigan has played a significant role over the past few years for Tyler Way’s organization, who participated in two Design for Good events, partnered five AIGA West Michigan members with five local Veterans for the 2015 HERO[series], and this year connected AIGA Detroit members with Detroit-area Veterans for the 2016 HERO[series]: AIGA Detroit x [HAS HEART].

Amber Schleuning is a fourth-generation military veteran. As an army engineer stationed in Germany, she proudly led soldiers through multiple combat tours of duty to Iraq, defining, designing, paving roads, and surveying airfields. She left active duty in 2007 and began her own transition to the civilian world.

Today, Schleuning serves as deputy director of the Veterans Affairs’ Center for Innovation, co-leading the federal “start-up” and its talented team. She designs and deploys grand strategies aimed at policy, operational, and cultural transformations to modernize systems and services. She works to empower VA employees with innovation tools and improving access to healthcare with a special focus on mental health. She leads efforts to introduce human-centered service design to the VA to improve services for veterans, and establish VA as an emerging leader in the federal government for user-centered innovation.

Schleuning has researched post-conflict mental health in the Middle East. She serves on the COMMIT Foundation Advisory Board, a nonprofit aimed at empowering transitioning servicemen and women. She has supported the Assistant Secretary of Defense for Special Operations leading an innovation portfolio, and she is passionate about innovative storytelling as a means to move the world.

Webcast episodes

Webcast 1: Design for social impact 101
Friday, December 2, 2016 at 12:00 p.m. EST
Mark Randall, principal, Worldstudio; co-founder and chair, Impact! Design for Social Change
Watch the video here.

Webcast 2: Face your gender bias
Thursday January 19, 2017, at 12:00 p.m. EST
Women Lead co-chairs Deborah Adler and Lynda Decker talk the newly-launched Gender Equity Toolkit and more
Watch the video here.

Webcast 3: Main street redux
Friday February 17 at 12:00 p.m. EST
Learn more about civic engagement in New York and Los Angeles and AIGA’s Design for Communities program.
Watch the video here.

Webcast 4: The constitutionary
Friday March 17 at 12:00 p.m. EST
Government innovation and Design for Democracy
Watch the video here.

Webcast 5: Design justice practice
Friday May 12 at 12:00 p.m. EST
Racial justice by design and Diversity & Inclusion
Watch the video here.

Webcast 6: Another veteran's journey: By design
Friday May 26 at 12:00 p.m. EST
Amber Schleuning and Tyler Way
Video will be available soon.

About the series

With this webcast series AIGA has relaunched Design for Good, a cause that has been at the core of AIGA since 2011. Design for Good now houses the strategic initiatives, composed of Design for Democracy, Diversity & Inclusion, and Women Lead.

The Design for Good webcast series is a resource of practical information and instruction through inspirational stories, offering opportunities for engaging dialogue, leadership development, and professional training. The guest speakers—AIGA members and beyond—are all active practitioners in social impact design, gender equity, creative placemaking, government innovation, racial justice, healthcare access, and more. While sharing their approaches to design practice, they demonstrate how designers can develop solutions for complex societal issues.

Series format

All six webcasts, curated and moderated by AIGA strategic initiatives director Laetitia Wolff, began with one or two narrated slideshows (10–20 minutes) presented by webcast guest speakers, followed by a Q&A.

The Design for Good webcast series is supported in part by the National Endowment for the Arts, with additional funding provided by IBM.

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